NRG Mod3-2
NRG Mod3-2
NRG Mod3-2
Time of day pricing: Time of day pricing is actually a special case of marginal cost pricing. Since marginal cost theory
suggests that prices should be equal to marginal cost s, and marginal costs vary from hour to hour, the price of electricity
should logically vary from hour to hour. The efficiency advantages of such a pricing system are readily apparent. The
equity advantages of time- of – day pricing are also apparent. To illustrate, there are two customers who are the same in
every way except for their consumption patterns. The first customer only uses electricity l ate at night when the marginal
costs of production are very low, like 1 cent per KWH; the second customer only uses electricity at the peak usage hours
of the day when the marginal costs of production are very high, like 10 cents per KWH. Given their usage, it is hardly fair
to charge them same price. Under a time- of -day pricing system, this inequity can be corrected because the nocturnal
user is charged less than the peak- hour consumer.