MODULE 2 LESSON 1

The Step-By-Step Guide

 MODULE 1: MODULE 2: MODULE 3: MODULE 4: MODULE 5:
CREATE YOUR PUBLISH AMAZING PROMOTE BUILD YOUR SELL FROM
FIRST RLL BLOG CONTENT YOUR BLOG EMAIL LIST YOUR BLOG
 MODULE 2

INTRODUCING 6 PROVEN BLOG POST TEMPLATES

LESSON 1 LESSON 2 LESSON 3 LESSON 4 LESSON 5 LESSON 6

The Step-By-Step Be The Source The Curated List The “How I did it” The Content Hub The Annual Guide
Guide Post
 MODULE 2 LESSON 1

The Step-By-Step Guide

What is a Step-By-Step Guide
and how does it work?
 1
Definitive guides provide
information, not steps.
 People want to achieve
a specific outcome.

Not consume more information.

They probably don’t want
generic information.

They want an OUTCOME.

 Definitive guides are
designed to inform.

Step-By-Step Guides help people

achieve a specific outcome.
 2
Definitive guides have massive
“first mover advantage”.
 Step-By-Step Guides

ADD MORE STEPS MAKE STEPS

MORE DETAILED

ADD MORE UP-TO-DATE CONTENT

1 Choose an outcome.

2 Outline the steps.

3 Create your title and introduction.
4 Write each step in detail.
5 Create your conclusion.
 STEP 1

Choose an Outcome
Rank #1 in YouTube
Let’s quickly look at a Step-By-Step
Guide topic where the outcome
wasn’t as straightforward:
“SEO checklist”.
 They want a quick-and-dirty
guide to improving their site’s
Google rankings.
 Improve your site’s
overall SEO with a simple,
straightforward guide.
 STEP 2

Outline the Steps

1 YouTube Keyword Research

2 Publish a High-Retention Video

3 YouTube Video Optimization
4 Promote Your Video
 STEP 3

Create Your Title

and Introduction
 1
Write a title that emphasizes
a specific outcome.
 2
Focus on the fact that
your post contains steps.
 Write a short 4-6 line
introduction for your post.
1 Highlight the Outcome.

2 Show people that you’re

the right person to learn from.

3 Summarize the outcome.

 STEP 4

Write Each Step In-detail

 Someone should be able
to check off that step from
the content inside of that step.
 You want your details
to include real life examples.
 STEP 5

Write Your Conclusion

 Ask people which tip or
techniques from your post
they’re going to try first.
They’re pretty easy to create.
And people love them.
 MODULE 2

INTRODUCING 6 PROVEN BLOG POST TEMPLATES

LESSON 1 LESSON 2 LESSON 3 LESSON 4 LESSON 5 LESSON 6

The Step-By-Step Be The Source The Curated List The “How I did it” The Content Hub The Annual Guide
Guide Post
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