KONSEP UMUM

AIRFRAME
STRUCTURES
Desi w s
ABOUT US

At Contoso, we empower
organizations to foster
collaborative thinking to further
drive workplace innovation. By
closing the loop and leveraging
agile frameworks, we help
business grow organically and
foster a consumer-first mindset.

20XX Pitch Deck 2

MARKET GAP Few, if any, products on the market help customers like
we do

CUSTOMERS 66% of US consumers spend money on multiple

products that only partially resolves their issue

FINANCIALS Millennials account for about a quarter of the $48

billion spent on other products in 2018

COSTS Loss of productivity costing consumers thousands of

dollars

PROBLEM
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 SOLUTION

CLOSE THE GAP TARGET AUDIENCE

Our product makes consumer lives easier, Our target audience is Gen Z (18-25 years
and no other product on the market offers old)
the same features

COST SAVINGS EASY TO USE

Reduce expenses for replacement Simple design that gives customers the
products targeted information they need

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 UNIQUE
Only product specifically dedicated to this niche market

FIRST TO MARKET
First beautifully designed product that's both stylish and
functional

TESTED
Conducted testing with college students in the area

PRODUCT AUTHENTIC
OVERVIEW Designed with the help and input of experts in the field

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 PRODUCT BENEFITS

Cool and stylish product

Areas for community connections
Online store and market swap

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COMPANY
OVERVIEW
BUSINESS MODEL

ABSTRACT
We based our research on market trends and social media

DESIGN
We believe people need more products specifically
dedicated to this niche market

RESEARCH
Minimalist and easy to use

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 MARKET OVERVIEW

$3 BILLION $1 BILLION $2 BILLION

Freedom to invent Opportunity to build Few competitors

Selectively inclusive market Fully inclusive market Specifically targeted market
Serviceable available Total addressable market Serviceable obtainable
market market

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO FREEDOM TO INVENT FEW COMPETITORS

BUILDmarket
Addressable Serviceable market Obtainable market

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 OUR COMPETITION

CONTOSO COMPETITORS

Our product is priced below that of Company A

other companies on the market Product is more expensive
Design is simple and easy to use, Companies B & C
compared to the complex designs of Product is expensive and inconvenient
the competitors to use
Affordability is the main draw for our Companies D & E
consumers to our product Product is affordable, but inconvenient
to use

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OUR COMPETITION

CONVENIENT

Competitor A
CONTOSO

AFFORDABLE EXPENSIVE

Competitor D
Competitor C
Competitor B

Competitor E

INCONVENIENT

20XX Pitch Deck 12

 GROWTH STRATEGY

FEB 20XX
Roll out product to high profile or top-level participants to
help establish the product

MAR 20XX
Release the product to the general public and monitor
press release and social media accounts

OCT 20XX
Gather feedback and adjust product design as necessary

20XX Pitch Deck 13

TRACTION
Forecasting for success

KEY METRICS R E V E N U E BY Y E A R

Gross Net
Clients Orders $40,000
revenue revenue

20XX 10 1100 $10,000 $7,000 $30,000

20XX 20 200 $20,000 $16,000 $20,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

D RA F T B LU E P R I N T S G AT H E R F E E D B A C K DELIVER TO CLIENT

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

RUN FOCUS GROUPS TEST DESIGN LAUNCH DESIGN

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 FINANCIALS

Year 1 Year 2 Year 3

INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
GROSS PROFIT 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
TOTAL EXPENSES 7,593,750 52,800,000 187,920,000

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 MEET THE TEAM

TA KU M A H AYA S H I​ M I R JA M N I L S S O N​ F LO RA B E R G G R E N​ RA J E S H S A N T O S H I​
President Chief Executive Chief Operations V P M a r ke t i n g
O ffi c e r O ffi c e r

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 MEET THE TEAM

TA K U M A H AYA S H I M I R J A M N I L S S O N​ F LO RA B E R G G R E N​ RA J E S H S A N T O S H I
President C h i e f E x e c u t i v e O ffi c e r C h i e f O p e r a t i o n s O ffi c e r VP Marketing

G RA H A M B A R N E S R O WA N M U R P H Y ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer

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 FUNDING

$14,000 $12,000 $82,000 $32,000

ANGEL INVESTMENTS P R O P E RT Y SHARES CASH

Amount obtained Revenue obtained from Number of shares Liquid cash we have on
through other investors property rentals converted into USD hand

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 SUMMARY

At Contoso, we believe in giving 110%. By using our

next-generation data architecture, we help
organizations virtually manage agile workflows. We
thrive because of our market knowledge and
great team behind our product. As our CEO says,
"Effi ciencies will come from proactively
transforming how we do business.”

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THANK YOU
Mirjam Nilsson​

206-555-0146

mirjam@contoso.com

www.contoso.com

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