Advertisement (3MARKS)

An advertisement is an announcement in a public media for promoting

products, events, jobs, sales and services.
TYPES OF ADVERTISEMENT

1. Classified
2. Commercial / Display / Non – Classified
Distribution of Marks Total 3 marks
Format – Heading 01 marks
Content 01 marks
Expression 01 marks

GUIDELINES FOR CLASSIFIED ADVERTISEMENTS

1. To be written in short and in catchy phrases and words.
2. The language used should be simple, factual and formal, concise and to
the point.
3. Relevant information should be provided.
4. Provide contact name and address as per content
5. Should be enclosed in a box.
6. Classified ads should be very well covered in a range of around 50 words.

CATEGORIES OF CLASSIFIED ADVERTISEMENT UNDER DIFFERENT

HEADINGS
a. Situation Vacant / Situation Wanted
b. Sale/Purchases of Property/ Vehicles / Household goods/office furniture
c. Missing Person / Pet animal
d. Lost and Found
e. Travels and Tours/Packers and Movers
f. Education / Language Course / Hobby Classes
g. Matrimonial

SITUATION VACANT
Points to Remember
• Keep Heading – Situation Vacant
• Begin with 'Wanted' or 'Required'
• Mention the name of the company.
• Number of posts lying vacant and name of post.
• Required age limit, educational and professional qualifications,
experience.
• Job requisites (desirable knowledge of computers, fluency in
English, etc.)
• Personality requisites (impressive, pleasing)
• Salary and perks (commensurate with experience, negotiable).
• Mode of applying and time limit for submission
• Contact Address and phone number
• Word Limit - (50 Words)
Example
You are Principal, Himalaya Public School. Draft an advertisement for
the post of receptionist in the school. Mention qualifications, experience,
requirements suited to the post.

SITUATION VACANT

Wanted a receptionist for the school. Candidate should be well

qualified, must possess impressive communication skills with fluent
English and should have pleasing personality. Interested candidates
between 22-30 years may send their resume with latest passport size
photograph to Principal, Himalaya Public School, Sector-29, Rohini,
Delhi within 10 days. Contact No. 9899xxxxxx.

Test you skill-

(a) You are the General Manager of a leading concern. You need an IT
Assistant for your office. Draft an advertisement to be published in
the local daily.
(b) Mohini Devi International Public School needs two Post Graduate
Teachers for their school in the subjects English and Hindi. As the
Chairman of the school draft an advertisement for leading
newspaper inviting applications from suitable candidates at PO
Box No. 26, Rajpura Road, New Delhi.
(c) Sanskar International School requires a receptionist. As the
Administrative Officer draft an advertisement for publication in the
Situations Vacant column of the local newspaper, inviting
applications for a walk-in-interview. Mention all the necessary
details.
(d) You are the Manager of Indira Industries. Draft an advertisement
to hire Computer Operator for your company in not more than 50
words. Invent necessary details.
(e) National hospital requires experienced Nurses for their hospital.
As Manager of the hospital draft an advertisement in not more than
50 words. Invent necessary details.

SITUATION WANTED
The individual who seeks a job should include the following essential
details after giving the title 'Situation Wanted'.
• Qualification and experience
• Age and sex
• Nature of job sought
• Minimum salary acceptable
• Contact address and phone number
• Word Limit - 50
Example :
You are Sneha F-46, Sec.-9, Rohini, Delhi. You are well qualified in
music and dance forms (Classical). Draft an advertisement for seeking
work/ job to be published in local daily in about 50 words.
 SITUATION WANTED
A well qualified and experienced professional, with a Post Graduate
Degree in Classical music and dance, willing to teach the art to the girls in
evening 4 p.m. to 7 p.m., moderate charges, transport facility
available. Interested candidates may contact Sneha, Director, Indian
Musical Centre, F-46, Sec-9, Rohini, Delhi or Contact 9546xxxxxx

Test your skill-

(a) You are Sunil Verma of 57, Civil Lines Rohtak. You are a
youngman of 32 with seven years of experience as an expert
executive in a reputed medical firm. You seek an immediate
change to some other medical firm Mumbai/Pune. Draft a suitable
advertisement for the 'Situation Wanted' column of a National
Daily.
(b) You are a Computer Engineer seeking a job. Write a suitable
advertisement stating your qualifications, experience for
'Situation Wanted' column of a National Daily'.
(c) You are Arun of Pragati Nagar, Kanpur. You are a CA and are
capable of handling accounts and managing finances. You have
05 years experience. Draft an advertisement for a National Daily
seeking a suitable position.
(d) You are a first class graduate in English from Delhi University with
on experience of 4 years in teaching in leading International
school. You seek a job in Delhi, NCR. Draft an advertisement in
'Situation Wanted' column of The Hindustan Times in 50 words.
(e) You are Manak, a hardware engineer looking for a suitable job
opportunity. Draft an advertisement for local daily giving details
about yourself in 50 words.

SALE / PURCHASE / RENTING OF PROPERTY

Points to Remember
• Keep heading for Sale / Purchase / To Let
• Begin with 'Available' - e.g. 'Available for sale', 'Available for
Purchase', 'Available for Rent'.
• Types of House (Flat, independent floors/offices etc) accomodation
• Size, floor, no of rooms etc.
• Fixture & fittings
• Surroundings - Centrally located, facing park, nearby market,
school, hospital, bank, bus stand etc.
• Company or bank lease preferred (In case of 'To Let')
• Expected price : fixed / negotiable
• Contact address and Ph. No.
• World limit - 50
FOR SALE OF PROPERTY
Example :
You are Ranveer / Ravina of 254 Greater Kailash, New Delhi. You want
to sell the first floor of your newly constructed house. Draft an
advertisement for local daily under its classified column "Property for
Sale' in not more than 50 words. Include the relevant details like location,
type of accommodation, cost and contact address including telephone
number etc.

FOR SALE
Available for sale the first floor of a newly constructed house at
Greater Kailash comprising two spacious bedrooms with attached
bathrooms, a large drawing room cum dining room and a large
modular kitchen, East facing, located near Shopping Plaza, price
negotiable. Interested parties may contact Ranveer/Ravina 254
Greater Kailash, New Delhi, Mobile No. 9818xxxxxx.

Test your skills-

(a) You own an independent house in West Delhi and want to sell it.
Draft an advertisement for a local daily giving all necessary details.
(b) You have a prime space approximately 5000 sq. ft. near Mathura
Road suitable for show rooms, Mall/Plaza etc. Draft an
advertisement for the 'For Sale' column of a daily newspaper.
(c) You possess one acre of land in Punjab. You want to dispose of
this agricultural land. Write an advertisement to be published in
National Daily giving all necessary details. You are Harpreet of
Purana Street, Punjab.
(d) As you are going abroad, you want to sell your 3 BHK (Bedroom +
Hall + Kitchen) villa with pool and tennis court located in a gated
society. Draft and advertisement for a National Daily classified
advertisement column in 50 words.
(e) You want to sell your 20,000 sq ft built up area industrial plot in
Pushpanjali, Brijwasan. Draft an advertisement for classified
column 'FOR SALE' in 50 words.
FOR PURCHASE OF PROPERTY
Example : You are Ranveer / Radhika. You want to purchase a flat. Write
an advertisement for the newspaper giving full details of your requirements
and capacity to pay.

PURCHASE

For purchase, a DDA HIG Flat in North Delhi, Rohini with three
bedrooms, attached baths, drawing cum dining room with family
lounge. Price negotiable, well ventilated, modern facilities, near big
market and metro station will be preferred. Owners or dealers may
contact Ranveer / Radhika, Janta Appartments, Lajpat Nagar, Delhi
Test your skills-
1. You are Suraj Nanda, Director to Study Plus Academic Centre.
You want to purchase land for setting up a school in India. Write a
suitable advertisement inviting offers from land owners. Give
necessary details like required plot size, location. Do include your
address in India.
2. A nationalized back requires premises to open an ATM in a prime
market area. Draff an advertisement to be published in a local
newspaper.
3. You are interested in buying a flat in a co-operative group housing
society. As per your requirement draft an advertisement to be
published in HT newspaper.
4. You got a job in Delhi. You want buy a flat 2 BHK near your office in
Dwarka. Draft an advertisement in 50 words.
5. You want to open an eating point near DDA market Vikas Puri.
Draft an advertisement for purchase of small space (10 ft × 12 ft) in
market.

TO LET
To let means available for renting, as the word suggests 'To-Let'
• Begin with 'Wanted' or 'Available'.
• Type of accommodation - size, floor, number of rooms etc.
• Location and surrounding
• Rent expected, bank company lease preferred
• Contact address, email address or telephone number.
• Word limit - 50
Renting of Property
Example : You want to let out a portion of your newly constructed
independent house. Write an advertisement to be published in the 'To Let'
classified columns of the Hindustan Times. (Word Limit : 50)
To Let

TO LET

Available, for rent first floor of a newly constructed house in B-Block,

Ashok Vihar, Delhi. Two bedrooms with attached baths, well
ventilated and spacious with wooden work. Walking distance from
market, school, hospital and metro station. Expected rent Rs. 25000/-
per month (negotiable). Contact Lala Ji at 9868xxxxxx (M.)

(a) You want to rent out your newly constructed office in a prime
location of Preet Vihar, Vikas Marg, New Delhi. Draft an
advertisement stating the facilities, price etc.
(b) You have a space of 18 x 18 sq. ft. in a Commercial Market. Draft
an advertisement to be published in 'To Let' column of the national
daily stating all your requirements and expected rent.
(c) You have a 2 bedroom flat in Rohini, which you want to let out on
rent. Draft an advertisement in not more than 50 words to be
published in a newspaper.
(d) You are Nitin of 115 Vivek Vihar, Delhi. You want to let your newly
constructed shop on rent. Draft an advertisement in 50 words.
(e) You are Nihal Singh of 22, Model Town Delhi. You have parking
space in the basement of your 1000 sq. mtr. kothi. Draft an
advertisement 'To Let' this space for parking purpose.
Example : You are R.V. Singh looking for an independent house in East
Delhi on rent. Draft a suitable advertisement to be published in a stating all
your requirements and expected rent.

ACCOMMODATION WANTED

Required a newly built independent house in East Delhi. Having three

bed rooms with attached baths, drawing and dining area along with
modular kitchen, and parking. East end park facing, near school, bank
and shopping complex. Rent Rs. 15,000 per month. Contact Mr. R.V.
Singh, 90122xxxxx (M).

Test your skills-

1. You need to take a 2BHK flat on rent. Draft an advertisement for
local newspaper giving all necessary details of your requirement.
2. You want to take on rent a newly constructed office in a prime
location of Preet Vihar, Vikas Marg. Draft an advertisement as per
your requirements about location and price etc.
3. You are Dr. Meena a child specialist. You are looking for an
independent house in Patel Nagar on a reasonable rent for your
residence-cum-clinic. Draft a suitable advertisement to be
published in HT.
4. You want to open a boutique. You are looking for a space/shop in a
locality on a reasonable rent. Draft an advertisement to be
published in 'Accommodation Wanted' column of the newspaper.
5. As manager of Akash Institute of Studies draft an advertisement in
'Accommodation Wanted; column of newspaper for a building
with 3 floors on rent to run classes for competitive examinations.
VEHICLE FOR SALE
Points to Remember
• Begin with 'Available'
• Model No. Year of manufacturing
• Colour, accessories (new seat cover, mats, music system A/C etc
• Single hand driven, good condition, new tyres, non accidental,
good mileage, authorised CNG kit/diesel petrol version
• Insurance, Road Tax, and Pollution Certificate.
• Expected price (fixed/negotiable).
• Contact address and telephone No.
• Word limit - 50
Example : You are Mohan / Mohini, a car dealer at Mahindra
Automobiles Moti Nagar, New Delhi. Draft an advertisement for a Maruti
WagonR that has come to your showroom for sale to be published in a local
daily.

FOR SALE

Available, Maruti Wagon RLX 2010 Model for sale, Metallic Grey with
new seat covers, new tyres, A/C and stereo fitted. Single hand driven,
non accidental, sparingly used with beautiful insterior Insurance,
Road Tax and PUC done. Price negotiable. Contact Mohan / Mohini,
Mahindra Automobiles, Moti Nagar, New Delhi at 011-27xxxxxx

Test your skills-

(a) You want to sell your Honda City as you are going abroad. Draft an
advertisement for the classified columns of a local daily giving the
necessary details.
(b) You plan to sell your two-wheeler. Draft a suitable advertisement in
not more than 50 words under the classified column of a local daily,
giving all necessary details.
(c) A multinational company wants to sell its 5 cars. Draft an
advertisement in FOR SALE column of newspaper giving the
specification/condition of cars. You are Nitin/Neha, Manager of
company.
HOUSE HOLD / OFFICE GOODS FOR SALE
Points to Remember
• Begin with 'Available'
• Item, brand and year of manufacturing
• General condition - excellent working condition, brand new etc.
• Specify material in case of furniture.
• Price offered / expected
• Contact address and Ph. No.
Example : You are going abroad. You want to sell your LCD TV, AC and
refrigerator. Draft an advertisement in not more than 50 words to be
published in a local daily. You are Uday / Udita 12, B.G. Lane, Bengaluru.

FOR SALE

Available a samsung LED TV 32", Voltas Golden AC 1.5 Ton and a

Kelvinator Refrigerator 320 litres for immediate sale. All items in
excellent condition and bought only few months ago. Price
reasonable and negotiable. Owner going abroad. Interested Parties
may contact Uday / Udita, 12, B.G. Lane, Bengaluru. at 97xxxxxxxx
Test your skills-
(a) Your family is moving out of Delhi since your father is transferred.
You want to sell some of households items at a reasonable rate. Draft an
advertisement for a local daily giving necessary details.
(b) You want to sell off some office furniture such as table with chair,
cupboards etc. as you are moving out of Delhi. Draft an advertisement for a
local daily.
MISSING PERSON / PET ANIMALS
Points to Remember
• Begin with 'Missing'.
• Physical description
(a) Person's name, age, sex, height, complexion, built, clothes
and other identifying features.
(b) Pet animal's name, breed, colour of fur or skin
• Since when and from where missing
• Reward if any
• Contact Address and Phone No.
• Word limit - 50
.
Example 4 : You are the sister of a boy who has been missing from his
home for the last two days. Draft an advertisement under the caption
'Missing' for a local newspaper. Provide necessary details and also offer a
reward.
MISSING

Suresh Kumar, 14 years, 5'3". Wheatish complexion, average built,

wearing white T-Shirt and blue Jeans, injury mark over the right eye
brow. Missing since 4 May 2018 from Central Market, Lajpat
Nagar.Informer will be duly rewarded. Inform Lajpat Nagar Police
Station or call at : 9010xxxxxx (M.).

Test your skills-

(a) Your grand mother aged 80 years, having problem of dementia,
has been missing for three days. Draft an advertisement for
'Missing' column mentioning all details. (Word Limit : 50).
(b) Your nephew, a boy of 12 years has got lost. He did not return
home after school. Write an advertisement for local newspaper
giving full details of the missing boy.
MISSING PET
Example : Your cat named Tessa is missing since 5th Aug. 2017. Draft an
advertisement under the 'Missing' column of a local daily newspaper
providing all details in about 50 words.
 MISSING PET

Lovely cat Tessa, white and brown fur, 1 year old with a red ribbon
round its neck, missing since 5th April. 2019 from the Central Park
Dilshad Garden, Delhi. Contact A.B. Singh. Finder / informer to be
rewarded. Call at 90123xxxxx (M.).

Test your skills-

(a) You are Mohan / Mona of 21 New Friends Colony Delhi. Your dog
Scooby, a labrador, is missing since 13 Aug. 2017. Draft an
advertisement for the 'Missing Pet' Column of a local daily in about
50 words
(b) You are Vinita/Varun of Prince Estate Nanital. Your beautiful white
horse is missing from the stable since yesterday. Draft an
advertisement for local daily in 'Missing Pet Column' in 50 words.

LOST AND FOUND

Points to Remember
• Begin with 'Lost' or 'Found'.
• Brief physical description :Name of the object / article, brand,
colour, size, condition.
• When / Where - Lost or found
• Reward if any
• Contact address and Phone Number
• For 'Lost' give all details whereas for 'Found' the details need not
be given completely.
Example : You lost your briefcase in Metro between Uttam Nagar and
Dwarka while going for an interview. It contains a file having important
certificates. Draft an advertisement for a local daily under column 'Lost and
Found' in not more than 50 words.

LOST AND FOUND

Lost a Black VIP Bag, 16" x 20" containing certificates and important papers,
in Metro, between Uttam Nagar and Dwarka on 4th August. 2017 between 9 to
9.40 a.m.. If found, kindly contact Mr.Rajeev Kumar 3-B, Sector-2, Rajendra
Nagar, Delhi or call at 9998xxxxxx (M). Finder will be duly rewarded.
Test your skills-
(a) You are Puran Singh, a property dealer. You lost a bag containing
valuable documents, while travelling by bus between Model Town
and Rohini on Route No. 982. Draft an advertisement in not more
than 50 words.
(b) You are Manisha. You have lost your mark sheets and educational
certificates while commuting to Delhi University by bus. Draft an
advertisement published in national daily given details of the
missing documents.

Example : You found a wrist watch in the public park of your area. Draft
an advertisement for a local newspaper in not more than 50 words.

LOST AND FOUND

Found a ladies wrist watch in Diamond Park, Janak Puri on 5th Aug.
2018 at around 11.30 a.m. The owner can take it from the finder after
providing details about the wrist watch. Contact Mr. Sharma at Ph.
9998xxxxxx (M).

Test your skills-

(a) You have found a beg in the compartment of Chennai Express
while travelling from Delhi to Chennai. Draft an advertisement in
classified columns of a National Daily.
TRAVELS AND TOURS
Points to Remember
• Begin with 'Package available' etc.
• Destination and Duration / Dates.
• Details of Package - food / boarding / lodging / sight seeing, etc.
• Cost and special discounts
• Name of the travel agency, contact address and phone number.
• Word limit 50
Example : You are Amit / Amita, a travel agent with Triveni Travels, Delhi.
Write an advertisement to be published in the local daily for a tour package to
Goa.
 TRAVELS AND TOURS
Attractive package available for Goa, 5 nights / 6 days,
breakfast, dinner, sight seeing and return air tickets included at
rupees 20,000 per person. Special discount of 10% for groups.
Booking open till 30 August2020. Contact Amit / Amita,
Triveni Travels, Delhi at 98xxxxxxxx

Test your skills-

1. Draft an advertisement for a tour package to Switzerland during
summer vacation. You are a travel agent with Raj travels, Delhi.
2. You are manager of 'Arrange My Trip' company Draft an
advertisement in 'Tours and Travel' column of newspaper for
arrangement of trips to holy places in groups.
3. You are a tour operator. Draft an advertisement to be published in
local daily. You specialize in organising local and outstation tours
for school students.

EDUCATION / LANGUAGE COURSE / HOBBY CLASSES

Points to Remembers
• Name of the Institution
• Courses offered, duration
• Eligibility condition
• Facilities and fee structure
• Last date for registration
• Contact address and phone no.
Example : You are Geet / Geeta. Your institute has started classes for all
foreign languages. Giving all relevant details, draft an advertisement for a
local newspaper.

JEEVAN INSTITUTE OF FOREIGN LANGUAGES

JIFL announces commencement of courses in English, German,

French and Italian. Duration of 3 months. Fresh batches start from 01
May 2019. Incentives for early birds. Eligibility 10+2. Computer aided
learning. Apply latest by 28 April 2019 to Geet / Geeta, JIFL,
Wazirpur, New Delhi.
Test your skills-
(a) You have planned to organise hobby classes for children of age
group 5-15 years in your play school during summer vacation.
Draft an advertisement to be published in a local daily giving all
details.
(b) You are Activity Incharge of your school. Your school has decided
to conduct a three week Summer Camp for Class VI students to
engage them in productive activity during vacations. Draft an
advertisement to be published in local daily giving full details.
(c) Delhi Institute of Food Technology offers courses in food safety
and quality management and food processing. As the Principal of
the institute draft an advertisement to be published in classified
column of local daily in 50 words.

MATRIMONIAL
Points to Remember
• Begin with 'Wanted / Alliance' or 'Proposal Invited'.
• Physical description : Age, Height, Complexion Build (Slim/Tall).
• Academic, Professional Qualifications, Job Status, Salary etc.
• Caste / Sub-Caste, Religion etc.
• Contact / Post Box No.
• Word limit 50.
Example : After completing his M.B.A. from a reputed University, your
son is working as a Manager in an M.N.C. in Noida. He wants to marry a
beautiful, educated, well cultured girl. Draft an advertisement for the
"Matrimonial" columns of a national newspaper.

BRIDE WANTED

Proposals are invited for 26 years, 5'8" tall, handsome, fair complexioned
MBA, MNC Executive, settled in Noida from the daughter of reputed and
cultured family. The girl, 5'5", 24 years, Science graduate, computer savvy
will be suitable match. Caste no Bar. Contact at Post Box 678, Times of India,
New Delhi-110001

Test your skills-

1. A retired army officer is looking for a suitable match for his smart,
convent educated son Write a matrimonial advertisement for a
local newspaper.
2. Draft an advertisement for the matrimonial column of a newspaper
for your brother who is physically handicapped and working as an
IAS officer with Govt. of India.
Example : Mr. S.K. Jain is looking for a suitable match in Delhi for his
daughter aged 23 years.
Draft a matrimonial advertisement for him to be published in local daily
inventing all details.
Test your skills-
1. Draft an advertisement for the matrimonial column of a newspaper
for your sister who is working in an MNC as a Manager.
2. Draft a matrimonial for your younger sister who is 25 years old, a
software engineer with an MBA degree. Caste and religion are no
constraints.
GROOM WANTED
Compatible match for a pretty, sharp, featured, 23/165, convent
educational graduate Jain Girl of fair complexion. Contact S.K. Jain
9810xxxxxx(M).

NON-CLASSIFIED / DISPLAY ADVERTISEMENT

1. Designed for display purpose.
2. Requires more space, more expensive in terms of advertising
cost.
3. Visually attractive with varying font size and shape.
4. Language colourful, lucid having catchy slogans, punch lines witty
expressions and pictures or sketches.
5. Has name of the company/institute/organizers, etc.
6. Also has a detail of the product/event/educational course etc.
7. Can reflect special offers of discount etc.
Example : You are working for an advertising agency. Draft an attractive
advertisement for a summer camp to be published in a local daily. Invent
necessary details.
GOLDEN PLAY SCHOOL
VASANT VIHAR
DELHI, CALL 98 XXXX
Test your skills-
1. M/s Kirori Mal and Sons, Sarita Vihar, New Delhi have
manufactured a new pressure cooker. Draft a very attractive
advertisement for the promotion of the product on behalf of the
company.
2. You are the Director of School of English Language. Draft a display
advertisement for the same to be published in local daily.
3. 'RAKSHAK' an Institute Trains security guards and gives
placement with reputed companies and societies. Draft a display
advertisement giving details about the training programme, fee
structure and placement opportunities to be published under
display advertisement column of newspaper.
4. You have opened a 'BIG SHOP' for all kinds of organic products.
Draft a display advertisement to be published in newspaper to
promote your products. You are Manish/Manisha the owner of the
shop.