This document provides a list of 24 multiple choice questions about consumer behaviour concepts with their answers. The questions cover topics like consumer decision making models, types of shopping styles, levels of satisfaction, and categories of buyers. This is a knowledge assessment in a quiz format to test understanding of key ideas in consumer behaviour.
This document provides a list of 24 multiple choice questions about consumer behaviour concepts with their answers. The questions cover topics like consumer decision making models, types of shopping styles, levels of satisfaction, and categories of buyers. This is a knowledge assessment in a quiz format to test understanding of key ideas in consumer behaviour.
This document provides a list of 24 multiple choice questions about consumer behaviour concepts with their answers. The questions cover topics like consumer decision making models, types of shopping styles, levels of satisfaction, and categories of buyers. This is a knowledge assessment in a quiz format to test understanding of key ideas in consumer behaviour.
This document provides a list of 24 multiple choice questions about consumer behaviour concepts with their answers. The questions cover topics like consumer decision making models, types of shopping styles, levels of satisfaction, and categories of buyers. This is a knowledge assessment in a quiz format to test understanding of key ideas in consumer behaviour.
1. Consumers in __________ are brand conscious because of the prestige associated with these brands A. Impulsive style B. Pleasure oriented activity C. Quality oriented style D. Brand conscious style Answer: Brand conscious style 2. ______ refers a small section of consumers who want to try and experiment with new products and new variants of existing products. A. Novelty oriented style B. Pleasure oriented activity C. Impulsive style D. Quality oriented style Answer: Novelty oriented style 3. This style attempts to focus on the best power gain not just the price but enhanced price performance equation. A. Loyalty style of shopping B. Value for money style C. Novelty oriented style D. Quality oriented style Answer: Value for money style 4. This type of consumer buys without much analysis or information. A. Shopping as a fun B. Pleasure oriented activity C. Loyalty style of shopping D. Impulsive style Answer: Impulsive style 5. The confusion arises out of the fact that consumers don’t understand the technological terms and information. This is an example of _______ A. Impulsive style of buying B. Shopping style under information overload C. Shopping as a fun or pleasure oriented activity D. Novelty oriented style of buying Answer: Shopping style under information overload 6. _____ refers to the consumer who even stick to the brand across product categories brought over a period of time.
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A. Value for money style
B. Quality oriented style C. Loyalty style of shopping D. Brand conscious style Answer: Loyalty style of shopping 7. The buying process starts when the buyer recognizes a _____ A. Product or Service B. Shop or Market C. Need or Problem D. Money or Status Answer: Need or Problem 8. If performance meets consumer expectations, the consumer is _________. A. Satisfied B. Dissatisfied C. Delighted D. Happy Answer: Satisfied 9. CDM stands for ________ A. Consumer Development Model B. Consumer Decision Mix C. Consumer Decision Making D. Consumer Development Matrix Answer: Consumer Decision Making 10. First stage in the basic model of Consumer Decision Making is ______ A. Purchase B. Information Search C. Need D. Evaluation of alternatives Answer: Need 11. Second stage in the Consumer Decision Making model is ______ A. Need B. Information Search C. Evaluation of alternatives D. Purchase Answer: Information Search 12. The final stage in the Consumer Decision Making model is ______
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A. Pre-purchase B. Post-purchase C. Evaluation of alternatives D. Purchase Answer: Post-purchase 13. The customer or consumer is __________when actual performance exceeds the expected performance of the product. A. Happy B. Satisfied C. Disatisfied D. Delighted Answer: Delighted 14. Parents buy toys or gifts for their children. This act is considered as _______ in the buying process. A. Buyer B. Decider C. Maintainer D. All of the above Answer: All of the above 15. When goods and services are purchased for use in the production or assembling of products that are sold and supplied to others is known as ______ A. Individual Buyer Behaviour B. Business Buyer Behaviour C. Consumer Buyer Behaviour D. Secondary Buyer Behaviour Answer: Business Buyer Behaviour 16. _____________is displayed by a person while buying milk. A. Selective Buying Behaviour B. Routinized buying behaviour C. Extnsive buying behaviour D. Credence buying behaviour Answer: Routinized buying behaviour 17. ___________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. A. Organizational Behaviour B. Consumer Behaviour C. Business Behaviour D. Behavioural Segmentation
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Answer: Organizational Behaviour
18. Soft drinks, ice creams, chocolates and biscuits are products that fall under ________ buy category A. impulsive B. deliberate C. convective D. corrective Answer: impulsive 19. _______ involves no decision making at all. A. Limited CDM B. Extended CDM C. Habitual CDM D. All of the above Answer: Habitual CDM 20. _________ refers to limited search by consumer before taking decision. A. Extended CDM B. Nominal CDM C. Habitual CDM D. Limited CDM Answer: Limited CDM 21. _________ reflects a high level of purchase involvement. A. Extended CDM B. Limited CDM C. Habitual CDM D. Nominal CDM Answer: Extended CDM 22. Information search can be explained in terms of ______ A. degree B. direction C. sequence D. all of the above Answer: all of the above 23. _________ reflects a high level of purchase involvement. A. Extended CDM B. Limited CDM C. Habitual CDM D. Nominal CDM
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Answer: Extended CDM
24. _________ where consumers look for quality in brands when shopping.
A. Brand conscious style
B. Novelty oriented style C. Quality oriented style D. Pleasure oriented style Answer: Quality oriented style
