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    Week 3

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    himanshu.raja1983
    Differentiation is concerned with how a firm competes in the industry, while segmentation is concerned with which groups a firm competes for. FedEx and McDonald's both use differentiation strategies, ensuring reliability of delivery and consistency of fast food. Potential pitfalls of differentiation include uniqueness not being valuable to customers. Cost leadership focuses on reducing costs while differentiation focuses on increasing customer willingness to pay. Harley Davidson differentiates through lifestyle experiences beyond motorcycles.

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    Week 3

    Uploaded by

    himanshu.raja1983
    57 views4 pages
    Differentiation is concerned with how a firm competes in the industry, while segmentation is concerned with which groups a firm competes for. FedEx and McDonald's both use differentiation strategies, ensuring reliability of delivery and consistency of fast food. Potential pitfalls of differentiation include uniqueness not being valuable to customers. Cost leadership focuses on reducing costs while differentiation focuses on increasing customer willingness to pay. Harley Davidson differentiates through lifestyle experiences beyond motorcycles.

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    Week-3

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    Differentiation is concerned with how a firm competes in the industry, while segmentation is concerned with which groups a firm competes for. FedEx and McDonald's both use differentiation strategies, ensuring reliability of delivery and consistency of fast food. Potential pitfalls of differentiation include uniqueness not being valuable to customers. Cost leadership focuses on reducing costs while differentiation focuses on increasing customer willingness to pay. Harley Davidson differentiates through lifestyle experiences beyond motorcycles.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    57 views4 pages

    Week 3

    Uploaded by

    himanshu.raja1983
    Differentiation is concerned with how a firm competes in the industry, while segmentation is concerned with which groups a firm competes for. FedEx and McDonald's both use differentiation strategies, ensuring reliability of delivery and consistency of fast food. Potential pitfalls of differentiation include uniqueness not being valuable to customers. Cost leadership focuses on reducing costs while differentiation focuses on increasing customer willingness to pay. Harley Davidson differentiates through lifestyle experiences beyond motorcycles.

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    Assessment-3 Question

    Differentiation and Segmentation are different from


    each other. Differentiation is concerned with
    1
    _________ a firm competes, while Segmentation is
    concerned with _________ a firm competes

    Federal Express (FedEx) has constantly attempted to


    ensure reliability of its delivery. McDonald's (McD)
    food chains have ensured that customers get the fast
    2
    food ordered within same time all over the world.
    Which of the following aptly represent FedEx and
    McD?

    Differentiation would consist of creating differences in


    3 the firms product and service that is industry wide
    _________
    Which of the following are potential pitfalls of a
    4
    differentiation strategy?
    Which of the following is not a potential pitfall of a
    5
    focused strategy?
    Which of the following could possibly be an
    6 organization structure used in implementing cost
    leadership?
    The barrier to entry that helps reduce the threat of
    7 new entrants for an incumbent firm using a cost-
    leadership strategy would mean _______
    Which of the following is less likely to be a feature of
    8 the compensation adopted by a product differentiator
    firm?

    Which of the following is not a way in which a product


    9
    differentiator firm would differentiate itself on?

    Harley Davidson positions itself as a lifestyle beyond


    10 just a super bike with annual fairs, community drives
    and so on. What is the strategy followed here?

    Apple's iphone is a product that is differentiated based


    on user experience and features. Which of the
    11
    following activities are likely to negatively impact
    Apple's product differentiation?
    Cost leadership focuses on ____________ where as
    12
    differentiation strategy focuses on ___________.

    Bigbasket.com allows customers to order their


    groceries, vegetables online and get it home delivered
    13 at a convenient time. Which of the following
    conditions would suggest that it is following a
    differentiation strategy?

    A firm offering almost same benefits to customers at a


    14
    much lower price is known as _______
    Which of the following can act against a firm following
    15
    a differentiation strategy?
    Correct Answer

    How & Where

    FedEx: Differentiation; McD: Differentiation

    unique and valued by customers

    Uniqueness is not valuable

    New entrants would find it hard to achieve the


    economies of scale or unanswered

    Having a substantially lower cost compared to


    competitors

    Reward for cost reduction

    Cost

    Focused differentiation

    Heavy discounts for Christmas sale

    reducing cost, increasing willingness to pay

    Its customers are loyal and don’t mind paying higher


    than that of physical retail store

    benefit parity
    Uniqueness in offering isn't valued by customers

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