Bba V and Vi Sem Regular Nep Syllabus

Karnataka State Higher Education Council
BANGALORE UNIVERSITY
Curriculum Framework for Undergraduate

Program
Bachelor of Business Administration (BBA) Regular For
5th& 6th Semester from the
Academic Year 2023-24
(NEP 2020)
1
BBA REGULAR, SEMESTER – V
Teaching
SLNo. Course Title of the Course Category Hours SEE CIE Total Credits
Code of per Marks
Course Week
(L+T+P)
Production and
31 BBA5.1 Operations DSC -13 4+0+0 60 40 100 4
Management
32 BBA5.2 Income Tax-I DSC-14 3+0+2 60 40 100 4
33 BBA5.3 Banking Law and Practice DSC-15 4+0+0 60 40 100 4
Elective -1
34 BBA5.4 (FN1\MK1\HRM1\DA1\ DSE-1 4+0+0 60 40 100 3
R M1\LSCM1)
Elective-2
35 BBA5.5 (FN1\MK1\HRM1\DA1\ DSE-2 4+0+0 60 40 100 3
R M1\LSCM1)
A. Information Vocational-
Technology for 1
36 BBA5.6 Business Anyone 3+0+2 60 40 100 3
(Excel &DBMS) to be
B. Digital Marketing chosen
Cyber Security
37 BBA 5.7 SEC – VB 2+0+2 60 40 100 3
/Employability skills
SUB TOTAL (E) 420 280 700 24
ELECTIVE GROUPS AND COURSES:
Human
Resource Data Logistics
Sl. No. Finance Marketing Retail
Management Analytics And
Management
Supply
Chain
Management
COURSE FN1 MK1 DA1 RM1 LSCM1
HRM1
CODE
Advanced Financial Fundamentals of Freight
Consumer Compensation
Paper-1 Corporate Analytics Retail Transport
Behavior and
Financial Management Management
Performance
Management
Management
Note:
1. Students have to choose Two Electives in V Semester and Continue with the same Elective combinations in
VI Semester.
2. Course content of DSE and vocational course has been increases by 10- 20% accordingly work load increase
from 3Hrs to 4 Hrs ( 3+0+2) 3 Hrs-lecture , 0 Hrs-tutorial and 2 Hrs-practical equals to 1 Hr theory, however
credit will remain the same (3). It has been approved by BOS.
3. Employability skills should be taught by commerce faculty and it has been approved by BOS.
2
BBA REGULAR-SEMESTER – VI
Teaching
Hours
Course Category of per Total
SLNo. Title of the Course SEE CIE
Code Course Week Marks Credits
(L+T+P)
38 BBA 6.1 Business Law DSC 4+0+0 60 40 100 4

39 BBA6.2 Income Tax-II DSC 3+0+2 60 40 100 4
40 BBA6.3 International Business DSC 4+0+0 60 40 100 4
41 BBA6.4 Elective -1 DSE-3 60 40 100 3
(FN2\MK2\HRM2\DA2\ 4+0+0
RM2\LSCM2)
42 BBA6.5 Elective-2 DSE-4 60 40 100 3
(FN2\MK2\HRM2\DA2\ 4+0+0
RM2\LSCM2)
43 BBA6.6 A. Goods and Vocational- 60 40 100 3
Services Tax 2 Anyone
3+0+2
B. ERP Application to be
chosen
44 BBA6.7 Internship I-1 4 weeks - 60 100 3
Marks
for
Report
& 40
Marks
for
Viva-
voce
360 340 700 24
SUB TOTAL (F)
Discipline Specific Electives –VI Semester
Human
Resource Logistics and
Data Retail
Sl. No. Finance Marketing Supply Chain
Management Analytics Management Management
COURSE
FN2 MK2 HRM2 DA2 RM2 LSCM2
CODE
Security Advertising and Cultural Marketing Retail Sourcing for Logistics
Paper-2 Analysis and Media Diversity at Analytics Operations and Supply Chain
Portfolio Management. Workplace Management Management
Management
3
INTERNSHIP WITH BUSINESS ORGANIZATIONS
1.Objectives:
a) The internship aims at enabling the students to get a practical exposure to the
working/ functioning of the industry.
b) The internship provides an opportunity to students to substantiate their
classroom learning with practical experience.
2.Guidelines for Internship:
1) Students of the V Semester, after completion of the End Semester Examination have
to undergo the internship for a minimum of 4-6 weeks (min 90 hours). The area of
Internship can be only in the fields of Commerce or Management. The choice of
internship is no way associated with choice of electives
2) The choice of organization for Internship is restricted to business enterprises and
corporate establishments only like Micro, Small, Medium, and Large-Scale
organizations, Sole Proprietary and Partnership firm, Government Organizations,
Government departments and local bodies, Public and private sector banks like SBI,
Canara, Bank of Baroda, HDFC Bank, ICICI Banks, Axis bank and Non-Govt.
Organizations (NGOs), Development agencies , Any other organizations with
minimum of four functional departments and internships can be pursued in any
location (anywhere in India or abroad).
3) On completion of the internship, a certificate from the company is to be obtained
stating the period of the internship and a brief description of the nature of the
internship i.e. responsibilities handled. Also, the Confidential rating on various
parameters (1-6) (Like Regularity to work, Attitude towards work, Professional
Competence, Ability to interact with other staff/colleagues, Willingness to learn etc,)
has to be obtained from the Company.
4) A report of internship undertaken along with certificate and confidential rating will
have to be submit to the Department of the concerned College.
3. The Internship Report should include Four (4) chapters
1. Chapter-1Introduction:-Introduction of the organization includes - Inception,
SWOC analysis, nature of business, profile, Organizational Structure, Functional
Areas.
2. Chapter-2 Design of the study:-Objective of study, methodology adopted-
source of data -technique, limitation of the study etc
4
3. Chapter -3 Discussion:-Discussion/Analysis and Interpretation/Findings of the
study, conclusions, and suggestions
4. Chapter-4 Learning Outcomes:-Learning Experience like Work profile and job
responsibilities handled by the students during internship, their contribution
and learning experience. Weekly report of work done etc.
Evaluation of the Report:
• After the successful submission of the report by students, concerned Colleges shall
evaluate the report for 60 marks as per the Evaluation Format. The following is the
break up used for evaluation of Internship.
Internship Report -60 Marks
Viva-voce - 40 Marks
Total = 100 Marks
Note:
Viva-Voce shall be conducted at the end of the semester, by the external faculty, from among
the panel of examiners approved by BOE. External examiner should have a minimum of 5
years of teaching experience.
4. Presentation of the Report:

1. Typing should be done on one side of the A-4 size paper.
2. The margin left side 1.75 inches, the right, top and bottom margin should be 1 inch
each.
3. Font size: Chapter heading: 14; Sub-heading: 12 (Bold) and text of the running
matter: 12.
4. Fonts to be used are Times New Roman.
5. The text of the report should have 1.5 line spacing; quotations and foot notes
should be in single-line space
6. The total of the report to be in the range of 70 to 80 pages
7. The report should be presented in hardbound/ Spiral (Normal binding) for report
evaluation
8. The students shall also submit the hard & PDF Soft copy of the report to the HOD,
Department of Commerce, Concerned College should keep the record in library
9. In case of any doubt or ambiguity in the interpretation of the guidelines mentioned

in the guidelines, the decision of the Dean, Faculty of Commerce, shall be final.
5
Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA5.1
Name of the Course: Production and Operations Management (DSC 13)
Course Credits No. of hours per week Total No. of Teaching hours
4 Credits 4 hours 56 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand the Production and Operations Management in business
b) Understanding Plant Location and Layout of different production units.
c) Comprehend the challenges of Inventory Management.
d) Understand the techniques of Production Planning and Control.
e) Understand the mechanism of waste management.
Syllabus: Hours
Module No.1: Introduction to Production and Operations Management 12
Introduction -Meaning of Production and Operations, differences between Production and

Operations Management, Scope of Production Management, Production System. Types of
Production, Benefits of Production Management, Responsibility of a Production Manager,
Decisions of Production Management. Operations management: Concept and Functions
Module No. 2: Plant Location and layout 10
Meaning and definition –Factors affecting location, Theory and practices, cost Factor in location
– Plant layout Principles – Space requirement – Different types of facilities – Organization of
physical facilities – Building, Sanitation, Lighting, Air Conditioning and Safety.
Module No.3: Production Planning and Control 12
Meaning and Definition-Characteristics of Production Planning and Control, Objectives of
Production Planning and Control, Stages of Production Planning and Control, Scope of
Production Planning & Control, Factors Affecting Production Planning and Control, Production
Planning System, Process Planning Manufacturing, Planning and Control System, Role of
Production Planning and Control in Manufacturing Industry.
Module No. 4: Inventory Management 12
Inventory Management – Concepts, Classification: Objectives: Factors Affecting Inventory Control
Policy. Inventory Management system -Scientific techniques and tools- EOQ Model: Re-order Level:
ABC Analysis: VED: FSN: Stores ledger Quality Management- Quality Concepts, Difference
between Inspections, Quality Control, Quality Assurances, Total Quality Management: Control
Charts: acceptance sampling.
Module 5: Maintenance and Waste Management 10
Introduction – Meaning – Objectives – Types of maintenance, Breakdown, Spares planning and
control, Preventive routine, Relative Advantages, Maintenance Scheduling, Equipment reliability
and Modern Scientific Maintenance Methods - Waste Management–Scrap and surplus disposal,
Salvage and recovery.
6
Skill Development Activities:
1. Visit any industry and list out the automation in the process of production
2. List out the influencing factors in selecting plant location
3. Draw a flow chart on production control
4. Identify and list the Inventory Management in an organization.
5. Demonstrate the waste management techniques to the public
Books for Reference:
1. Ashwathappa. K & Sridhar Bhatt: Production & Operations Management, HPH.
2. Gondhalekar & Salunkhe: Productivity Techniques, HPH.
3. SN Chary, Production & Operations Management, McGraw Hill.
4. U. Kachru, Production & Operations Management, Excel Books.
5. Alan Muhlemann, John Oaclank and Keith Lockyn, Production & Operations Management,
PHI.
6. K KAhuja, Production Management, CBS Publishers.
7. S.A. Chunawalla& Patel: Production & Operations Management, HPH.
8. Everett E Adam Jr., and Ronald J Ebert, Production & Operations Management, Sage
Publishing
9. Dr. L. N.Agarwal and Dr. K.C. Jain, Production Management
10. Thomas E. Morton, Production Operations Management, South Western College.
Note: Latest edition of books may be used.
7
Name of The Program: Bachelor of Business Administration (BBA)
Course Code: BBA5.2
Name of the Course: Income Tax – I (DSC 14)
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies & field work
etc..
Course Outcomes: On successful completion of the course, the students will be able to:
a) Comprehend the procedure for computation of Total Income and tax liability of an
individual.
b) Understand the provisions for determining the residential status of an Individual.
c) Comprehend the meaning of Salary, Perquisites, Profit in lieu of salary, allowances and
various retirement benefits.
d) Compute the income house property for different categories of house property.
e) Comprehend TDS & advances tax Ruling and identify the various deductions under
section 80.
Syllabus: Hours
Module-1: Basic Concepts of Income Tax 12

Introduction –Meaning of tax-, types of taxes, cannons of taxation. Brief history of Indian Income
Tax, legal framework of taxation, Important definitions, assessment, assessment year, previous
year including exceptions, assesses, person, income, casual income, Gross total income, Total
income, Agricultural income, scheme of taxation, – Exempted incomes of individuals under
section 10 of the Income Tax Act, 1961 (concept only). Slab rate- Under Old tax and new tax regime
115BAC.
Module -2: Residential Status and Incidence of Tax 10
Introduction – Residential status of an individual. Determination of residential status of an
individual. Incidence of tax or Scope of Total income. Problems on computation of Gross total
Income of an individual.
Module- 3: Income from Salary 16
Introduction - Meaning of Salary -Basis of charge, Definitions–Salary, Perquisites and profits in
lieu of salary - Provident Fund –Transferred balance. Retirement Benefits – Gratuity, pension and
Leave salary. Deductions u/s 16 and Problems on Computation of Income from Salary.
Module -4: Income from House Property 10
Introduction - Basis for charge - Deemed owners -House property: incomes exempt from tax,
composite rent and unrealized rent. Annual Value –Determination of Annual Value - Deductions
u/s 24 from Annual Value - Problems on Computation of Income from House Property.
Module No.-5: Tax Deduction at Sources & Advance Tax Ruling 08

Introduction - Meaning of TDS - Provisions regarding TDS - TDS to be made from Salaries - Filing
of Quarterly statement – Theory and Problems; Advance Tax: Meaning of advance tax -
Computation of advance tax - Instalment of advance tax and due dates. Deductions under Section
80C, 80CCC, 80CCD, 80CCG, 80D, 80DD, 80DDB,80E, 80G, 80GG, 80TTA and 80U as applicable
to individuals under old regime. (Individuals only).
8
1. Prepare a slab rates chart for different Individual assesses.
2. Visit any Chartered Accountant office Collect and record the procedure involved in filing
the Income tax returns of an Individual.
3. List out any 10 Incomes exempt from tax of an Individual.
4. Prepare the list of perquisites received by an employee in an organization.
5. Identify and collect various enclosures pertaining to Income tax returns of an individual.
6. Any other activities, which are relevant to the course.
Books for References:
1. Mehrotra H.C and T.S.Goyal, Direct taxes, Sahithya Bhavan Publication, Agra.
2. Vinod K. Singhania, Direct Taxes, Taxman Publication Private Ltd, New Delhi.
3. Gaur and Narang, Law and practice of Income Tax, Kalyani Publications, Ludhiana.
4. Bhagawathi Prasad, Direct Taxes.
5. B.Mariyappa, Income tax Law and Practice-I, Himalaya Publishing House. New Delhi.s
6. Dr. Saha, Law and Practice of Income Tax, Himalaya Publishing House.
Note: Latest edition of text books may be used.
9
Course Code: BBA 5.3
Name of the Course: Banking Law and Practice (DSC 15)
Course Credits No. of hours per Total No. of Teaching hours
week
work etc.,
a) Understand the legal aspects of banker and customer relationship.
b) Open the different types of accounts.
c) Describe the various operations of banks.
d) Understand the different types of crossing of Cheques and endorsement.
e) Understanding of different types of E-payments.
Syllabus: Hours
Module No. 1: Banker and Customer 16
a) Banker and Customer Relationship: Introduction – Meaning of Banker &Customer; General
and Special relationships between Banker & Customer, (Rights and Obligations of Banker &
Customer).
b) Customers and Account Holders: Types of Customer and Account Holders – Procedure and
Practice in opening and operating the accounts of different types of customers – Minor, Joint
Account Holders, Partnership Firms, Joint Stock Companies, Clubs, Non-Resident Account –
NRI & NRE Accounts.
Module No. 2: Banking Operations. 08
Meaning – Duties and Responsibilities of Collecting Banker, Holder for Value, Holder in Due
Course; Statutory Protection to Collecting Banker.
Module No. 3: Paying & Collecting Banker 12
Meaning – Precautions – Statutory Protection to the Paying Banker; Cheques – Crossing of
Cheques – Types of Crossing; Endorsements - Meaning, Essentials and Kinds of Endorsement;
Dishonour of Cheque - Grounds for Dishonour of cheque.
Collecting Banker- Duties and responsibilities of Collecting Banker , Legal Protections
Module No. 4: Lending Operations 12
Principles of Bank Lending, Kinds of lending - Loans, Cash Credit, Overdraft, Bills Discounting,
Letters of Credit. Types of securities and Methods of creation of charge, Secured and Unsecured
Advances; Procedure - Housing, Education and Vehicle loan’s; Non-Performing Asset (NPA):
Meaning, circumstances & impact; Government Regulations on Priority lending for commercial
banks.
Module No. 5: Technology in Banking 8
New technology in Banking – E-services – Core Banking- plastic cards. Internet Banking, ATM
based services, ECS, MICR, RTGS, NEFT, DEMAT, IMPS UPI , AADHAR enabled payment
System, USSD, E-Wallet and application-based payment systems, Role of artificial intelligence
in banks, Block Chain – Meaning and features.
10
1. Collect the accounting opening form and pay in slip of nationalized and private bank.
2. Draw a specimen of a crossed cheque.
3. List out different types of customers and collect KYC documents required for loan
4. List out various fee-based services offered by a bank in your locality
5. List out application-based payment systems provided by a commercial bank.
1. Gordon & Natarajan: Banking Theory Law and Practice, HPH.
2. Maheshwari. S.N.: Banking Law and Practice, Vikas Publication.
3. Kothari N. M: Law and Practice of Banking.
4. Tannan M.L: Banking Law and Practice in India, Indian Law House
5. S. P Srivastava: Banking Theory & Practice, Anmol Publications.
6. Sheldon H.P: Practice and Law of Banking.
7. Neelam C Gulati: Principles of Banking Management.
8. Dr. Alice Mani: Banking Law and Operation, SB.
Note: Latest edition of Reference Books may be used
11
Finance Elective
Course Code: FN1
Name of the Course: Advanced Corporate Financial Management (DSE)
week
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case studies &
field work etc.,
a) Understand and determine the overall cost of capital.
b) Comprehend the different advanced capital budgeting techniques.
c) Understand the importance of dividend decisions and dividend theories.
d) Evaluate mergers and acquisition.
e) Enable the ethical and governance issues in financial management.
Syllabus: Hours
Module No. 1: Cost of Capital 10
Cost of Capital: Meaning and Definition – Significance of Cost of Capital – Types of Capital –
Computation of Cost of Capital – Specific Cost – Cost of Debt – Cost of Equity Share Capital –
Weighted Average Cost of Capital – Problems.
Module No. 2 : Financial Decision : Capital Structure 12
Meaning and Definition- Capital structure theories-The Net Income Approach, The Net
Operating Income Approach, Traditional Approach and MM Hypothesis – Problems.
Module No. 3: Risk Analysis in Capital Budgeting 12
Risk Analysis – Types of Risks – Risk and Uncertainty – Techniques of Measuring Risks – Risk
adjusted Discount Rate Approach – Certainty Equivalent Approach – Sensitivity Analysis -
Probability Approach - Standard Deviation and Co-efficient of Variation – Decision Tree Analysis
– Problems.
Module No.4: Dividend Decision & Theories of Dividend. 10
Introduction - Dividend Decisions: Meaning - Types of Dividends – Types of Dividends Polices
– Significance of Stable Dividend Policy - Determinants of Dividend Policy; Dividend Theories:
Theories of Relevance – Walter’s Model and Gordon’s Model and Theory of Irrelevance – The
Miller-Modigliani (MM) Hypothesis - Problems.
Module No. 5: Mergers and Acquisitions 12
Meaning - Reasons – Types of Combinations - Types of Mergers – Motives and Benefits of Merger
– Financial Evaluation of a Merger - Merger Negotiations – Leverage buyout, Management Buyout
Meaning and Significance of P/E Ratio. Problems on Exchange Ratios based on Assets Approach,
Earnings Approach and Market Value Approach and Impact of Merger on EPS, Market Price and
Market capitalization.
12
1.Visit an organisation in your town and collect data about the financial objectives.
2.Compute the specific cost and weighted average cost of capital of an Organisation, you
have visited.
3. Case analysis of some live merger reported in business magazines.
4. Meet the financial manager of any company, discuss ethical issues in financial
management.
5. Collect the data relating to dividend policies practices by any two companies.
1. I M Pandey, Financial management, Vikas publications, New Delhi.
2. Abrish Guptha, Financial management, Pearson.
3. Khan & Jain, Basic Financial Management, TMH, New Delhi.
4. S N Maheshwari, Principles of Financial Management, Sulthan Chand & Sons, New Delhi.
5. Chandra & Chandra D Bose, Fundamentals of Financial Management, PHI, New Delhi.
6. B.Mariyappa, Advanced Financial Management, Himalaya Publishing House, New Delhi.
7. Ravi M Kishore, Financial Management, Taxman Publications
8. Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill.
Note: Latest edition of Reference Books may be used
13
Marketing Elective
Course Code: MK 1
Name of the Course: Consumer Behaviour (DSE)
week
etc.,
a) Understanding of Consumer Behaviour towards products, brands and services.
b) Distinguish between different consumer Behaviour influences and their
relationships.
c) Establish the relevance of consumer Behaviour theories and concepts to marketing
decisions.
d) Implement appropriate combinations of theories and concepts.
e) Recognise social and ethical implications of marketing actions on consumer
Behaviour.
Syllabus: Hours
Module -1: Introduction to Consumer Behaviour 12

Meaning and Definition, Need for Consumer Behaviour, consumer and customer. Buyers and
users. Need to study consumer Behaviour. Applications in Marketing, Consumer research process
–Understanding consumer through Research process. Factors influencing Consumer Behaviour.
External factors – Culture, Sub Culture, Social Class, Reference Groups, Family, Internal factors–
Needs & Motivations, Perception, Personality, Lifestyle, Values, Learning, Memory, Beliefs &
Attitudes.
Module -2: Individual Determinants of Consumer Behaviour 12
Consumer Needs & Motivation; Personality and Self-Concept; Consumer Perception; Learning
& Memory; Nature of Consumer Attitudes – Psychological: Motivation, Perceptions, Learning,
Belief and Attitudes. Consumer Attitude, Formation and Change.
Module-3: Environmental Determinants of Consumer Behaviour 12
Family Influences; Influence of Culture; Subculture & Cross-Cultural Influences; Group Dynamics
and Consumer Reference Groups; Social Class: Family role.
Person’s Age, Life cycle stage, Occupational and economic circumstances. Consumer socialization-
Influencing factors of consumer socialization
Module - 4: Consumer's Decision-Making Process 10
Opinion leadership, dynamics of opinion leadership process, The Motivation behind

opinion leadership- The Diffusion Process-The adoption process- levels of consumer
decision making- Models of consumer decision making.
Module -5: Consumer Satisfaction & Consumerism 10
Concept of Consumer Satisfaction; Working towards enhancing Consumer Satisfaction;
Sources of Consumer Dissatisfaction; Dealing with Consumer Complaint. Concept of
Consumerism; Consumerism in India; Reasons for Growth of Consumerism in India.
14
1. Collect information on Behaviour of consumers at an unorganized retail Outlets.
2. Prepare a questionnaire to conduct consumer survey to assets the important factor
motivates their purchase like mobile, shoes, bags, etc.
3. Collect and record feedback on customer satisfaction online shoeing
4. Write a report on the marketing problem faced by an organization of your choice.
5. Visit any three local restaurants and assess how each attracts clients in different stages
of the family life cycle.
1. Leon. G. Schiffman & Leslve Lazer Kanuk; Consumer behaviour; 6th Edition; PHI,
New Delhi, 2000.
2. Suja.R.Nair, Consumer behaviour in Indian perspective, First Edition, Himalaya
Publishing House, Mumbai, 2003.
3. Batra/Kazmi; Consumer Behaviour.
4. David. L. Loudon & Albert J. Bitta; Consumer Behaviour; 4th Edition, Mcgraw Hill,
Inc; New Delhi,1993.
5. K. Venkatramana, Consumer Behaviour, SHBP.
6. Assael Henry; Consumer behaviour and marketing action; Asian Books(P) Ltd,
Thomson learning, 6th Edition; 2001.
7. Jay D. Lindquist & M. Joseph Sirgy, Shopper, Buyer and Consumer Behaviour, 2003.
8. Blackwell; Consumer Behaviour, 2nd Edition.
9. S.A.Chunawalla : Commentary on Consumer Behaviour, HPH.
10. Sontakki; Consumer Behaviour, HPH.
11. Schiffman; Consumer Behaviour, Pearson Education.
15
Human Resource Elective
Course Code: HRM1
Name of the Course: COMPENSATION AND PERFORMANCE MANAGEMENT
(DSE)
COURSE CREDITS NO. OF HOURS PER TOTAL NO. OF TEACHING
WEEK HOURS
3 CREDITS 4 HOURS 56 HOURS
work etc.,
a) Understand the concepts of Compensation management.
b) Describe job evaluation and its methods.
c) Evaluate the different methods of wages.
d) Describe performance management and methods of performance management.
e) Preparation of Payroll.
SYLLABUS: HOURS
Module No. 1: Introduction to Compensation Management 12
Compensation - Definition - Classification - Types - Wages, Salary, Benefits, DA, Consolidated
Pay; Equity based programs, Commission, Reward, Remuneration, Bonus, Short term and Long
term Incentives, Social Security, Retirement Plan, Pension Plans, Profit Sharing Plan, Stock
Bonus Plan, ESOP, Employer Benefits and Employer Costs for ESOP, Individual Retirement
Account, Savings Incentive Match Plan for Employees.
Module No. 2: Concepts &Strategies of Compensation Management 12
Compensation Management- Compensation and Non-compensation Dimensions, 3-P Concept
in Compensation Management, Compensation as Retention Strategy, Compensation Issues,
Compensation Management in Multi-National organizations Compensation Strategy:
Organizational and External Factors Affecting Compensation Strategies, Compensation
Strategies as an Integral Part of HRM, Compensation Policies.
Module No. 3: Job Evaluation 06
Definition of Job Evaluation, Major Decisions in Job Evaluation, Job Evaluation Methods, Point
Factor Method of Job Evaluation: Combining Point factor and Factor Comparison Methods,
Job Evaluation Committee, Factor Evaluation System (FES), Using FES to determine Job Worth,
Position Evaluation Statements.
Module No. 4: Wage and Salary Administration 12
Theories of Wages - Wage Structure - Wage Fixation - Wage Payment - Salary Administration.
Difference between Salary and Wages - Basis for Compensation Fixation- Components of
Wages - Basic Wages - Overtime Wages - Dearness Allowance - Basis for calculation - Time
Rate Wages and Efficiency Based Wages - Incentive Schemes - Individual Bonus Schemes,
Group Bonus Schemes - Effect of various Labour Laws on Wages-Preparation of Pay Roll
Module No. 5: Performance Management and its issues 14
16
Evolution of Performance Management, Definitions of Performance Management, Importance
of Performance Management, Aims and Purpose of Performance Management, Employee
Engagement and Performance Management, Principles and Dimensions of Performance
Management Performance Appraisal Methods: Traditional Methods, Modern Methods,
Performance Appraisal Feedback: Role, Types and Principles, Levels of Performance Feedback,
360-Degree Appraisal, Ethics in Performance Appraisal. Team Performance Management,
Performance Management and Learning Organizations, Performance Management and Virtual
Teams, Role of Line Managers in Performance Management, Performance Management and
Reward, Linking Performance to Pay –A Simple System Using Pay Band, Linking Performance
to Total Reward, Challenges of Linking Performance and Reward.

1. List the various components of total compensation in Multinational Companies.
2. Construct a questionnaire for a salary survey on nurses.
3. Design a performance appraisal plan using any Modern Performance Appraisal Tool
for an IT company.
4. Study any one contemporary practice of Performance Management System (Balance
scorecard, Lean Management, BPRE, Six Sigma and so on)
1. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education
2. Michael Armstrong & Helen Murlis: Hand Book of Reward Management – Crust
Publishing House.
3. Milkovich & Newman, Compensation, Tata McGraw Hill
4. Richard I. Anderson , Compensation Management in Knowledge based world, 10th
edition, Pearson Education
5. Thomas. P. Plannery, David. A. Hofrichter & Paul. E. Platten: People, Performance
& Pay – Free Press.
6. Aguinis Herman, Performance Management, 2nd Edition, 2009 Pearson Education, New
Delhi.
7. Aziz A, Performance Appraisal: Accounting and Quantitative Approaches, 1993,
Pointer.
8. Bhatia S.K, Performance Management: Concepts, Practices and Strategies for
Organisation Success, 2007, Deep & Deep, New Delhi.
9. BD Singh, Compensation & Reward Management, Excel Books
10. Cardy R.L, Performance Management: Concepts, Skills and Exercises, 1st Edition, 2008,
PHI, New Delhi.
11. Goel Dewkar, Performance Appraisal and Compensation Management: A Modern
Approach, 2 nd Edition, 2008, PHI, New Delhi.
12. Sarma A.M, Performance Management System, 1st Edition, 2008, Himalaya Pub,
Mumbai.
13. H.K Manjula Dr. Priyanka sharma and Dr. Divyesh Kumar “compensation and
performance management- 1st edition 23-HPH
17
DATA ANALYTICS
Course Code: DA 1
Name of the Course: Financial Analytics (DSE)
3 credits 4 hours 56 hours
etc.
Course Outcomes: On successful completion student will demonstrate:
a) Analyze and model financial data.
b) Access the different open-source domains.
c) Evaluate and build model on time series data.
d) Execute the statistical analysis using python.
Syllabus: Hours
Module No. 1: Introduction to Financial Analytics 10
Introduction: Meaning-Importance of Financial Analytics Uses-Features-Documents used in
Financial Analytics: Time value of money – Discounted and Non-discounted (computation using
Excel).
Module No. 2: Access to Financial Data Using Latest Technology 10
Public domain data base (RBI, BSE, NSE, Google finance), Prowess, downloading data from
NSE and Yahoo finance. IMF and World Bank data base, Kaggle, Bloomberg, FINTECH
companies (ROBO, ALGO trade).
Module No. 3: Introduction to Time Series Modelling 12
Meaning of Data- types of data- time series, panel, cross sectional-components of Time series
data. Simple time series concepts – moving average, exponential moving, WMA (Theory and
Practices), data - differencing, logarithm, lagging, stationary v/s non stationary data (detailed
explanation with examples) computing return series data (simple returns and logarithm
returns) (using Excel).
Module No. 4: Introduction to Python and Python for Finance 12
Installation of Python, types of data and structures, basic analysis using NUMPY and
PANDAs (financial examples), data preparation for time series data.
Module No. 5: Python for Finance 12
Descriptive statistics, Time series graphs in Python, understanding between correlation and
covariance, basics of regression and its assumptions, Stationary and non-stationary data, basics
of Time series using Python. Credit default using binary logistic regression

a) Explain the Different types of trends in time series data.
b) Explain the assumptions of regressions.
c) List out public domain data base.
d) List out recent FINTECH companies.
18
1. Python for finance: Yves hilpisces
2. Hands on Data analysis with Pandas: Stefanie molin.
3. Hands on Python for finance, Krish Naik, Packt
4. Python For Finance, Yuxing Yan, Packt
5. Mastering Python for Finance, James Ma Weiming ,Pack Publishing
6. Financial Reporting and Financial Statement Analysis,M Hanif , A
Mukherjee, McGraw Hill
7. Haskell Financial Data Modelling and Predictive
Analytics,PavelRyzhov,PACKT
19
Retail Management
Course Code: RM 1
Name of the Course: Fundamentals of Retail Management (DSE)
Course Credits No. of hours per week Total No. of teaching hours
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar & field work etc.,
a) Understand the Retail Business.
b) Understand the business operations in Retailing.
c) Formulate the retail strategies of Retail Business.
d) Apply the Retailing principles and theories.
e) Explore the career opportunities in the Retail sector.
Syllabus: Hours
Module -1: Introduction to Retail Business 12

Definition, functions and types of retail ownership-Independent Retailer, Chain Stores,
Franchising, Leased departmental stores, Vertical Marketing system, Consumer co-operatives;
forms of retail business ownership. Indian Retail Scenario- Factors influencing retail business in
India; Ethical Issues in Retailing; International perspective in retail business- FDI in Indian
Organized Retail Sector.
Module -2: Consumer Behaviour in Retail Business 10
Buying decision process and its implication on retailing –Customer shopping Behavior,
Customer service and customer satisfaction. Retail planning process: Factors to consider in
preparing a business plan – implementation – risk analysis.
Module-. 3: Retail Organization and Functional Management 12
Business Models in Retailing, Classification of Retailing Formats, Operational Stages in
Retailing, Factors influencing Location of stores, Stores Designing, Space planning, Inventory
Management, Merchandising Management, Selection and optimization of Workforce. Retail
Accounting and Cash Management.
Module -4: Retail Marketing Mix 12
Introduction -Product: Decisions related to selection of goods (Merchandise Management)
Product Assortment and display, new product launch, PLC in Retailing; Pricing- Influencing
factors – approaches to pricing – price sensitivity- Value pricing – Markdown pricing. Place:
Supply channel, Retail logistics, computerized replenishment system, corporate replenishment
Policies. Promotion: Setting objectives, communication effects , promotional mix.; Retail
distribution- In Store and Online Store, Factors influencing retail distribution; Human Resource
Management in Retailing- Selection and Optimization of work force.
Module- 5: Impact of Information Technology in Retailing 10
Non store retailing (e-retailing) - The impact of Information Technology in retailing - Integrated
systems and networking – EDI – Bar coding – Electronic article surveillance – Electronic shelf
labels – customer database management system. Legal aspects in retailing, Social issues in
retailing, Ethical issues in retailing.
20
a) Draw a retail life cycle chart and list the stages.
b) Draw a chart showing store operations.
c) List out the major functions of a store manager diagrammatically.
d) List out the current trends in e-retailing
e) List out the Factors Influencing in the location of a New Retail outlet.
1. Suja Nair; Retail Management,HPH
2. Karthic – Retail Management, HPH
3. S.K. Poddar& others – Retail Management, HPH.
4. R.S.Tiwari ; Retail Management, HPH 18
5. Barry Bermans and Joel Evans: "Retail Management – A Strategic Approach",
8th edition, PHI/02
6. A.J.Lamba, "The Art of Retailing", 1st edition, Tata McGrawHill, Newdelhi,
2003.
7. Swapna Pradhan :Retailing Management, 2/e, 2007 & 2008, TMH
8. James R. Ogden & Denise T.: Integrated Retail Management
9. A Sivakumar : Retail Marketing , Excel Books
10. Ogden :Biztantra, 2007 Levy & Weitz : Retail Management -TMH 5th Edition 2002
11. Rosemary Varley, Mohammed Rafiq-: Retail Management
12. Chetan Bajaj: Retail Management -Oxford Publication.
13. Uniyal &Sinha : Retail Management - Oxford Publications.
14. AraifSakh ; Retail Management
21
Logistic and Supply Chain Management
Course Code: LSCM 1
NAME OF THE COURSE: Freight Transport Management (DSE)
etc.
a) Understand the different functions of Commercial transport.
b) Analyse pricing and pricing strategy.
c) Understand transport administration.
d) Understand of transport and export documentations.
Syllabus: Hours
Module 1: Transport Function 12
Transport functionality - Transport structure and classification - Principles and participants -
Transport service-Traditional carriers, package service, ground package service, Air package
service- Intermodal Transportation - Piggyback/TOFC/COFC, Containerships, Non-
operating intermediaries; Modes of Transport – Rail, Water, Pipeline, Air, Motor Carriers.
Module 2: Transport Economics 10
The structure of Transport Costs and Location of Economic Activities. Demand for transport.
Models of Freight and Passenger Demand. Model Choice; Cost
Functions in the Transport Sector. Special Problems of Individuals Modes of Transport; Inter-
modal condition in the Indian Situation.
Module 3: Transport Administration 12
Operations management, Consolidation, Negotiation, Control, Auditing and Claim
administration, Logistical Integration.
Module 4: Transport Documentation 12
Transport documents: Delivery order, Dock receipt, Bill of Lading, Freight Bill, Sea way Bill
(SWB/e-SWB), Airway Bill (AWB/e-AWB), shipping guarantee, packing note or list,
consignment note - Shipping Manifest.
Export documents: BOL, certificate of origin, commercial invoice, consular documents,
destination control statement, Dock receipt, EEI, Export license, Export packing list, Free trade
documents, inspection certificate, insurance certificate, shipper’s letter of instruction.
Module 5: Pricing 10
Pricing fundamentals – Fundamentals of Pricing, Principle of Pricing, F.O.B Pricing,
Delivered pricing - Pricing issues- potential discrimination, quantity discounts, pick up
allowances, promotional pricing, menu pricing- platform service pricing, value added service
cost, efficiency incentives
22
1. Identify any two products suitable for transportation via Rail, Water, Pipeline, Air,
Motor Carriers
2. Identify the best modes of transport for textiles and spices from India to USA
3. Draft a BOL for shipment of goods
4. List out and explain the different kinds of Pricing.
1. Donald. J. Bowersox & Donald. J. Closs, Logistical Management-The integrated Supply
Chain Process, TATA Mc-Graw Hill
2. Sunil Chopra & Peter Meindl, Supply Chain Management, PHI
3. Donald J Bowersox, David J Closs, M Bixby Cooper, Supply Chain Logistics
Management- McGraw Hill Education, 3rd Indian Edition.
4. Rahul V Altekar, “Supply Chain Management- Concepts and Cases”, Prentice Hall of
India Pvt. Ltd.
23
Course Code: BBA 5.6 Vocational
Name of the Course: INFORMATION TECHNOLOGY FOR BUSINESS (VOCATIONAL-1)
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate ;
a) Understand the fundamentals of information technology
b) Understand usage of information technology in business.
c) Learn core concepts of computing and modern systems
d) Applications of Excel and SQL.
e) Awareness about latest information.
Syllabus Hours
Module No. 1: Information Technology and Information System 10
Introduction to IT, Introduction to IS, Difference be IS and IT, Need for Information System,
Information Systems in the Enterprise, Impact of Information Technology on Business (Business
Data Processing, Intra and Inter Organizational communication using network technology,
Business process and Knowledge process outsourcing), Managers and Activities in IS,
Importance of Information systems in decision making and strategy building, Information
systems and subsystems.
Module No. 2: Subsystems of Information System 12
Transaction Processing Systems (TPS), Management Information System (MIS), Decision
Support Systems (DSS), Group Decision Support System (GDSS), Executive Information System
(EIS), Expert System (ES), Features, Process, advantages and Disadvantages, Role of these
systems in Decision making process.
Module No. 3: Database Management System 14
Introduction to Data and Information, Database, Types of Database models, Introduction to
DBMS, Difference between file management systems and DBMS, Advantages and
Disadvantages of DBMS, Data warehousing, Data mining, Application of DBMS, Introduction to
MS Access, Create Database, Create Table, Adding Data, Forms in MS Access, Reports in MS
Access.
Module No. 4: Microsoft Excel in Business 14
Introduction to MS Excel, features of MS Excel, Cell reference, Format cells, Data Validation,
Protecting Sheets, Data Analysis in Excel: Sort, Filter, Conditional Formatting, Preparing Charts,
Pivot Table, What if Analysis(Goal Seek, Scenario manager), Financial Functions: NPV, PMT,
PV,FV, Rate, IRR, DB,SLN,SYD. Logical Functions: IF, AND, OR, Lookup Functions: V Lookup,
H Lookup, Mathematical Functions, and Text Functions.
Module No. 5: Recent Trends in IT 06
Virtualization, Cloud computing, Grid Computing, Internet of Things, Green Marketing,
Artificial Intelligence, Machine Learning.
24
Skill Developments Activities:
1. Creating Database Tables in MS Access and Entering Data
2. Creating Forms in MS Access
3. Creating Reports in MS Access
4. Creating charts in Excel
5. What if analysis in Excel
6. Summarizing data using Pivot Table
7. VLookup and HLookup Functions
8. Rate of Interest Calculation using Financial Function
9. EMI calculation using Financial Function
10. Data Validation in Excel
11. Sort and Filter
12. Conditional Formatting in Excel.
1. Lauaon Kenneth & Landon Jane, "Management Information Systems: Managing the
Digital firm", Eighth edition, PHI, 2004.
2. Uma G. Gupta, "Management Information Systems – A Management Prespective",
Galgotia publications Pvt., Ltd., 1998.
3. Louis Rosenfel and Peter Morville, "Information Architecture for the World wide Web",
O'Reilly Associates, 2002.
4. C.S.V.Murthy: Management Information Systems, HPH
5. Steven Alter, "Information Systems – A Management Perspective", Pearson Education,
2001.
6. Uma Gupta, "Information Systems – Success in 21st Century", Prentice Hall of India,
2000.
7. Robert G. Murdick, Joel E. Ross and James R. Claggett, "Information Systems for Modern
Management", PHI, 1994.
8. Introduction to Database Systems, CJ Date, Pearson
9. Database Management Systems, Raghurama Krishnan, Johannes Gehrke, TATA
McGraw Hill 3rd Edition.
10. The Database Systems – The Complete Book, H G Molina, J D Ullman, J Widom Pearson
11. Database Systems design, Implementation, and Management, Peter Rob & Carlos
Coronel 7th Edition.
12. Fundamentals of Database Systems, Elmasri Navrate Pearson Education
13. Introduction to Database Systems, C.J.Date Pearson Education
14. Microsoft Access 2013 Step by Step by Cox, Joyce, Lambert, Joan.
15. Excel 2019 All-In-One: Master the new features of Excel 2019 / Office 365 (English
Edition) by Lokesh Lalwani
Microsoft Excel 2016 - Data Analysis and Business Modeling by Wayne L. Winston (Author)
25
Course Code: BBA 5.6 (B)
Name of the Course: Digital Marketing (VOCATIONAL-1)
3 Credits (3+0+2) 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion,

Seminar & field work etc.
a) Gain knowledge on Digital Marketing, Email marketing and Content marketing.
b) Understand Search Engine Optimization tools and techniques
c) Gain skills on creation of Google AdWords & Google AdSense
d) Gain knowledge on Social Media Marketing and Web Analytics.
e) Gain knowledge on YouTube Advertising & Conversions.
Syllabus: Hours
Module No. 1: Introduction to Digital Marketing 10
Introduction - Meaning of Digital Marketing, Need for Digital Marketing, Digital Marketing
Platforms. Digital Marketing students, professional and Business Email Marketing :Importance of e-
mail marketing, e-mail Marketing platforms, Creating e-mailers, Creating a Contact Management
and Segmentation Strategy, Understanding e-mail Deliverability & Tracking e-mails, How to create
Effective & Unique e-mail Content, Outlining the Design of Your Marketing e-mails, Open rates and
CTR of email, Drive leads from e-mail, What are opt-in lists , Develop Relationships with Lead
Nurturing & Automation Content Marketing: Understanding Content Marketing, Generating
Content Ideas, Planning a Long-Term Content Strategy, Building a Content Creation Framework,
Becoming an Effective Writer , Extending the Value of Your Content through Repurposing, How to
Effectively Promote Content, Measuring and Analyzing Your Content.
Module No. 2: Search Engine Optimization (SEO) 10
Search Engine Optimization (SEO):Meaning of SEO, Importance and Its Growth in recent years,
Ecosystem of a search Engine, kinds of traffic, Keyword Research & Analysis (Free and Paid tool &
Extension), Recent Google Updates & How Google Algorithms works On Page Optimization (OPO),
OffPage Optimization Misc SEO Tools: Google Webmaster Tools, Site Map Creators, Browser-based
analysis tools, Page Rank tools, Pinging & indexing tools, Dead links identification tools, Open site
explorer, Domain information/who is tools, Quick sprout, Google My Business.
Module No. 3: Google AdWords & Google AdSense 10
Google AdWords: Google Ad-Words Fundamentals, Google AdWords Account Structure, Key
terminologies in Google AdWords, How to Create an AdWords account, Different Types of
AdWords and its Campaign & Ads creation process, Ad approval process, Keyword Match types ,
Keyword targeting & selection (Keyword planner), Display Planner, Different types of extensions ,
Creating location extensions, Creating call extensions, Create Review extensions, Bidding techniques
– Manual / Auto , Demographic Targeting / Bidding, CPC-based, CPAbased& CPM-based
accounts., Google Analytics Individual Qualification (GAIQ), Google AdSense : Understanding ad
networks and AdSense's limitations, Learning which situations are best for using AdSense, Setting
up an AdSense account, Creating new ad units, Displaying ads on a website, Configuring channels
and ad styles,
26
Allowing and blocking ads , Reviewing the AdSense dashboard, Running AdSense reports and
custom reports, Exporting data, Reviewing payee and account settings.
Module No. 4: Social Media Marketing (SMM) &Youtube Advertising (Video 10
Ads)
Social Media Marketing (SMM) Facebook Marketing, Twitter Marketing, Linkedin Marketing,
Google plus Marketing, YouTube Marketing, Pinterest Marketing, Snapchat Marketing, Instagram
Marketing, Social Media Automation Tools, Social Media Ad Specs The ROI in Social Media
Marketing, Tools and Dashboards, Reputation management.
Youtube Advertising (Video Ads): Youtube advertising? ,Why should one advertise on youtube? ,
Creating youtube campaigns, Choose the audience for video ads, Instream ads, Invideo ads, In-
search ads, In-display ads, Measuring your YouTube ad performance, Drive leads and sales from
YouTube ads Conversions: Understanding Conversion Tracking, Types of Conversions, Setting up
Conversion Tracking, Optimizing Conversions, Track offline conversions, Analyzing conversion
data, Conversion optimizer
Module No. 5: Web Aanalytics 10
Web Analytics: The need & importance of Web Analytics, Introducing Google Analytics, The
Google Analytics layout , Basic Reporting, Basic Campaign and Conversion Tracking, Google Tag
Manager, Social Media Analytics, Social CRM & Analytics, Other Web analytics tools, Making better
decisions, Common mistakes analysts make.

1. Explain the key digital marketing activities needed for competitive success.
2. Examine the concept of Digital Media and benefits to be derived.
3. Recognise the core features of CRM and retention programmes
4. Identify the metrics used in digital marketing.
5. Organise how we can limit the marketing materials we get through e-mail.
1. Understanding DIGITAL Marketing, Marketing strategies for engaging the digital
generation Damian Ryan & Calvin Jones
2. The Art of Digital Marketing: The Definitive Guide to Creating Strategic By Ian Dodson
3. . Internet Marketing: a practical approach By Alan Charlesworth
4. Social Media Marketing: A Strategic Approach By Melissa Barker, Donald I. Barker,
Nicholas F. Bormann, Krista E Neher
27
VI SEMESTER
Name of the Program: Bachelor of Business Administration (BBA.)

Course Code: BBA. 6.1
Name of the Course: Business Law
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Comprehend the laws relating to Contracts and its application in business activities.
b. Comprehend the rules for Sale of Goods and rights and duties of a buyer and a Seller.
c. Understand the importance of Negotiable Instrument Act and its provisions relating to
Cheque and other Negotiable Instruments.
d. Understand the significance of Consumer Protection Act and its features
e. Understand the need for Environment Protection.
Syllabus: Hours
Module No. 1: Indian Contract Act, 1872 16
Introduction – Definition of Contract, Essentials of Valid Contract, Offer and acceptance,

consideration, contractual capacity, free consent. Classification of Contract, Discharge of a
contract, Breach of Contract and Remedies to Breach of Contract.
Module No. 2: The Sale of Goods Act, 1930 12
Introduction - Definition of Contract of Sale, Essentials of Contract of Sale, Conditions and

Warranties, Transfer of ownership in goods including sale by a non- owner and exceptions.
Performance of contract of sale - Unpaid seller, rights of an unpaid seller against the goods
and against the buyer.
Module No. 3: Negotiable Instruments Act 1881 12
Introduction – Meaning and Definition of Negotiable Instruments – Characteristics of

Negotiable Instruments – Kinds of Negotiable Instruments – Promissory Note, Bills of Exchange
and Cheques (Meaning, Characteristics and types) – Parties to Negotiable Instruments –
Dishonour of Negotiable Instruments – Notice of dishonour – Noting and Protesting.
Module No. 4: Consumer Protection Act 1986 08
Definitions of the terms – Consumer, Consumer Dispute, Defect, Deficiency, Unfair Trade
Practices, and Services, Rights of Consumer under the Act, Consumer Redressal Agencies –
District Forum, State Commission and National Commission.
Module No. 5: Environment Protection Act 1986 08
Introduction - Objectives of the Act, Definitions of Important Terms – Environment,
Environment Pollutant, Environment Pollution, Hazardous Substance and Occupier, Types
of Pollution, Powers of Central Government to protect Environment in India.
28
1. Discuss the case of “Carlill vs Carbolic Smoke Ball Company” case
2. Discuss the case of “Mohori Bibee v/s Dharmodas Ghose”.
3. Briefly narrate any one case law relating to minor.
4. List at least 5 items which can be categorized as ‘hazardous substance’ according to
Environment Protection Act.
5. List out any six cybercrimes.
Cases:
The relevant legal point, facts and the judicial decision relating to the following 10 case
laws are to be specifically dealt with – 1.Balfour Vs Balfour
2. Carlill Vs Carbolic Smoke Ball Company
3. Felthouse Vs Bindley
4. Lalman Shukla Vs. Gauridutt
5. Durgaprasad Vs Baldeo
6.Chinnayya Vs Ramayya
7.Mohiribibi Vs. Dharmodas Ghosh
8. Ranganayakamma Vs Alvar Chetty
9. Hadley Vs Baxendale
1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New
Delhi.
2. Avtar Singh, Business Law, Eastern Book Company, Lucknow.
3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning
4. SN Maheshwari and SK Maheshwari, Business Law, National Publishing House,
New Delhi.
5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, InternationalBook House
7. Sushma Arora, Business Laws, Taxmann Publications.
8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th Ed.
9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
10. Sharma,J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi
11. K. Rama Rao and Ravi S.P., Business Regulatory Framework., HPH
12. N.D. Kapoor, Business Laws, Sultan Chand Publications
13. K. Aswathappa, Business Laws, HPH,
14. Information Technology Act/Rules 2000, Taxmann Publications Pvt. Ltd.
15. Chanda.P.R, Business Laws, Galgotia Publishing Company
29
Name of the Course: Income Tax – II
etc.,
Course Outcomes: On successful completion of the course, the students will:
a) Understand the procedure for computation of income from business and other Profession.
b) the provisions for determining the capital gains.
c) Compute the income from other sources.
d) Demonstrate the computation of total income of an Individual.
e) Comprehend the assessment procedure and to know the power of income tax authorities.
Syllabus: Hours
Module No. 1: Profits and Gains of Business and Profession
18
Introduction-Meaning and definition of Business, Profession and Vocation. - Expenses
Expressly allowed - Expenses Expressly Disallowed - Allowable losses - Expressly disallowed
expenses and losses, Expenses allowed on payment basis. Problems on computation of income
from business of a sole trading concern - Problems on computation of income from profession:
Medical Practitioner - Advocate and Chartered Accountants.
Module No. 2: Capital Gains 10
Introduction - Basis for charge - Capital Assets - Types of capital assets – Transfer -
Computation of capital gains – Short term capital gain and Long term capital gain - Exemption
under section 54, 54B, 54EC, 54D, 54F, and 54G. Problems covering the above sections.
Module No. 3: Income from other Sources 10
Introduction - Incomes taxable under Head income other sources – Securities - Types of
Securities - Rules for Grossing up. Ex-interest and cum-interest securities. Bond Washing
Transactions - Computation of Income from other Sources.
Module No. 4: Set Off and Carry Forward of Losses & Assessment 10
of individuals.
Introduction – Provisions of Set off and Carry Forward of Losses (Theory only) Computation of
Total Income and tax liability of an Individual.
Module No. 5: Assessment Procedure and Income Tax Authorities 08
Introduction - Due date of filing returns, Filing of returns by different assesses, E-filing of
returns, Types of Assessment, Permanent Account Number -Meaning, Procedure for obtaining
PAN and transactions were quoting of PAN is compulsory. Income Tax Authorities their
Powers and duties.
30
1. Visit any chartered accountant office and identify the procedure involved in
the computation of income from profession.
2. List out the different types of capital assets and identify the procedure
involved in the computation of tax for the same.
3. List out the steps involved in the computation of income tax from other
sources and critically examine the same.
4. Identify the Due date for filing the returns and rate of taxes applicable for
individuals.
5. Draw an organization chart of Income Tax department in your locality.

1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, TaxmanPublication.
2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd.
3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and
PracticeSahityaBhavanPublication.
4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons.
5. Gaur & Narang: Income Tax.
6. 7 Lecturers – Income Tax – I, VBH
7. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam
Publications.
8. Dr. B Mariyappa, Income Tax II – HPH.
31
Name of the Course: International Business
etc.,
Course Outcomes: On successful completion of the course, the students will able to:
a) Understand the concept of International Business.
b) Differentiate the Internal and External International Business Environment.
c) Understand the difference MNC and TNC
d) Understand the role of International Organisations in International Business.
e) Understand International Operations Management.
Syllabus: Hours
Module No. 1: Introduction to International Business 12
Introduction- Meaning and definition of international business, need and importance of
international business, stages of internationalization, tariffs and non-tariff barriers to
international business. Mode of entry into international business - exporting (direct and
indirect), licensing and franchising, contract manufacturing, turnkey projects, management
contracts, wholly owned manufacturing facility, Assembly operations, Joint Ventures, Third
country location, Mergers and Acquisition, Strategic alliance, Counter Trade; Foreign
investments.
Module No. 2: International Business Environment 12
Overview, Internal and External environment - Economic environment, Political environment,
Demographic environment, Social and Cultural environment, Technological and Natural
environment.
Module No.3: Globalization 12
Meaning, features, essential conditions favoring globalization, challenges to globalization,
MNCs, TNCs - Meaning, features, merits and demerits; Technology transfer - meaning and
issues in technology transfer.
Module No.4: Organizations Supporting International Business 10
Meaning, Objectives and functions of - IMF, WTO, GATT, GATS, TRIM, TRIP; and Regional
Integration- EU, NAFTA, SAARC, BRICS.
Module No.5: International Operations Management 10
Global Supply Chain Management- Global sourcing, Global manufacturing strategies,
International Logistics, International HRM - Staffing policy and it's determinants; Expatriation
and Repatriation (Meaning only).
32
1) Tabulate the foreign exchange rate of rupee for dollar and euro currencies for 1 month
2) List any two Indian MNC’s along with their products or services offered.
3) Prepare a chart showing currencies of different countries
4) Collect and paste any 2 documents used in Import and Export trade.

1. Rakesh Mohan Joshi. (2011). International Business, Oxford University Press, New Delhi.
2. Francis Cherunilam; International Business, Prentice Hall of India
3. P. SubbaRao – International Business – HPH
4. Sumati Varma. (2013). International Business (1st edi), Pearson.
5. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, NewDelhi.
6. International Business by Daniel and Radebaugh –Pearson Education
33
Finance Elective
Course Code: FN2
Name of the Course: Security Analysis and Portfolio Management (DSE)
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar
&field work etc.,
a) Understand the concept of basics of Investment.
b) Evaluate the different types of alternatives.
c) Evaluate the portfolio and portfolio management.
d) Understand the concept of risk and returns
e) Gain the knowledge of fundamental and technical analysis.
Syllabus: Hrs.
Module No. 1: Introduction to Investments 10
Introduction- Investment process, Criteria for Investment, types of Investors, Investment,

Speculation and Gambling. Elements of Investment, Investment Avenues, Factors influencing
selection of investment alternatives.
Security Market- Introduction, functions, Secondary Market Operations. Stock Exchanges in India,
Security Exchange Board of India, Government Securities Market, Corporate Debt Market and
Money Market Instruments.
Module No. 2: Risk-Return Relationship 10
Meaning of risk, types off risk, measuring risk, risk preference of investors. Meaning of return,
measures of return, holding period of return, Annualized return, expected return, investors
attitude towards risk and return.
Module No. 3: Fundamental Analysis and Technical Analysis 10
Introduction- Investment Analysis, Fundamental Analysis, Macro Economic Analysis, Industry
Analysis, Company Analysis, Trend Analysis, and Ratio Analysis.
Module No. 3: Technical Analysis 12
Meaning of Technical Analysis, Fundamental vs Technical Analysis, Charting techniques,
Technical Indicators, Testing Technical Trading Rules and Evaluation of Technical Analysis.
Module No. 5: Portfolio Management 14
Framework-Portfolio Analysis – Selection and Evaluation – Meaning of portfolio – Reasons to
hold portfolio – Diversification analysis – Markowitz’s Model – Assumptions –Specific model –
Risk and return optimization – Efficient frontier – Efficient portfolios –Leveraged portfolios –
Corner portfolios – Sharpe’s Single Index model – Portfolio-evaluation measures – Sharpe’s
Performance Index – Treynor’s Performance Index – Jensen’s Performance Index.
34
Skill Development
1. Prepare an imaginary investment portfolio for individual with a salary of 10 lakhs
per annum.
2. List of 10 companies approached SEBI for IPO
3. Prepare a technical analysis chart on Blue Chip Companies of BSE.
4. Collect information regarding GDRs, ADRs, IDRs and various Bonds and make a
chart.
5. Watch market movement for a day and analyze the trend of Nifty-Fifty Index.
Books for Reference
1. A. Brahmiah& P. Subba Rao, Financial Futures and Options, HPH.
2. Singh Preeti, Investment Management, HPHG 3.Alexander
Fundamental of Investments, Pearson Ed.
3. Hangen: Modern Investment theory. Pearson Ed.
4. Kahn: Technical Analysis – Plain and sample Pearson Ed.
5. Ranganthan: Investment Analysis and Port folio Management.
6. Chandra Prasanna: Managing Investment – Tata Mc Gram Hill.
7. Alexander, shampe and Bailey – Fundamentals of Investments Prentice Hall of
India
8. Newyork Institute of Finance – How the Bond Market work – PHI.
9. Mayo Investment Thomason hearning
35
Marketing Elective
Course Code: MK 2
Name of the Course: Advertising and Media Management (DSE)
etc.,
a) Understand the nature, role, and importance of IMC in marketing strategy
b) Understand effective design and implementation of advertising strategies
c) Present a general understanding of content, structure, and appeal of advertisements
d) Understand ethical challenges related to responsible management of advertising and
brand strategy.
e) Evaluate the effectiveness of advertising and agencies role
Syllabus: Hours
Module -1: Introduction to Integrated Marketing Communication 10
Integrated marketing communication, AIDA Model, Setting goals and objectives, concept of
DAGMAR in setting objectives, elements of IMC; Role of advertising in India’s economic
development, Ethics in advertising, Social, Economic and Legal aspects of advertising.
Module -2: Consumer and Media 10
How advertising works: perception, cognition, affect, association, persuasion, behaviour,
Associating feeling with brands, Use of research in advertising planning; Advertising Media;
industry structure, functions, advantages, disadvantages of print, Television, Radio, Internet,
Outdoor, Basic concept of media planning, media selection, Media Scheduling strategy, setting
media budgets
Module-3: Advertising Program 14
Planning and managing creative strategies; Creative approaches; Building Advertising
Program: Message, Theme, advertising appeals; Advertising layout: how to design and
produce advertisements; Advertising Budget: nature and methods of advertising
appropriation; Art of copywriting; Guidelines for copywriting; Copywriting for print, Audio,
TV and outdoor media.
Module-4: Measuring Advertising Effectiveness 12
Measuring Advertising Effectiveness: stages of evaluations and various types of testing-Pre and
Post testing; Advertising agencies: history, role, importance, organizational structure,
functions; Selection of agency, client agency relationship, compensation strategies
Module -5: Other Elements of IMC- Sales Promotion, PR, Events and Experiences and
10
Word of Mouth
Consumer and trade sales promotion, application of sales promotion in different domains;
Using public relations in image building; Planning and executing events, event management;
Viral marketing, building organic word of mouth communication.
36
a) List out ethical issues in Advertisements.
b) List out different modes of Advertisement.
c) Write a note on guidelines for copywriting.
d) List out types of Outdoor Advertisement
e) State the process in selection of Advertisement Agency.

1. Advertising Principles and Practice, William Wells, John Burnett, Sandra
Moriarty, 6th ed., Pearson education, Inc.
2. Advertising and Promotion, G.Belch, Michael Belch, Keyoor Purani, 9th edition,
Tata Mcgraw Hill publication, ISBN: 978-1-25-902685-0.
37
Human Resource Elective
Course Code: HRM 2
Name of the Course: Cultural Diversity at Work Place (DSE)
Week
3 credits 4 hours 56 hours
work etc.,
a) Understand, interpret question reflect upon and engage with the notion of
“diversity”.
b) Recall the cultural diversity at work place in an organization.
c) Support the business case for workforce diversity and inclusion.
d) Identify diversity and work respecting cross cultural environment.
e) Assess contemporary organizational strategies for managing workforce diversity
and inclusion.
Syllabus: Hours
Module No. 1: Introduction to Diversity 12
Introduction to cultural diversity in organizations, Evolution of Diversity Management, Over
View of Diversity, Advantages of Diversity, Identifying characteristics of diversity, Scope-
Challenges and issues in diversity management, Understanding the nature of Diversity –
Cultural Diversity – Global Organizations- Global Diversity.
Module No. 2: Exploring Differences 10
Introduction -Exploring our and others' differences, including sources of our identity.
Difference and power: Concepts of prejudice, discrimination, dehumanization and oppression.
Module No. 3: Visions of Diversity and Cross Cultural Management 12
Models and visions of diversity in society and organizations: Justice, fairness, and group and
individual differences. Cross-Cultural Management: Meaning and Concepts, Frameworks in
Cross-Cultural Management: Kluckhohn and Strodtbeck framework, Hofstede’s Cultural
Dimensions, Trompenaar’s Dimensions, Schwartz Value Survey, GLOBE study.
Module No. 4: Skills and Competencies 12
Skills and competencies for multicultural teams and workplaces/ Organizational assessment
and change for diversity and inclusion, Diversity Strategies. Creating Multicultural
Organisations.
Module No. 5: Recent Trends in Diversity Management 10
Emerging workforce trends–Dual-career couples–Cultural issues in international working on
work-life balance–Managing multi-cultural teams: Issues and challenges, Global demographic
trends: Impact on diversity management, Social psychological perspective on workforce
diversity, Diversity Management in IT organizations Contemporary Issues in Workplace
Diversity

1. Visit any MNCs, identify and report on the cultural diversity in an organization.
38
2. Interact and List out the ways in which dehumanization done in public/ private
sector organization.)
3. Interact with HR Manager of any MNCs, explore and report on cross cultural
management.
4. Explore the benefits of multi-cultural organizations.
5. Examine and report on diversity management in select IT organizations.
1. Bell, M.P. (2012). Diversity in organizations (2nd Ed.). Mason, OH: Cengage.
2. Harvey, C.P. & Allard, M.J. (2015). Understanding and managing diversity: Readings,
cases, and exercises (6th Ed.). Upper Saddle River, NJ: Pearson.
39
DATA ANALYTICS
Course Code: DA 2
Name of the Course: Marketing Analytics (DSE)
Course Credits No. of hours per Total no. of teaching hours
week
work etc.,
a) Understand the importance of marketing analytics for forward looking and
systematic allocation of marketing resources
b) Apply marketing analytics to develop predictive marketing dashboard for
organization
c) Analyse data and develop insights to address strategic marketing challenges
d) Execute the models on Predictions and Classifications on R Software.
Know the applications of analytics in marketing.
Syllabus: Hours
Module No. 1: Introduction to Marketing Analytics and Data Mining 10
Introduction to Marketing Analytics, Need of Marketing Analytics, Benefits of Marketing
Analytics, Data mining –Definition, Classes of Data mining methods Grouping methods, Predictive
modelling methods, Linking methods to marketing applications. Process model for Data mining –
CRISP DM.
Module No. 2: Introduction to R 10
About R, Data types and Structures, Data coercion, Data preparation: Merging, Sorting, Splitting,
Aggregating, Introduction to R Libraries – How to install and invoke, Introduction to R Graph –
Basic R charts – Different types of charts.
Module No. 3: Descriptive Analytics 12
Exploratory Data Analysis using summary table and various charts to find theinsights, slicing and
dicing of the Customer data. Inferential Statistics: T-Test, ANOVA, Chi- Square using marketing
data and exploring relationship (Correlation).
Module No. 4: Application of Analytics in Marketing 12
Association Rules – Market Basket Analysis for Product Bundling and Promotion, RFM (Recency
Frequency Monetary) Analysis, Customer Segmentation using K- Means Cluster Analysis, Key
Driver Analysis using Regression Model.
Module No. 5: Prediction and Classification Modelling using R 12
Introduction to Prediction and Classification modelling, data splitting for training and testing
purpose, Prediction modelling: Predicting the sales using Moving Average Model and Regression
Model(Simple and Multiple Regression model), Classification modelling: Customer churn using
Binary logistic regression and decision tree.
40
a) Explain the Process model for Data Mining.
b) Explain the difference between Binary Logistic Regression and Decision Tree.
c) List out Public domain data base.
d) List out applications of marketing analytics.
1. Marketing Analytics: Data-Driven Techniques with Microsoft® Excel® Published
by John Wiley & Sons, Inc
2. Marketing Data Science, Thomas W. Miller Published by Pearson
3. Marketing Metrics, Neil T Bendle, Paul W. Farris, Phillip E. Pfeifer published by
Pearson
4. Marketing Analytics, Mike Grigsby published by Kogan Page.
41
Retail Management
Course Code: RM 2
Name of the Course: Retail Operations Management (DSE)
Course Credits No. of hours per Total No. of teaching hours
week
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &field work etc.,
a) Compare various retail formats and technological advancements for setting up
appropriate retail business.
b) Identify the competitive strategies for retail business decisions.
c) Examine the site location and operational efficiency for marketing decisions.
d) Analyse the effectiveness of merchandising and pricing strategies.
e) Assess store layout and planogram for retail business.
Syllabus: Hours
Module -1: Retail and Logistics Management 10

Introduction Retailing and economic significance- Functions of a retailer - Types of retailers –
Trends in retailing – International Retailing – Retailing as a career –Retail Management
Decision Process - Service Retailing.
Module -2: Retailing Environment Theories 10
Theory of Retail Change: Theory of Natural Selection in retailing, Theory of Wheel of retailing,
General-Specific-General Cycle or Accordion Theory, Retail Life Cycle Theory- - Multi channel
retailing – Retail Aggregators Business Model – Phases of growth of retail markets – Retail Mix.
Module-. 3: Store Loyalty Management and Retail Location 10
Types of customers – Variables influencing store loyalty – Store loyalty models – Influencing
customers through visual merchandising – Value added through private labels – Retail location
strategy– Importance of location decision – Retail location strategies and techniques – Types of
retail locations.
Module -4: Merchandise Management 14
Meaning - Roles and responsibilities of the merchandiser and the buyer – Function of
Buying for different types of Organizations – Process of Merchandise Planning – Merchandise
Sourcing – Methods of procuring merchandise – Concept of private label- Retail Pricing
policies.
Module -5: Category Management 12
Meaning - Definition of Category Management - Components of Category Management
Category Management Business process - Category Definition - Defining the Category Role-
Destination Category, Routine Category, Seasonal Category, Convenience Category
Category Assessment - Category Performance Measures - Category Strategies - Category
Tactics - Category Plan implementation -Category Review. `
42
a) Write a note on Visual merchandising training programme layout design, and
product placement.
b) Write a note Leadership training: Develop skills in coaching, delegation, and
motivation.
c) Derive Customer analysis by considering skills in understanding customer behavior
and preferences to improve customer satisfaction.
d) Chart out the types of customers in creating customer loyalty programs.
1. Coughlem: Marketing Channels. Gilbert Pearson: Retail Marketing Education
Asia 2001.
2. Micheal Levy & Barton AWeitz: Retailing Management, McGraw
3. Patrick M Dunne: Robert F Lusch: Retail Management Hill Publications.
4. Suja Nair: Retail Management, Himalaya Publishing House.
5. W. Stern, E L. Ansary, T. Ooughlan: Marketing Channels, 6thEdition PHI New
Delhi, 2001.
43
Logistic and Supply Chain Management
Course Code: LSCM 2
NAME OF THE COURSE: Sourcing for Logistics and Supply Chain Management
(DSE)
etc.,
a) Understand the role of sourcing in logistics and supply chain management, and its
impact on overall business performance.
b) Analyze and evaluate sourcing strategies and decisions, including make-or buy, in
sourcing vs. outsourcing, and supplier selection criteria.
c) Develop effective supplier relationship management skills, including negotiation,
communication, and collaboration.
d) Apply sourcing best practices, including risk management, sustainability, and
ethical sourcing.
e) Evaluate the impact of technology and innovation on sourcing, and apply relevant
tools and techniques to optimize sourcing processes and outcomes.
Syllabus: Hours
Module No. 1: Sourcing 10
Meaning and Definition. Approaches to Sourcing. Sole Sourcing – Single, Dual & Multiple sourcing
arrangements, other sourcing/purchasing strategies, Tendering – Open, Restricted and Negotiated
approaches. Intra–Company trading and Transfer pricing arrangement, Implications of
International Sourcing.
Module No. 2: External Sourcing 10
Criteria for sourcing requirement from external suppliers – Quality Assurance, Environmental and
Sustainability, Technical Capabilities, System Capabilities, Labour Standards, Financial
Capabilities. Award criteria – Price, Total Life Cycle Costs, Technical Merit, Added Value Solutions,
Systems, and Resources.
Module No.3: Assessment of Financial Stability 12
Sources of information on potential suppliers’ Financial performance. Financial reports – Profit
& Loss Statements, Balance Sheets, and Cash Flow Statements. Ratio Analysis on Liquidity,
Profitability, Gearing and Investment. Role of credit rating agencies.
Module No.4: Assessment of Market Data 12
Analysing Suppliers’ Market. Secondary Data on Markets & Suppliers. Indices that measure
economic data. Process of obtaining tenders and quotations. Decision criteria for tenders and
quotations. Criteria to assess tenders and quotations – use of weighted points system.
ModuleNo.5: Legislative, Regulatory & Organizational 12
Requirements
44
Legislative, Regulatory & Organizational Requirements when sourcing from not for-profit,
private and public sector suppliers. Competitive tendering process. Timescales on tendering
process. Procedure for award of contract. Regulatory bodies

1. Highlight the stages when Early Supplier Involvement is encouraged by companies
to maximise the benefits
2. List out the Regulatory bodies connected to sourcing.
3. Identify the benefits of co-location of suppliers to the company.
4. List out the Credit rating agencies for supplier assessment.
1. Donald Waters, Logistics - An Introduction to Supply Chain Management, Palgrave
Macmillan, New York,
2. John Gattorna , Handbook of Logistics and Distribution Management.
3. P. Fawcett, R. McLeish and I Ogden, Logistics Management.
4. D.M. Lambert & J R Stock, Richard D Irwin Inc., Strategic Logistics Management.
5. Martin Christopher, Logistics and Supply Chain Management, Pitman Publishing,
2nd Edition
6. David N, Burt, Donald W. Dobler, Stephen L. Starling, “World Class Supply
Management- A Key to Supply Chain Management”, Tata McGraw Hill Publishing
Company Ltd., New Delhi.
45
Course Code: BBA 6.6 Vocational
Name of the Course: GOODS AND SERVICES TAX
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate
a) Understand the basics of taxation, including the meaning and types of taxes, and the
differences between direct and indirect taxation.
b) Analyze the history of indirect taxation in India and the structure of the Indian taxation
system.
c) Understand the framework and definitions of GST, including the constitutional
framework, CGST, SGST, IGST, and exemptions from GST.
d) Understand the time, place, and value of supply under GST, and apply this knowledge
to calculate the value of supply and determine GST liability.
e) Understand input tax credit under GST, including its meaning and process for availing
it, and apply this knowledge to calculate net GST liability.
Syllabus Hours
Module No. 1: Basics of Taxation system in India 04
Tax – Meaning and Types, Concept and Features of Indirect tax, Differences between Direct and
Indirect Taxation, Brief History of Indirect Taxation in India, Constitutional validity of GST
Module No. 2: Introduction to GST 10
Introduction to Goods and Services Tax, Constitutional Framework, Tax subsumed under GST, Dual
model of GST, Features of GST, GST council- composition- powers and functions
Module No. 3: Time, Place And Value of Supply 20
Supply, Scope of Supply, Composite and Mixed Supplies, Levy and Collection, Composition Levy,
Exemptions, Time of Supply – in case of Goods and in case of Services - Problems on ascertaining
Time of Supply; Place of Supply – in case of Goods and in case of Services (both General and
Specific Services) – Problems on Identification of Place of Supply; Value of Supply – Meaning,
Inclusions and Exclusions. Problems on calculation of ‘Value of Supply’.
Module No. 4: GST Liability and Input Tax Credit 14
Rates of GST – Classification of Goods and Services and Rates based on classification, Problems on
computation of GST Liability. Input Tax Credit – Meaning, Process for availing Input Tax Credit –
Problems on calculation of Input Tax Credit and Net GST Liability.
Module No. 5: GST Procedures 08
Registration under GST, Tax Invoice, Levy and Collection of GST, Composition Scheme, Due dates
for Payment of GST, Accounting record for GST, Features of GST in Tally Package. GST Returns –
Types of Returns, Monthly Returns, Annual Return and Final Return – Due dates for filing of
returns. Final Assessment. Accounts and Audit under GST.
46
a) List out the process of GST registration for a business.
b) Chart out 'time of supply' concept relevance in GST.
c) Identify the place of supply for goods and services in different scenarios.
d) Calculate GST liability for a particular transaction using imaginary values.
e) Explain the process of availing input tax credit in GST.
1. V Rajesh Kumar and Mahadev, “Indirect Taxes”, Mc Graw Hill Education
2. Datey, V S, “Indirect Taxes”, Taxmann Publications.
3. Hiregange et al, “Indirect Taxes:,Puliani and Puliani.
4. Haldia, Arpit, “GST Made Easy”, Taxmann Publications.
5. Chaudhary, Dalmia, Girdharwal, “GST – A Practical Approach”, Taxmann Publications.
6. Garg, Kamal, “Understanding GST”, Bharat Publications.
7. Hiregange, Jain and Naik, “Students’ Handbook on Goods and Services Tax”, Puliani and
Puliani.
47
Course Code: BBA 6.6 (B) VOCATIONAL
Name of the Course: Enterprise Resource Planning
3 Credits (2+0+3) 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion, Seminar
& field work etc.,
a) Understand the business process of an enterprise to grasp the activities of ERP project
management cycle to understand the emerging trends in ERP developments.
b) Integrate and automate the business processes and shares information enterprise-wide.
c) Explore the significance of ERP to provide a solution for better project management.
d) Enable the students to understand the various process involved in implementing ERP in a
variety of business environment
e) Understand the issues involved in design and implementation of ERP systems.
Syllabus: Hours
Module No. 1: Introduction to ERP 10
Enterprise Resource Planning - Defining ERP - Origin and Need for an ERP System - Benefits of an
ERP System - Reasons for the Growth of ERP Market – Risk of ERP - Road map for successful ERP
Module No. 2: ERP related Technologies and Modules 12
Business Process Re- engineering – Product life cycle – Customer relationship management -
Functional Modules- Sales and Distribution, service - Human Resource - Finance – Production -
Materials Management – Purchasing – Quality Management.
Module No. 3: ERP implementation 12
ERP Implementation Life cycle – Transition strategies - ERP Implementation Process - ERP Vendor
Selection - Role of the Vendor - Consultants: Types of consultants - Role of a Consultant - Vendors
and Employees -Resistance by employees - Dealing with employee resistance - Project team
Module No. 4: ERP post implementation 10
Success and Failure factor of ERP implementation – ERP operations and maintenance – Data
Migration – Project Management and Monitoring - Maximizing the ERP system.
Module No. 5: Future directions in ERP 12
New Trends in ERP- ERP to ERP II - Implementation of Organization Wide ERP- Development of
New Markets and Channels-Latest ERP Implementation Methodologies - ERP and E- business.
1. State the steps and activities in the ERP life cycle
2. Develop a process of driven thinking towards business process.
3. Demonstrate a good understanding of the basic issues in ERP systems.
48
1. Alexis Leon, “ERP Demystified”, Tata McGraw Hill, New Delhi, 2007.
2. Joseph A Brady, Ellen F Monk, Bret Wagner,“Concepts in Enterprise Resource Planning”,
Thompson Course Technology, USA, 2009
3. MahadeoJaiswal and Ganesh Vanapalli, ERP Macmillan India, 2013.
4. Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information System,
WileyIndia, 2009
5. Jagan Nathan Vaman, ERP in Practice, Tata McGowan-Hill, 2007.
49
Course Code: BBA5.7 (SEC-VB)
Course Title Cyber Security (Theory)
Course Code: BBA 5.7 (SEC-VB) No. of Credits 03
Formative
40 Summative Assessment Marks 60
AssessmentMarks
Course Outcomes (COs): After the successful completion of the course, the student will be able
to:
CO1 After completion of this course, students would be able to understand the concept of
Cyber security and issues and challenges associated with it.
CO2 Students, at the end of this course, should be able to understand the cybercrimes,
theirnature, legal remedies and as to how report the crimes through available
platforms and
procedures.
CO3 On completion of this course, students should be able to appreciate various privacy
and security concerns on online Social media and understand the reporting procedure
of inappropriate content, underlying legal aspects and best practices for the use of
Social media platforms.
Contents 45 Hrs
Module-I. Introduction to Cyber security: Defining Cyberspace and Overview of
Computer and Web-technology, Architecture of cyberspace, Communication and web 15
technology, Internet, World wide web, Advent of internet, Internet infrastructure for
data transfer and governance, Internet society, Regulation of cyberspace, Concept of
cyber security, Issues and challenges of cyber security.
Module-II .Cyber crime and Cyber law: Classification of cyber crimes, Common cyber 15
crimes- cyber crime targeting computers and mobiles, cyber crime against women and
children, financial frauds, social engineering attacks, malware and ransomware attacks,
zero day and zero click attacks, Cybercriminals modus-operandi, Reporting of cyber
crimes, Remedial and mitigation measures, Legal perspective of cyber crime, IT Act 2000
and its amendments, Cybercrime and offences, Organizations dealing with Cybercrime
and Cyber security in India, Case studies.
Module III. Social Media Overview and Security: Introduction to Social networks. Types
of Social media, Social media platforms, Social media monitoring, Hashtag, Viral content,
15
Social media marketing, Social media privacy, Challenges, opportunities and pitfalls in
online social network, Security issues related to social media, Flagging and reporting of
inappropriate content, Laws regarding posting of inappropriate content, Best practices
for the use of Social media, Case studies.
Pedagogy: Problem Solving
Formative Assessment for Theory
Assessment Occasion/type Marks
Internal Test 2 Nos (30%of40) 2=24
Assignment/Surprise Test 2 Nos (20%40)2=16
Total 40 Marks
Formative Assessment as per guidelines.
50
Text/References
Cyber Crime Impact in the New Millennium, by R. C Mishra , Auther Press. Edition 2010
1
2 Cyber Security Understanding Cyber Crimes, Computer Forensics and Legal Perspectives by Sumit
Belapure and Nina Godbole, Wiley India Pvt. Ltd. (First Edition, 2011)
3 Security in the Digital Age: Social Media Security Threats and Vulnerabilities by Henry A. Oliver,
Create Space Independent Publishing Platform. (Pearson , 13th November, 2001)
4 Cyber Laws: Intellectual Property & E-Commerce Security by Kumar K, Dominant Publishers.
5 Fundamentals of Network Security by E. Maiwald, McGraw Hill.
6 Network Security Bible, Eric Cole, Ronald Krutz, James W. Conley, 2nd Edition,
Wiley India Pvt. Ltd.
51
Course Code: COM 5.7 (SEC-VB)
Course Title EMPLOYABILITY SKILLS Teaching hrs=03
Course Code: COM 5.7 (SEC-VB) No. of Credits 03
Formative Assessment =40 marks Summative Assessment =60 marks
Learning Objectives: the course is designed to suit the need of the outgoing students to
face various competitive examination and campus interview by acquainting them
quantitative aptitude, logical reasoning and analytical reasoning
Course outcomes: on the successful completion of the course the students will able to
understand
a) The basic concept of quantitative ability
b) the basic concept of logical reasoning skill
c) the basic concept of analytical ability
d) acquire satisfactory competency in the use of reasoning
e) able to solve the placement and various competitive examination papers quantitative
aptitude, logical reasoning and analytical ability
Contents 45 hrs
Unit-1 Quantitative Aptitude 20 hrs
1.1 Number System, 1.2 LCM and HCF, 1.3 Decimal fraction 1.4
Square roots & Cub roots
1.5 Surds, and Indices, 1.6 Averages 1.7 Percentage 1.8 Problems on
ages 1.9 Profit and Loss, 1.10 simple and compound Interest 1.11 Ratio
and Proportion 1.12 Probability 1.13 Time and Work, 1.14 Time, Speed
and Distance, 1.15 Permutation and Combination.
Unit-2 Logical Reasoning (Deductive Reasoning) 12 hrs
2.1 Analogy 2.2 Coding and decoding 2.3 Blood Relations, 2.4
Directional series 2.5 Number and letter 2.6 calendars 2.7 clocks 2.8
Venn Diagram 2.9 Seating Arrangements 2.10 mathematical
operations
Unit-3 Analytical Reasoning
3.1 Statement and Arguments 3.2 Statements and 13 hrs
Assumptions 3.3 Statements and conclusion 3.4 Passage and
conclusion 3.5 Assertion and reason 3.6 causes and effects
3.7 simple and coded inequality 3.8 conditions and
grouping 3.9 critical reasoning 3.10 syllogism
Reference books
1. A modern Approach to verbal and Non- verbal Reasoning by R S Agarwal
2. Analytical and Logical reasoning By Sijiwali B S
3. Quantitative Aptitude for Competitive examination by R S Agarwal
4. Analytical and logical reasoning for CAT and other management entrance test by Sijiwal B S
5. Quantitative aptitude for competitive examinations by Abhijit Guha 4th edition
6. Hand book on Employability skills by Karnataka State Higher Education Council and
Karnataka Skill development corporation (download from Bangalore university website)
7. http://orepinsta.com.
8. http://www.indiabix.com
9. http://www.javatpoint.com
52

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Karnataka State Higher Education Council

Curriculum Framework for Undergraduate

38 BBA 6.1 Business Law DSC 4+0+0 60 40 100 4

Discipline Specific Electives –VI Semester

Evaluation of the Report:

4. Presentation of the Report:

4. Fonts to be used are Times New Roman.

6. The total of the report to be in the range of 70 to 80 pages

9. In case of any doubt or ambiguity in the interpretation of the guidelines mentioned

Introduction -Meaning of Production and Operations, differences between Production and

Module-1: Basic Concepts of Income Tax 12

Module No.-5: Tax Deduction at Sources & Advance Tax Ruling 08

Note: Latest edition of Reference Books may be used

Module -1: Introduction to Consumer Behaviour 12

Opinion leadership, dynamics of opinion leadership process, The Motivation behind

Skill Development Activities:

Skill Development Activities:

Module -1: Introduction to Retail Business 12

Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group discussion,

Skill Development Activities:

Name of the Program: Bachelor of Business Administration (BBA.)

4 Credits 4 Hrs. 56 Hrs.

Module No. 1: Indian Contract Act, 1872 16

Introduction – Definition of Contract, Essentials of Valid Contract, Offer and acceptance,

Introduction - Definition of Contract of Sale, Essentials of Contract of Sale, Conditions and

Introduction – Meaning and Definition of Negotiable Instruments – Characteristics of

Books for References:

4 Credits 4 Hrs. 56 Hrs.

Books for References:

Module No. 1: Introduction to Investments 10

Introduction- Investment process, Criteria for Investment, types of Investors, Investment,

Skill Development Activities:

Books for References:

Skill Development Activities:

Module -1: Retail and Logistics Management 10

Skill Development Activities:

Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

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