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    Case Study SNA

    Uploaded by

    Arnav Ambre

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Case Study SNA

    Uploaded by

    Arnav Ambre
    8 views2 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    8 views2 pages

    Case Study SNA

    Uploaded by

    Arnav Ambre

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    The case study titled "What We Instagram: A First Analysis of Instagram Photo Content

    and User Types" delves into the patterns and dynamics of how users interact with
    Instagram, particularly focusing on the types of content they post and the
    characteristics of different user groups. Here's a simplified explanation of each major
    point covered in the study:

    Introduction
    ● Context: Instagram's rapid growth as a major photo-sharing platform is
    highlighted, despite limited comprehensive research into its user dynamics and
    content trends.
    ● Purpose: The study aims to fill this research gap by categorizing the types of
    photos shared and understanding how different user types on Instagram vary in
    their content sharing.

    Background
    ● Platform Overview: Instagram is described as a user-friendly mobile app that
    allows users to share photos and videos, apply filters, and interact socially
    through likes, comments, and follows.

    Approach
    ● Data Collection: Data was gathered using Instagram's API, focusing on user
    profiles, photos, and social networks. A sample of users was selected based on
    specific criteria like the number of friends and photos posted.
    ● Content Classification and Coding: Photos were classified into eight categories
    using computer vision techniques and human coding to ensure accuracy. The
    classification helped identify different themes or subjects in the photos.

    Analysis
    ● Photo Content Distribution: The study analyzes the types of photos posted,
    finding that self-portraits and friend-related photos are the most common.
    ● User Types: Users were grouped into five distinct categories based on the nature
    of the photos they posted, such as "selfie-lovers" or users who frequently post
    about their friends.
    ● Correlation with Followers: It was investigated whether certain types of users
    tend to have more followers. The findings suggest that the content type posted
    by users does not significantly impact their number of followers.

    Conclusion
    ● Findings: The analysis provided insights into the prevalent content types on
    Instagram and the diverse user behaviors. It highlighted that the number of
    followers is not directly related to the content type, suggesting other factors
    might influence follower counts.
    ● Implications: This study paves the way for further research into Instagram’s
    impact on social interactions and its cultural implications.

    Future Scope
    ● Further Research: Plans include expanding the research to incorporate more
    features from Instagram like user bios and hashtags and to explore deeper into
    the sentiment analysis of the content.

    This case study provides foundational insights into Instagram's user dynamics and
    content trends, highlighting the diversity of user behavior and challenging some
    common assumptions about social media engagement.

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