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    Digital Marketing Strategy - Report

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    damith chinthaka
    The document provides instructions for a digital marketing assignment. Students must choose a brand and devise a digital marketing campaign, justifying objectives and providing an implementation strategy. The assignment requires research, application of theory, and distinguishing facts from opinions. Late submissions are accepted within 6 days of the deadline with potential penalties. The document outlines important policies around original work and grading criteria.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Marketing Strategy - Report

    Uploaded by

    damith chinthaka
    23 views4 pages
    The document provides instructions for a digital marketing assignment. Students must choose a brand and devise a digital marketing campaign, justifying objectives and providing an implementation strategy. The assignment requires research, application of theory, and distinguishing facts from opinions. Late submissions are accepted within 6 days of the deadline with potential penalties. The document outlines important policies around original work and grading criteria.

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    Digital Marketing Strategy - Report

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    The document provides instructions for a digital marketing assignment. Students must choose a brand and devise a digital marketing campaign, justifying objectives and providing an implementation strategy. The assignment requires research, application of theory, and distinguishing facts from opinions. Late submissions are accepted within 6 days of the deadline with potential penalties. The document outlines important policies around original work and grading criteria.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views4 pages

    Digital Marketing Strategy - Report

    Uploaded by

    damith chinthaka
    The document provides instructions for a digital marketing assignment. Students must choose a brand and devise a digital marketing campaign, justifying objectives and providing an implementation strategy. The assignment requires research, application of theory, and distinguishing facts from opinions. Late submissions are accepted within 6 days of the deadline with potential penalties. The document outlines important policies around original work and grading criteria.

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    Assignment Brief

    MSc
    Academic Year 2023-2024

    Assignment medium Individual Report

    Word limit: Report 2,500 words

    Number of references: 20

    Referencing: HARVARD
    Format: Report
    Font Arial
    Size 11
    1.5 Line Spacing
    Justify all margins.

    Referencing
    Left-aligned Margin.
    1.15 Line Spacing

    Weighting: Individual Assignment – Report 2,500 words (65%)

    Submission Date: 7th May 2024 11.59PM

    Instructions:

    1. The assignment brief, consisting of six pages, including the cover page, is not to be attached to the
    uploaded answer on the LMS.
    2. The submission of an assignment answer signifies the candidate's agreement with the 'Statement
    of Originality and Student Declaration' on page 3.
    3. The files should be renamed using the format Student ID Student Name Module Name.
    E.g., C201001 Test Student Test Module
    In the case of group assignments, Group ID Module Name
    E.g., Group A Test Module
    4. Assignment answers must be submitted in .pdf format.
    5. To avoid technical glitches, submit your assignment answer well before the deadline. Email
    submissions and answers submitted under the incorrect module will NOT be accepted.

    THIS DOCUMENT IS PROHIBITED TO BE INCLUDED IN ASSIGNMENT ANSWERS SUBMITTED BY CANDIDATES

    Assignment 1
    Statement of Originality and Student Declaration

    I hereby declare that I know what plagiarism entails, namely, to use another’s work and to present it as my
    own without attributing the sources in the correct manner. I further understand what it means to copy another’s
    work.
    1. I know that plagiarism is a punishable offense because it constitutes theft.
    2. I understand the plagiarism and copying policy of Queen Margaret University.
    3. I know what the consequences will be if I plagiarize or copy another’s work in any of the assignments
    for this programme.
    4. I declare therefore that all work presented by me for every aspect of my programme, will be my own,
    and where I have made use of another’s work, I will attribute the source in the correct manner.
    5. I acknowledge that the submission of the assignment answer document constitutes my agreement
    with the above.

    THIS DOCUMENT IS PROHIBITED TO BE INCLUDED IN ASSIGNMENT ANSWERS SUBMITTED BY CANDIDATES

    Assignment 2
    ASSESSMENT TASK

    The task is to devise a digital marketing campaign for an organisation and provide proof of implementation
    for a brand in a product category of your choice.

    You can choose a corporate or product brand. Some corporate brands cover the company’s whole product
    range such as Ford or Apple. However, if you choose a corporate brand of a company that operates across
    several different industries or product categories, then you should choose just one distinct product category
    as the brand will have different competitors in different categories. Samsung, for example, is a company with
    interests in several different product categories. You could choose either Samsung mobile phones or
    Samsung TV sets. Apple operates in several distinct consumer product markets. You could choose the
    Apple mac brand in laptop computers or the Apple iPhone brand in smartphones.

    To compile the report, you will have to undertake some primary and secondary research from existing,
    published sources and online surveys. The starting point will probably be the brand's own website, social
    media channels and google to get information about their digital marketing practices.

    It is important to incorporate relevant theories and models in your report which would establish a strong piece
    of work.

    Figures and tables are convincing and add credibility as evidence of your research. Use quantitative data
    and graphics from your research as appropriate and use pictures or illustrations if necessary to make a point.

    Distinguish clearly between 'facts' - referenced information from sources - and any opinions, inferences, or
    conclusions that you as analysts may draw from them. Be cautious about speculating or making
    unsupported, sweeping statements about the reasons behind market data etc.

    Marking Criteria

    • Organisational marketing analysis via digital marketing audit (25%)


    • Creation, justification, and alignment of new SMART campaign objectives (25%)
    • Development, justification, and design of digital marketing campaign (25%)
    • Implementation strategy/digital Marketing plan (25%)

    THIS DOCUMENT IS PROHIBITED TO BE INCLUDED IN ASSIGNMENT ANSWERS SUBMITTED BY CANDIDATES

    Assignment 3
    Important Points:

    1. Late submissions are accepted after the deadline but up to and including six days after the deadline
    Submissions on the 7th day or after that will be marked as 0%.
    2. If you are unable to submit the work due to unforeseen events you may claim for extenuating
    circumstances which may include medical or personal issues, such as illness or bereavement. Read
    more https://www.qmu.ac.uk/media/8d890b7a049a9fa/extenuating-circumstances-policy.pdf
    3. To understand the use of generative AI, please visit the link
    https://libguides.qmu.ac.uk/ld.php?content_id=35068880
    4. Students are not permitted to substantially reproduce the same piece of course work for more than
    one assignment, except where they are explicitly required to do so by the assignment specification.
    5. Students must ensure the proper acknowledgement of the borrowings from other sources, whether
    published or unpublished.
    6. Serious cases of cheating and plagiarism will be referred for consideration through the University’s
    disciplinary procedure. Undertaking fraudulent practices can result in a student being required to
    leave the University.
    7. Check the module grade descriptors below for your information.
    a. Grade A* 80% and above Outstanding performance, exceptionally able – PASS
    b. Grade A 70- 79.9% Very good performance – PASS
    c. Grade B 60- 69.9% Good performance – PASS
    d. Grade C 50- 59.9% Fair performance – PASS
    e. Grade D 40-49.9% Unsatisfactory performance – FAIL
    f. Grade E 0-39.9% Unsatisfactory performance - FAIL

    THIS DOCUMENT IS PROHIBITED TO BE INCLUDED IN ASSIGNMENT ANSWERS SUBMITTED BY CANDIDATES

    Assignment 4

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