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Decide any product and analyse its good and bad features
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1. Title of Micro-Project:
Decide any product and analyse its good and bad features
2. Rationale:
This Dynamic course will give insight to the recent practices adopted by the Mechanical
Industries and awareness of these techniques will enhance career opportunities of
Diploma Mechanical/Automobile/Production Engineers.
3. Aim/Benefits of the Micro-Project:
Every product or service has a purpose. For example, the purpose of an oven is to bake
raw food, but not all ovens have the same features and benefits.
5. Literature Review:
Gao, M. and Cui, B. (2016) Literature Review on Product Distinctiveness Evaluation and
Consumer Choice Based on Need for Uniqueness. American Journal of Industrial and
Business Management
When all the products in a category provide the same basic benefits, a unique feature may
provide a competitive advantage. For example, when all boom boxes played tapes and
CDs, the one with the bass booster stood out even though the benefit to the consumer was
minimal. As another example, when all leadership consultants referred to similar
performance improvement outcomes, the ones who developed online diagnostic tools
distinguished their work from competitors.
When products or services can be easily compared with competitors’—as the Internet
makes increasingly possible—consumers can choose products and services with the most
features. Thus, even though most cell phones will provide its owner with the same general
benefits for communication, a person considering which cell phone to buy may not
choose a certain model if it is missing a feature not found on a competitor’s phone. For
example, if one phone has Bluetooth connectivity and a second one does not, consumers
may choose the one with this extra feature even if they don’t even know what Bluetooth
connectivity is. It’s not that such connectivity is important, it’s just that it is so easy to
compare the feature sets.
Just like products, services differ from one another in having distinctive features and
benefits, though these differences may not always be so obvious to potential customers.
One building contractor may use master painters while a second uses laborers to paint.
Both will tell you they do painting, but one has master painters (a feature) and produces a
better-looking paint job (a definite benefit).
Every product or service has a purpose. For example, the purpose of an oven is to bake
raw food, but not all ovens have the same features and benefits.
The uniqueness of a product or service can set it apart from the competition. Features
can communicate the capability of a product or service. But features are only valuable
if customers see those particular features as valuable. You want products or services
with features which customers perceive as valuable benefits. By highlighting benefits
in marketing and sales efforts, you’ll increase your sales and profits.
It’s important to remember that customers buy products and services because they
want to solve a problem or meet a need. Consciously or unconsciously, your
customers will always be asking the question, “What’s in it for me?” Your product
and service offerings have to deliver solutions and satisfy needs, or they won’t be
successful.
Given that benefits are ultimately more important to your customers than features, it
is imperative that you understand the benefits your products and services provide,
emphasize these benefits in your sales efforts, and update your products and services
when new or additional benefits are desired by your customers.
Think about how automotive manufacturers advertise. To sell minivans, they don’t
emphasize the layout of the vehicle or its carrying capacity. They show images of
happy families loading their kids, sports equipment, and toys into the vehicle. They
emphasize the benefits above and beyond the features.
Electric bikes
Electric bikes and regular bikes have many common features and
almost the same number of e bikes pros and cons.