Coke Studio Presentation

BY AHMED RAHIM
MEHDI SHIRAZI
SAIF MALHI
AHMAD KHAWAJA
INTRODUCTION
Coke Studio was launched in 2008 in
pakistan and is one f the most effective
marketing and branding tools
Vision was to create a platform to uplift

pakistani music and culture by
combining all genres
in 15 seasons Coke Studio has evolved

and gone through many changes
Season 1 was launched in
2008 and featured Ali Zafar, Ali
Azmat, Rahat Fateh Ali Khan
and Strings
It has garnered over 20 M

views on Youtube
· ‘Garaj Baras’ by Rahat
Fateh Ali Khan and Azmat Ali
with 10 million views and 66k
likes
·‘Zinda’ by strings that had 2.1
M views and 13k likes
·‘Duur’ by Strings and Ustaad
Gulu with 1.7 M views and 12k
likes
·‘Sar Kiyae’ by Strings with 1.3 M
views and 10k likes
Season 2:
launched in 2009 it added
featured Atif Aslam, Noori, Josh
and Shafqat Amaanat Ali
It generated over 78M views and
the studio changed as well with
better coke branding
· ‘Jal Pari’ by Atif Aslam with 18
M views and 124k likes
·‘Ankhon ke Sagar’ by Shafqat
Amanat Ali with 12 M views and
100k likes
·‘Yar Daddi’ by Ali Zafar with 6.8 M
views and 40k likes
·‘Dastan-e-Ishq’ by Ali Zafar with
6.5 M views and 35 k likes
SEASON 3
Launched in 2010 with Arif Lohar, Meesha Shafi, Abida Parvin

and Sanam Marvi
Over 135 M views with ‘Jugnu’ being highlight
·‘Jugni’ By Arif Lohar and Meesha Shafi with 96 M views and
496k views
·‘Chori Chori’ by Meesha Shafi with 7.8 M Views and 39 k likes
·‘Bibi Sanam’ by Zeb and Haniya with7.3 M views and 26 k likes
·‘Manzil-e-Sufi’ by Sanam Marvi with 4.6 M views and 18 k likes
Season 4
Launched in 2011 and featured
AttahUllah Khan, Sajjid Ali, Komal Rizvi
and Qurut-Ul-Ain Baloch
·‘Danah pe Danah’ By Komal Rizvi and

Akhtar Zahiri with 35 M views and 202k
likes
·‘Pyar Nal’ By Attaullah Khan with 21 M
views 165 k likes
·‘Nindiya Re’ by Kaavish with 7.4 M
views and 58 K likes
·‘Panchi’ By Jal ft Qurat-Ul-Ain Baloch
with 5.4 M views 36 k likes
SEASON 5
released in 2012 featuring atif aslam, hadiqa kiani,
Bohemia and uzair jaswal
over 100 M views on youtube
‘Ishq Aap Be Awalla’ By Chakwal Group and
messha shafi with 18 M views and 78 k likes
‘School Di KItaab’ By Bohemia with 14 M views and
162 k likes
‘Dasht-e-Tanhai’ by Meesha Shafi with 8.8 M
views and 2.4 k views
Coke Studio
season 7 and 8
Launching in 2014 and 2015 respectively
these seasons featured almost all the singers
who had been on coke studio previously
season 7 had 180 M views whilst season 8 had
a record high 750 M views on Youtube
Some popular gems in these seasons were Atif
aslam’s Tajdar-e-haram with 506 M views
man ammadeh am by Gul Panrra and Atif
Aslam with 128 M views
Qurat-ul-Ain Baloch’s ‘Sammi meri Waar with
65 M views
From season 7 , ‘Chaap Tilak by Abida Parveen
and Rahat Fateh Ali Khan with 55 M views
Seasons 9 and 10
Season s 9 adn 10 were some of the
most succesfull in Coke studio’s
hisotry with both haveing 1.5 and 1
billion views each.
The seasons featured notable stars
from atif aslam and rahat fateh ali
khan to momina mustehsan and
aima baig
Aafreen Aafreen by Rahat Fateh Ali
Khan and Momina mUstehsan with
500 M views
Tu Kuja Man Kuja by Raffaqat Ali
with 230 M views
Tera wo pyaar by Asim Azhar and
Momina mUstehsan with 192 M views
Baazi by Sahir Ali Bagga and Aima
Baig
Seasons 11 and 12 :
These seasons whilst not being
as successful as the previous 2
still had 800 and 600 M views
respectively.
It’s otable songs were Atif
Aslam’s wohi khuda hai with 65 M
views
Aima Baig and Sahir Ali Bagga’s
Malang with 54 M views
Phir Ghar aya by Abu Muhammad
Qawal and brothers with 24 M
views.
Season 13
Due to Covid restrictions this
was one of the shortest
seasons in recent years
Because of this total views

were only 38 M with 9.8 of
them coming from their season
opener ‘Na Tutteya Way’
Other notable songs were Gal

Sun By Ali Pervez Mehdi Ft
Meesha Shafi and Saari Dunya
by Bohemia
SEASONS 14 AND 15
These seasons saw a change in the way
coke studio shot their music videos,
instead of recording live studio
performancves they switched to music
videos
Under Xulfi’s leadership Coke studio
recovered after Covid and launched stars
such as ali sethi , Waris Shafi and aushae
gill into stardom
The biggest hit was Pasoori by Ali Sethi
and Anushae Gill with 730 M views
Kana Yaari by kaifi Khalil x Eva Bi x Khaifi
Bugti with 90 M views
Season 15's first song AAYI AAYI has been
released with great reviews

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BY AHMED RAHIM

Vision was to create a platform to uplift

in 15 seasons Coke Studio has evolved

It has garnered over 20 M

Launched in 2010 with Arif Lohar, Meesha Shafi, Abida Parvin

·‘Danah pe Danah’ By Komal Rizvi and

Because of this total views

Other notable songs were Gal

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