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    DISI Meeting August 25, 2011 Minutes

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    OaklandCBDs
    Approved unanimously. No further action taken.

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    DISI Meeting August 25, 2011 Minutes

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    OaklandCBDs
    32 views4 pages
    Approved unanimously. No further action taken.

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    Approved unanimously. No further action taken.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views4 pages

    DISI Meeting August 25, 2011 Minutes

    Uploaded by

    OaklandCBDs
    Approved unanimously. No further action taken.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Downtown Oakland Association/Lake Merritt-Uptown District Association Joint (D.I.S.I.

    ) District Identity and Streetscape Improvement Committee August 25th, 2011- 11:00 a.m. CBD Conference Room-388 19th Street Present: Andrea Kirkpatrick, Carmen Santisteban, Laurie Cooperman-Rosen, Chris Curtis, CJ Hirschfield, Neeta Puthanveetil, Joe Gallardo, Kim Bardakian Staff: Steve Snider, Andrew Jones, Victoria Decker PR Consultant: Nancy Amaral

    Minutes The following items were discussed and recommendations or actions are made to the Board as follows:

    Subject
    Welcome and Introductions Approval of Minutes, July 28th, 2011

    Discussion
    Carmen Santisteban welcomed everyone to the meeting and Introductions were made. The minutes of the July 28th DISI meeting were presented for review.

    Action?

    Neeta moved and Andrea seconded the motion to approve the minutes of the July 28th meeting as presented. The motion was approved unanimously. No action taken

    E-blast

    Great Wall of Oakland

    Copies of the September edition of the e-blast were circulated to the committee for review and feedback. Andrea suggested swapping out the banner photo for a different shot to keep things fresh. Andrea asked if we could include the meal special they are ordering at the roof concert series-$5 for hotdog, chips and a drink. Chris announced that Comcast had agreed to fund the Bandaloop event and expressed interest in ongoing support. Chris explained that having Comcast on board as a sponsor

    No action taken

    388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 info@downtownoakland.org www.downtownoakland.org info@lakemerritt-uptown.org www.lakemerritt-uptown.org

    Gallen Neilly PRnewsletter

    Billboards

    Banners

    lends credibility and that he will be going to banks and AT&T next. Chris indicated that the planning for the September Project Bandaloop event was going smoothly and that VIP seating will be available and Lukass will likely be offering food and drink outside. Nancy passed out a copy of the latest Gallen report for review. She proposed the end of September as the goal for completion/publication of the next CBD newsletter. Andrea and Carmen asked to be added to Gallens list of press release recipients. Nancy will Facebook and Tweet the Oakland Symphony Chorus 9/11 community event to take place at the Cathedral of Christ the Light on Sunday, September 11th. Steve passed around copies of the designs for review. Steve explained that resolution problems need to be worked out for CBS Outdoor, but overall the designs are solid and we are ready to proceed. The remnant billboard locations will be in Oakland along Piedmont Avenue and Broadway and in Old Oakland and several locations in San Francisco. Andrew presented the proofs for the next round of banners featuring the Who Made Oakland design to the committee. Extensive discussion occurred regarding how best to proceed with our limited budget. In uptown there are a total of 192 poles on which we could hang banners, but we only have the money for 82 banners, the difference in price being $16,530.20. In downtown we can afford 49 banners, when there are 84 possible poles on which we could install banners, the difference in price being $7,085.95. Andrew recommended that DISI request more money from contingency to fill the gap. It was mentioned that if we do install the full number of banners possible, there is a significant reduction in price per pole. The discussion continued on the aesthetics of the banners and how best to lay out the limited amount of banners throughout the districts should that option be chosen. It was determined that Andrew would research the exact price breakdown, and at what number of banners the discount occurs. Based on that number the DISI committee will determine whether to utilize the full number of

    No action taken.

    No action taken

    No action taken.

    Pop-Up Galleries/Window displays

    Website Task Force

    Status of Jonathan Bair proposal/contract and first steps September EventsPR around Moneyball, Bandaloop, Remember Them, INTCHE, and Oakland Pride

    useable poles and whether a third design should be created and used as a part of this round of banners. Steve announced the grand opening of the Betty Ono/Smshbx Live pop-up gallery in the Telegraph side of the Marquee Lofts on September 2nd. Steve explained that some of the budget for LED lights had been expended and that the lighting will be installed for the September First Friday event in both the Marquee Lofts and the Cathedral Building. The Website Task Force held a meeting on August 11th to discuss the implementation of a real estate leasing page on the district websites. The Jonathan Bair proposal to implement a leasing information page on each of the districts website. Neeta explained that there was an issue with embedding the leasing information on both district websites as the page would be created on the server. She added that Jonathan would be working on a solution to the issue and could provide a mock up of the page is as little as two weeks. The contact has yet to be executed and is pending confirmation from Jonathan that a work around the server issue can be accomplished (please see above). Steve announced that September was going to be a very bust month in the district with numerous special events and PR opportunities. INTCHE-the International Cannabis and Hemp Expo will take place the weekend of September 4th as will Oakland Pride. The Remember Them sculpture unveiling is scheduled to take place on September 6th form 1-3:00 p.m., with Ruby Bridges and Maya Angelou scheduled to appear. The Moneyball premiere will take place at 6:00 p.m. on Monday, September 19th at the Paramount Theater. Steve proposed revisiting the guidelines for sponsorship at a future meeting. The current schedule for sponsorship meetings also needs to be evaluated as staff does not feel that two meetings/year is sufficient. Andrew raised the issue of installing hanging plants along Broadway and reminded the committee of their commitment to fill the gap in the SOBO budget to get the project

    No action taken.

    No action taken.

    No action taken.

    No action taken.

    Fine-tuning sponsorship guidelines/meeting schedule for 2012 Other

    This item for discussion to be included in the next agenda.

    Andrea moved and Carmen seconded the motion to authorize an amount

    completed. He explained that DOA SOBO has the budget to install plants on 20 of the 31 identified light poles and that LMUDA SOBO has the budget to install plants on 25 of the 39 identified light poles. Andrew calculated the cost of 11 additional DOA baskets to be $4,436.52 and the cost of 14 additional LMUDA baskets to be $5,646.48. Steve explained that $3750.00 of the $10K 2011 Art Murmur line item was expended to fulfill the 2010 Art Murmur sponsorship commitment. There was a motion to request a reallocation of those funds form Special Projects to replenish the 2011 budget.

    not to exceed $5K for DOA and an amount not to exceed $6K for LMUDA to supplement the SOBO hanging plant budget from DISI Miscellaneous and budgeted DISI line items that will not be expended in 2011. Andrea moved and Chris seconded the motion to recommend to the LMUDA Org Committee that we reallocate $3750 from Special Projects to replenish the 2011 Art Murmur line item. The motion was approved unanimously.

    Next Meetings: September 22nd, 2011-11:00 a.m. and October 27th-11:00 a.m. in the CBD Conference Room at 388 19th Street Minutes taken by Victoria Decker, staff.

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