Vincent Cole Lopez

BSA-4A
SBUS

SWOT-TOWS Matrix – Century Pacific Food, Inc.

STRENGHTS WEAKNESSES
 In comparison to other competitors,
 Wide variety of high-quality Tuna
the prices of Century Tuna are
products that caters to socio-
higher.
economic classes.
 Unpopular brands of the company
 Extensive distribution network
lack innovation.
 Good brand Image
 Majority of meat & dairy raw
 (CPFI) products are available materials are sourced overseas.
globally.
 Promoters or endorsers of the
product are popular which helps
attract consumers.
 Products have numerous health
advantages, which boost customer
demand.
OPPORTUNITIES THREATS
 Create a connection with the  The fluctuation of raw materials
diverse age group by enlisting new costs
advocates.  Tuna products of other competitors
 Engage in discussion with various are cheaper.
local and global distribution  Local & global competition are
networks. rising.
 Shifting consumer preferences  Environmental & calamity risk
 Leading in the market of canned  Risks in managing new product
goods industry. acquisitions.
 ideally situated to take benefit of
growing consumer base demand.
Vincent Cole Lopez
BSA-4A
SBUS

OPPORTUNITIES THREATS
STRENGHTS  Utilize the extensive  Utilize the wide variety of
distribution network and high-quality Tuna products
good brand image to and good brand image to
engage with various local differentiate from
and global distribution competitors offering
networks, capitalizing on cheaper tuna products and
shifting consumer withstand rising local &
preferences. global competition.
 Leverage the popularity of  Establish strategic
promoters and health partnerships with suppliers
advantages of products to to mitigate risks
create connections with associated with fluctuation
diverse age groups and of raw material costs and
attract new advocates. environmental & calamity
 Expand CPFI products risks.
globally to capitalize on
growing consumer base
demand and leadership in
the canned goods industry.
WEAKNESSE  Address higher prices by  Explore cost-saving
S
innovating unpopular measures or alternative
brands to meet shifting sourcing options to
consumer preferences, mitigate the impact of
thereby creating fluctuating raw material
connections with diverse costs and address higher
age groups and new prices compared to
advocates. competitors.
 Explore opportunities to  Mitigate risks associated
Vincent Cole Lopez
BSA-4A
SBUS

source meat and dairy raw with managing new

materials locally or product acquisitions by
diversify sourcing channels focusing on innovation and
to mitigate risks associated differentiation to address
with overseas sourcing. weaknesses in unpopular
brands.

The company's competitive advantage in the market stems from several of its
qualities. First, it caters to a diverse range of socioeconomic classes by providing an
extensive assortment of premium tuna goods that are sure to please a wide range of
customers. Furthermore, the wide-ranging reach of its distribution network guarantees
the products' general accessibility, thereby augmenting market penetration.
Furthermore, the company enjoys a favorable reputation for its brand, which is
enhanced by the fact that its products are sold all over the world under the (CPFI) label
and by the support of well-known endorsers who cultivate customer loyalty and trust.
Additionally, the health benefits of its goods increase consumer demand and
correspond with the expanding trend of health-conscious consumerism. The business
does, however, also have several shortcomings that limit its ability to grow. Its prices are
notably higher than those of its competitors, which may put off customers who are
budget conscious. Furthermore, a few of the company's brands aren't very innovative,
which reduces their marketability and attractiveness. Furthermore, the company is
exposed to risks related to supply chain interruptions and variable import/export laws
because it sources most of its meat and dairy products from outside. Nevertheless, the
business has several chances for market growth and strategic advancement. The
company may strengthen its relationship with its target audience and promote brand
loyalty and market growth by interacting with a range of age groups and recruiting new
advocates. Additionally, having conversations with different local and international
distribution networks can make it easier to explore new business ventures and
channels, expanding one's market reach and possibilities for growth. The business can
also use its dominant position in the canned goods sector and changing consumer
Vincent Cole Lopez
BSA-4A
SBUS

preferences to its advantage by innovating and differentiating its products and

preserving its competitive advantage. But the business also needs to be on the lookout
for any dangers that can affect its business and standing in the market. The company's
profitability and market share are seriously threatened by fluctuations in the price of raw
materials, competition from competitors' lower-priced alternatives, and the escalating
level of domestic and international rivalry. Furthermore, to protect the company's
interests and guarantee sustainable growth in the face of difficulty, risk management
techniques and contingency planning are crucial. These include environmental and
catastrophe risks as well as the inherent risks connected with managing new product
acquisitions. Overall, the business may position itself for long-term success and
resilience in the changing environment by utilizing its strengths, resolving its
shortcomings, and grabbing opportunities while minimizing dangers.

The TOWS matrix emphasizes several important facets of the company's external
opportunities and dangers in addition to its internal strengths and shortcomings. The
company has several advantages, such as a wide portfolio of premium tuna products
that appeal to different socioeconomic groups, a vast distribution network, and a strong
brand reputation supported by the products' international availability and celebrity
endorsements. Higher client demand is also a result of the health benefits linked to its
products. The company does, however, confront several difficulties, including somewhat
higher prices than rivals, a lack of innovation in some brands, and a reliance on foreign
procurement for most of its raw ingredients, including dairy and beef. In spite of these
drawbacks, the business can take advantage of growing consumer demand, establish
relationships with a range of age groups, interact with different distribution channels,
take advantage of evolving consumer tastes, and maintain its leadership position in the
canned goods industry. However, the company's growth and sustainability are seriously
threatened by factors like volatile raw material prices, competition from less expensive
sources, growing local and international rivalry, risks related to environmental disasters
and new product acquisitions, and other inherent risks. Given these variables, proactive
strategies and strategic planning are required to seize opportunities and reduce risks
to guarantee the company's sustained success in the marketplace.