Adapa Laxmoji Naidu

813-573-3338
laxmojinaidu1357@gmail.com
_____________________________________________________________________________

Vibrant and self-motivated professional with over all 9 years of experience in the field of Information
Technology with 6+ years of experience as a Salesforce Developer, Lightning Developer and
Administrator and over 3 years of experience as a Java Developer.

PROFESSIONAL SUMMARY

• Possess knowledge of CRM processes like Sales, Marketing, Customer Service and Customer
Support, Business processes and recommended solutions to improve their processes using
Salesforce.com.
• Release Management, Major and Minor Releases and deployments, Change sets.
• Experienced in creating the Lightning components and Lightning Applications.
• Developed Visual force pages using Lightning Design system.
• In-depth understanding of the capabilities and constraints of the Salesforce CRM application,
testing, migration, rollout, training and ongoing coupled with good understanding business goals
and processes, requirements gathering, implementation administration.
• Experience in creating Custom Objects, Custom fields, Formula Fields, Validation rules, Custom
Tabs, Products and Price books, Reports and other components as per the client requirements.
• Used SOQL & SOSL with in Governor Limits for data manipulation needs of the application using
Force.com Explorer.
• Experience in Sales force development including Apex Classes / Controllers, Visual force, Apex
Triggers, S-Control, Scheduler and Batch Processes and used Sales force API.
• Worked with command line interface, import wizard to migrate the data from Oracle database,
also used Apex Data Loader to perform the DML operations by using CSV files.
• Hands on designing & developing in Sales & Marketing cloud.
• Hands on working experience in Role Hierarchy, Custom Profiles and public Groups creation and
user management.
• Extensive experience in analyzing organization process, converting business workflows into
Salesforce.com workflows and configuring Salesforce.com to meet business requirements.
• Experience developing client facing solutions using Salesforce Community’s framework.
• Hands on Apttus CPQ and working with a sales-focused Salesforce.com Sales Cloud
implementation.
• Installed Sales force AppExchange Apps configured and maintained user security permissions in
compliance with organizational needs.
• Experience in implementing Web-to-Case, Email-to-Case to generate cases for Case objects.
• Experience in Salesforce Communities, Knowledge Articles, Content/Library, Sales & Service
Cloud Features.
• Experience in Web Services to integrate with the third-party applications, MDM Integrations and
AppExchange apps.
• Expertise in implementing field level security and page level security based on the profiles.
• Worked on Sharing rules including Owner to Owner (Role/Public Group) and criteria-based
sharing.
• Developed and configured various Reports and Report Folders for different user profiles based
on the need in the organization.
• Working experience in Agile, Waterfall SFDC methodologies.
• Experience on different work environments included, Development, Test, UAT and Production.
• Hands on Salesforce1 Mobile Application development.
• Experience in working with Eclipse IDE with Force.com Plug-in environment for writing.
• Business logic in Apex Programming Language.
• Experience in Force.com sites development using Visualforce, jQuery, custom labels, AJAX
toolkit and CSS.
• Experienced in web technologies like HTML, XML, CSS, JavaScript, Angular JS, jQuery and SOAP

TECHNICAL SKILLS

Salesforce.com Apex Language, Apex Classes, Apex triggers, Apex Web Services, Visual force
Pages, S-Controls, SOQL, SOSL, AJAX, Workflow & Approvals, Dashboards,
Lightning App Builder Data Loader, Reports, Analytics Snapshots, Custom
Objects, Force.com Eclipse IDE Plug-in

Salesforce.com Tools Force.com IDE, Force.com API tools i.e. Data Loader, Force.com Explorer,
Force.com, Migration Tool, Force.com Excel Connector.

Web Development XML, HTML, CSS, Visualforce (Custom Visual Pages), JSP, SOAP, Visual Studio
2017.

Languages Java, C#, Apex, JavaScript, SQL

Database Microsoft SQL Server, MS Access 10g/9i/8i, DB2.

Platforms Windows, Windows Server,

Operating Systems UNIX, LINUX, Windows

Application Servers Apache, Tomcat Server, Web logic, IBM Web Sphere

PROFESSIONAL EXPERIENCE

AT&T (New Jersey) March 2017 - Present

Salesforce Developer

The AT&T Inc. is an American multinational conglomerate holding company, it is the world's largest
telecommunications company, the second largest provider of mobile telephone services, and the largest
provider of fixed telephone services in the United States.

Roles & Responsibilities:

• Worked closely with sales team and business analysts and performed detailed analysis of
business and technical requirements and designed the solution by customizing various standard
objects of SalesForce.com (SFDC).
• Experience with custom application development in Force.com, utilizing Visualforce and
Lightning Components/Framework.
• Developed component using Lightning Aura Framework.
• Used Force.com developer toolkit including Apex Classes, Apex Triggers and Visual force pages
to develop custom business logic.
• Designed and implemented technical solutions to satisfy functional and non-functional
requirements while ensuring quality, scalability and timely delivery.
• Performed comprehensive testing prior to engage business analysts and end users for testing
and provided tier 2/3 support.
• Delivered project needs on time with Agile Methodology.
• Operated in 3-week sprints with flexibility on length based on immediate functionality concerns.
• Ensured application availability and data integrity through preventative maintenance and
upgrades.
• Implemented and maintained Cases Management in Salesforce Service Cloud.
• Defined Master-Detail and Lookup relationships on the objects and created junction objects to
establish connectivity among objects.
• Knowledge on Lightning components by using Aura frame work.
• Created an app by using Lightning App Builder in Mobile.
• Involved in using Lightning, Process Builder and Workflows.
• Created Pricing rules, constraint rules for types of products.
• Deploying applications from Sandbox to Production using Change Sets.
• Tracked the status of requirements throughout the project lifecycle, and redefining them as
necessary.
• Implemented platform security based on the Organization security, Session security and
Network-based security (Using IP address)
• Used agile methodology of development for all the project requirements given by the BA Team.
Also have regular scrum meeting between BA and Developer team to discuss issues and goals
fulfilled.
• Developed Custom Objects, Custom Reports Tabs and Components and configured the Analytic
Snapshots to dump the data on regular basis for the sales performance and lead generation
statistics.
• Maintained user roles, security, profiles, and workflow rules wherever necessary.
• Created complex workflow rules criteria for field updates and email alerts.
Environment: Sales force CRM, Apex Language, Visual Force Pages, S-Controls, Data Loader, Work
Bench, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls,
Sandbox Data loading, HTML, Java Script, CSS, XHTML, DHTML, XML, Rest Web Services UI, WSDL, SOQL.

Salesforce.com (San Francisco, CA) June 2016 – February 2017

Salesforce Developer/Admin

The Salesforce.com is an American cloud-based software company headquartered in San Francisco,

California. Though the bulk of its revenue comes from a customer relationship management (CRM)
product, Salesforce also sells a complementary suite of enterprise applications focused on customer
service, marketing automation, analytics and application development

Roles & Responsibilities:

• Worked with the Business Systems Analyst team and business to gather, understand and map
the Requirements back to actual design and development on the platform.
• Involved with the functional teams that address strategic business issues involving CRM,
Marketing.
• Developed APEX Classes, Visual force pages and APEX Triggers to develop the custom
functionality as per the requirements.
• Created Visualforce pages for custom login and configuration of communities. Configured
Salesforce.com to meet business requirements - including fields, page layouts, workflows,
approvals and validation rules.
• Developed Test classes and maintained minimum of 85% code coverage.
• Creating the Lightning components and Lightning Applications.
• Analyzed and converted business workflows to Salesforce workflows and assigned workflow
alerts.
• Developed Force.com site to give read access to all the data to employees within the company
and make this site as Intranet application by restricting based on the IP address.
• Interface Designing using Visualforce page and their supportive Controller Classes. Automate the
functionality by writing Triggers and Apex Classes.
• Reengineered APEX code already in production to optimize trigger-based transactions for
performance and speed as well as to work seamlessly with governor limits.
• Integrated external systems like Record setter data, Dodge MDM, MAS, PeopleSoft into
Salesforce.com primarily used the partner and enterprise WSDL'S with J2EE technologies.
• Created public websites and applications that are directly integrated with your Salesforce.com
organization using sites.
• Developed complex workflows and approval processes for automating business logic.
• Responsible for integrating Salesforce.com to risk manager desktop apps via web services API.
• Used Salesforce Enterprise API to Integrate with existed Java web application.
• Execute the Apex Unit Tests and Deploy code from Sandbox to Production using Eclipse /
Force.com IDE.
• Worked with Web Services to integrate with the third-party applications and AppExchange apps.
• Designed, build, test and deploy enhancements to Salesforce custom Objects, UIs, Workflows,
Triggers, Alerts and Reports within Salesforce using Apex and Force.com.
• Developed and Maintained the functional areas of Data management, Sales forecasting,
Contacts, Leads, Campaigns, Opportunities, Quotes, Price book, Dashboards and Reports.
• Worked extensively with the QA team for designing Test Plan and Test Cases for the User
Acceptance testing (UAT).
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
• Developed training plans, prepared documentation for business users and managed updates.
Environment: Salesforce, Force.com IDE, Java, Eclipse, JDK 1.4, Apex, Visual force, Apex Data Loader,
Force.com Explorer, Mozilla Firefox, Internet Explorer, Microsoft Excel, SQL Server 2005, Quality Center

Birch Communications - Atlanta, GA August 2014-May2016

Salesforce Administrator

Roles & Responsibilities:

• Created several tables (Objects) and established relationship between them (Lookup and
Master-Detail Relationships).
• Worked on Customer Portal and Salesforce Sites to develop a public facing portal to be used by
several thousands of users.
• Configured customer portal to meet the business requirements
• SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts, Record Types,
Reports, Analytic Snapshots, Dashboards, Tasks and Events
• Created Custom Profiles and Permission Sets to manage security and data access.
• Created several Validation rules and Workflow rules to meet the business requirements.
• Created several Visual force Pages to customize the portal. JavaScript and HTML was also used
in building the visual force pages.
• Written Several Apex classes, triggers and batch classes to write the business logic.
• Created the Custom fields for sales force CRM content management
• Created Custom Components which will be used in the visual force pages.
• Worked with several record types and page layouts.
• Used Workbench, Data loader and data import wizard to import the data.
• Used both eclipse and change sets to deploy the code to different sandboxes (QA, UAT etc.).
• Used SOQL to retrieve the appropriate data.
• Writing and optimizing SQL code and stored procedures.
• Review and analyze the ETL requirements.
• Extensive knowledge of data integration and processing including extraction, transformation,
and loding (ETL).
• Written Code such that governor limits are not hit.
• Implementing CRM with other technologies stacks such as Java, Microsoft, Oracle or SAP
• Written test classes for code coverage.
• Worked on reports and dashboards
• Maintained coding standards and achieved positive results from the Force.com Security
Scanner.
Environment: Sales force CRM, Apex Language, Visual Force Pages, S-Controls, Data Loader, JavaScript,
Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Email Services, Security Controls,
Sandbox Data loading.

World Finer Foods Bloomfield, NJ August 2013 – June 2014

Salesforce Developer/Admin

Roles & Responsibilities:

• Queried Salesforce tables using SOQL query and searched the tables using SOSL query by the
help of Force.com explorer.
• Configured Reports for various user profiles based on need of the organization and Configured
Dashboards depending on the reports. Experienced in working with service cloud, workflow
rules, triggers for automated case resolutions.
• Data from CSV (Comma Separated Values) files were extracted and data was loaded by using the
data loader. Hands on experience in workflow implementation, complex customizations, data
loading and features that are available on Sales cloud and Service Cloud.
• Imported data using Apex data loader and created user profiles for different users and
deactivated some users whenever it is not necessary for application.
• Used Apex triggers to achieve the desired functionality of the user, Dynamic Apex to access the
S-Objects and execute the DML queries.
• Performed various operations such as insert, delete, bulk import or export of data in
salesforce.com objects by using Data Loader. Worked with importing and exporting the data and
mapping records on to the fields of Salesforce by the use of Import Wizard.
• Hands on Data Model related to CPQ.
• Administered in several CRM applications of Salesforce such as Sales, Marketing and Support
Departments and also involved in creating multiple reports with varying complexity.
• Assigned workflow rules, defined related tasks, email alerts and field updates.
• Implemented technologies like HTML, XML, JavaScript, Angular JS, jQuery.
• Performed CPQ web service, Order Web Service, Agreement Web service and Merger web
service.
• Used the sandbox for testing and migrated the code to the deployment instance after testing.
Environment: Salesforce.com platform, Apex Language, Visualforce (Pages, Components & Controllers),
Data Loader, Import Wizard, SOQL, SOSL, Reports, Dashboards, Security Controls, JavaScript, SQL, Pick
list fields, Salesforce Explorer.

OpenBox Solutions, Hyderabad October 2012 – July 2013

Salesforce Administrator

Roles & Responsibilities:

• Implemented the Salesforce.com applications using Agile SCRUM Methodology that involves the
iterative development.
• Worked on maintaining the functional areas of accounts, contacts, leads, Opportunities, quotes,
activities dashboards.
• Developed different Visual Force Pages using visual force components and configured them for
great UI experience.
• Proficient in administering, configuring User Profiles, Roles, Permissions, Validation Rules,
Security Controls, Public Groups, Permission Sets, Workflow Rules, Approval Processes.
• Creating a sync of contacts, email alerts, events and tasks between Sales force to Outlook and
Outlook to Sales force successfully.
• Customized Page layouts for Opportunity, Contacts, and Accounts depending upon user roles,
and groups.
• Worked on developing the various implementation, validation and back out scripts on SQL
server.
Environment: Sales force CRM, Apex Language, Visual Force Pages, S-Controls Data Loader, Workflow &
Approvals, Reports, Custom Objects, Custom Tabs soap UI, Web Sphere, JavaScript, Eclipse, Oracle, SQL
SERVER, Informatica cloud, Visualforce, SOQL, SOSL, Data Loader.

OneAPPS, Hyderabad, August 2009 – September 2012

Designation: Java Developer

Roles & Responsibilities:

• Involved in data mapping and migration of data from legacy systems to Salesforce.com Objects
and fields. Involved in Designing, Coding, Testing, gathering and analyzing system requirements.
• Involved in protocol designing for communication between server and multiple locos.
• Developed Shared assemblies for reusability of common functionality.
• Drawing line graphs, bar charts and pie charts.
• Developed different type of services like communication service for receiving the data from
different locos using socket programming, Multi-threading and decoding the received data.
• Developed email and SMS services for sending email and SMS alerts to the railway customers.
• The application is based on the MVC-II Architecture using Apache Struts framework.
• Designed and developed user interface screens using HTML, DHTML and JSP.
• Developed and maintained the data layer using the EJB’s.
• Used Google Maps for displaying the location of single and multiple locos.
• Wrote Stored Procedures, user-defined functions, triggers in SQL-Server 20008 to handle data
manipulations and data retrievals.
• Used Ant scripts to build and deploy the applications in JBoss application Server.
• Involved in Process Documentation.
• Created and maintained the configuration of the Application Framework.
• Eclipse used as Java IDE tool for creating Action classes and XML files.
• Involved in maintenance of the application.
Environment: Java, Servlets, JSP, SQL, HTML, JavaScript, XHTML, DHTML, CVS, XML, Oracle 8i and
WebLogic 6.1.
.