Purposive Communication Course Outline
Purposive Communication Course Outline
Purposive Communication Course Outline
COURSE GUIDE
Course Description:
Purposive Communication is a three-unit course that develops students’ communicative competence and
enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in local or global
context.
1. Describe the nature, elements and functions of verbal and non-verbal communication in various
multicultural contexts
2. Explain how cultural and global issues affect communication
3. Appreciate the impact of communication on society and the world
4. Determine culturally appropriate terms, expressions and images (sensitivity to gender, race, class,
etc)
5. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
6. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
7. Convey ideas through oral, audio-visual and/or web-based presentations for different target
audiences in local and global settings using appropriate registers
8. Adopt awareness of audience and context in presenting ideas
9. Create clear, coherent and effective communication materials
10. Present ideas persuasively using appropriate language, registers, tone, facial expressions, and
gestures
11. Write and present academic papers using appropriate tone, style, conventions and reference styles
Course Outline:
Week Topics
Enrollment/Orientation
1
Communication processes, principles, and ethics
Communication and globalization
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Purposive Communication
Republic of the Philippines
Course Requirements:
1. Quizzes
2. Individual and group activities
3. Group presentations
4. Speaking and writing outputs
5. Major Examinations
Assessment
Quizzes 30%
Activities 20%
Class Participation 30%
Major Examinations 20%
Consultation Hours:
MONDAYS: 2:00-5:00
Prepared by:
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Purposive Communication