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    Mass Media Assignment

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    erica
    The document discusses the topic of mass media. It defines mass media as communication technologies that reach a large audience through mass communication, including broadcast media like television, film, radio, and recorded music. It provides examples of print media like newspapers and magazines, electronic media like radio and television, and digital media like the internet, blogs, and social networks. Finally, it outlines the functions of mass media as informing, entertaining, promoting citizen rights, constructing identity, and cultural exchange and imperialism, as well as advantages like education and timely news, and disadvantages like individualism, reputation ruin, and glamorizing drugs.

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    Mass Media Assignment

    Uploaded by

    erica
    89 views3 pages
    The document discusses the topic of mass media. It defines mass media as communication technologies that reach a large audience through mass communication, including broadcast media like television, film, radio, and recorded music. It provides examples of print media like newspapers and magazines, electronic media like radio and television, and digital media like the internet, blogs, and social networks. Finally, it outlines the functions of mass media as informing, entertaining, promoting citizen rights, constructing identity, and cultural exchange and imperialism, as well as advantages like education and timely news, and disadvantages like individualism, reputation ruin, and glamorizing drugs.

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    The document discusses the topic of mass media. It defines mass media as communication technologies that reach a large audience through mass communication, including broadcast media like television, film, radio, and recorded music. It provides examples of print media like newspapers and magazines, electronic media like radio and television, and digital media like the internet, blogs, and social networks. Finally, it outlines the functions of mass media as informing, entertaining, promoting citizen rights, constructing identity, and cultural exchange and imperialism, as well as advantages like education and timely news, and disadvantages like individualism, reputation ruin, and glamorizing drugs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    89 views3 pages

    Mass Media Assignment

    Uploaded by

    erica
    The document discusses the topic of mass media. It defines mass media as communication technologies that reach a large audience through mass communication, including broadcast media like television, film, radio, and recorded music. It provides examples of print media like newspapers and magazines, electronic media like radio and television, and digital media like the internet, blogs, and social networks. Finally, it outlines the functions of mass media as informing, entertaining, promoting citizen rights, constructing identity, and cultural exchange and imperialism, as well as advantages like education and timely news, and disadvantages like individualism, reputation ruin, and glamorizing drugs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Name: Erica Bryan

    Date: 24/3/20

    Subject: Caribbean studies

    Topic: Mass Media

    1. What is the mass media

    The mass media refers to a diverse array of media technologies that reach a large
    audience via mass communication. The technologies through which this
    communication takes place include a variety of outlets. Broadcast media transmit
    information electronically via media such as films, radio, recorded music, or
    television.

    2. What are some examples of the mass media

    The mass media have three categories: print media, electronic media, and digital
    media.

     Examples of print media include newspapers , magazines and books


     Examples of Electronic media include radio , television and DVDs and
    CDs
     Examples of digital media includes the internet , live streams , blogs and
    social network
    3. What are the function of the mass media

     Source of information: the primary function of the mass media is to


    provide information or send a message, be directly or indirectly.
     Entertainment; the provision of entertainment by digital and print
    media either through direct access to programming by both broadcast
    and digital media.
     Promotion and defence of rights of citizens: media as access to
    information is dominant artery for democracy. it empowers citizens
    to make responsible and informed decisions on important matters
    such as the election of officials .the media serves as a ‘watch dog’
    on government on behalf of citizens . At the same time, it serves as
    an informant for government; facilitating debates, announcing state
    processes and decisions and broadcasting all events.
     Construction of national, regional, and diasporic identity: Mass media
    provides a fundamental service in the promotion of a national
    identity. This was critical in both the run up to independence – with
    newspapers giving column space to proponent of anti-colonialism and
    nationalist such as Claude McKay. Most Caribbean-based mass media
    is country focused. Regional news providers such as the Caribbean
    news agency (CANA), which belongs to the Caribbean media
    corporation (CMC), have been established to focus on news at a
    regional level. Moreover, the mass media helps Caribbean nationals
    who are abroad from losing their Caribbean identity in a foreign land.
     Prompting cultural experience and exchange, the media has served to
    facilitate the promotion of various forms of culture, both within and
    outside the region. technological advances have helped to extend
    the reach of information with , for example the internet ;allowing
    local cultural events to be advertised .
     Cultural imperialism : the dominance of the US mass media in the
    Caribbean , especially cable TV programming , has been viewed as a
    form of cultural imperialism .The view is that the US programming
    had imbued the Caribbean population with US attitudes ,
    perspectives , values , culture and beliefs at the expense of traditional
    native Caribbean ones .

    4. What are some advantages and disadvantages of the mass media?

    Adv

     . It educates people. Through television and radio programs, people get to


    learn about health matters, environmental conservation, and much more.
     People get the latest news in a very short time. Distance is not a barrier.
    People get news daily through the media and this keeps them updated on the
    happenings around the world.
     Great in promoting mass consumer products. This can in turn increase sales
    of the product.
     Serves as a good source of entertainment. People get entertained through
    music and television programs.

    Disadv

     It leads to individualism. People spend too much time on the internet and
    watching television. As a result, socialization with friends, family, and
    neighbors is affected.
     It can lead to ruin of reputation. It is possible for one to create an anonymous
    account. Such accounts can be used to for malicious reasons such as
    spreading rumors. This can lead to ruin of reputation of an individual or a
    company
     It glamorizes drugs and alcohol. Some programs make the use of these
    things appear cool’.
     Internet as a form of media opens up possibilities of imposters, fraud, and
    hacking.

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