SCIENCE CAN WORK MIRACLES

FOR HAIR TOO

contents

 Morning
SCIENCE BREAK
 Subtil Keratin philosophy ... AT THE VERY COR
FIBER
 Science breaks through at the very core of
the hair fiber
 the concept
 Restructuring complex
 Directions for application

 Afternoon
 practical work
PHILOSOPHY
 [BASIC INNOVATION]

More than an inspiration ...

SUBTIL developed its range of SUBTIL CARE "hair cosmetics" as a

genuine analogy to skin cosmetics.

SUBTIL KERATIN extends the concept still

further!
Based on advanced research in the field of cosmetic repair,
SUBTIL has created an innovative new care program - SUBTIL
KERATIN - for hair in need of intensive reconstruction.

a truly amazing result!

 SCIENCE BREAKS THROUGH
... AT THE VERY CORE OF THE HAIR FIBER
 The progressive deterioration of the hair cuticle

Dehydrated
Healthy hair Dehydrated hair & sensitive hair Dry hair

Smooth, lifting of cuticle scales due to this is what happens to hair the cuticle scales are
regular cuticle scales harsh external factors that is not moisturized separate dramatically due to
harsh chemicals and
unsuitable treatment

Weakened
Very dry hair & brittle hair Brittle & splitting hair

this is what happens to dry this is what happens to very

The cortex is divided into small fibers.
hair that is not nourished and dry hair that is not
is continuously exposed to nourished, the 6-10 cuticle
harsh chemicals The hair layers no longer protect the
cuticle is extremely vulnerable cortex
Keratin is the raw material forming hair, and accounts for 95% of its final structure. It is a
material common to all types of hair.
It is an essential component of hair, a protein formed of a combination of 18 amino acids
including cysteine, which is rich in sulfur and plays a vital role in the cohesion of hair.

It is responsible for the strength and resistance of our hair.

A cross-section of a hair shows the cells of the cortex. These are long cells joined
together by an intercellular cement rich in lipids and proteins, and combined with
keratins. We also discover small black granules, the melanin granules, responsible for
the colour of the hair.
Damaged, weakened & dehydrated hair
ANALYSIS

Hair no longer reacting

to the usual treatment

Act from the

SURFACE
of the cuticle, right to the
HEART
of the hair fiber
CONCEPT
The concept
DEEP-PENETRATING REPAIR
WITH A 4-STAGE SALON SERVICE:

[The BAC protocol]

32 min

1
3 2.1
2.2
The technical
concept angle
A RANGE THAT MAINTAINS
BEAUTY FOLLOW-UP IN 3-STAGES:
AND PROLONGS THE EFFECTS OF SALON TREATMENT:
[Selling the service]:
[Selling the range]
1
3
2
SUBTIL KERATIN technology

Every day, dermo-cosmetic research is revealing the secrets of cell

regeneration based on advanced formulations.

And now SUBTIL is applying those secrets to its hair care products

[ TWO FORMS OF KERATIN

carefully balanced for outstanding filling action ]

+
[ PLANT COLLAGEN
an extreme rejuvenation molecule ]
Two forms of Keratin

2 ACTIVE INGREDIENTS OF KERATIN SYNCHRONIZED:

1 HYDROLIZED KERATIN

INTERNAL RECONSTRUCTION
2 HIGH MOLECULAR
WEIGHT KERATIN
RESURFACING ACTION

■Low molecular weight ■High molecular weight

■Penetration deep into the ■Surface action
cortex ■Filling in imperfections
■Internal cement strengthening ■Protecting the hair fiber
& restructuring the fiber
Plant collagen

PLANT COLLAGEN

1 AN EXTREME REJUVENATION PROTEIN

ACACIA EXTRACT

■Rich in sugars and proteins

■Protects the hair fiber
■Forms a protective film that moisturizes
and adds body to the hair, and protects
against water loss
Botanical proteins
1 BOTANICAL PROTEIN COMPLEX:

1PEPTIDES STARCHES 2
HYDROLYZED WHEAT & COTTON HYDROLYZED WHEAT & CORN

■Proteins of plant origin with ■Improved flexibility and elasticity of hair

low molecular weight ■Regulation of the hair's water balance
■Strengthening the
internal restructuring action begun by
Keratin
BAC PROTOCOL
Active ingredients in action

PURIFYING [neutral pH]

Chelating Clarifying Shampoo

RECONSTRUCTION [pH 4.5]

[ Care
Deep Penetrating Reconstructive + ]

HYDRATION [pH 3.5]

Intense Moisturizing Treatment

THERMO-ACTION
Luminescent Thermo-Action Milk
 Shampoo: Step 1
PURIFYING [pH neutral]
Chelating Clarifying Shampoo

SULFATE-
FREE
PARABEN-
FREE
CHELATING AGENT
derived from corn and biodegradable

GENTLE WASH

PLANT COLLAGEN

DOES NOT CONTAIN COLORING

AGENTS
GENTLY CLEANS AND PURIFIES
Friendly to hair and the environment

CHELATING ACTION
Elimination of impurities
Protection against mineral and metal deposits

PREPARING HAIR
for the restructuring and moisturizing treatment Shampoo twice, for
 5 min each time
 Treatment: Step 2.1
RECONSTRUCTION [pH 4.5]
Deep Penetrating Reconstructive Care
PARABEN-
FREE
DOES NOT
CONTAIN
COLORING
AGENTS

BOTANICAL PROTEIN COMPLEX

NATURAL KERATIN COMPLEX

PLANT COLLAGEN
PENETRATES AND STRENGTHENS
and gives weakened hair back its vitality SHEA BUTTER
particularly rich in fatty acids
REBUILDS for deep-penetrating nourishment of hai
the fiber's internal structure

REPAIRS
the cuticle intensively, filling in any imperfections

RESTORES
the hair's lipid barrier  5 to 20 min
according to the degree of
IMPROVES ELASTICITY sensitivity, using heat (clingfilm and/or
of the hair fiber
heating device)
 Treatment: Step 2.2
HYDRATION [pH 3.5]
Intense Moisturizing Treatment

NATURAL KERATIN COMPLEX

BOTANICAL PROTEIN COMPLEX

PLANT COLLAGEN

MOISTURIZES THE HAIR DEEP DOWN PRO-VITAMIN B5

giving strength and vitality back to weakened hair for intense moisturization of the hair fiber

SEALS AND SMOOTHES CUTICLES LONG-LASTING MOISTURIZING SYSTEM

with its acidic pH, preserving the active ingredients
and keeping hair moisturized

RESTORES THE HYDRO-LIPID FILM

to keep the hair fiber protected

INSTANTLY DETANGLES
Making hair
 5-10 min
SOFT, SHINY AND SILKY depending on the degree of
sensitivity
 The finishing touches: Stage 3
THERMO-ACTION
Luminescent Thermo-Action Milk

NATURAL KERATIN COMPLEX

BOTANICAL PROTEIN COMPLEX
PROTECTS FROM HEAT
of hair-dryers and plates
BROWN ALGAE
protects and promotes resistance
MAKES STYLING EASIER to harmful effects of the environment
and adds volume without weighing hair down

SOFTENS AND SHINES High concentration of MOISTURIZING AGENTS

REBUILDS AND IMPROVES HAIR STRUCTURE THERMO-ACTIVE and PROTECTIVE action

both inside and out

RESTORES
the hair's natural lipid barrier:
prolongs the effect of SUBTIL KERATIN treatments
 7 min
IMPROVES ELASTICITY including the application and
of the hair fiber brief use of the plates
Processing times

It is vital to know the processing time that hair requires so as to guarantee

an optimal result
 An ELASTICITY TEST determines the degree of sensitivity

DEGREE OF SENSITIVITY
Average High Critical

Phase 1 5 min 5 min 5 min

Phase 2.1 5 min 10-15 min 15-20 min

Phase 2.2 5 min 5 min 10 min

Phase 3 7 min 7 min 7 min

22 min 32 min 42 min

*In the case of EXTREMELY SENSITIVE HAIR it is advisable to

repeat the treatment a second time, but with a longer processing time
(at the next wash).
The result

Hair has never felt this comfortable:

softer, more flexible, better moisturized,
it looks shinier and restored to its

[NATURAL BEAUTY]
BEAUTY FOLLOW-UP
The technical
concept angle
A RANGE THAT MAINTAINS
BEAUTY FOLLOW-UP IN 3-STAGES:
AND PROLONGS THE EFFECTS OF SALON TREATMENT:
[Selling the service]:
[Selling the range]
1
3
2
Beauty follow-up
SULFAT
E-FREE
PARAB
PURIFYING EN-
Purity Bath [neutral pH] FREE

Washes hair GENTLY (WITHOUT SULFATES) and

allows for its type

with its CHELATING ACTION

a naturally occurring agent derived from corn rids
hair of its impurities and prevents the build-up BOTANICAL PROTEIN COMPLEX
of minerals and metals NATURAL KERATIN COMPLEX

Prepares hair by PURIFYING it, and starts the PLANT COLLAGEN

restructuring and moisturizing treatment

Makes the fibers SOFTEN AND SHINE

Beauty follow-up

MOISTURIZATION
Hydra Extend treatment

PENETRATES DEEPLY TO REHYDRATE

weakened hair, giving it strength and vitality
through its plant collagen

Helps to REBUILD HAIR FIBER with its

complex of active ingredients NATURAL KERATIN COMPLEX

INSTANTLY DETANGLES, making hair easier BOTANICAL PROTEIN

to style COMPLEX

COTTON & WHEAT

Makes it SOFT, SHINY AND SILKY PEPTIDES
that reinforce the internal
restructuring begun by
the Keratin
Beauty follow-up

THERMO-ACTION
Luminescent Thermo-Action Milk

PROTECTS hair from the heat of hair-dryers

and plates

MAKES STYLING EASIER and adds volume

without
weighing hair down
KERATIN COMPLEX
SOFTENS AND SHINES
BOTANICAL PROTEIN
REBUILDS AND IMPROVES hair COMPLEX
structure both inside and out
BROWN ALGAE
Protects hair, enabling it to resist
RESTORES the hair's natural lipid barrier: harmful effects of the
prolongs the effect of SUBTIL KERATIN environment
treatments
High concentration of
IMPROVES ELASTICITY of the hair fiber MOISTURIZING AGENTS

THERMO-ACTIVE and PROTECTIVE

action
Beauty follow-up

Hair must be regularly maintained using

the SUBTIL KERATIN range to guarantee a
lasting result.
The maintenance course advised will
vary in time and number of products,
depending on the state of the hair

DEGREE OF SENSITIVITY

HIGH CRITICAL
MAINTENANCE COURSE

2 months 3 months

Purity Bath +
Purity Bath + 1 treatment
2 treatments (linked)
Professional Tips
Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions.

Do you recommend using the Subtil Keratin care programme at a particular time of year?
Apart from the summer, when the sun, sea and chlorine can be particularly damaging, there is not really any specific time when hair
changes dramatically. In fact, hair is under stress from chemicals, brushing and the environment day after day. The SUBTIL
KERATIN care program can be used throughout the year on hair that needs attention.

Are sulfates contra-indicated after a Subtil Keratin maintenance course?

Keratin-based care treatments and sulfates are not incompatible in the sense that they do not produce a chemical reaction.
However, certain sulfates have a slightly drying effect, which can damage hair that has already been weakened and therefore
adversely affect Keratin levels. So it is always better to use shampoo that does not contain sulfates when repairing and rebuilding
hair!

What do sulfates do?

There are many different "sulfates", it is a family of chemicals. But those found in Subtil Care shampoos are highly effective foaming
and washing agents, gentle and friendly to hair, skin and the environment. They are combined with other raw materials of outstanding
quality that compensate for their slightly drying nature.
This is the art involved when our research and development engineers formulate our products.

Is the SUBTIL KERATIN care programme compatible with Brazilian hair-smoothing treatment?
Absolutely. This care program nourishes and moisturizes the hair deep down, so it is compatible with all hair-straightening
techniques. SUBTIL KERATIN treatments are also particularly well suited to hair receiving regular chemical treatments (coloring,
highlights, color removal, etc.) due to the absence of sulfates in their formulation.
Professional Tips
Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions.

For how long must clients follow the maintenance course before moving over to the Subtil Care range, and do they HAVE
to use the moisturizing mask and thermo-active spray?
That can vary depending on the degree of repair required and the client's budget.

Moderately damaged to
damaged hair
2 months with the shampoo
and 1 treatment of
choice

Damaged to highly
damaged hair
3 months with the shampoo
and the 2 products

It is important for the client to gradually reintroduce the Subtil Care Color or Subtil Care Repair range after the last fortnight of the
course. The choice of SUBTIL CARE programme will depend on the damage to the hair, which determines whether the hair needs
nutrition or moisturization.
A PROFIT MODEL
The salon service

THE SALON SERVICE

SUCCESSIVE APPLICATION IN 4 STAGES

STAGE #1 Clarifying Shampoo 2 washes / 5 min
STAGE #2-1 Deep Penetrating Reconstructive 5-20 min
Care
STAGE #2-2 Intense Moisturizing Treatment 5-10 min
STAGE #3 Restructuring Thermo-Active Milk 7 min
BRUSHING + HEAT PLATES

=
32 min*
-
PRICE IN FRANCE: €35.00 *Average time for badly
damaged hair
incl. VAT (€29.26 excl. VAT)
SCIENCE CAN WORK MIRACLES
FOR HAIR TOO