29 - 28-Instagram-Engagement-v2

Instagram Engagement
Coursenvy® www.Coursenvy.com
Instagram Engagement
Engagement is the name of the game for increasing your Instagram followers!
Engage With Your Competition
➢ Follow 10 Instagram
accounts that are your
direct competition.
➢ Go to their profile page.
➢ Click on their “Followers”.
➢ ENGAGE!
What Do I Mean Engage?
These “Followers” obviously like your competition, hence they are following them. So by
ENGAGING with them, you will likely gain them as a follower on your own page!
➢ LIKE
➢ COMMENT
➢ DIRECT MESSAGE
➢ TAG
Engagement 101
1. I engaged with 100 of my 1st competitor's followers. I liked 2-3 photos on each the 100
user’s accounts.
2. I engaged with 100 of my 2nd competitor's followers. I liked 2-3 photos on each the 100
user’s accounts, plus I commented on at least 1 of each of the 100 user's posts.
Here are my results so far:
1. Like: 23% follow rate
2. Like + Comment: 35% follow rate
PRO TIP: Commenting on HIGHLY engaged users is my best ROI on time! Find the users that like
and comment on your competitor’s posts the most (i.e. “HIGHLY engaged users”) by scrolling
through a few weeks of competitor’s posts and writing down HIGHLY engaged usernames. Once
you have your top 100+ users, navigate to your competitor's follower page and click on these
usernames to navigate to their profile page. Post a genuine, custom comment on at least 1 of this
user’s posts. They will be notified of this activity and check out your business Instagram profile!
Engagement Automation
The task of Liking and Commenting your competitor’s followers posts can get monotonous
quickly!
➢ Find your top 10 competitors on Instagram.
➢ Hire a freelancer on Fiverr, Upwork, or any other freelance website, to login to your
Instagram account and Like/Comment on your competitor’s followers ongoing.
➢ Have your freelancer engage with the top 100 “HIGHLY engaged users” for each competitor
account. Like 2-3 posts for each of the top 100 user’s accounts. Comment on at least 1 of
each of the top 100 user's posts (custom comments so you don’t look like a bot -- e.g.
compliment something specific in the post, “Wow, I love your floral sundress! What brand is
that?” -- Act like an old friend; questions and positive compliments are best!)
The goal is a 35% follow rate!
Engagement Rate Formula
Engagement Rate = Average number of likes in your past 10 posts / Total followers
➢ Your goal is an Engagement Rate of 5-10% or greater.

➢ Focus on engaging with users that like/comment/share other accounts content.
➢ These users will become your “mini-brand ambassador” sharing your content for free.
➢ The Instagram algorithm favors showing accounts that keep users on their app longer (i.e.
HIGH engagement Instagram accounts).
Engagement Ideas - Lists/How To’s
LISTS or HOW TOs content with a

Call-To-Action (CTA) question
=
Increased engagement with the
extra time it takes to read the post
(also test LONG captions, e.g. blog
post length captions)
+
Increased engagement with the
commented “ANSWERS” from
users answering the CTA question
SOURCE:
https://www.instagram.com/p/CO5Nl3LDv3W
Engagement Ideas - Videos
Analyze accounts managed by a team of

pros (i.e. household brand names or celebs
with a full marketing team -- typically have
a blue checkmark). See what content gets
the most engagement!
Look at this example with all the attention

grabbing content and CTA requests:
➢ Intriguing video headline

➢ Great “shocking” thumbnail image
➢ Longer video = Increased
engagement time
SOURCE: https://www.instagram.com/p/CPrPtMgrGwH
Engagement Ideas - Instagram Messages
Instagram allows users to send messages, pictures and videos to other

users privately via Instagram Messages!
➢ This is an amazing way to reach your MOST engaged fans via a
personal message!
➢ This personal touch can lead to all these “special” fans telling their
friends about you and even screenshotting/sharing your direct
message with their following!
➢ Consider sending special promotions, fun “insider” videos, a

contest JUST for your highly active fans (most likes/comments on
your posts), invite them to a Q&A for your next product launch, etc.
➢ Avoid spammy things in Messages. Think of these direct Messages

as the “insider scoop” posts to your best fans!
Instagram Messaging 101
Engagement Ideas - Location
➢ For location based businesses, ALWAYS add your
location to your Instagram posts!
➢ If you added your address to your Instagram

Business Profile, when an Instagram user posts a
photo from your location (i.e. a photo of their meal at
your restaurant) and select the “Add Location”
option for Instagram post, Instagram will offer your
location name as a tagging option.
➢ When you click the location link on any post, you will
see all the photos and videos taken at that location.
This is a great area to find local users to engage
with!
Add Your Business Location to Instagram
To edit your business information on Instagram:
1. Go to your business account Profile page.

2. Tap the Edit Profile button.
3. Under Business Information, click Contact Options.
4. Add your business address.
5. Once you've finished updating your business info, tap Done to return to your
profile.
Engagement Ideas - Contests
Hosting giveaways and contests are a great engagement boost idea ONCE you have a following
big enough to justify giving away an item, service, etc.
➢ Offer a cash prize, free product/service, gift card, coupon code, photo repost, etc.
➢ Assign a unique hashtag (preferable no previous posts with that hashtag) to your contest.
➢ Require contest posts to include your hashtag and @handle in the caption, as well as them
tagging your handle in the image.
➢ Give rules in your caption, whether the winner is your choice or if it is based on photo likes.
➢ Direct Message the winner via Instagram or email.
Contest Example Text
💕A GIVEAWAY TO DYE FOR💕 in honor of #nationalgirlfriendsday
we’re giving you and your BFF the chance to win $1,000 worth of
@grlfrnd_denim ! here’s how to enter:
.
󰠘tag your ride-or-dye girlfriend and have them tag you back in the
comments below
🤳follow @revolve + @grlfrnd_denim.
❤both you & your BFF must “like” this photo
.
Winners must be 18+ and are responsible for all costs associated with the
prize. Entry period: 10:00 a.m. PST on 8/1/19 to 10:00 p.m. PST on
8/3/19. No purchase or payment necessary to enter or win. A purchase
will not increase your chances of winning. Odds of winning depend on the
number of eligible entries received. One winner will be randomly chosen
among all eligible entrants who are persons who follow the steps listed
above or enter via the alternate mail-in method of entry. Void where
prohibited. See official rules for more details:
http://rvlv.me/nationalgirlfriendsdaysweeps
Engagement Ideas – Loop Giveaways
A Loop Giveaway is a contest on Instagram and incorporates anywhere from 5-30 (or more!)
brands that are interested in hosting a multi brand/product contest.
➢ In a loop giveaway, all of the brands post the same promotional image to Instagram at the
same time, tagging the next person in the loop and leaving detailed instructions for how to
participate within the image caption. In order to enter the giveaway, participants must like
the image, follow the account, tap the photo to see who is tagged, and click on the tag to find
the same image on the next account. Participants have to repeat that same "like and follow"
pattern until they complete the loop and end up on the account they started with. The
winner is chosen at random at the end of the giveaway period.
➢ Loop Giveaways are extremely helpful for emerging brands because it allows you to
piggyback on other established brands to increase followers.
➢ Search #loopgiveaway on Instagram and see what other brands have done in the past.
Engagement Ideas – Giveaways
➢ A great way to build your email

list is with giveaways of a
product or service you could
later promote to the “losers” of
the giveaway!
➢ Notice how this giveaway signup

form is via a lead capture page
hosted at the link in their
Instagram bio.
https://www.coursenvy.com/what-is-a-landing-page
Engagement Ideas – Cross Promote
➢ Like I mentioned in the IFTTT lecture, cross promote your Instagram handle on other social
media networks!
➢ Promote your Instagram @username on other channels such as Twitter, Facebook,

Snapchat, etc.
➢ Have a sign at your checkout counter in your store that reminds your customers to
FOLLOW US ON INSTAGRAM @HANDLE
Engagement Ideas - Influencer Marketing
Influencer Marketing is a type of marketing that uses endorsements, sponsorship content, and
product mentions from influencers; these are individuals who have a larger (or niche) social
following and are viewed as “celebrities” or “experts” with high influence over their audiences.
The biggest example of an influencer is @KimKardashian who demands hundreds of thousands of

dollars per sponsored post because she has a LARGE and FAITHFUL following that will buy nearly
anything she promotes!
You can find potential influencers with software like: Upfluence
PRO TIP: Growing your IG account following and becoming an influencer for a specific niche is a
great strategy for making money! Check out the niche skincare blogger example on the next slide:
Engagement Ideas - Influencer Marketing
Find “MICRO-influencers” in your niche with a highly
engaged following (Engagement Rate of 10%+) that
you can pay for a sponsored post promoting your
Instagram account, your brand, your products (use a
promo code to attribute sales to this influencer), etc.
Most influencers have a website/contact in their

Instagram bio, otherwise you can direct message them
for their influencer marketing rates per post, story, etc.
and decide what is best for your brand.
EXAMPLE High Engagement Rate MICRO-influencer:

448 likes / 2007 followers = 22.3% ($100 per post)
Google “Instagram Influencer Calculator”
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Instagram Engagement

➢ Go to their proﬁle page.

➢ Click on their “Followers”.

The goal is a 35% follow rate!

➢ Your goal is an Engagement Rate of 5-10% or greater.

LISTS or HOW TOs content with a

Analyze accounts managed by a team of

Look at this example with all the attention

➢ Intriguing video headline

Instagram allows users to send messages, pictures and videos to other

➢ Consider sending special promotions, fun “insider” videos, a

➢ Avoid spammy things in Messages. Think of these direct Messages

➢ If you added your address to your Instagram

To edit your business information on Instagram:

1. Go to your business account Proﬁle page.

➢ Direct Message the winner via Instagram or email.

➢ A great way to build your email

➢ Notice how this giveaway signup

➢ Promote your Instagram @username on other channels such as Twitter, Facebook,

The biggest example of an inﬂuencer is @KimKardashian who demands hundreds of thousands of

You can find potential influencers with software like: Upfluence

Most inﬂuencers have a website/contact in their

EXAMPLE High Engagement Rate MICRO-inﬂuencer:

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