Confidential - Ruangguru Company Profile

Ruangguru was founded in 2014 by
Belva Devara and Iman Usman with a mission to provide

and improve access to quality education for all
BELVA DEVARA IMAN USMAN

Co-Founder, CEO Co-Founder, COO
● MBA at Stanford University ● Master of Education in

● MPA at Harvard University Harvard Graduate
● Bachelor in Computer School of Education
Science from Nanyang Tech ● MA in Education
Singapore Development from
● Worked at McKinsey Columbia University
& Co, Goldman Sachs, ● BA in International
and Office of the President Relations from
of Indonesia University of Indonesia
● Winner of National Best
Student Award in 2013
We are improving quality education through three main pillars
Ruangguru presents various product, services, as well as positive achievements and social initiatives.
This is based on Ruangguru's three main pillars in improving the quality of education:
1 2 3
Accessibility Quality Content Employability

Improving access to quality Providing high quality educational Empowering youths to become a
education through technology, solutions and learning materials qualified and skilled workforce
anytime and anywhere for all
Complete report of our impact and achievements in the three pillars can be accessed on
ruangpeduli.org/impact-report
There are three main education challenges that Ruangguru is
addressing to transform education in the 21st century
1 2 3
Accessibility Quality Content Affordability

Students do not have the same Quality learning materials tend to Quality education are only
opportunities due to be one-size-fits-all and not accessible to students with higher
inequitable infrastructure readily available in some regions. SES backgrounds.
development.
Ruangguru is Southeast Asia’s largest
edtech company
Ruangguru has the strongest
23M+ installs brand desire in its category
650k+ reviews amongst online and offline cram
Best Education
school
Platform
200M+ visits/month (Ipsos, Q2 2022)
>40.000.000
users
>300.000 teachers
(including beneficiaries)
#1 Learning App in Southeast Asia

Through our multi-product strategy, we have been able to capture
the demand for online learning across multiple segments
K-12
Pre-recorded Live/Blended Additional Services
App-based video courses for Private tutoring for

Learning K-12 and international
standardized test prep with
Learning centers with Interactive online live Management curricula.
adaptive frameworks, including
practice questions and summaries a blended learning tutoring System (LMS) for
experience schools
Exam preparation
Coding school for children tool and library
Multi-subject
Animated and interactive learning Online English problem solver
with storytelling elements for courses with native Interactive online school platform On-demand online
primary school students speakers with a blended learning QnA platform with
method experienced tutors
Lifelong Learning
Skill-based learning platform Learning Management
Study abroad with thousands of online courses
preparation platform System (LMS) for
to improve young professionals’
corporate training.
technical and soft skills.
Ruangguru continues to improve academic content to
optimize value for our users
Data Collection Problem Identification
Embed trackers into our video From tracking data and user reports,
content to collect user engagement we identified which content needs
data. Various metrics are gathered Content improvement the most and exactly
to help with the next steps. Development where it needs to be improved.
Virtuous cycle
Improvement
Producing an improved video based on previous analysis,

this could mean breaking one video into more videos if the
analysis shows that there is such a need.
Interactive and high quality content with a personalized
learning experience delivered through technology
NEW LEARNING
REVOLUTION
Interactive & Adaptive &
High Quality Content 96% students say Ruangguru is more Personalized Learning
effective & appealing than other
alternatives
Proprietary Bandwidth
Reduction
We offer a comprehensive and personalized learning
experience
1 Gamified Learning
2 Smart Recommendation
3 Social Learning
& Study Tools
4 Study Planner
5 Ruangguru Pets
6 Subject for SMK
In 2021, we collaborated with various partners to launch
social initiatives
1. Teachers’ Development Program 2. Learning Access Improvement
Supported >4,600 students

Reached 33 regions Partnering with 11 institutions
across 15 provinces Indonesia Conducted in 26 provinces
Indonesia
Teachers’ Competency Test Teaching Learning
83% of participants were
Try out scores improved by 71% Fellowship Fellowship accepted at public universities
3. Free ruangbelajar for teachers 4. Ruangguru Academy Scholarship for

Free teacher training modules in the
Paket C Students
ruangguru application.
>1.100 participants earned
>340,000 teachers high-school equivalency
diploma in 2021
269 182 90 9.4
learning infogra- Quizzes level of 35% of participants continued
videos phics satisfaction their education to college
ruangpeduli.org
We launched an online platform to

connect donors to those who need
support to access education
● Beneficiaries include students, schools, teachers,
and other related education workers.
● Providing access to learning facilities, and quality
educational content.
● ruangpeduli does not accept funding or take
commission by any means.
744 >30
volunteers across social campaigns
Indonesia completed
Ruangguru provides space where our thousands of employees can
find their room to build sustainable future through education
Est. May 2020 Est. April 2014

HQ in Bangkok. Thailand HQ in Jakarta, Indonesia
Working at Ruangguru
Est. July 2019
HQ in Ho Chi Minh City, ● A solid foundation for
Vietnam
sustainable growth
● Commitment to nurturing the
spirit to learn, unlearn, and
C.H.I.E.F Culture re-learn
● Empowers people
● Create impactful value for
society
● Focus on education for future
development and wellbeing
Throughout the years, we have received appreciation and
recognition for our innovations, impact, and creativity
Fast Company:
50 Most Innovative
Companies in the World One Young World: The Straits Times:
Entrepreneur of the Year Business & Social
Award 2020 Entrepreneurship
Global Silicon Valley

(GSV):
50 Most Transformative
Education Companies in Trans TV & Trans 7: Anthem Awards:
the World Best Brand Awards Diversity, Equity, & Inclusion
Google Play Best of 2020:

Personal Growth
Category (for Skill
Academy) Gen.T X Credit Suisse: G20 Innovation League:
Social Impact Awards Artificial Intelligence 30
2022

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Ruangguru was founded in 2014 by

Belva Devara and Iman Usman with a mission to provide

BELVA DEVARA IMAN USMAN

● MBA at Stanford University ● Master of Education in

Accessibility Quality Content Employability

Accessibility Quality Content Affordability

#1 Learning App in Southeast Asia

App-based video courses for Private tutoring for

Data Collection Problem Identification

Producing an improved video based on previous analysis,

1. Teachers’ Development Program 2. Learning Access Improvement

Supported >4,600 students

3. Free ruangbelajar for teachers 4. Ruangguru Academy Scholarship for

We launched an online platform to

Est. May 2020 Est. April 2014

Global Silicon Valley

Google Play Best of 2020:

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