Presentation title

Mirjam Nilsson
 About us
At Contoso, we empower organizations
to foster collaborative thinking to further
drive workplace innovation. By closing
the loop and leveraging agile
frameworks, we help business grow
organically and foster a consumer
first mindset.

20XX Presentation title 2

 Bioeffect

20XX Presentation title 3

 Problem

Market gap Financials C ustomers

Few, if any, products on the market help Millennials account for about a quarter of 66% of US consumers spend money
customers like we do the $48 billion spent on other products on multiple products that only partially
in 2018​ resolves their issue​

20XX Presentation title 4

 Solution

C lose the gap Target audience C ost savings Easy to use

Our product makes consumer Gen Z (18-25 years old) Reduce expenses for Simple design that gives
lives easier, and no other replacement products customers the targeted
product on the market offers information they need
the same features

20XX Presentation title 5

 Product overview

Uniq ue First to market

Only product specifically dedicated to First beautifully designed product that's
this niche market both stylish and functional

Tested Authentic
Conducted testing with college students Designed with the help and input of
in the area experts in the field

20XX Presentation title 6

 Product benefits
• Cool and stylish product
• Areas for community connections
• Online store and market swap

20XX Presentation title 7

Company
overview
 Business
model
Research
We based our research on market trends
and social media

Abstract
We believe people need more products
specifically dedicated to this niche market

Design
Minimalist and easy to use

20XX Presentation title 9

 Market overview

$1 $2 $3
Billion Billion Billion

Few competitors Freedom to invent Opportunity to build​

​Specifically targeted market​ ​S electively inclusive market​ Fully inclusive market

Serviceable obtainable market​ Serviceable available market​ ​Total addressable market​

20XX Presentation title 10

 Market comparison

$ 1 Billion $ 2 Billion $ 3 Billio n

• Little competition • Freedom to invent • Opportunity to build

• Obtainable market • Market share​ • Revenue over

12 months

20XX Presentation title 11

 Our competition

C ontoso C omp etitors

Our product is priced below that of other Company A

companies on the market Product is more expensive

Design is simple and easy to use, compared to Companies B & C

the complex designs of the competitors Product is expensive and inconvenient to use

Affordability is the main draw for our Companies D & E

consumers to our product Product is affordable, but inconvenient to use

20XX Presentation title 12

Our competition graphic
Convenient

Company A
Contoso

Expensive Affordable

Company D
Company B
Company C

Company E

Inconvenient

20XX Presentation title 13

 Growth strategy

Fe bru a ry Ma y Oct obe r

20XX 20XX 20XX

Roll out product to high Release the product to Gather feedback and
profile or top-level the general public and adjust product design as
participants to help monitor press release and necessary
establish the product social media accounts

20XX Presentation title 14

Traction

Key metrics Revenue by year

Gross $50,000
Clients Orders Net Revenue
Revenue

20XX 10 1100 $10,000 $7,000 $40,000

20XX 20 200 $20,000 $16,000

$30,000

20XX 30 300 $30,000 $25,000

$20,000
20XX 40 400 $40,000 $30,000
$10,000
20XX 50 500 $50,000 $40,000

$0
20XX 10 1100 $10,000 $7,000 20XX 20XX 20XX 20XX 20XX

20XX Presentation title 15

Two-year action plan

Draft Run focus Gather

blueprints groups feedback

20XX
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Test Launch Deliver to

design design client

20XX
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

20XX Presentation title 16

Financials

Year 1 Year 2 Year 3

Income

Detailers 5,000​ 40,000​ 160,000​

Users 50,000​ 400,000​ 1,600,000​

Sales 500,000​ 4,000,000​ 16,000,000​

Average Price per Sale 75​ 80​ 90​

Revenue @ 15% 5,625,000​ 48,000,000​ 216,000,000​

Gross Profit 5,625,000​ 48,000,000​ 216,000,000​

Expenses

Sales & Marketing 5,062,500​ 38,400,000​ 151,200,000​ 70%

Customer Service 1,687,500​ 9,600,000​ 21,600,000​ 10%

Product Development 562,500​ 2,400,000​ 10,800,000​ 5%

Research 281,250​ 2,400,000​ 4,320,000​ 2%

Total Expenses 7,593,750​ 52,800,000​ 187,920,000​

EBIT -1,968,750 -4,800,000 28,080,000 13%

20XX Presentation title 17

 Meet the team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

20XX Presentation title 18

 Meet the extended team

Takuma Hayas hi Mirjam Nils s on Flora Berggren Rajes h Santos hi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

20XX Presentation title 19

 $12,000
A n g el in v estments
Amount obtained through other investors

$82,000
P r op erty
Revenue obtained from property rentals

Funding
$32,000
S hares
Number of shares converted into USD

$14,000
C ash
Liquid cash we have on hand

20XX Presentation title 20

 Summary
At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations
virtually manage agile workflows. We thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively transforming how we do business."

20XX Presentation title 21

 Thank you

Mi rj am N i l s s o n

2 0 6 -5 55 -014 6

m i rj am @ co n to s o. co m

w w w . co n to so .co m

20XX Presentation title 22