GREENCRESTCLEANER

A Business Plan
Presented to the Faculty of the
Senior High School Department
PHINMA – University of Pangasinan

In partial fulfillment of the requirements of the subject of

APP 004 – Entrepreneurship.

By:

Bautista, Mark Luis A.

De Vera, Mirheal Mae R.
Fernandez, Justine Michael B.
Fontanilla, John Paul S.
Garay, Jaime Antonio
Hade, Gladys V.
Lagatao, Princess Lorraine Mae A.
Laza, Maureen C.
Leoveras, Fedelyn M.
Mamaril, John Milbourne N.
Paris, Kyle Gerard M.
Posadas, Clark Harold P.

Submitted to:

Ms. Kimberly Clair Ramos Parangat

Teacher

February 2022

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 TABLE OF CONTENTS

PREMINILARIES Page
Title Page i
Table of Content ii
Executive Summary iii
I. COMPANY DESCRIPTION 1
Company Description 1
Vision, Mission, Goals and Objectives 2
II. PRODUCT AND SERVICES 3
Product Description (Features, Advantage, and Benefits) 3
Raw Materials and Supplies 4
Utensils and Equipment 5
Production Process 6
Product Design 7
Company Logo 7
Product Packaging 8
Plant and Store Location 8
Waste Disposal Management 9
III. MARKETING ANALYSIS 10
Target Market 10
Market Segmentation 10
Marketing Mix (4Ps of Marketing) 10
Competitors Analysis 12
SWOT Analysis 12
IV. STRATEGY AND IMPLEMENTATION 13
Marketing Strategy 13
Promotion Strategy 13
Outdoor Advertising 13
Social Media 13
Pricing Strategy 13
Place and Distribution 14
V. ORGANIZATIONAL AND MANAGEMENT PLAN 15
Organizational Structure 15
Qualification, Duties & Responsibilities, and Salary 15
Mandatory Benefits of Employee 16
Management Policies 17
VI. FINANCIAL PLAN 19
Financial Projected Cost 19
Sources of Funds 19
Major Assumption 19
VII. SOCIO-ECONOMIC PLAN 22

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 EXECUTIVE SUMMARY

Developing a new product is difficult as well. Since its difficult to imagine a product that
can succeed in the market, the proponent has agreed to boost, or, more accurately, adjust
a commercial stain remover. The business owners had created a product that is definitely
available to most, especially in cleaning services.

The product is GreenCrest Cleaner, a product that is well-known but with a twist and is
first time to be introduced in public. The business made a twist to captivate every
costumer’s eye because the proponent wants a product to be noticed not only because it is
new but also because it has a unique scent.

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 CHAPTER I

COMPANY PROFILE

COMPANY DESCRIPTION

In this business plan, the proponent introduced a new product which is Greencrest
cleaner. We used the word “Green” because it represents vitality and renewal. So for us,
the word green is a symbol of the continuity of a business. And “Crest” is a showy
growth because we also believe that our company will develop and grow because of this
product. We know that we will have many competitors because many companies make
similar kind of this product, but we make sure that when it comes to the ingredients our,
product is absolutely unique.

Greencrest business offers a good quality and affordable cleaner product. It is not just a
cleaning spray because it can also be used in cleaning tables, sinks and glass doors. The
tagline is “Your house is a mess? Use greencrest” it was originally made by our
company. Customers don’t just buy ordinary cleaning spray because our product can give
good results.

Contact Details:
Contact # : 09218855398
Facebook Page: Greencrest Cleaner
Gmail: greencrest@gmail.com

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PRODUCT DESCRIPTION

Baking soda and vinegar are the main ingredients in creating the main product of
the company. G-crest desires something distinctive so that customers can try something
new. Since vinegar and baking soda are widely available in the market, making a
cleaning spray out of baking soda and vinegar is safe and convenient. The company
decided to name the product "Green Crest" with a tagline, "Your house is a mess?, Use
green crest". According to studies, a cheap box of baking soda (or bicarbonate of soda to
some) can effectively clean your entire home. It's extremely versatile and can be used as a
mild abrasive, scouring agent and deodoriser to dissolve dirt, tackle odours and cut
through grime, which is one of the ingredients in cleaning spray. White vinegar is a
natural disinfectant.

It contains 5% acetic acid, which has antimicrobial properties, the strongest bleaching
agent for removing stains. Our product is safe because it is effective, environmentally
sustainable, and it will not harm anyone's health, ensuring the health of those who will
use it. Green Crest cleaner is cost-efficient and much less expensive than other stain
removers, so everyone can afford it. We also guarantee that it is more effective, so you
will be satisfied and purchase more of our product.

MISSION

Greencrest will surely give and sustain a clean atmosphere providing maximum effort in
producing comfortable, effective, reliable, efficient, respectful public service with
integrity and accountability using innovative and improved methods and materials.
Ensuring these methods will surely be helpful in creating natural, affordable, germ-free,
and eco-friendly products for every customer.

VISION

By 2025, the vision of greencrest is to be recognized all over the world due to its
excellence and be the top cleaning agent in providing the most effective and reliable
product. Our business will expand and build branches and easy to access websites that
can help different customers even the less fortunate one's purchase our affordable
product.

Its name must be acknowledged worldwide in order to provide more products that will
make the cleaning process in our life easy.

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 CHAPTER II

PRODUCT AND SERVICES

Product Description

With all the different products aimed to make our life “easier,” there are many
hidden ingredients and toxins in our daily lives.

However, there are natural alternatives that can be used for the same purpose that are just
as effective! A combination of baking soda and vinegar, for example, can work wonders
for many things in your house. Baking soda and vinegar are the main ingredients in
creating the main product of the company. G-crest desires something distinctive so that
customers can try something new. Since vinegar and baking soda are widely available in
the market, making a cleaning spray out of baking soda and vinegar is safe and
convenient. There’s no doubt these environmentally friendly cleaning ingredients serve
as the perfect concoction for green cleaning. The company decided to name the product
"Green Crest" with a tagline, “Your house is a mess?, Use green crest” According to
studies, A cheap box of baking soda (or bicarbonate of soda to some) can effectively
clean your entire home. It's extremely versatile and can be used as a mild abrasive,
scouring agent and deodoriser to dissolve dirt, tackle odours and cut through grime,
which is one of the ingredients in cleaning spray. White vinegar is a natural disinfectant.
It contains 5% acetic acid, which has antimicrobial properties, the strongest bleaching
agent for removing stains. Our product is safe because it is effective, environmentally
sustainable, and it will not harm anyone's health, ensuring the health of those who will
use it. Green Crest cleaner is cost-efficient and much less expensive than other stain
removers, so everyone can afford it. We also guarantee that it is more effective, so you
will be satisfied and purchase more of our product.

Features

The product Greencrest cleaner is an all-around cleaning liquid. It is easy to apply on any
surface. Greencrest cleaner is made up of natural ingredients that makes it safe to use on
any surface. Because of its natural components, it is safe for the user, and has no
hazardous effects on the body, especially on the skin. Its mild scent makes it light to
smell.

Advantages

The advantages of the Greencrest cleaner are the following:

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  It is available in many varieties.
 It won’t harm the environment.
 Eliminate indoor pollution.

Benefits

The benefits of the Greencrest cleaner are the following:

 It helps to control and prevent mold and mildew.

 Skin-friendly
 It’s safe and effectively removes soils, germs and other contaminants.
 It prevents the spread of infectious diseases and controls allergens.

Raw Materials and Supplies

The table shows the unit, supplier and cost of ingredients green crest spray.
Assuring that it will give its work or several uses such as personal care and household
cleaning.

Table 1. Raw Materials and Supplies

Ingredients No. of Unit Name and Address of Price

Supplier
Baking Soda 500g Dagupan Public Market 44.00
Borax 21g Dagupan Public Market 55.00
Washing Soda 100g Dagupan Public Market 16.00
Cornstarch 75g Dagupan Public Market 10.00
Unscented Soap 60g Dagupan Public Market 12.00
Lemon 1kg Dagupan Public Market 40.00
White Vinegar 200 ml Dagupan Public Market 10.00
Rubbing Alcohol 500 ml Dagupan Public Market 100.00
Source: Actual price in 2022

Utensils and Equipment

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 These utensils and equipment that are included in here are the things that we used to
do our product and the uses of it.

Table 2. Utensils and Equipment

Supplies Quantity Purpose

Measuring cup

1 For the amount of water to

be used

Measuring spoons

To measure the ingredients

1 to be used such as baking
soda and vinegar

Small funnel

Will be used to properly

1 place the product in the
bottle

Strainer

1 To get the lemon juice

Spray bottle

Container to be used for the

1 finished product

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 Small bowl

Container for ingredients to

1 be used.

Spoon

Mixer for ingredients

1

Plastic Container

1 Container for the finished

products.

Production Process

Figure 1. Production Process

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 Step 1. Take the top off of an empty spray bottle, place a small funnel into the opening and
pour in 1/2 cup of white vinegar and 1/2 cup of washing soda

Step 2. Add 1/4 cup of cornstarch.

Step 3. Add 2 tablespoons of baking soda and • 2 tablespoons of borax wait for the
foaming to subside.

Step 4. Add in 15 drops each of lemon and rubbing alcohol

Step 5. Add the unscented soap.

Step 6. Fill the rest of the bottle with water.

Product Design

The company decided to name the product “Greencrest” with a tagline “You’re
house a mess? use greencrest.” This product is simple but will clean everything from top
to bottom. because of its effectiveness, it’ll make sure that the customer will be satisfied
and will buy another product again. Below here is the actual photo of the Greencrest
Cleaner.

Figure 2. Product Design

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Company Logo

The company name “Greencrest” is based on the main product which is greencrest
cleaner. Figure 3, shows the logo of the business. A logo is made for the product to
portray its signature. The proponent believed that the logo itself can easily catch target
customer’s attention.

Figure 3. Company Logo

Product Packaging

The product packaging is the first thing the consumer sees in a product.

Our company decided to use a bottle that is made out of plastic that is recyclable.
The mist spray is a design that is made sure that the pumping action delivers the liquid
fluently. The pump is attached to a small tube that draws the cleaning fluid from the
bottle. The sticker attached to the bottle is made out of vinyl so it will not be easily worn
out. We use the color green as our main color so that it can be easily distinguished and it
is because it is also stated in the name of our product.

Figure 4. Product Packaging

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Store Location

The location of our store is at Assada St. A.B. Fernandez Ave. Dagupan City.

St Joseph Drugstore. Our store is specifically located beside the CARD SME Bank in
front of St Joseph Drugstore, one of the streets that provides a unique opportunity to
attract customers providing immediate access to the product.

Waste Disposal

When it comes to businesses, waste disposal management is very important.

There are lots of creative ways to recycle our empty cleaning detergent containers by
using them to create gardening materials or a watering can so that it can be considered
zero waste.

Figure 6. Waste Disposal Management

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 CHAPTER III

MARKET ANALYSIS

Target Market

The target market would be the residents of Dagupan City, and other nearby
residents. This business aims to sell product to these customers because the proponent
believed that there’s possibility that the product will be bought by its target market
because residents with an age of 18 and above in the City are fond of using cleaning
spray and have an interest in household cleaning.

Table 3. Target Market

Residents of Dagupan No. of Population
Male 18 years old above 55,508
Female 18 years old above 56,118
Total 111,626
Source: Official website of Dagupan City 2018

Market Segmentation

The business target market focuses on all genders at ages 18 and above of the
residents of Dagupan City. The business does not only aim to give effective cleaning
spray to the market but exclusively begin the impact of the promotion essentially through
the studies as the business believes that the age scope of this market is the most
persuasive and more updated.

Market Mix

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 The Greencrest cleaner will stick with the four P’s of marketing: Price, Promotion,
Place and Product. Starting with the price, costing of the products was itemized to
following:

Price

The business can start with the pricing decisions; it plays a significant role in the
business. Our product is a perfect cleaning spray to clean and disinfect our homes, things,
and remove tough stains because it kills all germs, including bacteria, viruses, and fungi.
The customers can avail “Greencrest cleaner” which contains 750 ml at a very affordable
price for only 150 pesos.

Promotions

Promotion plays the role of a playmaker in a business and the product itself. To
boost corporate sales, Greencrest is offering a buy two, get one free deal on Greencrest
products. Through this promotion, people will be drawn in, attracted, and become aware
of our company.

Place

Finding a good place for business is really difficult for business owners. The
business shop is located at Assada St. a.b Fernandez Ave Dagupan City. Green Crest has
its own land to place so there will be no rent to pay. The location is good since it is near
the markets because the target customer is found there.

Product

The Greenrest cleaner is the main product of the company and it is also known as
cleaning spray. The product is made of baking soda and vinegar. Using this product, we
can show this to other customers and let them try our local products here in our country.

Competitor Analysis

As a new business in the market, the competitor analysis is very important to

know what will be the advantages and disadvantages of the business, especially the
products and pricing.

Table 4. Competitor Analysis

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 Name of Company Product Price
Zondrox Liquid Bleach/ Stain 156.00
Remover
Clorox Liquid Bleach/ Stain 140.00
Remover
Tide Bleach Detergent 170.00

SWOT Analysis

SWOT analysis is a strategic planning technique that serves as a guide for a

person or organization to distinguish the strengths, weaknesses, opportunities, and threats
that are related to the business competition. This strategy is created to be applied in the
beginning stages of decision-making processes and can be used as a tool for evaluation of
the strategic position of organizations. The business used SWOT Analysis to be aware of
its strengths, weaknesses, opportunities, and threats in order to maximize the strengths
and opportunities, to improve its weaknesses and to be prepared in facing the threats.

Figure 7. SWOT Analysis

Can support consumers to Negative public relation

switch products due to good Seasonal production of
techniques in marketing. ingredients
Uniqueness of the product. Limited staff skills and
Applicable to all sorts of stains. expertise
Easy to locate location. Negative feed-backs
Affordable price
Inexpensive ingredients Strength Weaknesses

Curiosity of the consumers to Opportunitites Threats Unavailability of the product

try a new variant of stain No growth in revenue
remover Competitors in the market
Social Media promotions Increasing price of the
Business expansion ingredients
Natural calamities affecting
Increasing levels and quantity the production of ingredients
of distribution

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 CHAPTER 1V

STRATEGIES AND IMPLEMENTATION

Marketing Strategies

Social media has become an essential tool to reach out to people. Through the use
of social media, people are able to express themselves and communicate their ideas and
feelings. Paid Media Advertisement is the best marketing strategy. This is because social
media is accessible by everyone regardless of the social status of people and age. People
also rely on social media mainly for communication, entertainment, information and
others. Paid Media Advertisement may include print media (newspaper, billboard) and
televisions and radio commercials. Through the means of social media, our product easily
reaches our prospective customers.

Promotion Strategy

We use target marketing strategy to use the collected customer segmentation data
for developing exclusive buyer personal for stakeholders involved in influencing and
taking the buy call. We also hunting down the right target market strategy also means
infusing a conclusion with objective data. The data may come from many sources. While
gathering your data, there are some guidelines that we also keep in mind. But we don’t
break down our target market strategy too far. Because if there are only limited supplies
you can give, you may have to re-evaluate your target.

Outdoor Advertising

Outside or inside the Assada Center Dagupan, outdoor advertising is a good

approach for a new small business to promote its products. Billboards, tarpaulins,
banners, and posters are used to promote the event. The corporation will surely attract

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their attention in order for them to try the brand new product both on and off Assada
Center.

Social Media

The business will utilize social media in advancing the commerce and items since
it is the best stage in promoting since it is less taken a toll. Through social media, the
company can boost the leads and deals by advancing and publicizing. Interfacing with the
clients online can raise the product's mindfulness and capabilities which can offer
assistance to reach the objective and offer assistance to develop.

Pricing Strategy

As a brand new small enterprise product, the penetration pricing goes to be the
best in shape for the enterprise due to the fact our merchandise encompasses fine blend
elements and powerful to apply and all of it at a minimal price. The client’s expectations
will meet its necessities and satisfaction.

Figure 8. Pricing Strategy

Cost of
the
Packaging Product

Mark up

Selling Price: 199.00

Place & Distribution Strategy

The Greencrest Cleaner will have a marketing strategy that will focus on green or
the cleanliness and wellness of your surroundings, the fact that profits go to support a
green, the opportunity for the consumer to take a more active role with the product with
the possibility for an additional source of income.

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 CHAPTER V

ORGANIZATIONAL AND MANAGEMENT PLAN

Organizational Structure

Since the business is in the form of partnership, the general managers will be the
owner and the assistant managers, salesman/saleswoman, and the production staff/s will
be the employees. The organizational chart is shown below.

Figure 9. Organizational Structure

General Manager/
Salesman/Saleslady Production Staff/s
Owners

Qualification, Duties and Responsibilities of Management Team

The management team is extremely beneficial in achieving business success.

Employee credentials and job requirements for Greencrest Company are follows:

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 Table 5. Qualification, Duties and Responsibilities of Management Team

Job Title Duties and Qualifications Salary

Responsibilities
General Manager -He will promote - 5+ years of 450 per day
products by experience in
conducting sales business/marketing
presentations and role in the MFG
seminars. industry
- He will - At least 5 years’
communicate the experience in Sales
budget for counters to enterprise
on sales, GP% and customer
number of
customers.
- He will visit new
and existing
customers to
understand the share
of wallet
performance and
counter customer
service
performance.
- He will report
project progress,
mitigating risk, and
resolving conflicts.
Salesman/ - Check for stock at - Strong 300 per day
Saleslady other branches or interpersonal oral
order requested and written
stock for customers. communication
- Assist walk-in skills.
customers. - Have experience in
- Act resourcefully sales industry.
and in an innovative - Work well in a
way to solve team and
problems and independently.
complete task. - Keen intelligence
- Take customer and negotiation
orders. skills.

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Production Staff/s - Responds to and - Ability to 300 per day
coordinates all effectively meet
service calls daily job
required by the responsibilities
client. including daily
- Work over time production
when necessary. standards.
- Making sure the - Must be able to
area is clean and stand on your feet
organized. throughout the
duration of the shift.
- Must have a good
work history.

Mandatory Benefits of Employee

Sick Leave and Vacation Leave – It should have a clear policy established regarding
sickness and allow vacation time for employees in addition to their set amount of sick.
Employees must be working for at least one year within the company to have the service
incentive leave of five days with pay.

Social Security System (SSS) benefits – The SSS Employees Compensation (EC)
program is intended to help employees who suffered work-related illnesses or injury
resulting in disability or death. This includes compensation for: medical services,
appliances and supplies in an accredited hospital; rehabilitation services that includes:
medical, surgical, and hospital treatment, and income cash benefit.

Home Development Mutual Funds – Also known as PAGIBIG, this allows the
employees to avail a Housing Loan, Calamity Loan, and Multi-Purpose Loan that aim to
provide financial assistance to the needs of employees.

PhilHealth benefits – This prioritizes the impatient and outpatient by providing financial
assistance for their hospitalization as well as Z Benefit Packages for patients undergoing
prolonged medical and expensive treatment and suffering from Millennium Development
Goal (MDG)-related illness.

Company Policies

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 This policy protects the rights of the workers also for the business interest of the
employers. Depending on the needs of the organization, establish rules regarding the
employer’s conduct, attendance, dress code/uniform, privacy and other aspects related to
the terms and condition of the company. Greencrest company policies are the following:

1. Business Rules
 All workers are required to wear proper uniforms
 Their admission must be met at the right time
 Workers need to keep every area in the company clean and tidy
 Workers must provide a letter if they want to get leave before the date of
approval
 Drunk workers are not allowed to enter

2. Termination of Employee
Employees shall be terminated from the firm if any of the following offenses
are committed based on the Article 297 Termination by employee in the Labor
Code of the Philippines.
 an employer may terminate an employment for willful breach by the employee of
the trust reposed in him by his employer or duly authorized representative

Anyone who violated the company rules is subject to the following:

 First offense – Written memo

 Second offense – Suspension (2 weeks), no pay for the entire suspension
 Third offense – Termination

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 CHAPTER VI

FINANCIAL PLAN

Projected Financial

The experts have projected a financial statement to establish if the industry will
maintain its profitability in the future despite the presence of competitors in the market
and the current economic situation. A five-year financial statement will be presented in
this chapter.

Source of Financing

The owners of this enterprise will invest ₱200,000.00 as an initial investment. It

will come from the owner’s personal savings, as well as an extra investment in a second
hand L300 van. This can be used to minimize costs when purchasing raw materials,
shipping goods, and other company transactions.

Major Assumption of Greencrest

These said assumptions are made by proponents to further understand the

computations made in the financial plan.

1. The business will be organized in a form of sole proprietorship

2. The owner will be the manager/cashier/bookkeeper

3. The gathered raw materials will at least last a month (approximately 24 days)

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4. The other tools and equipment will already be provided by the owner

Table 6. Total Project Cost

Account Title Note Amount

Raw Materials 1 38,162.1
Equipment 2 330.00
Packaging 3 230.00
Rent Expense 4 5,000.00
Utilities Expense 5 5,723.5
Salary Expense 6 27,600.00
Advertising Expense 7 700.00
Total Projected Cost 127,190.00

Note 1. Raw Materials

Ingredients No. of Unit Price No. Units/ Amount

Month
Baking Soda 500g 44.00 15kg 660.00
Borax 21g 55.00 630g 34,650.00
Washing Soda 100g 16.00 3kg 48.00
Cornstarch 75g 10.00 2.25kg 22.5
Unscented Soap 60g 12.00 1.8kg 21.6
Lemon 1kg 40.00 30kg 1,200.00
White Vinegar 200 ml 10.00 6L 60.00
Rubbing 500 ml 100.00 15L 1,500.00
Alcohol
Total 38,162.1

Note 2. Equipment

Item Quantity Amount

Plastic Container 1 330.00
Total 330.00

Note 3. Packaging

Item Quantity Amount

Packaging 1 set 230.00
Total 230.00

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Note 4. Rent Expenses

Item Quantity Amount

Rent Expense 1 month 5,000.00
Total 5,000.00

Note 5. Utilities Expense

Item Quantity Amount

Electric Bill 386kwh 4,949.00
Water Bill 33m3 774.50
Total 5,723.5

Note 6. Salary Expense

Item No. of Days Per Day Amount

General Manager 30 Days 450 13,500.00
Salesman/Saleslady 30 Days 300 9,000.00
Production Staff/s 30 Days 300 9,000.00
Total 31,500.00

Note 7. Advertising Expense

Item Quantity Amount

Tarpaulin 4 pcs 600.00
Flyers 1 pack 100.00
Total 700.00

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 CHAPTER VII

SOCIO – ECONOMIC PLAN

Greencrest has the potential to benefit the economy, the environment and the workers.
The company industry will contribute to the economy by creating employment,
sustaining livelihoods, and generating revenue. By avoiding the use of toxic chemicals
and using eco-friendly products, the organization will protect the environment.

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