CHAPTER-1

1.1 INTRODUCTION:

In today's competitive market, customer satisfaction plays a pivotal role in the

success of any product. Among the vast array of consumer goods, personal care
products hold a significant position. Santoor Soap, a renowned brand in the personal
care industry, has garnered a substantial customer base over the years. Understanding
and enhancing customer satisfaction with Santoor Soap is crucial for sustaining its
market position and ensuring continued growth.

Santoor Soap, crafted with natural ingredients and offering a range of

benefits, has established itself as a trusted companion in millions of households. Its
unique formulation, incorporating the goodness of sandalwood and other herbal
extracts, promises not just cleanliness but also nourishment and rejuvenation for the
skin. This distinct proposition has contributed to its popularity among consumers across
diverse demographics.

However, in today's dynamic market landscape, where consumer

preferences and expectations evolve rapidly, it is imperative for Santoor Soap to
continually evaluate and elevate its offerings to ensure optimal customer satisfaction.
This necessitates a thorough examination of various facets that influence consumer
perceptions and experiences with the product.

Key Factors Influencing Customer Satisfaction with Santoor Soap:

PRODUCT QUALITY:

The quality of Santoor Soap, including its fragrance, texture, and effectiveness in
cleansing and moisturizing the skin, significantly impacts customer satisfaction. Consumers
expect consistency in quality across different variants and batches.

BRAND REPUTATION:
 Santoor Soap's brand reputation, built over decades of delivering reliable and
value-driven products, influences customer trust and loyalty. Positive associations with the
brand contribute to enhanced satisfaction among consumers.

PACKGING AND PRESENTATION:

The packaging and presentation of Santoor Soap, including its design,

labeling, and information provided, contribute to the overall customer experience. Appealing
packaging can attract customers and enhance satisfaction levels.

PRICING AND VALUE PROPOSITION:

The perceived value offered by Santoor Soap in relation to its pricing

plays a crucial role in customer satisfaction. Consumers assess whether the product justifies its
price through its quality, efficacy, and perceived benefits.

ACCESSIBILITY AND DISTRIBUTION:

Ease of access to Santoor Soap through various distribution channels,

including retail stores and online platforms, influences customer satisfaction. Availability in
desired locations and convenient purchasing options contribute to a positive experience.

CUSTOMER SERVICE AND SUPPORT:

The responsiveness and effectiveness of customer service channels in

addressing queries, concerns, and feedback regarding Santoor Soap can significantly impact
customer satisfaction and loyalty.

BRAND REPUTATION:

Santoor Soap's brand reputation, built over decades of delivering reliable and
value-driven products, influences customer trust and loyalty. Positive associations with the
brand contribute to enhanced satisfaction among consumers.
 ACCESSIBILITY AND DISTRIBUTION:

Ease of access to Santoor Soap through various distribution channels,

including retail stores and online platforms, influences customer satisfaction. Availability in
desired locations and convenient purchasing options contribute to a positive experience.

INNOVATION AND ADAPTATION:

Santoor Soap's ability to innovate and adapt to changing consumer

preferences, technological advancements, and market trends is essential for staying relevant
and maintaining customer satisfaction over time.
1.2 NEEDS OF STUDY:

Studying Santoor soap customer satisfaction involves analyzing consumer preferences, product
quality, effectiveness, and scent. Understanding factors that contribute to customer loyalty and
repeat purchases, such as packaging, branding, and pricing strategies, is essential. Conducting
surveys, focus groups, and market research to gather feedback on customer experiences and
areas for improvement can provide valuable insights. Additionally, exploring how Santoor soap
compares to competitors and addressing any gaps in customer satisfaction can inform strategies
to enhance overall brand loyalty and market share.
1.3 STATEMENT OF PROPLEM:

Despite being a popular brand in the market, Santoor soap faces challenges in maintaining
consistent levels of customer satisfaction. Issues such as varying product quality, dissatisfaction
with fragrance or effectiveness, and perceived shortcomings compared to competitors have
emerged as concerns. Understanding the underlying reasons behind these discrepancies and
identifying strategies to address them is essential for Santoor to retain and expand its customer
base in an increasingly competitive market.
1.4 OBJETIVES OF THE STUDY:

 To study the demographic profile of the santoor soap customer.

 To study the buying behavior of the customer of the santoor soap.
 To study the customer satisfaction level about the features of santoor soap.
 To give suggestions based on the study for the improvement of the product.
1.5 SCOPE OF STUDY:

The scope of the study on Santoor Soap customer satisfaction involves assessing
consumer perceptions, preferences, and experiences with the product. It encompasses
evaluating factors such as product quality, brand reputation, pricing, accessibility, and customer
service to identify opportunities for enhancing satisfaction levels. The study aims to provide
insights that enable Santoor Soap to refine its strategies and offerings to better meet the needs
and expectations of its customers.
1.6 RESEARCH METHODOLOGY:

1. Research Meaning

Research is the process of solving problem and find factors in an organized way.

2. Research definition

Research is the systematic and objective and recording of the controlled

observation that may lead to the development of generalization, principles, or
theories, resulting in prediction and possible control of events.

3. Research Methodology

 RESEARCH DESIGN : 100

 SOURCH OF TRIMARY DATA : Sample survey
 DATA COLLECTION AND INSTRUMEN : Questionnaire
 SAMPLING DESIGN
i. Sample size : 65 Male and 35 Female Total-100
ii. Sampling area : Virudhunagar Town
iii. Sampling Unit : 100

SAMPLING METHOD

i. Convenient sampling method is used.

PRIMARY DATA

a) In order to fulfill the objectives, set, a sample study was undertaken

by using a well-framed questionnaire that was duly filled by the
customer.
 b) The specimen of the questionnaire given to the selected sample
customer is shown in the is previous head.

SECONDARY DATA

a) The primary data were supplemented by a spate of secondary

sources of data. Further, the secondary data were also collected from various
leading journals.
1.7 LIMITATION OF THE STUDY

Limitations of a study on Santoor soap could include inadequate representation

of diverse user demographics, potentially skewing findings. Additionally, the study might not
account for individual differences in skin types or sensitivities, limiting its applicability.
Methodological constraints such as reliance on self-reported data or lack of controlled
conditions could compromise the reliability of results. External influences like marketing
campaigns or concurrent product launches might confound interpretations. Time constraints
could restrict the study's ability to assess long-term effects or changes in consumer preferences
accurately. Moreover, the availability of funding and resources could impact the
comprehensiveness of the research. Finally, the study's geographical focus may limit its
generalizability beyond specific regions or markets.
CHAPTER-2
2.1 AREA PROFILE

Virudhunagar is a city and the administrative headquarter of the Virudhunagar district in

the Indian state of Tamil Nadu. It is located 506 km (314 mi) southwest of the state capital Chennai and
53 km (33 mi) south of Madurai. Virudhunagar emerged as an important trade centre during the British
rule. Located to the east of Kowsika River, Virudhunagar has an average elevation of 102 m (335 ft)
above sea level and is largely flat with no major geological formations. The town has a humid climate
and It hasr eceives 780 mm (31 in) rainfall annually. been ruled at various times by Later Pandyas,
Vijayanagar Empire, Madurai Nayaks, Chanda Sahib, Carnatic kingdom and the British. It was formerly
known as Virudhupatti. Virudhunagar is administered by a municipality covering an area of 6.39 km2
(2.47 sq mi). In 2011, the city had a population of 72,296. As the administrative headquarters of the
district, the town's economy is based on the service sector, which employs 93% of the total workforce.
The remaining 7% is employed in agriculture, mining, quarrying, raising livestock, manufacturing,
construction, trade and commerce. Roadways are the main means of transportation, while the town
also has rail connectivity. The nearest airport is Madurai Airport, located 45 km (28 mi) north-east of the
town. There are 14 secondary schools, two colleges of arts and sciences (one for men and one for
women), one polytechnic college, Three Engineering Colleges (Kamaraj College of Engineering and
Technology, Sri Vidya, AAA) and three university study centres. Virudhunagar Government Medical
College is established in the year 2021. It is located on the NH-44

Geography: Virudhunagar municipality covers an area of 6.39 km2 (2.47 sq mi)[6] It is located 506 km (314 mi)
southwest of the state capital Chennai and 53 km (33 mi) south of Madurai. The city has an average elevation of
102 m (335 ft). The town is located to the east of the Kowsika River and to the west of the Madurai–Tirnelveli
railway line. The topology is largely flat, with no major geological formations. The soil types are black and red,
which are conducive for crops like cotton, chillies, spices, cardamom and millet. Paddy and sugar cane are grown in
places where motor pumps are available for irrigation.

Demographics: Virudhunagar District is a district (an administrative district) of Tamil nadu state in
south India. Virudhunagar is the district headquarters of Virudhunagar district. Virudhunagar district was formed
by the separation of Old Ramanathapuram District G.O passed on 08,March 1985 & formed in 15,March 1985
into Ramanathapuram District, Sivagangai District and the west part as Virudhunagar District. Virudhunagar District
was formerly called Karmavirer Kamarajar District. As of 2011, Virudhunagar district had a population of 1,942,288
with a sex-ratio of 1,007 females for every 1,000 males. Sivakasi is the most populous and largest city in the

district.

Economy: Agriculture forms the backbone of the economy in Virudhunagar. The region is known for its
production of crops such as paddy, sugarcane, groundnut, cotton, and pulses. Additionally, the district has
a thriving industrial sector, with clusters of industries specializing in fireworks, matchsticks, printing, and
textiles. Virudhunagar is often referred to as the "Little Japan" due to its high concentration of firecracker

industries. workforce was employed in the industrial sector, making it the second-largest sector. There is

little agricultural activity in the town, due to the local geography and unfavorable climate for growing
crops and poor irrigation facilities.[1] The town has a few oil mills and match factories.[19] Commercial
activities are concentrated around Katchery Road, Pullalakottai Road and the main bazaar.[20] In 2001,
the percentage of the workforce in the service sector had increased from the previous decade. [1] All
major nationalised banks like State Bank of India, Indian Bank, Central Bank of India, Punjab National
Bank, Indian Overseas Bank, and private banks like TMB (Tamilnad Mercantile Bank), ICICI Bank, City
Union Bank and Axis Bank have branches in Virudhunagar. All of these banks have ATMs located in
various parts of the town. TMB is the first bank to have its branch, since 1940. It also has an E-Lobby in
the bazaar.[21] Virudhunagar is famous for Commission Marketing's millet, cotton, and edible oils. In
recent years, Virudhunagar is into e-commerce also. Municipality officials Chairman G. Shanti[22]
Commissioner A. Sardar[23] Vice-chairman S. Mariappan[24] Elected members Member of Legislative
Assembly A.R.R.Srinivasan[25] Member of Parliament Manicka Tagore[26] The Virudhunagar
municipality (formerly Virudupatti municipality) was established in 1915 as a third-grade municipality. It
was upgraded to second-grade in 1956 and then to special grade in 1998.a The municipality has 36

Education: There are 14 secondary schools in Virudhunagar. The town has two arts and science colleges,

namely V.H.N.S.N. College and V.V.V. College for Women. V.S.V.N. Polytechnic College is the only
polytechnic college in the town. Three university study centers operated by the Tamil Nadu Open
University, Annamalai University, and Alagappa University are located in the town. The district also have
a Deemed University named Kalasalingam University,[54] located in Krishnankovil.[55] There is one
Educational consultant and career guidance provider with HRD and MEA(All Embassy Attestation),
Mahindra Varman Educational Group in SIVAKASI, located near Bus stand.
Electricity supply to Virudhunagar is regulated and distributed by the Tamil Nadu Electricity Board
(TNEB). The town and its suburbs form the Virudhunagar Electricity Distribution Circle. A chief
distribution engineer is stationed at the regional headquarters.[56] Water supply is provided to the town
by the Virudhunagar municipality from three sources, namely Anaikuttam, Karuseri Kalquarry and
Sukkravarpatti Summer Storage Tank. During the period 2000–01, a total of 3.86 million litres of water
was supplied every day to households in the town.[57] About 35 metric tonnes of solid waste are
collected from Virudhunagar every day by door-to-door collection. Subsequently, the sanitary
department of the Virudhunagar municipality carries out the source segregation and dumping. The
coverage of solid waste management had an efficiency of 100% as of 2001.[58] There is no underground
drainage system in the town, and the sewerage system for disposal of sludge is through septic tanks,
open drains and public conveniences.[59] The municipality maintains stormwater drains on all municipal
roads.[60] There are 35 hospitals in the town, one siddha dispensary and two municipal maternity
homes that take care of the healthcare needs of the citizens.[61] There are a total of 2,875 street lamps
in the town: 276 sodium lamps, five mercury vapour lamps, 2,592 tube lights and two high-mast beam
lamps.[62] The municipality operates three markets, namely, the Municipal Market, Uzhavar Santhai,
and Virudhunagar Bazaar Market, that cater tothe needs of the town and the surrounding rural areas

Culture and Heritage: Virudhunagar has a rich cultural heritage with influences from various dynasties
and rulers who have ruled the region over the centuries. The district celebrates various festivals and
cultural events throughout the year, showcasing its vibrant traditions.

Tourist Attractions: While not as prominent as some other tourist destinations in Tamil Nadu,
Virudhunagar does have several attractions worth visiting. These include temples like Sri
Muthumariamman Temple in Thiruchuli, Sri Ramana Maharishee Ashram in Thiruvannamalai, and historic
sites like Krishnankovil, and Srivilliputhur Andal Temple.

Transportation: Virudhunagar is well-connected by road and rail networks. The National Highway NH-44
passes through the district, providing connectivity to major cities like Madurai, Tirunelveli, and
Thoothukudi. The Virudhunagar Junction is an important railway station, facilitating both passenger and
freight traffic.

Administration: Virudhunagar district is divided into multiple taluks and revenue divisions for
administrative purposes. The district administration works to ensure the smooth functioning of
governance and delivery of public services to the residents.
Overall, Virudhunagar is a dynamic district with a blend of traditional values and modern development,
making it an interesting place to explore in Tamil Nadu.

2.2 COMPANY PROFILE:

As of my last update in January 2022, I don't have specific information

about a company named "Santoor Soap Company." However, I can provide a general
overview of Santoor soap and its parent company, Wipro Consumer Care, which
manufactures Santoor soap.

Santoor Soap:

Introduction: Santoor is a popular brand of soap in India known for its unique blend of
sandalwood and other natural ingredients. It is one of the flagship brands of Wipro
Consumer Care and is widely recognized for its quality and effectiveness.

Product Range: Santoor offers a range of soaps catering to different skin types and
preferences. The brand has expanded its product line to include variants such as Santoor
Sandal and Turmeric, Santoor Almond Fresh, Santoor Aloe Fresh, and more.
Ingredients: Santoor soaps typically contain natural ingredients like sandalwood,
turmeric, almond oil, aloe vera, and other herbal extracts known for their skincare
benefits.

Market Presence: Santoor soap has a strong presence in the Indian market and is
widely available across the country through various retail channels, including
supermarkets, pharmacies, and online platforms.

Wipro Consumer Care:

Overview: Wipro Consumer Care is a division of Wipro Enterprises, which is part of the
larger Wipro Group. Wipro Consumer Care is engaged in the manufacture and
marketing of a wide range of personal care and skincare products.

Product Portfolio: Apart from Santoor soap, Wipro Consumer Care manufactures and
markets other well-known brands in India and international markets. Some of its other
brands include Yardley, Chandrika, Glucovita, Enchanteur, and Bio Essence.

Global Presence: Wipro Consumer Care has a significant international presence, with
operations in several countries across the globe. The company exports its products to
various markets and has established a strong distribution network internationally.

Innovation and Sustainability: Wipro Consumer Care emphasizes innovation and

sustainability in its operations. The company continuously strives to develop new
products, improve existing formulations, and adopt environmentally friendly practices in
its manufacturing processes.

Corporate Social Responsibility (CSR): Wipro Consumer Care is also involved in

various CSR initiatives focused on education, healthcare, and environmental
conservation in the communities where it operates.
While this information provides an overview of Santoor soap and its parent company,
for the most accurate and updated company profile, it's recommended to refer to
official sources or recent reports from Wipro Consumer Care.
CHAPTER-3
 TABLE NO: 3.1

GENDER NO OF RESPONDENT

MALE 35

FEMALE 65

TOTAL 100

Source: Primary data

INTERPRETATION:
The above table shows that 35%of the respondents are male and remaining 65% of the
respondents are female.
INFERENCE:
A majority 65% of the respondents are female

Chart No: 3.1

70

60

50
65
40 Series1

30

35
20

10

0
male female
 TABLE NO: 3.2

AGE NO.OF.RESPONDENT
15-20 YEARS 40
20-29 YEARS 20
30-39 YEARS 25
40-49 YEARS 15
TOTAL 100

Source: Primary data

INTERPRETATION:
The above table shows that 40% of the respondents are the age group of between 15-20
years,20% of the respondents are the age group between 20-29 years, 25% of the respondents are
the age group between 29-39 years and 15% of the respondents are the age group of above 40-49
years.
INFERENCE:
A majority of 40% of the respondents are the age group of between 15-20 years.
 Chart no: 3.2
45

40

35

30

25
PERCENTAGE

20 40

15
25
10 20
15
5

0
15-20 YEARS 20-29 YEARS 30-39 YEARS 40-49 YEARS

TABLE NO: 3.3

EDUCATIONAL QUALIFICATION NO.OF.RESONPONDENT PERCENTAGE

SSLC 35 35%
HSC 15 15%
UG 10 10%
PG 25 25%
OTHER 15 15%
TOTAL 100 100%

Source: Primary data

INTERPRETATION:
The above table shows that 35% of the respondents are having the qualification of SSLC,
15% of the respondents are having the qualification of HSC, 10% of the respondents are having
the qualification of UG, 25% of the respondents are having the qualification of PG and
remaining 15% of the respondents are having the other qualification.
INFERENCE:
A majority of 35% of the respondents are having the qualification of SSLC.

Chart no: 3.3

40

35

30

25
PERCENTAGE

20
35
15
25
10
15 15
5 10

0
SSLC HRS UG PG OTHER

TABLE NO: 3.4

OCCUPATIONAL NO.OF.RESPONDENT PERCENTAGE

STUDENT 30 30%
GOVERNMENT EMPLOYE 25 25%
PRIVATE EMPLOYE 18 18%
PROFESSIONAL 15 15%
BUSINESSMAN 12 12%
TOTAL 100 100%

Source: Primary data

INTERPRETATION:
 The below table shows that 30% of the respondents are Students, 25% of the respondents
are government employee, 15% of the respondents are professional,12% of the respondents are
Business man and18% of the respondent are private employees.
INFERENCE:
A majority of 30% of the respondents are students using the santoor soap

Chart no: 3.4

35
30
25
20
PERCENTAGE

15 30
25
10 18
15
5 12

0
STUDENT GOVERNMENT PRIVATE PROFESSIONAL BUSINESSMAN
EMPLOYE EMPLOYE

TABLE NO: 3.5

MONTHLY INCOME NO.OF.RESPONDENT PERCENTAGE

Below RS.10,000 18 18
RS.10000-20000 15 15
RS.20000-30000 12 12
RS.30000-40000 13 13
 Above Rs.40000 42 42
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 42% of the respondents are above rs.40000, 18% of the
respondents are below rs.10000, 15% of the respondents are rs.10000-20000,13% of the
respondents are rs.30000-40000 and 12% of the respondent are rs.20000-30000.
INFERENCE:
A majority of 42% of the respondents are chosen above rs.40000 as their monthly income

Chart no: 3.5

45
40
35
30
25 Series1
PERCENTAGE

20 42

15
10 18
15 13
5 12

0
Below RS.10000- RS.20000- RS.30000- Above
RS.10000 20000 30000 40000 Rs.40000

Table No: 3.6

 MARITAL STATUS NO. OF RESPONDENTS PERCENTAGE
MARRIED 40 40
UNMARRIED 60 60
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 60% of the respondents are unmarried, 40% of the
respondents are married,
INFERENCE:
A majority of 60% of the respondents are unmarried

Chart No:3.6

60

50 60
PERCENTAGE

Series1
40

30 40

20

10

0
MARRIED UNMARRIED
 TABLE NO: 3.7

FAMILY NO.OF.RESPONDENT PERCENTAGE

Joint family 15 15
Nuclear family 85 85
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 85% of the respondents are nuclear family, 15% of the
respondents are joint family,
INFERENCE:
A majority of 85% of the respondents are nuclear family.

Chart no: 3.7

90

80

70

60
PERCENTAGE

50
85
40

30

20

10
15
0
Joint family Nuclear family
 TABLE NO: 3.8

FAMILY MEMBERS NO.OF.RESPONDENT PERCENTAGE

2-3 members 40 40%
4 -5 members 30 30%
6 -7 members 20 20%
6 -7 members above 10 10%
TOTAL 100 100%

Source: Primary data

INTERPRETATION:
The above table shows that 40% of the respondents are chosen 2-3 members, 30% of the
respondents are chosen 4-5 members, 20% of the respondents are chosen 6-7 members and 10%
of the respondents are chosen 6-7 members above
INFERENCE:
A majority of 40% of the respondents are chosen 2-3 members
 Chart no.3.8
40
40

35 30
30

25
percentage
20
20

15 10
10

0
2-3 members ) 4 -5 members 6 -7 members 6 -7 members above

TABLE NO: 3.9

particular NO.OF.RESPONDENT PERCENTAGE

Since last1 month 15 15%
Since last 1 year 23 23%
Since last 2 years 17 17%
Since last 3 years 45 45%
Total 100 100%

Source: Primary data

INTERPRETATION:
The above table shows that 45% of the respondents are chosen since last 3 years, 23% of
the respondents are chosen since last 1 year, 17% of the respondents chosen since 2 years and
15% of the respondents are chosen since last 1 month.
INFERENCE:
A majority of 45% of the respondents are chosen since last 3 years
 Chart no: 3.9

45
40
35
30 45
percentage

25
20
23
15
15 17
10
5
0
Since last1 month Since last 1 year Since last 2 years Since last 3 years

TABLE NO: 3.10

Particular PERCENTAGE

Friends/neighbors 35

TV Advertisement 45

Newspaper 20

Total 100

Source: Primary data

INTERPRETATION:
The above table shows that 45% of the respondents are chosen TV advertisement, 35% of
the respondents are chosen friends/neighbors and 20% of the respondents chosen newspaper.
INFERENCE:
A majority of 45% of the respondents are chosen TV advertisement
 Chart no: 3.10

45
40
45
35
30 35
percentage

25
20
15 20

10
5
0
Friends/neighbors TV Advertisement Newspaper

3.11

particular NO.OF.RESPONDENTS PERCENTAGE

Cost 43 43
Foamy 22 22
Thick Lather 15 15
Fragrance 20 20
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 43% of the respondents has chosen cost, 22% of the
respondents has chosen foamy, 15% of the respondents has chosen thick lather and 20% of the
respondents has chosen fragrance.
INFERENCE:
A majority of 43% of the respondents has chosen cost.

Chart no: 3.11

45
40
35
30
PERCENTAGE

25 43
20
15 22 20
10 15

5
0
Cost Foamy Thick Lather Fragrance

TABLE NO: 3.12

particular NO.OF.RESPONDENT PERCENTAGE

Skin got shine 18 18
Freshness 38 38
Protects from oily skin 32 32
Protects from skin 12 12
allergies
Total 100 100
Source: Primary data
INTERPRETATION:
The above table shows that 38% of the respondents are chosen freshness, 32% of the
respondents are chosen protects from oily skin, 18% of the respondents are chosen skin got shine
and 12% of the respondents are protects from skin allergies .
INFERENCE:
A majority of 38% of the respondents are chosen freshness.

Chart no: 3.12

40
35
30
25
20 38
15 32
percentage

10 18
5
12
0
s
e

es

kin

s
hin

gie
hn

ys
ts

er
es

oil
go

all
Fr

in
in

fro

sk
Sk

m
ts

fro
ec
ot

ts
Pr

ec
ot
Pr

TABLE NO: 3.13

particular NO.OF.RESPONDNET PERCENTAGE

125g 45 45
150g 15 15
100g super saver pack 40 40
 total 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 45% of the respondents are chosen 125g pack, 40% of the
respondents are chosen 100g super saver pack and 15% of the respondents are chosen 150g pack
.
INFERENCE:
A majority of 45% of the respondents are chosen 125g pack.

Chart no: 3.13

45
40
35 45

30
percentage

40
25
20
15
15
10
5
0
125g 150g 100g super saver pack

TABLE NO: 3.14

 Particular NO.OF.RESPONDENTS PERCENTAGE
Turmeric 20 20
Almond milk 18 18
Lime aloe vera 7 7
Royal sandal 55 55
Total 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 55% of the respondents are chosen royal sandal, 20% of the
respondents are chosen turmeric, 18% of the respondents are chosen almond milk and 7% of the
respondents are lime aloe vera .
INFERENCE:
A majority of 55% of the respondents are chosen royal sandal.

Chart no: 3.14

60 55

50

40
percentage

30
20
18
20
7
10

0
Turmeric Almond milk Lime aloe vera Royal sandal
 TABLE NO: 3.15.1

Particular NO.OF.RESPONDEN PERCENTAGE

T
Excellent 10 10
Very Good 20 20
Good 35 35
Average 20 20
Poor 15 15
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 35% of the respondents are chosen good, 20% of the
respondents are chosen very good, 20% of the respondents are chosen excellent and 15% of the
respondents are chosen excellent and 15% of respondents are chosen poor .
INFERENCE:
A majority of 35% of the respondents are chosen good.

chart no.3.15.1
35

20 20
percentage

15

10

excellent very good good average poor

 Table no: 3.15.2

Particular NO.OF.RESPONDEN PERCENTAGE

T
Excellent 45 45
Very Good 15 15
Good 18 18
Average 12 12
Poor 10 10
TOTAL 100 100
Source: Primary data
INTERPRETATION:
The above table shows that 45% of the respondents are chosen excellent, 18% of the
respondents are chosen good, 15% of the respondents are chosen very good,12% of the
respondents are chosen average and 10% of respondents are chosen poor .
INFERENCE:
A majority of 45% of the respondents are chosen excellent.
 chart no.3.15.2
50
45
45
40
35
30
percentage

25
20
15 18
15
10 12
10
5
0
excellent very good good average poor

Table 3.15.3

Particular NO.OF.RESPONDENTS PERCNTAGE

Excellent 15 15
Very Good 20 20
Good 35 35
Average 20 20
Poor 10 10
Total 100 100

Source: Primary data

INTERPRETATION:
 The above table shows that 35% of the respondents are chosen good, 20% of the
respondents are chosen very good, 20% of the respondents are chosen average and 15% of the
respondents are chosen excellent and 10% of respondents are chosen poor .
INFERENCE:
A majority of 38% of the respondents are chosen freshness.

Chart no.3.15.3

35

30

25

20
percentage

35

15
20 20
10 15
10
5

0
excelent very good good average poor

Table 3.15.4

Particular NO.OF.RESPONDNET PERCENTAGE

S
Excellent 15 15
Very Good 35 35
Good 25 25
Average 20 20
Poor 5 5
 total 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 35% of the respondents are chosen very good, 25% of the
respondents are chosen good, 20% of the respondents are chosen average and 15% of the
respondents are chosen excellent and 5% of respondents are chosen poor .
INFERENCE:
A majority of 35% of the respondents are chosen very good.

Chart no.3.15.4

35

30

25
percentage

20

15

10

0
excelent very good good average poor

Table 3.15.5

Particular NO.OF.RESPONDEN PERCENTAGE

T
Excellent 35 35
 Very Good 20 20
Good 20 20
Average 15 15
Poor 10 10
Total 100 100
Source: Primary data
INTERPRETATION:
The above table shows that 35% of the respondents are chosen excellent, 20% of the
respondents are chosen very good, 20% of the respondents are chosen good and 15% of the
respondents are chosen average and 10% of respondents are chosen poor .
INFERENCE:
A majority of 35% of the respondents are chosen excellent.

Chart no.3.15.5
35
35

30

25
20 20
20
prcentage

15
15
10
10

0
excelent very good good average poor
 Table no: 3.15.6

Particular NO.OF.RESPONDEN PERCENTAGE

T
Excellent 20 20
Very Good 20 20
Good 35 35
Average 15 15
Poor 10 10
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 35% of the respondents are chosen good, 20% of the
respondents are chosen very good, 20% of the respondents are chosen excellent and 15% of the
respondents are chosen average and 10% of respondents are chosen poor .
INFERENCE:
A majority of 35% of the respondents are chosen good.

Chart no.3.15.6
35
35

30

25
20 20
20
Axis Title

15
15
10
10

0
excelent very good good average poor
 Table 3.16

OPTION NO.OF.RESPONDEN PERCENTAGE

T
Yes 40 40
No 60 60
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 60% of the respondents are chosen Yes and 40% of the
respondents are chosen No.
INFERENCE:
A majority of 60% of the respondents are chosen Yes.

Chart no: 3.16

60

50
60
percentage

40

30 40

20

10

0
Yes No
 Table no: 3.17

OPTION NO.OF.RESPONDEN PERCENTAGE

T
Yes 75 75
No 25 25
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 75% of the respondents are chosen Yes and 25% of the
respondents are chosen No.
INFERENCE:
A majority of 75% of the respondents are chosen Yes
 Chart no: 3.17

80
70
60
percentage

75
50
40
30
20 25
10
0
yes no

Table no: 3.18

OPTION NO.OF.RESPONDEN PERCENTAGE

T
Yes 65 65
No 35 35
TOTAL 100 100

Source: Primary data

INTERPRETATION:
 The above table shows that 65% of the respondents are chosen Yes and 35% of the
respondents are chosen No.
INFERENCE:
A majority of 65% of the respondents are chosen Yes

Chart no: 3.18

70

60

50
percentage

65
40

30
35
20

10

0
yes no

Table no: 3.19

OPTION NO.OF.RESPONDENT PERCENTAGE

Highly satisfied 35 35
satisfied 25 25
 neutral 20 20
dissatisfied 12 12
Highly dissatisfied 8 8
TOTAL 100 100

Source: Primary data

INTERPRETATION:
The above table shows that 35% of the respondents are chosen highly satisfied, 25% of
the respondents are chosen satisfied, 20% of the respondents are chosen neutral and 12% of the
respondents are chosen dissatisfied and 10% of respondents are chosen highly dissatisfied .
INFERENCE:
A majority of 35% of the respondents are chosen highly satisfied.

Chart no: 3.19

35

30 35

25
25
percentage

20
20
15

10 12
8
5

0
Highly satisfied satisfied neutral dissatisfied Highly dissatisfied