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A

Micro Project Report

On
Decide any product and analyse its good and bad features

Submitted by,

Ms. Snehal Shingade

Mr. Abhishek Gaikawad

Mr. Shashwat Potekar

Mr. Aditya bagal

Under the guidance of,


Mrs.kharat madam

Department of Mechanical Engineering


Phaltan Education Society’s
College of Engineering, Phaltan.
(2021-22)
Certificate

This is to certify that

Ms. Snehal Shingade (1916740092)

Mr. Abhishek Gaikawad (1916740093)

Mr. Shashwat Potekar (1916740094)

Mr. Aditya bagal (1916740095)

Students of TY Mechanical Diploma has successfully completed


this Micro Project of subject Enterprenureship Development (22032)
under I scheme for the fulfilment of TY Diploma in Mechanical
Engineering.

Subject Teacher Principle


HOD
MICRO-PROJECT REPORT

1. Title of Micro-Project:
Decide any product and analyse its good and bad features
2. Rationale:
This Dynamic course will give insight to the recent practices adopted by the Mechanical
Industries and awareness of these techniques will enhance career opportunities of
Diploma Mechanical/Automobile/Production Engineers.
3. Aim/Benefits of the Micro-Project:
Every product or service has a purpose. For example, the purpose of an oven is to bake
raw food, but not all ovens have the same features and benefits.

4. Course Outcomes Achieved: Apply Ergonomic principle for designing


simple mechanical components.

5. Literature Review:
Gao, M. and Cui, B. (2016) Literature Review on Product Distinctiveness Evaluation and
Consumer Choice Based on Need for Uniqueness. American Journal of Industrial and
Business Management

6. Actual Methodology Followed:


Features always matter because they provide your customers with hints about how well
your product or service will deliver its benefits. Although benefits are generally more
important than features, there are some times when features make all the difference:

When all the products in a category provide the same basic benefits, a unique feature may
provide a competitive advantage. For example, when all boom boxes played tapes and
CDs, the one with the bass booster stood out even though the benefit to the consumer was
minimal. As another example, when all leadership consultants referred to similar
performance improvement outcomes, the ones who developed online diagnostic tools
distinguished their work from competitors.
When products or services can be easily compared with competitors’—as the Internet
makes increasingly possible—consumers can choose products and services with the most
features. Thus, even though most cell phones will provide its owner with the same general
benefits for communication, a person considering which cell phone to buy may not
choose a certain model if it is missing a feature not found on a competitor’s phone. For
example, if one phone has Bluetooth connectivity and a second one does not, consumers
may choose the one with this extra feature even if they don’t even know what Bluetooth
connectivity is. It’s not that such connectivity is important, it’s just that it is so easy to
compare the feature sets.

So, here’s what makes a product really good:

 It has great user onboarding


 It looks good
 It has a good price for value
 The time-to-master is short
 It is marketed efficiently with clear value proposition
 It solves a problem
 It has great positioning / product-market fit
 The time-to-value is short
 It has soul
 It meets a need
 It has mass appeal
 It’s reliable

Just like products, services differ from one another in having distinctive features and
benefits, though these differences may not always be so obvious to potential customers.
One building contractor may use master painters while a second uses laborers to paint.
Both will tell you they do painting, but one has master painters (a feature) and produces a
better-looking paint job (a definite benefit).

Every product or service has a purpose. For example, the purpose of an oven is to bake
raw food, but not all ovens have the same features and benefits.

 The uniqueness of a product or service can set it apart from the competition. Features
can communicate the capability of a product or service. But features are only valuable
if customers see those particular features as valuable. You want products or services
with features which customers perceive as valuable benefits. By highlighting benefits
in marketing and sales efforts, you’ll increase your sales and profits.

 It’s important to remember that customers buy products and services because they
want to solve a problem or meet a need. Consciously or unconsciously, your
customers will always be asking the question, “What’s in it for me?” Your product
and service offerings have to deliver solutions and satisfy needs, or they won’t be
successful.

 Given that benefits are ultimately more important to your customers than features, it
is imperative that you understand the benefits your products and services provide,
emphasize these benefits in your sales efforts, and update your products and services
when new or additional benefits are desired by your customers.

 Think about how automotive manufacturers advertise. To sell minivans, they don’t
emphasize the layout of the vehicle or its carrying capacity. They show images of
happy families loading their kids, sports equipment, and toys into the vehicle. They
emphasize the benefits above and beyond the features.

7. Actual Resources Used:


Sr.
Name of Resource /Material Specification Qty. Remarks
No.
1 Computer system Internet 1
2
3
4

8. Outputs of the Micro-Project


 Tracking on its computer all customer inquiries and complaints and
updating the file daily
 Guaranteeing all its products to be 100% satisfactory and providing a full cash
refund, if requested, on any returns.
 Asking customers to fill out a short, coded questionnaire and explain their reasons for
returning the merchandise.
 Performing extensive field tests on any new outdoor equipment before listing it in
the company’s catalogs.

9. Skill Developed / Learning outcomes of this Micro-


Project: 1.Self-learning skilled by tapping all the Information
Source 2.Team handling skill.

10. Applications of this Micro-Project:

 A product feature is a specific piece of functionality that has a corresponding


benefit or set of benefits for the user.
 Benefits are the value that users gain from using that functionality.
 Skilled product managers can articulate benefits — why the feature ultimately matters
to the customer.
INFORMATION

Electric bikes

An electric bicycle (e-bike, eBike, etc.) is a motorized bicycle with


an integrated electric motor used to assist propulsion. Many kinds
of e-bikes are available worldwide, but they generally fall into two
broad categories: bikes that assist the rider's pedal-power (i.e.
pedelecs) and bikes that add a throttle, integrating moped-style
functionality. Both retain the ability to be pedaled by the rider and
are therefore not electric motorcycles.

good and bad features

Electric bikes and regular bikes have many common features and
almost the same number of e bikes pros and cons.

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