Tourism May-June 2023 MG Eng

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SENIOR CERTIFICATE EXAMINATIONS/

NATIONAL SENIOR CERTIFICATE EXAMINATIONS

TOURISM

2023

MARKING GUIDELINES

MARKS: 200

These marking guidelines consist of 15 pages.

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Tourism 2 DBE/2023
SC/NSC – Marking Guidelines

INFORMATION FOR MARKERS

TOPICS IN THE TOURISM CAPS ABBREVIATION


Topic 1 Tourism sectors TS
Topic 2 Map work and tour planning MTP
Topic 3 Tourism attractions TA
Topic 4 Sustainable and responsible tourism SR
Topic 5 Domestic, regional and international tourism DRI
Topic 6 Culture and heritage tourism CH
Topic 7 Foreign exchange FX
Topic 8 Communication and customer care CC
Topic 9 Marketing M

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Tourism 3 DBE/2023
SC/NSC – Marking Guidelines

SECTION A: SHORT QUESTIONS


QUESTION 1

1.1 1.1.1 B /daylight saving time. MTP

1.1.2 A /is located on 180° from the UTC. MTP

1.1.3 C /enter the Schengen countries. MTP

1.1.4 D /set times of departure. MTP

1.1.5 B /Gautrain. MTP

1.1.6 B /Jerusalem, Israel. TA

1.1.7 D /Northern Cape CH

1.1.8 C /Mapungubwe Cultural Landscape CH

1.1.9 D /Tourist, TOMSA, TBCSA, SATourism M

1.1.10 B /ITB Berlin M

1.1.11 C /Department of Labour TS

1.1.12 A /soft skill TS

1.1.13 C /repurposing. TS

1.1.14 B /Fair price SR

1.1.15 B /work together as a team. SR

1.1.16 C /Traveller’s cheques DRI

1.1.17 A /foreign exchange income. DRI

1.1.18 B /Tsunami DRI

1.1.19 A /internet access. CC

1.1.20 A /Foreign exchange income DRI

(20 x 1) (20)
1.2 1.2.1 branded product packaging TS

1.2.2 slogan /branded product packaging TS

1.2.3 leave TS

1.2.4 standard of living SR

1.2.5 tourists’ code of conduct SR (5)


1.3 1.3.1 removal of alien plants SR

1.3.2 non-financial SR

1.3.3 conduct TS

1.3.4 professional judgement TS

1.3.5 body odour TS (5)


1.4 1.4.1 D /global cycling event DRI

1.4.2 C /international sports car race DRI

1.4.3 B /international tennis tournament DRI

1.4.4 E /multiple sports global event DRI

1.4.5 A /world summit on climate change DRI (5)


1.5 1.5.1 C /Moscow (+3) MTP

1.5.2 A /Rio De Janeiro (-3) MTP

1.5.3 B /Johannesburg (+2) MTP

1.5.4 D /New York (-5) MTP

1.5.5 E /Sydney (+10) MTP (5)


TOTAL SECTION A: 40

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Tourism 4 DBE/2023
SC/NSC – Marking Guidelines

SECTION B: MAP WORK AND TOUR PLANNING; FOREIGN EXCHANGE

QUESTION 2

2.1 2.1.1 (a) Nationality South African  MTP

(b) Age group Under 20 


 U/20
 Junior
(c) Special interest Athletics (3)
 Running
 Sprinting
 Sports

2.1.2 A valid passport MTP

A valid visa 
A valid health certificate  (3)
 Proof of a Covid-19 vaccination
 Covid-19 vaccination certificate

NOTE: Accept passport, visa and health certificate.

2.1.3 Jet lag  MTP (2)

2.1.4 The physical condition that arises from crossing many time MTP

zones. (2)

2.1.5 Drink plenty of fluids especially water to prevent dehydration.  MTP (2)
 Get lots of rest.
 Try to avoid caffeine and alcohol as it affects sleep patterns.
 Regularly stretch and walk around the cabin.
 Avoid taking sleeping medication on the flight.
 Eat light/healthy meals on board.
 Watches could be adjusted to the time at the destination.
This will help the athletes to adjust to the new time zone.

2.1.6 (a) Health precaution: MTP

Take the compulsory and required vaccinations. (2)


 Drink bottled water only.
 Be cautious when buying street food.
 Wear sun block during the day.
 Have a sufficient supply of prescribed medication if
required.
 Sanitise/wash your hands regularly.

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(b) Safety Precaution: MTP

Do not carry large sums of cash when out and about.  (2)
 Avoid a public display of expensive phones, cameras,
jewellery and other valuables.
 Keep valuable personal items safely locked away.
 Never leave your luggage unattended.
 Carry wallets in an inside pocket and not in a back pocket.
 Do not walk alone in dark isolated areas.
 Move around and explore in groups.
 Avoid using ATMs/withdrawing cash at night.
 Exchange currency at a reputable FOREX retailer.

2.2 2.2.1 Johannesburg +2 Frankfurt +1 MTP

Time difference = 1 hour 

Time in Frankfurt 18:00 (-) 1 hour


= 17:00 

Date 15 July 2022  (4)

OR

17:00 
15 July 2022 

2.2.2 In transit means the team will have to wait at the airport before MTP

taking the flight to Colombia.  (2)

2.2.3 Frankfurt +1 Cali -5 MTP

Time difference = 6 hours

Departure from 04:00 (+) 2 hours (transit time)


Frankfurt = 06:00 (-) 6 hours (time difference)
Time in Cali = 00:00
Flying time 00:00 + 12 hours
Arrival time = 12:00 
Arrival date 16 July 2022  (4)

OR

12:00 
16 July 2022 

2.2.4 Total duration of flight 11 hours (flying time to Frankfurt)


+ 2 hours (transit)
+12 hours (flying time to Cali)
= 25 hours  (2)

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Tourism 6 DBE/2023
SC/NSC – Marking Guidelines

2.3 2.3.1 Duty-free means that goods and items within the allowed MTP

limits/amounts can be brought into the country without the need


for a passenger to pay any additional taxes.  (2)

2.3.2 Red channel  MTP (2)

2.3.3 The value of the purchased jewellery exceeded the duty-free MTP

allowance in South Africa.  (2)

2.4 South African Revenue Services  MTP (2)


 SARS
[36]

QUESTION 3

3.1 3.1.1 Return flights R11 905 FX

Train transport R185


R1 060 x 4 nights R4 240 
Total R16 330  (3)

OR
R16 330 
NOTE: Do not penalise candidates if the currency code/symbol is omitted, as it is
given in the question.

3.1.2 Meals  FX (2)


NOTE: Accept examples of food/food items/types of meals.

3.2 3.2.1 (a) EUR  FX

(b) GBP 
(c) AUD  (3)

3.2.2 R30 000 (÷) 20,69 = £1 449,98  FX (3)

OR
£1 449,98 

Note: Currency code or symbol to be indicated in the final answer.

3.2.3 £177 (x) 19,50 = R3 451,50  FX (3)

OR
R3 451,50 
[14]

TOTAL SECTION B: 50

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Tourism 7 DBE/2023
SC/NSC – Marking Guidelines

SECTION C: TOURISM ATTRACTIONS; CULTURE AND HERITAGE TOURISM;


MARKETING

QUESTION 4

4.1 A – Chichen Itza  TA

B – Petra 
C – Mount Everest 
D – Mount Fuji 
E – Taj Mahal  (5)

4.2 LOCATION ON THE MAP NAME OF THE COUNTRY TA

A Mexico 
B Jordan 
C Nepal 
D Japan 
E India 
(5)

4.3 4.3.1 The Netherlands  TA (2)

4.3.2 UNESCO declared it a World Heritage Site to preserve and protect TA

the windmills for future generations. 


It is a symbol of the struggle against water and flooding by the
Dutch people.  (4)
 It is unique to the region and the Netherlands.
 It preserves the traditional technology used, for example milling
grain.

4.4 4.4.1 (a) Review 3  TA (1)

(b) All the tour boats have ramps for wheelchair users.  (2)
 Well-maintained and safe place.

4.4.2 Effective behaviour of the staff and management 


Upkeep and maintenance of the site 
Positive experience of the visitors  (3)
 Safety and crime prevention

4.5 4.5.1 April to September is spring, summer and autumn months in the TA

Northern hemisphere.  (2)


 Days are warmer and this will lead to a better visitor
experience.
 The tulips are in full bloom and add to the scenery/beautiful
landscape.

4.5.2 Before 12:00  TA (2)


 After 14:00

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Tourism 8 DBE/2023
SC/NSC – Marking Guidelines

4.5.3 The high number of visitors (600 000) to the site  TA (2)
 Repeat visits

4.5.4 (a) It means that for every one person living at Kinderdijk, the TA

site receives 10 000 tourists per year.  (2)


 Refers to over-tourism/mass tourism

(b) No privacy for the permanent residents.  TA (2)


 Tourists damage their private property.
 Strain on the resources of the area.
 Higher levels of pollution – land, air, water, noise
 Degradation of the natural environment by people
trampling on natural vegetation.
 Traffic/human congestion
 Loss/degradation of culture
 Elevated prices on items available at local businesses.
[32]

QUESTION 5

5.1 F /Maloti-Drakensberg Park CH (2)


 A/Mapungubwe Cultural Landscape
 B/Barberton Makhonjwa Mountains

5.2 F (Maloti-Drakensberg Park): CH

It is a mixed site that will comply with the international tourist’s


preferences.  (2)
 The site has both natural and cultural aspects for which it was
declared.

A (Mapungubwe Cultural Landscape):


 It is a cultural site that shows the remains of an early civilisation and
their trading.
 Artefacts like the Golden Rhino were found at the site.

B (Barberton Makhonjwa Mountains):


 It is a natural site that shows signs of early life in rock formations.
 The site includes the Geotrail that tourists can follow.

5.3 5.3.1 Western Cape province  CH (2)


 Northern Cape province
 North West province
 KwaZulu-Natal province

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5.3.2 Western Cape: Cape Floral Region Protected Areas CH (2)


It is a hotspot for biodiversity of plant species. 
 Home to the fynbos species that includes the national flower,
the King Protea.
 It includes a famous landmark of the region - Table
Mountain, one of the New Seven Natural Wonders of the
World.

Northern Cape: Richtersveld Cultural and Botanical


Landscape
 It is a rich diverse botanical landscape and reflects long-
standing and persistent traditions of the Nama people.

North West: Vredefort Dome


 It is a meteorite impact site showing geological evidence of
the impact.

KZN: iSimangaliso Wetland Park


 Five ecosystems operating in harmony.
[8]

QUESTION 6

6.1 Cape Town  M (2)

6.2 YES M

Initiatives at the WTM can be duplicated as initiatives at other events.  (2)


 Organisational problems can be limited and not repeated at future
events.
 WTM Africa is a dry-run opportunity to prepare for the WTM and similar
events hosted abroad.

OR

NO
Different event organisers have different requirements.
 Each event is unique in its focus.
 SATourism must target their marketing efforts to specific market
segments according to the statistics of incoming tourists.

NOTE: Do not award marks for Yes/No.

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Tourism 10 DBE/2023
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6.3 Speakers M

180 speakers will be sharing information. 


 Many speakers will alert the attendees to many marketing opportunities
available.
 Speakers will raise awareness of available products.

Content sessions
The content sessions will be about information sharing. 
 Networking opportunities between the different stakeholders happen
during content sessions.

Participating countries
100 participating countries increase marketing opportunities. 
 Increased market share amongst African countries.

Scheduled meetings (6)


 The scheduled meetings involve business networking opportunities.
 Closing of deals and bi-lateral agreements between businesses and/or
organisations.
[10]

TOTAL SECTION C: 50

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Tourism 11 DBE/2023
SC/NSC – Marking Guidelines

SECTION D: TOURISM SECTORS; SUSTAINABLE AND RESPONSIBLE TOURISM

QUESTION 7

7.1 They are cabin crew members of a specific airline.  TS (2)


 They have a set way of dressing.
 They portray the company image.
 They look more professional.
 They are part of a team.
 There is a standard to uphold.
 It is the starting point of standardising all levels of service.

7.2 7.2.1 Contract of Employment  TS (2)


 Employment agreement/contract

7.2.2 Travel benefits  TS (2)


 Fringe benefits

7.3 7.3.1 service ethics  TS (2)

7.3.2 All passengers have the right to be treated with respect.  TS (2)
 Equal and fair treatment of one’s clients is essential.
 Professionalism is part of excellent customer service.

7.4 It is a requirement to ensure the safety of passengers.  TS

They must constantly up-skill their knowledge.  (4)


 They must stay up-to-date with the latest trends and standards of
service.
 Both their theoretical and practical knowledge and skills are assessed.
 They must be medically fit for the long hours in the air, on their feet
attending to passengers.
 They must be fit both physically and mentally.
[14]

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Tourism 12 DBE/2023
SC/NSC – Marking Guidelines

QUESTION 8

8.1 8.1.1 environmental pillar  /planet SR (2)

8.1.2 economic pillar  /profit SR (2)


 social pillar /people

8.2 The local community can receive complimentary treatments.  SR (2)


 Give discounted rates for individuals from the community.
 Family members of staff from the local community can be treated free of
charge during not-so-busy times.
 Allow job shadowing by individual learners from a local secondary school
in the spa with the permission from the guest being treated.
 Wellness awareness
 Upgrading local schools
 Assisting and developing the local community projects.

8.3 The single-use of plastic items are eliminated.  SR

There is a reduction of plastic going to the landfill.  (4)


 The reuse of water bottles by guests during their stay lessens the need
for disposal.
 Bottles made of sustainable materials like glass are placed in hotel
rooms and at the spa.

8.4 The natural ingredients are harvested by the local community.  SR (2)
 The local communities supplying the lodge with products and services
through their micro-enterprises.

8.5 The lodge invests in solar farms which use ample sunshine in South Africa SR

to generate electricity.  (2)


 Through responsible tourism the lodge generates income which is spent
on initiatives generating electricity benefiting many others.
 An alternative energy source through solar power can have excess
electricity fed into the national grid.

8.6 The Mission statement must reflect the FTT principle of Fair Say. SR

To reflect:
The local community leaders must be involved and consulted.  (2)
 BBBEE partners/stakeholders must be part of the decision-making
process in conjunction with owners.
 All staff members and management to take collective decisions through
meetings, staff surveys etc.
 The fairness of having stakeholder participation in decision-making.
[16]

TOTAL SECTION D: 30

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Tourism 13 DBE/2023
SC/NSC – Marking Guidelines

SECTION E: DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM;


COMMUNICATION AND CUSTOMER CARE

QUESTION 9

9.1 9.1.1 More than 400 players from 227 countries participated.  DRI (2)
 Participants, representatives, spectators and media personnel
came from all over the world.

9.1.2 Durban has the infrastructure, transportation networks, hotels, DRI

restaurants, lively entertainment spots and has among the world’s


best sporting venues. 
A unique African experience, perfect climate and the most
welcoming people in the world.  (4)
 Durban has partnered with the SA Table Tennis Board, KZN
Tourism and all their stakeholders to ensure that the world
knows KZN is a magnificent and a must-see province.
 Durban has everything to ensure a unique visitor experience,
such as beautiful scenery and landscapes, flora, fauna, and
culture, heritage, Zulu experience, pristine beaches, perfect
climate and the friendliest people.

9.1.3 Tourists that attended the event contributed to foreign exchange DRI

earnings. 
The income generated by the event contributed to the GDP of the
country.  (4)
 Infrastructure could have been improved.
 The event put the multiplier effect into motion which benefited
the local economy.
 Job creation: workers earned money at the event.
 Income was generated before, during and after the
Championships.
 Entrepreneurial opportunities were created for locals.
 Good publicity for Durban, locally and internationally.

9.2 9.2.1 Hurricane  DRI (2)


 Natural disaster
 Hurricane Ian
 Flood
 Cyclone
 Tropical storm
 Typhoon

9.2.2 Flooding  DRI

Strong winds  (2)


 Storms
 Heavy rainfall

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SC/NSC – Marking Guidelines

9.2.3 Tourism infrastructure such as hotels and restaurants on the DRI

islands had been destroyed and tourists will not be able to visit any
of the islands. 
Tourists had to cancel their trips as they will not be able to access
any of these islands.  (4)
 Tourism businesses on the islands will lose income due to the
destruction, as no tourists will visit the islands.
 Workers at the hotels might have lost their jobs.
 Tourists visiting the islands before the hurricane struck, had to
be rescued. They might have lost their belongings due to the
hurricane and the collapse of the causeway.
 Tourists will not be able to continue with their itineraries due to
the collapse and inaccessibility of the causeway.

NOTE: Accept perspectives from tourism and tourists.

9.3 9.3.1 41,4%  DRI (2)

9.3.2 Shopping  DRI (2)

9.3.3 Visitors from neighbouring countries crossed the border into South DRI

Africa to do shopping.  (2)


 Essential goods were unavailable in some of the neighbouring
countries because of Covid-19. Individuals and businesses had
to come to South Africa to do their business.
 Visitors from neighbouring countries are counted as tourists
every time they cross the borders into South Africa, for
whatever reason.
 Refund scheme for international visitors, allowing them to claim
back the VAT paid.
 Currency advantage made shopping in South Africa more
affordable for visitors from countries with stronger currencies.
 During Covid-19, visitors to South Africa were restricted to
travel to other international destinations. South Africa was their
closest destination.
[24]

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Tourism 15 DBE/2023
SC/NSC – Marking Guidelines

QUESTION 10

10.1 Word of Mouth  /WOM CC (2)


 Verbal advertising
 Positive customer experiences
 Sharing positive customer experiences with friends/relatives

10.2 People tend to react positively to verbal advertising from people they CC

trust. 
It is a fast and free form of direct advertising. (4)
 Word-of-Mouth advertising is usually trustworthy.
 This type of advertising is aimed at a specific target market such as
friends, family or co-workers.
 The verbal information is opinion-based on a positive experience and
will influence more customers to stay at the hotel.
 An increase in income and profit for the hotel.
[6]

TOTAL SECTION E: 30
GRAND TOTAL: 200

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