Learning Area ENTREPRENEURSHIP Grade Level 11/12

W6 Quarter 1/3 Date

I. LESSON TITLE Screen the proposed solution based in viability, profitability and customer
requirements.
II. MOST ESSENTIAL LEARNING Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)
COMPETENCIES (MELCs) • Select the best product or services that will meet the market need.
III. CONTENT/CORE CONTENT The learner demonstrates understanding of concepts, underlying, principles, and
processes of developing a business plan.
Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
A. Introduction 120 mins In the previous lesson we learned about the proposed solution through
Panimula different kinds of environment and force based on viability, profitability and
customer's requirements. For this lesson, we analyze the propositions and the S3 of
entrepreneurship to make a business plan.
Value Proposition (VP) is a business or marketing statement that summarizes
why a consumer should buy a company's product or use its service. This statement
is often used to convince a customer to purchase a particular product or service
to add a form of value to their lives. In creating Value Proposition, entrepreneurs
will consider the basic elements:
⮚ Target Customer
⮚ Needs/opportunity
⮚ Name of the product
⮚ Name of the enterprise/company
There are many competitors in the market to establish superiority to them.
Entrepreneurs should think of some alternative and how it works better. An
important aspect in Value Proposition must be truthful that will establish credibility
to the consumers.
Example: Potential value proposition is most common in small businesses of
your locality.
Aling Charing Sari-sari Store is open only from 6:00 am to 6:00 pm, but Aling
Charing noticed that there are customers who go nearby town to look for a
convenience store at around 10:00 pm to 6:00 am. She believes that this is a great
opportunity for her store to operate 24/7. In this example, proposed value
proposition: “Charing Sari-sari Store, opens 24/7”.
The business describes a sari-sari store – a basic retail store. The assurance
from this value proposition is because of the phrase “opens 24/7”, Aling Charing
Sari- sari Store opens 24/7, which make it different from other competitors.
Unique selling proposition (USP) refers to how you sell your product or services
to your customer. You will address the wants and desires of your customers. As an
entrepreneur, you think of marketing concepts that persuade your target
customers. The following questions you may ask in doing this, What the customers
want? What brand does well? What does your competitor do well?
Some tips for the entrepreneur on how to create an effective unique selling
proposition to the target customers:
⮚ Identify and rank the uniqueness of the product or services character
⮚ Very Specific
⮚ Keep it short and simple (KISS)
As an entrepreneur, present the best feature of your product or services that
are different from other competitors. Identifying the unique selling proposition
requires marketing research that you will learn from the other modules. In
promoting your products or services, make sure that it is very specific and put
details that emphasize the differentiator against the competitors. Keep it short and
simple and think of a tagline that is easy to remember. Right now, the proposed
unique selling proposition: “Charing Sari-sari Store, opens 24/7”.
Readers get confused between value propositions and unique selling
propositions. The two propositions are used to differentiate the products from
competitors. For example, Jollibee is known to have a Filipino taste burger. This
brand has a unique selling point because of its tagline “Langhap Sarap”.
Unique Value Proposition and Value Proposition are two most famous tools
used to explain why prospect customers buy each
product and service. Based on each definition, we
learn that USP and VP are frameworks of each
business industry. The two propositions are valuable
for the entrepreneurs.
Entrepreneurial Process – a step-by-step
Figure 1.http://bitly.ws/cdRD
procedure in establishing any kind of business
that an entrepreneur has to undergo.

Opportunity - is an entrepreneur’s business idea that can potentially become a

commercial product or service in the future.

Seeking, Screening, and Seizing (3S of opportunity spotting)

A. Seeking is to search for that right
chance in business, which is to find the
need for product or service.
Internal/ Microenvironment – refers to the
environment within the business.
Tangible Resources – are assets of the
business that have physical appearance
and form.
⮚ Current Resources – are
used, applied or consumed
within a short period or one Figure 2. http://bit.ly/3ranXFe
year.
⮚ Noncurrent or fixed
Resources – are proportions whose usefulness or benefits extend
beyond one year.
Intangible Resources – are assets of the business that do not have physical
appearance of form.
1. Business Culture – a collection of values, beliefs, principles and
expectations learned and shared by employers, founders, stakeholders
and members of the management.
2. Business Structure – refers to the formal organizational arrangement of the
business in terms of hierarchy of positions, flow of communication
relationship of functional areas and production and marketing processes.

Methods of Generating Ideas

1. Focused Group Discussion (FGD)- conducted by entrepreneurs with the
assistance of a moderator to gather the views of selected consumers.
2. Brainstorming – activity similar to an FGD.
3. Brain writing/ Internet brainstorming – exactly the same as brainstorming
except that the channel used is not face-to-face but in writing or online.
4. Problem inventory analysis – participants will just be identifying from the list
given the compelling problem/s of a potential product or service instead of
generating the ideas from them.
B. Screening is to check cautiously in order to select the best opportunity. The
selection will depend on the entrepreneur’s internal intent and the external
intent which will address the compelling needs of the target market.
12 R’s of opportunity Screening

1. Relevance to vision, mission and objectives of entrepreneurs.

2. Resonance to values.
3. Revenues
4. Reinforcement of Entrepreneurial Interest
5. Responsiveness to customer needs and wants.
6. Each
7. Range
8. Revolutionary Impact
9. Returns
10. Relative ease of implementation
11. Resources required
12. Risks
 C. Seizing is to grab or take the best chance to do the selected opportunity in
business.
1. Breakthrough Innovation must be protected by patent, trade secret and
copyright. Ex.: Internet
2. Technological Innovation – Technological advancement of an existing
product or service. Ex.: Wireless fidelity (WiFi)
3. Ordinary Innovation – commonly originating from market analysis and
technological pull instead of technology push. Ex.: unlimited internet plans
of Telecommunication companies
FOUR STAGES
1. Idea stage – the entrepreneur determines what are the feasible products
and/or services that will perfectly suit the opportunity.
2. Concept stage – developed idea will undergo a consumer acceptance
test.
3. Product development stage – stages validates the work done from the first
three stages to measure success in the commercialization of product or
services.
B. Development 10 mins Learning Task 1
Pagpapaunlad Identify whether Unique Selling Proposition of Value Proposition on one’s
product/service.
Example: Langhap Sarap Example: Unique Selling Proposition
1. Safeguard _____________________
2. Love ko to _____________________
3. Supermarket _____________________
4. Surf _____________________
5. Bukas kahit anong oras ______________
C. Engagement 10 mins Learning Task 2:
Pakikipagpalihan Indicate which market segmentation will be primarily used in the following item.
Write the beginning letters of correct market segmentation on the blank.
I Idea stage C Concept stage
P Product development stage T Test marketing stage

______1. Actual Sales

______2. Conduct Consumer Panels
______3. Conversational Stage
______4. Market Evaluation
______5. Assessment of the value of new products / services
D. Assimilation 90 mins Learning Task 3
Paglalapat Conduct a Focus Group Discussion (FGD) among five of your friends in your
neighborhood who are interested to have their own business in the future. The goal
of your FGD is to generate new business ideas. Ask them what they have observed
in the community or in other places that they have gone to so that they may have
prospects on what are the products being bought or patronized which are not yet
offered by other entrepreneurs in our locality.
The learners’ output will be evaluated according to the rubrics:
Creativity - 20 points
Content/ Accuracy - 20 points
Timeliness - 10 points Total 50 points
V. ASSESSMENT 10 mins Direction: Select the best answer by writing the letter on the space provided
(Learning Activity Sheets for before each number.
Enrichment, Remediation or
Assessment to be given on
_____1. It is the process of considering, evaluating, and pursuing market-based
Weeks 3 and 6) activities that are believed to be advantageous for the firm.
A. Opportunity seeking C. Opportunity screening
B. Opportunity seizing D. Sources of opportunity
_____2. What is the relationship between unique selling proposition and value
proposition?
A. meet your competitors needs wants
B. a framework of each business industry
C. connected with only one particular thing.
D. persuades another to exchange money for a product service’s
______3. Give examples in promotion using Value Proposition and Unique Selling
proposition.