Table of Contents

I. Executive Summary.................................................................................................... 2

II. Business description................................................................................................4

III. Product Analysis:.....................................................................................................7

IV. Marketing and Sales Strategy:.................................................................................9

V. Operational Plan................................................................................................... 11

VI. Organizational Structure.......................................................................................13

VII. Partnerships and Collaborations...........................................................................15

VIII. Financial Projections..........................................................................................16

IX. Risk Assessment....................................................................................................18

X. Implementation Plan.............................................................................................20

XI. Conclusion.............................................................................................................23

I. Executive Summary
The WUBE COSMOTICS is an exciting business venture focused on providing high-
quality cosmetics products to the local market in Hawassa , Ethiopia. Our aim is to tap
into the untapped potential of the local cosmetics industry by improving distribution and
promotion strategies. By offering reasonably priced cosmetics products without
compromising on quality, we seek to satisfy customers and exceed their expectations.

The Ethiopian market holds significant opportunities for local cosmetics. Through
comprehensive market research, we have identified the need for improved distribution
channels and effective marketing strategies to unlock this potential. Our competitive
advantage lies in our commitment to product quality, modernization, and strategic
partnerships.

Our marketing and sales strategy includes utilizing various channels such as social media,
beauty blogs, influencers, and traditional media to reach and engage with our target
audience. We will collaborate with local beauty influencers, salons, and retailers to
enhance distribution and expand our customer base.

To ensure smooth operations, we will establish robust operational processes for product
sourcing, manufacturing, packaging, and quality control. This will enable us to
consistently deliver high-quality products to our customers. Additionally, we will
implement a supply chain management plan to optimize inventory levels and minimize
wastage.

Financially, we have conducted a detailed financial forecast, estimating sales projections,

expenses, and profit margins. We have identified the initial investment required to launch
the business and improve distribution, as well as potential sources of funding.

Our risk assessment acknowledges potential challenges such as market saturation,

regulatory compliance, evolving customer preferences, and supply chain disruptions. We
have developed contingency plans to mitigate these risks, ensuring our ability to adapt to
changing circumstances.

In conclusion, the WUBE COSMOTICS is poised for success in the Ethiopian market.
Our business plan highlights the potential of local cosmetics, emphasizing competitive
advantages and growth opportunities through improved distribution and promotion. By
executing our strategies effectively and continuously monitoring market dynamics, we
are confident in achieving our objectives of profitability, customer satisfaction, and
market expansion.
 II. Business description
The WUBE COSMOTICS is a partnership venture established in Hawassa, Ethiopia,
with a primary focus on providing high-quality cosmetics products to local customers at
reasonable prices. The business is operated by a partnership form. The enterprise aims to
meet the cosmetic needs of the local market by offering a wide range of high-quality
products.

The cosmetics products will be made available through various shops owned by the
company, as well as sold to wholesalers and retailers operating in other markets. The
business strives to maintain fair pricing for its products, ensuring that customers are not
exploited and are willing to make purchases. The pricing strategy follows market prices
for each type of cosmetic product.

The activities of the business include producing high-quality and modernized cosmetics,
as well as managing storehouses for efficient storage and inventory management. By
focusing on quality and continuously updating their product offerings, the business aims
to meet consumer expectations and achieve a competitive edge in the market.

The overall objective of the WUBE COSMOTICS is to provide customers with high-
quality and abundant cosmetic products while achieving the desired profitability. The
business aims to exceed sales forecasts, satisfy consumer demands, and operate at full
capacity. In line with these goals, the business plans to expand its operations to different
areas in the future.

In the first year of operation, the business projected a profit of 500,000 Birr. However,
the actual profit achieved was 180,642.64 Birr, resulting in a gap between the projected
and actual profits. Several factors contributed to this gap, including high competition
from existing companies, limited access to raw materials, financial constraints, high
inflation in the market, and the presence of inexperienced salespersons.

To address these challenges, the WUBE COSMOTICS will implement strategies to

enhance competitiveness, improve the supply chain, strengthen financial management,
monitor and adapt to market conditions, and provide necessary training and support to the
sales team. Overall, the WUBE COSMOTICS aims to establish itself as a trusted
provider of high-quality cosmetics in Hawassa, expand its market presence, and
overcome the challenges to achieve sustainable growth and profitability.

Vision: Our vision is to become a leading provider of high-quality cosmetics in Ethiopia,

known for our commitment to customer satisfaction and ethical business practices.

Mission: Our mission is to offer a wide range of top-notch cosmetics products at

affordable prices, catering to the diverse beauty needs of our local customers. We strive
to uphold the highest standards of quality, innovation, and customer service.

Goals:

1. To establish a strong presence in the Ethiopian cosmetics market and gain a

significant market share.

2. To continuously enhance our product offerings, staying updated with the latest
trends and technologies in the cosmetics industry.

3. To build long-lasting relationships with our customers by consistently delivering

exceptional products and personalized experiences.

4. To expand our distribution network and penetrate new markets, both within
Hawassa and across different regions of Ethiopia.

5. To achieve sustainable growth and profitability, ensuring a fair return on

investment for our partners.

Untapped Potential of Local Cosmetics in the Ethiopian Market:

The Ethiopian market presents untapped potential for local cosmetics due to several
factors. Firstly, there is a growing demand for cosmetics products among the increasingly
fashion-conscious Ethiopian population. However, the market is currently dominated by
international brands, leaving room for local cosmetics businesses to establish a foothold
and cater to the unique beauty needs of the local consumers.
Local cosmetics offer the advantage of being tailored to the specific skin types, tones, and
beauty preferences prevalent among Ethiopian customers. By leveraging the rich cultural
heritage and natural resources of Ethiopia, local cosmetics can incorporate traditional
ingredients and beauty practices, appealing to customers seeking authenticity and a sense
of connection to their cultural roots.

Target Market, Customer Demographics, and Market Trends:

The target market for our cosmetics business includes men and women of various age
groups, primarily residing in Hawassa. Our products cater to both the mass market and
niche segments, allowing us to offer something for everyone. We aim to capture the
attention of young professionals, students, beauty enthusiasts, and individuals looking for
high-quality cosmetics at reasonable prices.

The customer demographics span across different socio-economic backgrounds, with a

focus on the middle-income segment. This segment seeks affordable yet effective
cosmetics to enhance their personal grooming routines and express their individuality.

Market trends in the cosmetics industry indicate a growing preference for natural and
organic products, as customers become more conscious about their health and the
environment. Additionally, there is an increasing demand for cruelty-free and ethically
sourced cosmetics. We will capitalize on these trends by incorporating natural ingredients
and adopting sustainable practices in our product offerings. By targeting the right
customer segments and aligning our products with market trends, we aim to carve out a
niche in the Ethiopian cosmetics industry and establish our brand as a trusted and
preferred choice among local consumers.

III. Product Analysis:

In conducting a comprehensive analysis of the local cosmetics available in Ethiopia, we
have evaluated the following aspects:

1. Range of Products: The local cosmetics market in Ethiopia offers a diverse

range of products, including skincare, haircare, makeup, and fragrances. This
 includes products such as moisturizers, cleansers, serums, shampoos,
conditioners, lipsticks, eyeshadows, and perfumes.

2. Unique Features and Benefits: Our products will emphasize unique features
and benefits to differentiate ourselves from competitors. These may include the
incorporation of natural and organic ingredients, cruelty-free formulations, long-
lasting effects, suitability for various skin types and tones, and innovative
packaging.

3. Quality Standards: Our commitment to high-quality products will be a key

differentiator. We will adhere to strict quality control measures throughout the
production process, ensuring that our cosmetics meet international standards and
regulations.

4. Local Sourcing: We will leverage the rich resources of Ethiopia by sourcing

ingredients locally whenever possible. This allows us to showcase the country's
natural beauty and offer products that resonate with the local consumers.

5. Competition Analysis: We have identified existing local and international

cosmetic brands operating in the Ethiopian market. This analysis includes
evaluating their product range, pricing strategies, brand reputation, distribution
channels, and customer feedback.

6. Identifying Gaps and Opportunities: Through our analysis, we have identified

potential gaps and opportunities in the market. These may include underserved
customer segments, specific product categories with limited options, unaddressed
cultural preferences, or untapped distribution channels. By addressing these gaps,
we aim to capitalize on the untapped potential and gain a competitive advantage.

Based on this product analysis, we are confident that our cosmetics will offer unique
features, benefits, and exceptional quality that will resonate with the Ethiopian
consumers. We will continuously monitor the market and adapt our product offerings to
meet evolving customer needs and preferences, ensuring that we remain at the forefront
of the local cosmetics industry.
 IV. Marketing and Sales Strategy:
To effectively promote and advertise our local cosmetics in Ethiopia, we have developed
a comprehensive marketing plan that utilizes various channels and strategies:

1. Targeted Advertising: We will utilize both traditional and digital advertising

channels to reach our target market. This includes placing advertisements in local
magazines, newspapers, radio, and television, as well as utilizing online platforms
such as social media, search engine advertising, and targeted display ads.

2. Social Media Presence: We will establish a strong presence on popular social

media platforms such as Facebook, Instagram, and YouTube. Through engaging
content, product showcases, tutorials, and customer testimonials, we will create a
 community of beauty enthusiasts and leverage the power of social media
influencers to promote our products.

3. Beauty Blogs and Influencers: We will collaborate with influential beauty

bloggers and social media influencers who have a strong following in Ethiopia.
They will provide honest reviews, tutorials, and endorsements, showcasing the
benefits and effectiveness of our cosmetics to their engaged audience.

4. Pricing Strategy: Our pricing strategy will be based on a careful analysis of

production costs, market competition, and target market affordability. We aim to
offer competitive prices that provide value for money while maintaining the
perception of high-quality cosmetics.

5. Distribution Methods: We will adopt a multi-channel distribution approach to

maximize reach and accessibility. This includes partnering with existing beauty
stores and retailers in Hawassa and other cities, ensuring our products are readily
available to customers. Additionally, we will establish an online store to cater to
customers who prefer the convenience of online shopping. In the long term, we
will consider creating exclusive retail outlets to provide a unique brand
experience and showcase our full product range.

6. Promotional Campaigns: We will organize promotional campaigns and events

to create buzz around our brand and products. This may include product launches,
in-store demonstrations, workshops, and participation in local beauty expos or
trade fairs. These initiatives will help generate awareness, build brand loyalty, and
provide opportunities for customers to interact with our products.

7. Customer Loyalty Programs: To foster customer loyalty, we will implement a

customer rewards program that offers incentives, discounts, and exclusive
benefits to repeat customers. This will encourage brand loyalty and incentivize
customers to choose our cosmetics over competitors.

By implementing this marketing and sales strategy, we aim to create a strong brand
presence, generate awareness, drive customer engagement, and ultimately increase sales
and market share in the local cosmetics industry. We will continually analyze and adapt
our strategies based on market trends, customer feedback, and the evolving needs of our
target market.

V. Operational Plan
The operational processes of our cosmetics business encompass various stages, ensuring
the seamless production, packaging, and quality control of our products. The following
outlines the key components of our operational plan:

1. Product Sourcing: We will establish relationships with reliable and reputable

suppliers to source high-quality raw materials for our cosmetics. These suppliers
will be selected based on their adherence to quality standards, sustainability
practices, and the ability to consistently provide the required ingredients.

2. Manufacturing: Our manufacturing process will involve formulating and

producing cosmetics in-house. This includes combining the sourced raw
materials, following carefully developed recipes, and adhering to strict quality
control protocols. We will invest in modern manufacturing equipment and
machinery to ensure efficient production and maintain product consistency.
3. Packaging: We will design appealing and functional packaging for our cosmetics,
considering both aesthetic appeal and product protection. The packaging will
align with our brand identity and values. We will work closely with packaging
manufacturers to ensure timely delivery of packaging materials and maintain
sufficient inventory to meet demand.

4. Quality Control: We prioritize quality assurance throughout the entire

production process. We will establish rigorous quality control measures to ensure
that each batch of cosmetics meets our high standards. This includes conducting
thorough testing, inspecting ingredients, monitoring production parameters, and
implementing strict hygiene practices. Any products that do not meet our quality
criteria will be rejected or reworked to maintain the integrity of our brand.

5. Resources and Personnel: We will allocate resources to acquire the necessary

raw materials, manufacturing equipment, packaging materials, and storage
facilities. Skilled personnel will be hired, including chemists, production
operators, quality control experts, and administrative staff. These professionals
will bring their expertise to execute the operational processes effectively and
efficiently.

6. Supply Chain Management: To ensure smooth operations and timely delivery of

products, we will develop a robust supply chain management plan. This includes
forecasting demand, managing inventory levels, coordinating with suppliers for
timely material delivery, and optimizing production schedules to meet customer
orders. We will implement inventory management systems to monitor stock levels
and minimize the risk of shortages or overstocking.

7. Distribution and Delivery: We will establish partnerships with reliable logistics

providers to handle the distribution and delivery of our cosmetics. This includes
coordinating transportation, warehousing, and order fulfillment. We will
implement order management systems to streamline the process, track shipments,
and provide customers with accurate delivery estimates. Our goal is to ensure that
our products reach customers in a timely and efficient manner.
By implementing these operational processes, allocating the necessary resources, and
maintaining strong quality control measures, we aim to establish a robust and efficient
operational framework for our cosmetics business. Continuous evaluation and
improvement of our processes will be a priority to ensure operational excellence and
customer satisfaction.

VI. Organizational Structure

Our cosmetics business will operate with a well-defined organizational structure designed
to streamline operations, ensure effective decision-making, and foster collaboration
among team members. The following outlines the key roles and responsibilities within
our organizational structure:

a. Chief Executive Officer (CEO): The CEO will oversee the overall strategic
direction and management of the cosmetics business. They will be responsible
for setting goals, making major business decisions, and establishing partnerships
with stakeholders.

b. Marketing and Sales Manager: The Marketing and Sales Manager will develop
and implement marketing strategies to promote our cosmetics and drive sales.
They will oversee advertising campaigns, manage relationships with influencers,
conduct market research, and collaborate with the sales team to achieve revenue
targets.

c. Product Development and Quality Control Manager: This role will be

responsible for product formulation, development, and ensuring adherence to
quality control standards. They will oversee the research and development of new
cosmetics products, maintain quality assurance protocols, and monitor production
processes to deliver high-quality products.

d. Operations Manager: The Operations Manager will oversee the day-to-day

operational activities of the business. They will manage the supply chain,
coordinate with suppliers, monitor inventory levels, and ensure smooth
 production and timely delivery of products. They will also be responsible for
maintaining facilities and equipment.

e. Finance and Accounting Manager: The Finance and Accounting Manager will
handle financial planning, budgeting, and financial reporting. They will manage
cash flow, monitor expenses, handle payroll, and ensure compliance with tax
regulations. They will also provide financial analysis and support to aid in
decision-making.

f. Human Resources Manager: The Human Resources Manager will oversee

recruitment, hiring, and training processes. They will handle employee relations,
performance management, and ensure compliance with labor laws. They will also
develop and implement HR policies and procedures to foster a positive and
productive work environment.

g. Sales Team: The sales team will be responsible for building relationships with
retailers, wholesalers, and distributors. They will promote our cosmetics,
negotiate contracts, handle sales orders, and provide excellent customer service.
Their goal is to expand our customer base, increase sales, and maintain strong
partnerships.
 VII. Partnerships and Collaborations
To enhance distribution and reach a wider customer base, we will consider partnerships
or collaborations with local beauty influencers, salons, and retailers. These partnerships
can help increase brand visibility, leverage their customer base, and tap into their
expertise in the beauty industry. The specific collaborations will involve establishing
mutually beneficial agreements, such as influencer sponsorships, co-branded promotions,
or exclusive distribution deals. These partnerships will enable us to expand our reach,
access new markets, and create synergies within the cosmetics industry.

Overall, our organizational structure and partnerships will be instrumental in driving the
success of our cosmetics business, ensuring efficient operations, effective marketing, and
strong customer relationships. We will continually evaluate and adapt our structure as the
business grows and evolves.

VIII. Financial Projections

Our financial projections for the cosmetics business are as follows:

1. Sales Projections: Based on market research and anticipated demand, we forecast

the following sales projections for the next three years:

Year 1: 1,000,000 Birr

Year 2: 1,250,000 Birr

Year 3: 2,000,000 Birr

These projections are conservative estimates considering the growth potential of the
cosmetics industry and our marketing and sales strategies.
2. Expenses: We have carefully analyzed the various expenses involved in running
the business, including production costs, marketing and advertising expenses,
salaries and wages, rent, utilities, packaging materials, and administrative costs.
The expenses are projected as follows:

Year 1: 650,000 Birr

Year 2: 820,000 Birr

Year 3: 970,000 Birr

3. Profit Margins: To ensure profitability, we have calculated the expected profit

margins for our cosmetics business. Our aim is to achieve a gross profit margin of
50%, which is in line with industry standards. We will continuously monitor our
costs and operations to maintain profitability.

4. Initial Investment: The initial investment required to launch the cosmetics

business and improve distribution will depend on various factors such as
manufacturing equipment, packaging materials, and marketing campaigns, setting
up retail outlets or an online store, and working capital. Based on our estimates,
we anticipate an initial investment of 1,200,000 Birr. This investment will cover
the necessary resources, infrastructure, and initial operating costs.

5. Sources of Funding: We will explore various sources of funding to secure the

required investment. This may include a combination of personal savings, loans
from financial institutions, potential grants for small businesses or startups, or
seeking investments from venture capitalists or angel investors. We will carefully
evaluate the options available and choose the most suitable sources of funding
that align with our business objectives and growth plans.

6. Pricing Strategy: Our pricing strategy will consider factors such as production
costs, competition, and target market affordability. We will set prices that ensure
profitability while remaining competitive in the market. Through efficient
operations, economies of scale, and strategic sourcing of raw materials, we will
aim to maintain competitive pricing without compromising on product quality.
 7. Financial Projections Summary: Based on the sales projections, expenses, profit
margins, and initial investment, we anticipate achieving profitability within the
first year of operation. The projected net profits for the next three years are as
follows:

Year 1: 250,000 Birr

Year 2: 500,000 Birr

Year 3: 830,000 Birr

These projections are subject to market conditions, customer demand, and our ability to
execute our business plan effectively.

As the business grows, we will continually review and adjust our financial projections to
ensure they align with the actual performance and market dynamics. Regular financial
monitoring and analysis will be crucial to make informed decisions, optimize operations,
and drive long-term profitability.

IX. Risk Assessment

Launching and operating a cosmetics business comes with certain risks and challenges. It
is important to identify and address these risks proactively to ensure the success and
sustainability of the business. The following outlines potential risks and contingency
plans to mitigate them:

1. Market Saturation: The cosmetics market may already be saturated with

established brands and competitors. To mitigate this risk, we will differentiate our
products by emphasizing unique features, high-quality ingredients, and effective
marketing campaigns. We will conduct market research to identify gaps or unmet
customer needs, allowing us to develop innovative products that stand out from
the competition.
 Contingency Plan: In the event of market saturation, we will focus on building
brand loyalty and customer trust through exceptional customer service,
personalized experiences, and strategic partnerships. We will continuously
monitor market trends and consumer preferences to adapt our product offerings
and marketing strategies accordingly.

2. Regulatory Compliance: The cosmetics industry is subject to various regulations

and compliance requirements, including product labeling, ingredient safety, and
packaging standards. To mitigate this risk, we will ensure full compliance with
local regulatory bodies and stay updated on any changes or updates to regulations.
We will establish robust quality control processes to ensure our products meet all
necessary standards.

Contingency Plan: In the event of regulatory changes, we will work closely with
regulatory agencies, seek legal advice, and make the necessary adjustments to our
products and operations. Maintaining open communication with regulatory bodies
and staying informed about industry updates will be essential in adapting to any
changes effectively.

3. Evolving Customer Preferences: Customer preferences and trends in the

cosmetics industry can change rapidly. To mitigate this risk, we will conduct
regular market research, monitor consumer behavior, and stay abreast of emerging
trends. By continuously innovating our product offerings and adapting to evolving
customer preferences, we can maintain a competitive edge.

Contingency Plan: In the face of changing customer preferences, we will invest

in research and development to introduce new products or modify existing ones to
align with market trends. We will also invest in marketing and promotional efforts
to educate customers about the unique benefits of our products and adapt our
marketing strategies to effectively reach our target audience.
 4. Supply Chain Disruptions: Disruptions in the supply chain, such as delays in
raw material delivery or disruptions in transportation, can impact production and
lead to inventory shortages. To mitigate this risk, we will establish relationships
with reliable suppliers, maintain alternative sourcing options, and implement
inventory management systems to track stock levels.

Contingency Plan: In the event of supply chain disruptions, we will

communicate closely with our suppliers, seek alternative suppliers if necessary,
and maintain safety stock levels to mitigate the impact of any delays. We will also
establish contingency plans for alternative transportation methods or logistics
providers to ensure timely delivery of products.

By identifying these potential risks and developing contingency plans, we can proactively
address challenges that may arise in the cosmetics business. Regular monitoring, ongoing
evaluation of market dynamics, and adaptability will be key factors in successfully
navigating these risks and maintaining a competitive advantage in the industry.

X. Implementation Plan
1. Business Setup and Infrastructure Development:

 Register the cosmetics business and obtain all necessary licenses and permits.

 Secure a suitable location for production facilities, warehousing, and

administrative offices.

 Procure necessary equipment, machinery, and technology for manufacturing

and quality control processes.

 Set up an inventory management system to track stock levels, monitor product

expiration dates, and minimize wastage.

2. Product Development and Sourcing:

  Conduct extensive research and development to formulate high-quality
cosmetics products.

 Source raw materials from reliable suppliers, ensuring they meet quality
standards and regulatory requirements.

 Establish strong supplier relationships to ensure a consistent supply of raw

materials.

3. Marketing and Branding:

 Develop a comprehensive marketing strategy to build brand awareness and

promote the cosmetics business.

 Create a visually appealing brand identity, including a logo, packaging design,

and product labeling.

 Implement a digital marketing plan, including a user-friendly website, social

media presence, and targeted online advertising.

 Collaborate with beauty influencers, salons, and retailers to enhance brand

visibility and reach a wider customer base.

 Participate in beauty expos, trade shows, and industry events to showcase

products and network with potential customers and partners.

4. Distribution and Sales:

 Identify and establish distribution channels, such as partnering with local

retailers, wholesalers, and online marketplaces.

 Implement an efficient supply chain management system to ensure timely

delivery and distribution of products.

 Train the sales team on product knowledge, customer engagement, and

negotiation skills.
  Monitor sales performance, track market trends, and analyze customer feedback
to make necessary adjustments in distribution strategies.

 Set sales targets, monitor progress, and incentivize the sales team to achieve
sales objectives.

5. Quality Control and Customer Satisfaction:

 Establish rigorous quality control processes to ensure product consistency,

safety, and adherence to regulations.

 Implement regular product testing, both in-house and through third-party

laboratories, to maintain high-quality standards.

 Monitor customer satisfaction through surveys, feedback mechanisms, and

online reviews.

 Address customer complaints promptly and take necessary steps to improve

product quality and customer experience.

6. Performance Measurement and Evaluation:

 Define key performance indicators (KPIs) to measure the success of distribution

efforts, such as sales revenue, customer acquisition, and market share.

 Monitor and analyze KPIs regularly to identify areas of improvement and make
data-driven decisions.

 Conduct regular performance reviews of the team members to ensure alignment

with business objectives and address any training or development needs.

7. Continuous Improvement and Expansion:

 Stay updated on industry trends, consumer preferences, and regulatory

changes to adapt the business strategy accordingly.

 Invest in research and development to innovate and introduce new product

lines to meet evolving customer demands.
  Explore opportunities for geographical expansion by entering new markets
within Ethiopia or expanding internationally.

 Seek feedback from customers, partners, and industry experts to continuously

improve products, processes, and customer experience.

By following this implementation plan, the cosmetics business can effectively execute its
strategies, monitor progress, and achieve its goals. Continuous improvement,
adaptability, and customer-centric approaches will be key to success in the dynamic
cosmetics industry.

XI. Conclusion
In conclusion, the business plan for the WUBE COSMOTICS highlights the tremendous
potential of local cosmetics in the Ethiopian market. The plan emphasizes the need for
improved distribution and promotion to tap into this potential and achieve significant
growth. By offering high-quality cosmetics products at reasonable prices, the business
aims to satisfy customers and exceed their expectations.

The local cosmetics industry in Ethiopia presents several opportunities for success. With
a focus on product quality, modernization, and effective marketing strategies, the WUBE
COSMOTICS aims to stand out from the competition. The business plan outlines key
competitive advantages, such as unique product features, strong branding, and
collaborations with influencers and retailers. Through a comprehensive marketing and
sales strategy, the business intends to reach a wider customer base and create brand
awareness through various channels, including social media, beauty blogs, influencers,
and traditional media. By utilizing these channels effectively, the business can engage
with customers and drive sales.

Improved distribution methods, such as partnering with existing beauty stores,

establishing an online store, and creating exclusive retail outlets, will enable the
cosmetics enterprise to enhance market reach and accessibility. These distribution
channels will facilitate the availability of the products to customers in Hawassa and
beyond, ensuring convenience and satisfaction. There is also continuously monitoring
market trends, customer preferences, and regulatory compliance. By staying proactive
and adapting to changing circumstances, the business can seize growth opportunities,
address potential risks, and maintain a competitive edge in the cosmetics industry.

Overall, the WUBE COSMOTICS is well-positioned to capitalize on the untapped

potential of the local cosmetics market in Ethiopia. With a strong business foundation, a
clear vision, and a comprehensive plan, the business is poised for success and growth. By
implementing the strategies outlined in the business plan, the cosmetics enterprise can
achieve its objectives of profitability, customer satisfaction, and market expansion.