PDE4232 Individual Coursework - 2023-24 Updated
PDE4232 Individual Coursework - 2023-24 Updated
PDE4232 Individual Coursework - 2023-24 Updated
PDE 4232
2023/24
INSTRUCTIONS TO CANDIDATES
• Hendon Submission deadline is Tuesday Jan 16, 2024 in unihub.
• Please find attached ‘A CASE STUDY: Homage Engineering plc
• Word Limit: 2000.
• This case study constitutes 50% of your assessment for the module
• It is an individual-based coursework (i.e. each student is required to attempt the case
study and submit their answer on an individual basis)
Homage Engineering plc : A consultancy Assignment
As an established consultant who has helped several companies in difficulties over the
years, you have recently been approached by Homage Engineering plc for assistance.
The company has been in existence for over ten years. It specialises in supplying vital
parts and components to the engineering industry. When it first started out, all the items
sold by the company were manufactured within its four factories dotted around the UK –
Birmingham, Glasgow, Manchester and Milton Keynes.
At its height, the company had a turnover close to £25m pa. However, recently the
company is not doing well due to strong competition from China, Poland and Romania.
Latest accounts show sales of only £15m, and profits of less than £2m.
Option 1: One of the directors thinks that the best option going forward is to take on the
competition from China and the rest of Europe by making the company’s own
manufacturing capability more efficient and more modern. He argues that while Brexit has
its negatives, it also has positives for a company such as Homage. He thinks that Brexit
potentially gives the company a breathing space from competition from countries in the
EU - like Poland and Romania - at least in the short term. That breathing space will allow
it to consolidate its domestic market and allow it to become a stronger force on the
international market in the longer term.
If the company decides to take up this option, they will have to review and replace some
of their rather out-dated manufacturing plants, and acquire more modern, and more
efficient ones. The relevant costs and savings are detailed in Appendix 1.
Option 2: Another director has a different opinion. He thinks that a better option for dealing
with competition is to merge with or take over one of the larger ones located within the EU.
This will give the company a foothold in the large EU market after Brexit and will therefore
potentially give it a competitive edge. He has identified two such possible targets, and
Appendix 2 has a summary of their last two years’ financial statements.
The managing director has asked you to look at the company in detail and write a report
to him covering a detailed review of:
ii) Option 2: Using ratio analysis, work out several appropriate ratios from the two
companies’ financial statements for the past few years, and assess and comment
on the companies’ respective financial performance and financial health. With
reasons, make a recommendation as to which of the two companies should be
taken over or merged with. Also, include any other key considerations to be
considered in choosing between the two companies.
iii) Overall: Explain and recommend with justification/reasons your considered view
as to which of the two options the company should go for.
Appendix 1:
Year 1 1,000
2 2,200
3 2,300
4 2,500
5 2,400
6 1,300
7 1,100
8 1,000
Year
0 1.000
1 0.909
2 0.826
3 0.751
4 0.683
5 0.621
6 0.564
7 0.513
8 0.467
Appendix 2 (a)
Company A (Polish)
Statement of financial position as at 30 April 2021 2022
£’000 £’000
Current assets
Inventory 640 490
Accounts receivables 1,230 1,080
Cash 80 120
1,950 1,690
3,800 3,120
Current liabilities
Bank overdraft 110 80
Accounts payables 750 690
Taxation 95 75
3,800 3,120
Company B (Romanian)
Summarised Statements of financial position
2021 2022
£’000 £’000
Non-current assets
Tangible assets 8,992 12,860
Current assets:
Inventory 7,262 9,816
Trade receivables 7,378 7,066
Cash at bank 2,766 1,424
17,406 18,306
Total assets 26,398 31,166
Current liabilities:
Trade payables 5,688 6,014
Taxation 4,452 5,868
Other creditors and accruals 3,232 4,590
13,372 16,472
Total Liabilities & Equity 26,398 31,166