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    Whatsapp Marketing by Dotpe-1

    Uploaded by

    Sawsan Ahmed
    This document discusses various types of WhatsApp marketing communications for businesses, including promotional, transactional, informational, engagement, and occasional messages. It provides examples of businesses using WhatsApp to promote new products, special offers, store openings, and festive menus. The benefits of WhatsApp marketing are highlighted as connecting with customers, including images/videos, visibility and brand recall. Steps for businesses to implement WhatsApp marketing are also outlined.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Whatsapp Marketing by Dotpe-1

    Uploaded by

    Sawsan Ahmed
    96 views12 pages
    This document discusses various types of WhatsApp marketing communications for businesses, including promotional, transactional, informational, engagement, and occasional messages. It provides examples of businesses using WhatsApp to promote new products, special offers, store openings, and festive menus. The benefits of WhatsApp marketing are highlighted as connecting with customers, including images/videos, visibility and brand recall. Steps for businesses to implement WhatsApp marketing are also outlined.

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    Whatsapp Marketing By Dotpe-1

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    This document discusses various types of WhatsApp marketing communications for businesses, including promotional, transactional, informational, engagement, and occasional messages. It provides examples of businesses using WhatsApp to promote new products, special offers, store openings, and festive menus. The benefits of WhatsApp marketing are highlighted as connecting with customers, including images/videos, visibility and brand recall. Steps for businesses to implement WhatsApp marketing are also outlined.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    96 views12 pages

    Whatsapp Marketing by Dotpe-1

    Uploaded by

    Sawsan Ahmed
    This document discusses various types of WhatsApp marketing communications for businesses, including promotional, transactional, informational, engagement, and occasional messages. It provides examples of businesses using WhatsApp to promote new products, special offers, store openings, and festive menus. The benefits of WhatsApp marketing are highlighted as connecting with customers, including images/videos, visibility and brand recall. Steps for businesses to implement WhatsApp marketing are also outlined.

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    Download as PDF, TXT or read online from Scribd
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    WhatsApp Marketing By Dotpe

    Types Of Communication

    1. Promotional - New product launch, new offers


    2. Transactional - order direct (Free delivery, better discounts, loyalty, 50% offer
    on least performing day of the week), aggregator ordering (zomato or swiggy
    discount codes, Flat 99 menu etc)
    3. Informational - new store opening, operational hours communication
    4. Engagement - Communication of loyalty points, last order info, special
    discount for limited customers (customers who haven’t ordered in the last 6
    months)
    5. Occasional - Festival offers, Diwali & Holi Hampers, Special Menu Etc
    PROMOTIONAL & TRANSACTIONAL - NEW OFFER COMMUNICATION

    Wow Momo promoted their newly launched combo


    meals on their customer database.

    The brand saw 65%+ customer’s read their


    communication while sending to 40,000 contacts
    seeing an increase in their total online + Dine-in visit
    orders.
    OCCASIONAL - FESTIVE HAMPERS, MENU ETC.

    Charcoal Eats promoted their Holi festive menu


    offering 30% discount helping them generate orders
    worth Rs 1.5 Lakhs (200+ orders) and Rs 625 as
    average person spent

    The Big Chill Cafe promoted their Diwali Hampers to


    boost sales. They sold 50+ hampers on first day
    amounting to Rs 80k+
    ENGAGEMENT - BRAND RECALL

    - SOCIAL promoted their


    #SocialWaliFeeling offering 30%
    on a min order of Rs 1049.
    - CHARCOAL EATS pushed their
    customers to reorder with a
    special offer.
    INFORMATIONAL - NEW STORE OPENING

    THE BIG CHILL CAFE put across their new store


    opening information to their customers via Whatsapp
    Communication

    This helped brand send out the information via a


    proper channel with an opening rate of more than
    50%

    This led to a great Show Up at the venue on the


    opening day
    CAMPAIGN DIFFERENTIATOR

    - Choose campaign tenure according to the marketing plan


    - Service type impact can be tracked
    INDIVIDUAL AND OVERALL CAMPAIGN ANALYSIS

    - Understand campaign
    return on investment on
    all direct orders via
    Dotpe
    - Invest basis previous
    campaigns to get
    desired results
    - Know what to promote
    in future basis current
    trends
    Benefits of WhatsApp Marketing?

    1. Connect with your lifetime customer database on a single click


    2. Send image, PDF, Video along with the communication message
    3. No restrictions on adding website or app links
    4. Get reports on delivered and read messages
    5. Communication going from brand’s own Whatsapp Business Number
    6. Brand visibility and strong brand recall
    7. Authentic communication channel
    How to get this implemented for your business?

    1. Get your whatsapp business account


    2. Only Business Facebook page and website required
    3. Add whatsapp credits with the help of your account manager
    4. Share templates along with creatives (pdf, image, video, doc) for approval and
    ready to send
    Brands Working with Us

    And Many More…..


    Thank You

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