DORMMATE

Who we are
Name of your Venture: DormMate Laundry System
Why ?
Explain why do you want to pursue this Business Idea.
As student dormer ourselves, one of the frustrations we often complain about is our laundry. It is
given we can only confer a little of our time for laundry due to our jam-packed schedule. Going to laundry
shops is also costly and somehow inconvenient, and sometimes the quality of the clothes degrade as it
undergoes harsh treatment inside a washing machine. Other than that, it would take a week or two to
have your clothes back and there is a great probability that your clothes might mixed with other people’s
laundry and end up missing.
What ?
Provide a brief on what does your venture do.
Hence, we want to make a product that can do all the laundry routine- from washing, to steam
ironing, up to drying in less than an hour. Together with the advanced technology through smart
connectivity one can operate the appliance through the smart phone. Furthermore, it is energy efficient
and has a longer life span due to its built-in water purification, preventing mineral build up inside the
device. On top of that, it has self-cleaning features, thus, it has low maintenance.

How ?
Explain how your venture solves the problem and make its revenue.
The product aims to provide the student dormer and even the households all the laundry services
without compromising the performance and preserving the quality of the fabric at the same time. It is low
maintenance and can finish the whole laundry routine within a short period. In short it is time-saver,
convenient, and energy efficient.
Focusing on the product as our value proposition would be the ideal strategy to make a revenue from
it and also networking and finding the people to invest .
Problem/Opportunity Place your
logo here

PROBLEM ALTERNATIVES
What is the root cause of the problem? What do customers do now to fix the problem?
CONTEXT The core issue arises from the challenges of communal laundry Customers currently try to fix the problem by:
CONTEXT PROBLEM ALTERNATIVES
When does the problem occur? facilities, including overcrowding and maintenance issues. Using communal laundry facilities despite scheduling conflicts.
When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?
Additionally, the lack of alternatives for washing small loads 1. Handwashing clothes, which is time-consuming.
The issue occurs when dormitory residents or students
exacerbates frustrations for dormers and students Moreover, 2. Using off-campus laundry services, which can be costly.
encounter difficulties in reaching communal laundry
the risk of theft or mix-ups further complicates the situation. 3. Delaying laundry tasks until facilities are less crowded,
facilities, contend with scheduling clashes, or find leading to inconvenience.
themselves without convenient means to launder small
batches of clothing.

EMOTIONAL IMPACT
CUSTOMERS How does the customer feel? ALTERNATIVE SHORTCOMINGS
Who has the problem most often? Customers may experience frustration, inconvenience, and stress due to What are the disadvantages of the alternatives?
the challenges of accessing communal laundry facilities. Dealing with
scheduling conflicts, overcrowding, and time-consuming alternatives can
The problem is most commonly experienced by dormers and lead to feelings of annoyance and overwhelm. Additionally, the potential The disadvantages of the alternatives include limited access
for theft or mix-ups adds to the sense of vulnerability and insecurity and scheduling conflicts with communal laundry facilities,
students living in shared accommodations, such as
CUSTOMERS 3
among dormers and students.
Who has the or
dormitories problem
sharedmost often? where access to
apartments, time-consuming handwashing methods, costly off-campus
communal laundry facilities may be limited or inconvenient. laundry services, as well as the risks of theft or mix-ups when
QUANTIFIABLE IMPACT using communal facilities.
These individuals face challenges with scheduling conflicts, What is the measurable impact (include units)?
overcrowding, and lack of convenient options for washing
The quantifiable impact includes time saved, cost saved, increased
small loads of laundry.
convenience, and improved satisfaction compared to existing alternatives.
Problem Interviews And Surveys Results
How many customers did you interview?
- 3 persons
What was the interview mode?
- personal interview
How many of them agree this is a problem and wants a solution?
- all of them agree that this is a problem and they want this solution
How many of them said they don't need a new solution?
- none
100

80

60

40

20

0
20 and 21 yrs old limited funds and time management effective & convenient laundry
Market Size
Estimation

₱395 B How to calculate market size?

1. Start with Total Addressable market- ………………………

TAM refers to the total market demand for a product or service.

₱5.08 B If you’re entering a pre-existing space (like small business banking) you can research it and provide
credible sources or reference points on how you arrived at the TAM. If you’re creating a new
product or space (like Slack), you can estimate the number of customers that would want your
product and approximate how much you could charge them.

. 2. Take your target market (SAM), within that TAM, which varies depending on geography and other
logistical factors. Determine the penetration potential of your target market. This is the portion of
₱135,000,000 the market you can reasonably compete with……………………………..

3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate………………….

4. Multiply target market by penetration rate to find your market size…………………….

Sources: https://www.psa.gov.ph/content/highlights-
preliminary-results-2021-annual-family-income-and-
expenditure-survey
https://su.edu.ph/admissions/quick-student-guide/
Customer Persona
Organized Thoughtful Goal-Oriented
Motivations
Goals
Being able to do chores efficiently and conveniently
Sustainable and Eco-friendly product
Photo Portable and lightweight so it can be brought anywhere
Affordable and budget friendly

Frustrations
Living for a better and convenient Limited funds.
dorm life Expensive appliances
Certain electronics are restricted from use by the dorm
No own transportation to transfer heavy objects
Age: 20 Years Old
Occupation: Student
Location: Pagadian City, Philippines
Bio
Yasmeen Bandala is a second year BS Psychology student at Silliman
University and currently staying at one of the dorms in the campus. She is a
Personality simple person with a bit of a reserved and introverted personality. She enjoys
gardening, doing chores, reading and bonding with her pet cats. She also
loves to travel and explore the world. When it comes to school, she is
punctual, hard-working and goal-oriented. She prefers to do things with
order, speed, efficiency, and convenience.
 Customer Persona Motivations
Creative Optimistic Adaptable

Goals
To have the ability and opportunity to do my laundry whenever I need to and is convenient to
do so. As well as being able to effectively and efficiently clean my laundry in the dorm that
Photo assures that my clothes are well washed without sacrificing too much time and effort. I
would also like it to be affordable for a college student who is dorming out of their
hometown.

Frustrations
I embrace t h e vibrant tapestry of • The inconsistent and unsure levels of cleanliness and effectiveness of
life withaninsatiablecuriosityand getting laundry done dependent on the type of clothing
boundlessenthusiasm. • A time to do laundry that is convenient for a busy college student's schedule
• Limited funds to do laundry
Age: 21 Years Old • Limited choices to do large loads of laundry
Occupation: Student
Location: Zamboanga City, Philippines Bio
Rima is currently a second year college student under the course BS Business
Administration major in Marketing Management in Silliman University. She is
Personality currently staying at a dorm inside campus, Edith Carson Hall. She is a friendly and
active personality who also enjoys her alone time to indulge with her own
company. She loves hanging out with her family, friends, and loved ones. She takes
responsibility seriously and tries her best to deliver the best quality outputs in
what she does.
Customer Persona
Clever Precise Intelligent Motivations
Growth

Goals Fear

Be able to graduate on time. FinancialSecurity

To graduate with Latin Honors.
Photo Have a stable job and income after college. Recognition
Be able to promote in higher positions swiftly.
A comfortable life starting in 30s. Funding

Frustrations
Work hard until you no longer have Less time to study
to introduce yourself Lack of focus

Age: 21 Years Old

Occupation: Student
Location: Guihulngan City, PhilippinesBio
Danica Pancho epitomizes the spirit of ambition and determination as she navigates the halls of her dormitory at
Personality Silliman University. Born and raised in a small town of Guihulngan, Danica's transition to university life was both
exhilarating and challenging. Determined to excel in her Pharmacy studies while exploring new opportunities, Danica
Introvert Ex tr o ver t quickly realized the importance of efficient time management.
As a Pharmacy major, Danica's academic pursuits demand rigorous study habits and a keen eye for detail. However,
Thinking she refuses to let her studies consume her entire life. Danica is an active member of the campus community,
Feel i ng
participating in clubs such as the Silliman University-Junior Philippine Pharmacists Association.
Living in a bustling dormitory environment, Danica understands the importance of carving out time for self-care and
Sensing Intiution relaxation. Whether it's enjoying a quiet evening with a book in the room or going for a run in the campus park, Danica
prioritizes her well-being amidst her busy schedule.
Judging Perceiving Despite the inevitable setbacks and occasional moments of stress, Danica remains steadfast in her pursuit of
balance and efficiency. She understands that time is a precious resource and believes that by managing it effectively,
she can unlock her full potential and make the most of her college experience.
Looking towards the future, Danica envisions a career in pharmaceutical research, where her passion for
pharmaceutical drug research can drive positive change in society. Armed with her newfound time-management skills
and unwavering determination, Danica is poised to leave a lasting impact on the world around her.
 Value Proposition Canvas Place your
logo here

What do you offer that makes the customers happy? I would LOVE it if:
Smart connectivity Built-in water purification
?Multi-functional
What would make the customer happy?
Superb performance
Quick wash and dry cycles and self cleaning functions
?Gentle
What do the clients
on clothes want when facing the problem?
Anti-wrinkle functionality Easy to use with Durable and reliable
Quiet operation customizable settings Time-saving Efficient and sustainable
This refers to the feeling/action of customers before
Energy efficiency Convenient
he gets in contact with your solution.

What is the product or service that you are offering? I would WANT:

Ultimate convenience and versatility, offering washing, Wash, dry, and remove wrinkles from the clothes all at once
What do the clients do (actions) when facing the problem?
Minimize effort and save time compared to doing the traditional methods
drying, and steaming functions in one device GAIN CREATORS GAINS Preserve the fabric quality without compromising the cleaning performance
Allows the user to monitor and control the laundry This refersdevice
Convenient to the feeling/action
to use with easy and of
lowcustomers
maintenancebefore he gets in
remotely for enhanced convenience through smart PRODUCT/ Efficient and sustainable device,
contact with your solution. minimizing the energy and water usage
connectivity
SERVICE JOBS
Gentle and can work on any type if fabric on a short
amount of time
Energy efficient which saves money with prolonged
PAIN KILLERS PAINS
device lifespan.

I would HATE it if:

Which features of your offering relieve the customer's pains? What are the pains
Require significant timeof the clients
investment when
in doing thefacing
tasks the
Fast wash and dry cycles that significantly reduce the time required for problem?
Fabrics are damaged
laundry tasks. Inconvenient and complex to use
Steam refresh cycles or wrinkle prevention features to reduce the need for Require frequent
This refers maintenance
to the or repairs,
feeling/action ofleading to additional
customers beforeexpenses
he
ironing. Excessive water and energy, contributing to environment degradation and
gets in contact with your solution.
increasing utility bills.
Convenient which minimizes confusion and ensure ease of use.
Low maintenance design which reduces the need to clean the device
Water and energy efficient device addressing concerns about water
conservation and energy consumption.
Solution
Place your
logo here

Describe your Solution: List the Benefits of Your Solutions

We offer the DormMate Laundry System
1. Time-saver
The details of our offering consist of:
2. Convenient
1. Washing, steam ironing, and drying all in one
device 3. Low maintenance
2. Smart connectivity 4. Energy efficient
3. Built-in water purification
Team Composition
Place your
logo here

Brunette V. Samson Juliana Xyrelle Y. Futalan Johnric M. Boligao

What makes us a good team to solve the problem we chose?

our personal experience, empathy, identification of the need,

innovation, collaborative skills, and adaptability collectively make
us a strong team uniquely positioned to solve the problem of daily
Role/Position: Role/Position: Role/Position: wear and laundry constraints for dormers.
CEO CFO/CMO COO/CTO

Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities :
Key Strengths and abilities Consistently dedicated, seizing Strong organizational skills and
A good problem-solver opportunities with determination. proactive approach to
Easily negotiate with people and Approachable and friendly opportunities
make a good agreement or deal. demeanor fosters strong Resilient in overcoming
Have profound skills in drafting, relationships. challenges
sketching, and drawing, as well as in Proficient in video and photo Proficient in both hard and soft
2D and 3D modeling editing, blending artistry with skills
Hard-working, methodical, and technical skill. Effective writer and persuasive
amiable. Effective communicator, able to
communicator
connect with diverse professionals
Skilled in decision-making,
problem-solving, and negotiation
Clear and concise communicator
Thank
You!