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Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1 Y2, Q2 Y2, Q3 Y2, Q4 Y3, Q1

Segment A 25% 25% 25% 34% 34% 34% 34% 34% 40%
Segment B 25% 25% 25% 15% 15% 15% 21% 26% 25%
Segment C 25% 25% 25% 25% 25% 25% 25% 25% 25%
Segment D 25% 25% 25% 26% 26% 26% 20% 15% 10%
List Price $142 $142 $142 $142 $142 $142 $142 $142 $142
Segment A 12% 12% 12% 12% 12% 12% 12% 12% 12%
Segment B 8% 8% 8% 8% 8% 8% 8% 8% 8%
Segment C 4% 4% 4% 0% 0% 0% 0% 0% 0%
Segment D 16% 16% 16% 17% 17% 17% 17% 17% 18%
Distributor 12% 12% 12% 12% 12% 14% 14% 17% 17%
Sales Force 11 11 11 9 9 9 9 9 9
Spending o 50% 50% 50% 25% 25% 25% 25% 25% 25%
Spending t 50% 50% 50% 80% 80% 80% 80% 80% 80%
Integrated $80,000 $80,000 $80,000 $100,000 $90,000 $110,000 $115,000 $125,000 $140,000
Spending o$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Social Med$0 $0 $0 $10,000 $10,000 $20,000 $25,000 $30,000 $30,000
Direct Cus $0 $0 $0 $20,000 $20,000 $30,000 $40,000 $50,000 $70,000
Battery Lif $60,000 $60,000 $60,000 $60,000 $60,000 $65,000 $80,000 $95,000 $100,000
Manufactur$0 $0 $0 $20,000 $20,000 $30,000 $50,000 $75,000 $100,000
Sensor Siz $60,000 $60,000 $60,000 $60,000 $50,000 $70,000 $90,000 $100,000 $105,000
Latency Re$0 $0 $0 $30,000 $50,000 $65,000 $90,000 $95,000 $100,000
Y3, Q2 Y3, Q3 Y3, Q4 Y4, Q1 Y4, Q2 Y4, Q3 Y4, Q4
40% 40% 40% 40% 40% 40% 40%
25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25%
10% 10% 10% 10% 10% 10% 10%
$142 $142 $142 $142 $142 $142 $142
12% 12% 12% 12% 12% 12% 12%
8% 8% 8% 9% 9% 9% 9%
0% 0% 0% 0% 0% 0% 0%
18% 18% 19% 19% 20% 20% 20%
19% 19% 18% 17% 16% 16% 12%
9 9 9 9 9 9 9
20% 20% 20% 20% 20% 20% 20%
85% 90% 91% 91% 92% 95% 95%
$150,000 $170,000 $200,000 $220,000 $225,000 $230,000 $240,000
$50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
$30,000 $30,000 $40,000 $450,000 $45,000 $45,000 $25,000
$70,000 $70,000 $70,000 $75,000 $75,000 $75,000 $50,000
$110,000 $110,000 $110,000 $110,000 $110,000 $90,000 $60,000
$140,000 $140,000 $150,000 $160,000 $180,000 $180,000 $150,000
$115,000 $125,000 $140,000 $140,000 $140,000 $90,000 $60,000
$100,000 $100,000 $0 $0 $0 $0 $0

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