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14. What is the distinctive role of geography in the global configuration of transnational corporation (TNC)
production networks?
Geography plays a crucial role in the global configuration of transnational corporation (TNC) production networks.
These networks are complex systems that involve multiple actors, including suppliers, manufacturers, distributors, and
consumers, across different regions and countries. Geography influences TNC production networks in several ways:
Location of Resources: The availability and location of natural resources, such as minerals, energy sources, and
agricultural products, can greatly impact TNC production networks. Companies may locate their operations near these
resources to minimize transportation costs and improve efficiency.
Labor Force: The availability and skill level of the local workforce can also affect TNC production networks.
Companies may locate their operations in areas with abundant and skilled labor to reduce labor costs and improve
productivity.
Infrastructure: The quality and availability of infrastructure, such as roads, ports, and telecommunications, can
impact TNC production networks by affecting transportation costs and logistics efficiency.
Political and Legal Environment: The political and legal environment in different regions and a_{i} tries can greatly
influence TNC production networks. Factors such as tax policies, labor laws, trade agreements, and government
regulations can all impact the cost of doing business and the ease of operating in a particular region.
Market Access: The proximity and accessibility to target markets can influence TNC production networks by
affecting the distribution and marketing of goods and services.
Overall, the distinctive role of geography in TNC production networks lies in the complex interplay between the
location of resources, labor force, infrastructure, political and legal environment, and market access. The combination of
these factors influences the decision making processes of TNCs as they configure their global production networks.
15. What difference does logistics make to the nature and operation of production networks?
Logistics plays a significant role in the nature and operation of production networks. It refers to the process of
planning, implementing, and controlling the movement of goods and services from the point of origin to the point of
consumption. Logistics is crucial in production networks for several reasons:
Efficiency and Cost-Effectiveness: Effective logistics can help improve the efficiency and cost effectiveness of
production networks. By optimizing the transportation, storage, and distribution of goods, companies can reduce costs,
minimize waste, and improve delivery times.
Quality Control: Logistics also helps to ensure quality control throughout the production process. By monitoring the
movement of goods, companies can identify and address any issues that may arise, such as damage or delays.
Supply Chain Management: Logistics is a critical component of supply chain management, which involves the
coordination and integration of all activities involved in the production and delivery of goods and services. Effective
logistics can help improve supply chain efficiency, visibility, and control.
Customer Satisfaction: Logistics also plays a key role in ensuring customer satisfaction. By improving delivery times
and reducing errors, companies can enhance the customer experience and build loyalty.
Globalization: With the increasing globalization of production networks, logistics has become even more important.
Effective logistics helps to navigate the complexities of global supply chains, including cross-border trade, customs
regulations, and cultural differences.
In summary, logistics has a significant impact on the nature and operation of production networks. It plays a key role in
improving efficiency, quality control, supply chain management, customer satisfaction, and navigating the complexities of
global supply chains.
18. How are the causes and impacts of climate change uneven across space?
The causes and impacts of climate change are not uniform across space and can vary significantly depending on the
location. Here are some of the ways in which the causes and impacts of climate change are uneven across space:
Causes:
Greenhouse gas emissions: The primary cause of climate change is the release of greenhouse gases into the
atmosphere. Emissions are unevenly distributed across space, with developed countries emitting more per capita than
developing ountries.
Land use change: Activities such as deforestation and urbanization contribute to climate change by reducing the
earth's ability to absorb carbon dioxide.
Industrialization: Industrialization is a significant contributor to climate change, and some regions are more
industrialized than others, leading to variations in greenhouse gas emissions.
Impacts:
Rising sea levels: Sea levels are rising at different rates in different parts of the world. Low lying areas, such as
small island states, are particularly vulnerable to the impacts of rising sea levels.
Extreme weather events: The frequency and severity of extreme weather events, such as hurricanes, floods, and
droughts, are not uniform across space. Regions that are more susceptible to these events may experience greater impacts.
Impacts on ecosystems: Climate change impacts on ecosystems, such as changes in temperature, precipitation, and
sea levels, can vary greatly depending on the ecosystem's location and characteristics.
Impacts on human health: Climate change can have significant impacts on human health, including increased
incidence of heatstroke, respiratory illnesses, and other diseases. The severity of these impacts can vary depending on the
region's climate and local health infrastructure.
In summary, the causes and impacts of climate change are not evenly distributed across space. Some regions are more
ulnerable to the impacts of climate change than others, and some are more responsible for the causes of climate change.
These variations highlight the need for a coordinated global effort to address climate change and to ensure that the most
vulnerable regions and populations are not disproportionately impacted.
21. Are there cultural limits to global reach of transnational corporations (TNCs)? Briefly discuss about your
answer.
Yes, there are cultural limits to the global reach of transnational corporations (TNCs). Culture refers to the beliefs, values,
customs, and behaviors that are shared by a group of people. Different cultures have different ways of interpreting and
responding to things, and TNCs need to take these differences into account if they want to successfully expand their
operations globally. In addition, there are cultural differences in terms of language, communication styles, and social
norms. TNCs that do not understand or respect these cultural differences may find it difficult to build trust with local
customers or to establish productive relationships with local partners. Finally, TNCs also need to be aware of the legal and
regulatory frameworks in different countries, which can vary greatly based on cultural and political factors. In some
countries, for example, there may be strict regulations on foreign ownership of businesses or limitations on the types of
products or services that can be offered. Overall, cultural differences can pose significant challenges to the global reach of
TNCs, and it is important for companies to be aware of and respectful of these differences as they expand their operations
globally
21. Briefly describe the bid-rent curve and how it is applied to land use.
The bid-rent curve is a graphical representation of the relationship between the value of land and its distance from
the center of a city. The curve shows that the value of land decreases as the distance from the city center increases,
reflecting the decreasing willingness of businesses and residents to pay for land as they move away from the center. This is
due to the higher transportation costs and reduced accessibility associated with distance from the center.
In terms of land use, the bid-rent curve helps explain why certain types of land use tend to cluster in certain areas.
For example, commercial and retail land uses are generally located in the central business district, where land values are
highest and accessibility is greatest. Conversely, residential land uses are typically located further from the city center,
where land values are lower and transportation costs are less of a concern. Understanding the bid-rent curve is therefore
important for urban planners and policymakers, as it can inform decisions about zoning, land use regulations, and
transportation infrastructure investments.
24. Using examples in the real world to discuss about the End-of-the-State thesis in the era of globalization.
Here are some real-world examples to illustrate the End-of-the-State thesis in the era of globalization:
Transnational Corporations: One example is the global fast-food chain, McDonald's, which has a significant
presence in many countries around the world. McDonald's is able to shift its production, investment, and employment to
different countries to take advantage of lower costs or more favorable business conditions. This can make it difficult for
nation-states to enforce labor, environmental, and other regulations that could be seen as a barrier to business activity.
Free Trade Agreements: Another example is the North American Free Trade Agreement (NAFTA), which was
signed in 1994 by the United States, Canada, and Mexico. NAFTA includes provisions that limit the ability of nation-states
to enact policies that could be seen as discriminatory or protectionist. This can limit the ability of governments to protect
domestic industries, promote local employment, or enforce environmental and labor regulations.
Global Financial Markets: A recent example is the 2008 global financial crisis, which originated in the United
States but had significant impacts on the global economy. The crisis highlighted the interdependence of global financial
markets and the challenges that nation-states face in regulating them.
International Organizations: The World Trade Organization (WTO) is an example of an international
organization that has significant influence over global economic policy. The WTO promotes free trade and often aligns its
policies with the interests of transnational corporations and global financial markets, rather than the interests of nation-
states or their citizens.
These examples show how globalization and the global economy are challenging the traditional role and power of
nation-states in shaping economic outcomes. Nation-states are facing increasing challenges in regulating economic activity,
as economic activity becomes more globalized and integrated. However, it is important to note that the power of nation-
states is not completely eroded, and they continue to play a significant role in shaping economic outcomes in many parts of
the world.
25. Discuss how the motion of capitalism has made economic growth so uneven
Capitalism, as an economic system, is driven by the pursuit of profit and the accumulation of capital. This pursuit
often results in uneven economic growth, both within and between countries. There are several ways in which the motion
of capitalism has made economic growth so uneven:
Unequal distribution of resources: In capitalist economies, resources such as land, labor, and capital are
distributed unevenly. This means that some individuals and firms have greater access to resources, which can give them a
competitive advantage over others. This can result in uneven economic growth, as those with more resources are better able
to invest and expand their businesses.
Globalization: The globalization of markets and the increasing mobility of capital have also contributed to
uneven economic growth. In many cases, transnational corporations are able to move their production to countries with
lower labor costs or more favorable business conditions. This can result in job losses and economic decline in the countries
they leave behind, while creating jobs and economic growth in the countries where they relocate.
Political and social factors: Political and social factors also play a role in shaping economic growth. For
example, corruption, instability, and conflict can create barriers to economic growth and deter foreign investment.
Discrimination and inequality can limit the potential of certain groups, such as women or minorities, to contribute to
economic growth. These factors can be particularly pronounced in developing countries, where institutions may be weak or
underdeveloped.
Structural factors: Structural factors, such as the nature of the economy and the availability of
infrastructure, can also contribute to uneven economic growth. For example, economies that are dominated by
a few large industries may be more vulnerable to economic shocks, such as changes in demand or technology. Countries
with inadequate infrastructure, such as poor transportation networks or limited access to electricity, may struggle to attract
investment and promote economic growth.
Overall, the motion of capitalism has made economic growth uneven by creating a system where resources and
opportunities are distributed unevenly, and where political, social, and structural factors can limit the potential for growth.
Addressing these challenges requires a multifaceted approach, which includes policies that promote equality and
opportunity, invest in infrastructure, and build strong institutions that can support sustainable economic growth.
26. How does the emergence of a post carbon green economy reshape existing economic ‐ geographies?
The emergence of a post-carbon green economy represents a significant shift in the way that economic activity is
organized and structured. As countries and companies seek to reduce their carbon footprint and transition to more
sustainable forms of production and consumption, they are likely to reshape existing economic geographies in a number of
ways:
New centers of economic activity: The transition to a post-carbon green economy is likely to create new
centers of economic activity in areas such as renewable energy, energy storage, and electric vehicles. This could shift
economic power away from traditional fossil fuel-producing regions and toward areas that have invested in renewable
energy and sustainable technologies.
Changes in labor markets: The emergence of a green economy is likely to create new job opportunities in areas
such as renewable energy, sustainable agriculture, and green building. This could lead to changes in the structure of local
labor markets and the types of skills that are in demand.
Shifting trade patterns: The transition to a post-carbon green economy is likely to create new opportunities for
international trade, particularly in areas such as renewable energy technologies and sustainable agriculture. This could lead
to changes in trade patterns and the geography of global trade.
Infrastructure investments: The transition to a green economy is likely to require significant investments in
new infrastructure, such as renewable energy generation and storage facilities, electric vehicle charging stations, and
sustainable buildings. This could create new opportunities for economic development and reshape the physical geography
of cities and regions.
Overall, the emergence of a post-carbon green economy is likely to reshape existing economic geographies in a
number of ways, creating new centers of economic activity, shifting trade patterns, and requiring significant investments in
new infrastructure. Addressing these challenges will require proactive policies and investments that promote sustainability,
economic growth, and social equity
27. In what ways, and to what extent, is spatial proximity important to economic processes?
Spatial proximity is an important factor in economic processes, and it can influence economic activity in a number
of ways. Here are some examples:
Clustering of industries: Spatial proximity can lead to the clustering of industries in certain locations. For
example, the Silicon Valley region in California is home to many high-tech companies, while the fashion industry is
concentrated in cities like Milan, Paris, and New York. This clustering can create economies of scale, promote innovation,
and encourage collaboration and knowledge spillovers.
Transportation costs: Spatial proximity can influence transportation costs, which can in turn affect the
competitiveness of certain industries. For example, industries that require the transportation of large, bulky goods may be
more competitive when located near transportation hubs or ports.
Labor markets: Spatial proximity can influence labor markets, particularly in industries that require specialized
skills. For example, the film industry is concentrated in Hollywood in part because of the availability of skilled actors,
directors, and crew members.
Innovation: Spatial proximity can foster innovation by encouraging collaboration, knowledge spillovers, and
the exchange of ideas. For example, the Cambridge Science Park in the UK was established in part to encourage
collaboration between research scientists and entrepreneurs.
Overall, spatial proximity is an important factor in economic processes. It can influence the clustering of
industries, transportation costs, labor markets, and innovation. Understanding the ways in which spatial proximity affects
economic activity can be important for policy makers, business leaders, and economic researchers
28. Using examples in the real world, explain why transnational corporations organize transnational activities
differently across different industries and host regions.
Transnational corporations (TNCs) organize their transnational activities differently across different industries and
host regions based on a range of factors such as market conditions, regulatory environments, and cultural differences. Here
are some examples:
Manufacturing: Many TNCs in the manufacturing industry have moved production to countries with lower
labor costs, such as China, Vietnam, and Mexico. For example, Nike has significant production facilities in Vietnam, while
Apple manufactures many of its products in China. The decision to move production to these countries was largely driven
by the lower labor costs and the availability of skilled workers.
Financial services: TNCs in the financial services industry are subject to a range of regulations that can vary
across different host countries. For example, the Basel III regulations on banking capital requirements have been
implemented differently across countries, with some countries adopting the regulations more quickly than others. This has
led some TNCs to adjust their operations in response to the differing regulatory environments.
Retail: TNCs in the retail industry often tailor their products and marketing strategies to suit the cultural
preferences of the host region. For example, McDonald's offers a range of menu items that are specific to certain countries,
such as the McVeggie burger in India and the McSpicy Chicken sandwich in Singapore. These products are designed to
appeal to local tastes and preferences.
Technology: TNCs in the technology industry often locate their research and development facilities close to
leading universities and other research institutions. For example, Google has established research centers n locations such
as Zurich, Switzerland, and Tel Aviv, Israel, which are home to leading universities and research institutions. This allows
the company to tap into local talent and expertise.
In summary, the organization of transnational activities by TNCs varies across different industries and host regions
based on a range of factors such as market conditions, regulatory environments, and cultural differences. By adapting to
these factors, TNCs can better compete in local markets and take advantage of local resources and expertise.
29. Using examples in the real world, explain the risks that may limit the global reach of transnational corporations
(TNCs)
Five forms of risks that can impact severely on TNCs’ global reach: economic, product, regulatory, labor, and
environmental.
- Economic risks: General Motors (GM): After being one of the most important car manufacturers for more than
100 years, and one of the largest companies in the world, General Motors also resulted in one of history’s largest
bankruptcies. Failure to innovate and blatantly ignoring competition were key to the company’s demise. As GM focused
predominantly on profiting from finance, the business neglected to improve the quality of its product, failed to adapt GM to
changes in customer needs and did not invest in new technologies. Now, the company has rebranded, calling themselves
the “new GM” with the help of US government’s bailout money.
- Product risks: When Starbucks tried to expand their market in Australia, they could not compete with “local
stores’ homespun hospitality and boutique qualities. Though Starbucks is a wildly successful international chain, some
coffee drinkers disliked it for not being original enough, with no compelling reason to choose it over more interesting and
diverse roasts from other shops. Now they still operate in Australia but in a limited market and mostly serves visitors to the
country. The chain also faced issues when it expanded into the Israeli market and closed its six stores there in 2003. Some
commentators criticized the chain for not appreciating coffee culture in Israel and misinterpreting the local consumer base’s
tastes.
- Regulatory risks: Uber’s experiences in China make a good case study on how American tech firms struggle to
succeed in Asia’s biggest economy. For starters, breaking into the Chinese market was incredibly expensive. Uber spent
billions to attract customers and drivers, and losses were quickly piling up. To make matters worse, domestic rivals like
DiDi were also handing out subsidies. On the operational side, Uber ran into several problems. To avoid issues with
China’s data localization laws, the company needed servers on Chinese soil. Its navigation provider, Google Maps, also had
limited accuracy in the country. This left Uber with no choice but to partner with Baidu, a Chinese tech company. The final
cause was likely a set of impending regulations which targeted the ride-hailing industry. Under these rules, Uber risked
losing control of its data, and would need both provincial and national regulatory approvals for its activities. Even further,
subsidies would also no longer be allowed. Uber realized that doing business in China was unsustainable, but its exit
wasn’t exactly a failure. In 2016, Uber sold its assets to rival DiDi and took an 18.8% stake in the company.
- Labor risks: Wal-Mart’s expansion in Germany was a total failure partly due to its failing to understand the
culture of their employees and their customers. Firstly, Germans don’t like - or at least aren’t very used to - very friendly
customer service. Having a greeter at the entrance was unsettling. Having staff smile at customers was also strange–some
male shoppers thought female employees were flirting with them. Then, team spirit is a big part of American Wal-Mart
stores, with team members doing a morning chant to motivate everyone for the rest of the day. Chanting in Germany is best
suited for soccer matches and nowhere else, so there were reports of employees hiding in the bathroom in horror to avoid
the morning chant. Lastly, even in higher-end German grocery stores, it’s customary for shoppers to bag their own
groceries. No shopper wants somebody else touching their groceries after paying. Having Wal-Mart cashiers bag the
groceries themselves was a big confusion for the buyers.
- Environmental risks: When the earthquake and tsunami hit Japan in 2011, a large factory owned by
semiconductor giant Renesas Electronics was forced to suspend their production. This created a huge gap in the automobile
industry. Companies like Toyota and Honda dispatched hundreds of workers to help repair the plant’s cracked walls and
crippled machinery and later contributed some $145 million to save Renesas from bankruptcy. This goes to prove how
fragile the supply chain is for TNCs. When one link of the production line is structed, it would be extremely difficult for
the company to continue its operation.
30. Using examples in the real world, explain how the territorial state produce uneven rights for labour migrants
Labor migration is a complex issue that is shaped by various political, economic, and social factors. The territorial
state, which is responsible for the regulation of the movement of people and goods within its borders, plays a significant
role in producing uneven rights for labor migrants.
One example of this can be seen in the United Arab Emirates (UAE), where a large number of low-skilled migrant
workers from South Asia are employed in the construction industry. Despite the crucial role these workers play in the
country's economic growth, they often face unequal treatment and limited rights. For example, the kafala sponsorship
system in the UAE ties migrant workers to their employers, making it difficult for them to change jobs or leave the country
without their sponsor's consent. This system also leaves workers vulnerable to exploitation and abuse by their employers,
with reports of unpaid wages, unsafe working conditions, and passport confiscation.
Another example of uneven rights for labor migrants can be seen in the agricultural sector in the United States,
where undocumented migrant workers from Mexico and Central America are employed in large numbers. While these
workers are essential to the country's food supply, they often face discrimination and exploitation due to their immigration
status. In some cases, they are denied basic labor rights, such as minimum wage and overtime pay, and are forced to work
in dangerous conditions without proper safety equipment. Dubai is one famous case of questionable rights for migrant
labor. Nearly 90% of Dubai's 3.1 million residents are expats, many of whom are migrant workers brought in to work on
construction projects or in service jobs. Most come alone on the promise of much higher salaries than in their home
countries, so they can send money back to their families. But Dubai and the UAE have long been the subject of complaints
of mistreatment of workers. Migrant workers say they often face brutal work conditions, shifts of 12 hours or more, and
that companies withhold paychecks or workers' passports so as not to let them quit or return home. Most workers are
brought over by recruiters or recruitment agencies, many of which promise exaggerated salaries or job descriptions that
differ greatly from what the workers end up doing. The Country’s reform laws still allowedemployers to charge workers
the recruitment fees that can put them in debt. Most of the workers come of their own accord, out of a serious need to make
money because their home countries are impoverished and the system in Dubai is constantly using that reason to exploit
them even more, allowing them to have the cheapest labor force without actual costs for maintain the workers’ rights.
Overall, the territorial state's control over borders and labor regulations can produce uneven rights for labor
migrants. The examples of the UAE and the US demonstrate how migrant workers are often subjected to limited legal
protections, leaving them vulnerable to exploitation and abuse
31. Using examples in the real world, explain how the patterns of retail globalization evolving
- The globalization of retailing is not a new process, dating back as far as the late 1800s. Foreign expansion started to
take off in the 1960s, and was initially dominated by investments between the leading economies of North America,
Western Europe, and Japan. Since the mid- 1990s, however, more aggressive expansion has taken on an entirely new
geographical configuration.
- Three further characteristics distinguish this latest phase of retail globalization. First, the sheer speed of the
international expansion is notable. Second, the scale of investment currently being undertaken is unprecedented. Third, the
impacts of this expansion on the retail structures of the host countries have been significant
- Take McDonald for example, McDonald started with the McDonald brothers in California, operating in a single
restaurant and was later franchised by Ray Kroc to become a symbol in fast food industry. From being a one place
restaurant, the McDonald's franchise continued to increase and expand into different places. It has even made its way into
big and rich places like Japan and New York. Now, McDonald's is currently the biggest contributor to the market share in
the fast-food industry. Since its opening, the restaurant chain has more than 30,000 franchises in more than 120 countries
and has a turnover of approximately 10.5 billion US dollars. One of McDonald's marketing strategies is to expand
overseas. And true enough, more than half of the total restaurants are located abroad. To support this, just in China, over
100 new restaurants were opened in a year, allowing McDonald’s to achieve its 1,000 new restaurants' goal by opening the
2008 Beijing Olympics. This shows the certification of McDonald's globalization. Currently, there are over 2,500
franchises of McDonald's in Brazil. And it's still developing at a rapid rate and through different aspects: culture, charities,
and franchises.
- McDonalds’ impact on the local country is recognizable through its campaigns and activities. McDonald's signifies
some of the American local cultures in many countries. It also allied with the Coca-Cola company to generate profitable
marketing strategies for the benefit of both companies. Every fast food in various locations also performs required
adjustments to meet the interest of the local people in the area, such as the Hindu people or those in Hong Kong, and many
more. For example, the McDonald's menu in Japan includes a teriyaki burger. And even some franchises in locations
outside the US and UK offer Halal.
32. Using examples in the real world, explain how individuals use consumption to develop place - based identities
The use of design through which a customer displays themselves is known as consumer identity. In today's
consumer society, people don't purchase labor and products just for monetary gain. Brands are frequently used as iconic
assets for the formation and upkeep of identity; usage has become increasingly importance driven. People utilize brands
and things to express their personalities.
Consumer identity is believed to draw from issues that cut over the different representative limitations that have
blended during innovation. Consumer research has generally examined how product collaborations help people create their
identities and self. In object-consumer relationships, for example, product configuration might cause fixation. Customers
may get linked and cultivate relationships with explicit material objects, regardless of the brands of these articles. A
collection of goods serves as an increasingly complicated identification toolbox for the celebration of one's identity. They
do not just include obvious physical involvement. The idea is that everyone in consumer social systems is more open to
obtaining the manner of life and identity, presenting a fictional world of the equal open door and unrestricted self
acknowledgment. All things being equal, it is clear, even though noticing advertisements that commend usage as a circle of
human acknowledgment, that main a specific type of identity, a specific type of look, a specific way of being on the planet,
and, obviously, only certain products are recognized as clearly certain, and that they all interest developing portions of
financial and social capital.
Persons' activities and assets are organized around their social characters—the various marks by which their "me"
is seen apart from others and citizens. Personalities differ from traits such as forcefulness or trustworthiness in that the
latter shows how someone operates inside an Identity. Social characters (bookkeeper, golfer, parent) are derived from social
jobs, however, they are not the same. Jobs are consensual solutions, behaviors required of people involved in a certain issue
in the public light, and they divide society in that sense.
Tajfel and Turner developed the Social Identity Theory in 1979. Their concept was developed originally to
understand the mental basis of intergroup isolation. Tajfel attempted to identify the least criteria that would drive members
from one group to separate for the in-group in which they had a position and against another out-group. The social identity
theory was Henri Tajfel's most notable contribution to brain science. An individual's sense of identity is influenced by their
involvement in a social group. Tajfel suggested that the meetings in which people participated were a source of pride and
confidence. Bunches give us a sense of social identity: a sense of belonging to the social world. The social occupations we
assign to ourselves are the foundation of our social personalities, and these characters, in general, form our global self—
our overall sense of who we are. This identity-to-global self-approach operationalizes the social identity hypothesis'
directing reasoning, which is that one's general self-esteem comes from the individual personalities one institutes and
attaches to oneself.
Previous research on gender identification and consumer behavior suggests that gender orientation identity has a
role in consumer behavior and the establishment of consumer identity.Changing from assisting with data management to
connecting individuals to the rest of the globe, arranging a single insight, and nurturing one's viewpoints on suitable social
behaviors. Regarding consumers' image estimations, it was said that consumer brand utilization is compatible with
consumer gender image and that the gender orientation self might have strong gender consistency effects on brand loyalty.
Customers, for example, like products or brand ambassadors that reflect their sense of manliness and femininity.
Edward Bernays was a twentieth-century advertising pioneer who occasionally used the theory of consumer identity to sell
products to desired target audiences. One example of this was the focus of women's feminist activists attempting to provide
more smokes to women by labeling cigarettes as Lights of Opportunity. This operation took use of the consumer identity of
women by attempting to appeal to men's purchasing habits in order to promote a certain item to this group.
Overall, people use consumption to create place-based identities by supporting local businesses, identifying with
certain brands, and showing off their economic standing
33. Using examples in the real world, explain why global standards important in addressing major development
issues?
Global standards are important in addressing major development issues because they provide a common platform
that all countries can use to ensure coordination and collaboration.
For example, in the realm of environmental protection, countries around the world have adopted the Paris
Agreement as a standard for reducing greenhouse gas emissions and slowing climate change. This agreement binds
countries to follow certain regulations and guidelines, such as regulating the burning of fossil fuels, to reduce global
emissions. By having a common set of standards, nations are able to coordinate their efforts to protect the environment and
prevent climate change.
In the realm of economic development, global standards can provide a framework for international trade and
investments that benefit all countries involved. For example, the World Trade Organization (WTO) sets the rules of
international trade, helping to ensure fair and equitable conditions among countries. By enforcing these standards, countries
can ensure that their investments and business dealings with other nations are conducted in a way that is beneficial to the
countries involved.
Finally, global standards are important for the advancement of social progress. For example, the United Nations
Declaration of Human Rights is a set of internationally recognized standards that all countries should adhere to in order to
ensure the protection of fundamental human rights. By having a standard that all countries must abide by, it becomes much
easier to protect the rights of vulnerable communities around the world.
In conclusion, global standards are essential in addressing major development issues due to their ability to provide
common frameworks for environmental protection, economic development, and social progress. They are a necessary tool
for ensuring coordination and collaboration among countries, allowing for the advancement of development initiatives that
benefit all parties involved.