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    Workbook Content Raya Booster

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    faridah
    The document outlines an online video content marketing module. It discusses 4 chapters that will be covered: 1) the art of online video success, 2) marketing persona, 3) crafting visual storytelling, and 4) 13 killer content video types. It also provides details about 5 editing kits that will be included: 1) high quality video creation, 2) impactful audio, 3) using the right fonts, 4) editing techniques, and 5) common mistakes that harm editing. The document concludes by having the participant identify editing styles and techniques they will use for different video content types.

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    Download as PDF, TXT or read online from Scribd

    Workbook Content Raya Booster

    Uploaded by

    faridah
    27 views56 pages
    The document outlines an online video content marketing module. It discusses 4 chapters that will be covered: 1) the art of online video success, 2) marketing persona, 3) crafting visual storytelling, and 4) 13 killer content video types. It also provides details about 5 editing kits that will be included: 1) high quality video creation, 2) impactful audio, 3) using the right fonts, 4) editing techniques, and 5) common mistakes that harm editing. The document concludes by having the participant identify editing styles and techniques they will use for different video content types.

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    The document outlines an online video content marketing module. It discusses 4 chapters that will be covered: 1) the art of online video success, 2) marketing persona, 3) crafting visual storytelling, and 4) 13 killer content video types. It also provides details about 5 editing kits that will be included: 1) high quality video creation, 2) impactful audio, 3) using the right fonts, 4) editing techniques, and 5) common mistakes that harm editing. The document concludes by having the participant identify editing styles and techniques they will use for different video content types.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views56 pages

    Workbook Content Raya Booster

    Uploaded by

    faridah
    The document outlines an online video content marketing module. It discusses 4 chapters that will be covered: 1) the art of online video success, 2) marketing persona, 3) crafting visual storytelling, and 4) 13 killer content video types. It also provides details about 5 editing kits that will be included: 1) high quality video creation, 2) impactful audio, 3) using the right fonts, 4) editing techniques, and 5) common mistakes that harm editing. The document concludes by having the participant identify editing styles and techniques they will use for different video content types.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 56

    26 & 27 Mac 2022

    10pagi - 4petang

    Zoom

    Don't Gelek but Change


    Your Business Game
    VIDEO
    CONTENT
    MARKETING
    MODULE

    Content Creator's Name:


    ___________________
    topic
    CHAPTER 1
    The Art of Online Video Success

    Video Distribution Tiers.............


    TikTok Trending.........................
    3 Strong Element in Video.........

    CHAPTER 2
    Marketing Persona

    Target Audience.........................
    Personal Branding.......................
    How to Generate Ideas ...............

    CHAPTER 3
    Craft a Visual Storytelling
    Story Elements...............................
    Story Line......................................
    Headline Intro................................
    Rising Action.................................
    Call To Action...............................

    CHAPTER 4
    13 Killer Content Videos
    9 High Engagement Videos............
    4 Selling Without Selling Videos.....
    Chapter 1

    The Art of Online


    Video Success

    Dapat sesuatu? Okay BuwatJe


    1.1 Video Distribution Tiers

    Dapat sesuatu? Okay BuwatJe


    1.2 TikTok Trending

    Dapat sesuatu? Okay BuwatJe


    1.3 3 Strong Element in a video

    V A T

    Dapat sesuatu? Okay BuwatJe


    Chapter 2

    MARKETING
    PERSONA

    Dapat sesuatu? Okay BuwatJe


    Target Audience

    Dapat sesuatu? Okay BuwatJe


    2.1 Personal Branding Process

    Dapat sesuatu? Okay BuwatJe


    2.2 Knowable

    2.3 Likeable

    Dapat sesuatu? Okay BuwatJe


    2.4 How to Generate Ideas

    Dapat sesuatu? Okay BuwatJe


    Chapter 3

    CRAFT A VISUAL
    STORYTELLING

    Dapat sesuatu? Okay BuwatJe


    3.1 Engagement Element

    Dapat sesuatu? Okay BuwatJe


    Dapat sesuatu? Okay BuwatJe
    3.2 Story Line

    Dapat sesuatu? Okay BuwatJe


    3.3 Headline Intro / Verbal

    Dapat sesuatu? Okay BuwatJe


    3.3 Headline Intro / Visual

    Dapat sesuatu? Okay BuwatJe


    3.4 Rising Action / Verbal

    Dapat sesuatu? Okay BuwatJe


    3.4 Rising Action / Visual

    Dapat sesuatu? Okay BuwatJe


    3.5 Call-To-Action

    Dapat sesuatu? Okay BuwatJe


    Chapter 4

    13 Killer Video
    Contents

    Dapat sesuatu? Okay BuwatJe


    1

    4
    Dapat sesuatu? Okay BuwatJe
    5

    9
    Dapat sesuatu? Okay BuwatJe
    10

    11

    12

    13
    Dapat sesuatu? Okay BuwatJe
    Video-phone Editing Kit
    Advance

    Content creator’s name:


    CLASS RULES

    FULLSCREENKAN SLIDE
    SEMASA SESI ZOOM

    INSTALL EDITING APPS


    ‘CAPCUT’

    PRINT WORKBOOK
    Editing Kit

    Kit 1
    High Quality Video Creation

    Get To Know About Video Resolution


    6 Ways to Improve Video Quality
    TikTok vs Camera Phone

    Kit 2
    Audio That Change Your Video Game

    How Voice can Influence Your Audience


    3 Ways to Create Impactful Audio

    Kit 3
    Right Font for Right Audience

    Designing an Attractive Headline


    Text Positioning
    Easy-To-Read Font
    Editing Kit

    Kit 4
    4 Ways To Edit Like an Expert

    Transition
    Angle Shot
    Keyframe
    Loop Video

    Kit 5
    Reason Why Your Editing is Killing You

    Checklist : Common Mistake in Editing


    Kit 1

    High Quality
    Video
    Creation
    Get to Know About Video Resolution

    What is Resolution?

    What is TikTok & IG’s resolution size?

    Dapat sesuatu? Okay


    BuwatJe
    Get to Know About Video Resolution

    Kenapa kualiti video tak sama dengan


    original selepas upload di socmed?

    Dapat sesuatu? Okay BuwatJe


    6 Ways to Improve Video Quality on Smartphone
    1)

    2)

    3)

    Dapat sesuatu? Okay BuwatJe


    6 Ways to Improve Video Quality on Smartphone
    4)

    5)

    6)

    Dapat sesuatu? Okay BuwatJe


    TikTok VS Camera Phone

    Direct TikTok Camera Phone

    Dapat sesuatu? Okay BuwatJe


    Kit 2
    Audio That
    Change Your
    Video Game
    How Voice can Influence
    Your Audience?

    Notes:

    Dapat sesuatu? Okay BuwatJe


    3 Ways to Create Impactful Audio

    1)

    Dapat sesuatu? Okay BuwatJe


    3 Ways to Create Impactful Audio

    2)

    Dapat sesuatu? Okay BuwatJe


    3 Ways to Create Impactful Audio

    3)

    Dapat sesuatu? Okay BuwatJe


    Kit 3

    Right Font for


    Right Audience
    How Text can Grab Your
    Audience’s Attention?
    1) Clear Headline’s Design

    Notes:

    Dapat sesuatu? Okay BuwatJe


    How Text can Grab Your
    Audience’s Attention?

    2) Text Positioning

    Do’s Don’ts

    Dapat sesuatu? Okay BuwatJe


    How Text can Grab Your
    Audience’s Attention?

    3) Easy-to-Read Font

    Notes:

    Dapat sesuatu? Okay BuwatJe


    Kit 4

    4 Ways To
    Edit Like an
    Expert
    1) Transition
    Formula Smooth Transition

    Dapat sesuatu? Okay BuwatJe


    2) Angle Shot

    How to Create Best Angle?

    Rule 1 :

    Rule 2:

    Dapat sesuatu? Okay BuwatJe


    Rule 3 :

    Rule 4:

    Dapat sesuatu? Okay BuwatJe


    3) Keyframe
    1) Keyframe’s Arrangement

    Dapat sesuatu? Okay BuwatJe


    2) Keyframe’s Movement Speed

    Dapat sesuatu? Okay BuwatJe


    3) Keyframe: Subject’s Movement

    Dapat sesuatu? Okay BuwatJe


    4) Loop Video
    Step 1:

    Dapat sesuatu? Okay BuwatJe


    Step 2:

    Step 3:

    Dapat sesuatu? Okay BuwatJe


    Decide video killer content awak dan pilih cara editing
    yang nak digunakan dalam video :

    Editing styles Transition Angle Shot Keyframe Loop Video

    14 Killer Contents

    1) Demonstrative ✓ ✓
    2) Star Power

    3) Looping

    4) Transition

    5) Emotional

    6) Roleplay

    7) Hot Issue

    8) React & Challenge

    9) Infographic

    10) Packing Order

    11) Customer Journey

    12) Business Journey

    13) Product placement

    14) Social conflict


    Kit 5

    Reasons Why Your


    Editing is Killing
    You
    Kit 5: Reasons Why Your
    Editing is Killing You
    Checklist: Tanda (√ ) kalau pernah buat

    Unnecessary TikTok’s effect

    Tak buang watermark editing apps

    Video tak full frame ratio 9:16 (TikTok& IG Reels)

    Lighting sendu/too much exposure

    Video tak stabilize/bergegar

    Voice over tenggelam/suara tak jelas

    Text terhalang dengan caption/features

    Tak letak ‘Headline’ di awal video

    Kurang bermain dengan angle

    Dapat sesuatu? Okay BuwatJe

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