Name: Class: School:

Grade 7 - Unit 2

Advertising
 Advertising

Vocabulary testing

Lesson 1 Lesson 2 Lesson 3

Lesson 4 Lesson 5 Lesson 6

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 Vocabulary task - Lesson 1
1. He is thinking about changing his ________________________ and becoming a police officer.

2. They managed to ______________________ a successful new business.

3. I put an _______________________ in the local newspaper

4. If you have questions about the shoes you bought, call the ___________________________.

5. The organisation has a large annual ______________________.

Vocabulary task - Lesson 2

1. I got a ________________________ on the plane tickets.

2. He scooped up the delicious soup with a __________________.

3. She did some research __________ the computer.

4. The witch threw together many strange ingredients to create a _____________________ to

restore her beauty.

5. He tied the twigs into a ____________________.

Vocabulary task - Lesson 3

1. My ____________________________ parents give me everything I want.

2. A smoky kitchen may ______________________ the fire alarm.

3. Teachers can _____________________________ their students to solve the problem.

4. The orchestra received a two million dollar _______________________________ from an

organisation.

5. Lunch is served on the ___________________________ facing the sea.

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 Vocabulary task - Lesson 4

1. He is _____________________ about computers.

2. I decided to ______________________ out after the snow storm ended.

3. She will have to wait for the next bus because this one is filled to _______________________.

4. We bought a lot of _____________________________ before the movie started.

5. His dream is to play in a _____________________________ orchestra.

Vocabulary task - Lesson 5

1. The newest episode of my favourite show will _________ on Netflix tonight.

2. She didn’t like the ______________________ of the party.

3. The _________________________ music made me feel like a little kid again.

4. I could hear the constant ____________ of distant traffic.

5. He designed an ___________________________ new computer game.

Vocabulary task - Lesson 6

1. She prepared a very ____________________________ Mexican dinner.

2. Our basketball team is trying to _______________________ tall boys.

3. The shop could not ______________________ my money.

4. The speaker hopes her story will ___________________________ with the audience.

5. At 5pm, the street will be ____________________________ with cars and motorbikes.

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 Lesson 1

Media, goods, services & events

Type Example

Purposes of Advertising

Purpose List your own examples

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Media & Target Audience
Match the two columns, linking the media with the target audience correctly.

TYPE OF MEDIA TARGET AUDIENCE

1.) Flyer available in a tourist information office. A) People in a local city
2.) Billboards near a hospital B.) Tourists from Vietnam and abroad
3.) 'What Camera?' magazine C.) Teenage girls
4.) Subway billboard D.) Wealthy people
5.) Teen beauty website E) Sick people and those who care for them
6.) Local HCMC newspaper F.) People interested in photography
7.) My school noticeboard G.) People in HCMC
8.) Luxury watches and jewellery website H.) Students, teachers, and parents

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 Which Media Do I Use?

Product or Service Purpose of advert An unsuccessful way to A good way to advertise Why this is a good way to
advertise advertise
A new Italian restau- National newspapers Fliers delivered to local houses The restaurant needs to
rant attract customers from the
local area

A new computer game

launched by a large
computer game
publisher

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Information for the
elderly about winter
fuel payments availa-
ble

Information about a
‘Paint your own
Pottery’ activity studio

A new ice cream par-

lour
 Persuasive Writing Techniques

Device Definition Effect Example

Emotive
language

Imperative
verbs

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Personal
pronouns
Lesson 2

Positive
language

Superlatives
TalkBritain Reading Questions

1. Make a list of all the benefits Ms. Hawkins will enjoy if she buys this service.
• _____________________________________________________________

• _____________________________________________________________

• _____________________________________________________________

• _____________________________________________________________

• _____________________________________________________________

• _____________________________________________________________

• _____________________________________________________________

2. Why do you think TalkBritain used direct mail, instead of advertising on a billboard or television?
___________________________________________________________________________________

3a. Find an example of personal pronouns using the second person: ‘you’.
___________________________________________________________________________________

3b. What effect does this have on the customer?

___________________________________________________________________________________

4. Find two examples of positive language (words or phrases that tell the customer how good the
product is).
___________________________________________________________________________________

5a. Find two imperatives, for example: “Buy this”, “Act now”.
___________________________________________________________________________________

5b. What effect does this have on the reader?

___________________________________________________________________________________

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 New
Attractions

Use the advert on page 10 of the textbook to find examples of these persuasive language
techniques.
1. Emotive language (for example: we’re desperate for your help)
2. Imperative verbs (for example: make a difference)
3. Personal pronouns (for example: you, your, we)
4. Positive language (for example: it’s easy, beautiful, high quality)

Emotive language ____________________________________________________________________

____________________________________________________________________________________

Imperative verbs _____________________________________________________________________

____________________________________________________________________________________

Personal pronouns ____________________________________________________________________

____________________________________________________________________________________

Positive language _____________________________________________________________________

____________________________________________________________________________________

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 Lesson 3
Sharpen your skills Clauses
Make sentences using the main and subordinate clauses below. Refer to the sentences in your

textbook on page 15.

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Sherwood Forest Reading Questions: Find 5 adjectives and comment.

Adjective Comment

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Visual language

Lesson 4
Sharpen your skills Compound & Complex sentences
1. Complete the sentences about a trip to Center Parcs to make compound sentences. Textbook
page 21.
a. _______________________________________________________________________________
_______________________________________________________________________________

b. _______________________________________________________________________________
_______________________________________________________________________________

c. _______________________________________________________________________________
_______________________________________________________________________________

2. Complete these sentences to make complex sentences.

a. _______________________________________________________________________________
_______________________________________________________________________________

b. _______________________________________________________________________________
_______________________________________________________________________________

c. _______________________________________________________________________________
_______________________________________________________________________________

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 Youth Festival Activity 1

2. Summarise the main points from text B.

__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

__________________________________________________________

3. You are the organiser of the festival. How would you respond to text B? What arguments would
you use against the parent’s main points?
____________________________________________________________________________________

____________________________________________________________________________________

____________________________________________________________________________________

____________________________________________________________________________________

____________________________________________________________________________________

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 Group Project

Group: _______ Names: _______________________________________________________

Circle one: GOODS SERVICES

Title: _______________________________________________________________________________

Introduce your design

What is it? What is it made of? How does it work?

Our invention
Logo
Target audience

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 Lesson 5
Sharpen your skills Commas
Rewrite the sentences below, putting in commas where they are necessary.

1. Although the food was delayed it was delicious.

2. The quoted meal prices were inaccurate.

3. Many colleagues left the races because of delays.

4. The event which was quite expensive was a disaster.

5. I was disgusted with the service we received.

Formal or Informal Language Texts - Textbook page 26. Label the texts A - F and write a
sentence or two explaining why you think this is so.

A. __________________ _______________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

B. __________________ _______________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

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C. __________________ _______________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

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D. __________________ _______________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

E. __________________ _______________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

F. __________________ _______________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

Formal Email Writing

Write a more formal version of Bob’s email from textbook page 27.

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 Group Project - Part 2

Advertising slogan

___________________________________________________________________________________

Advertising jingle

___________________________________________________________________________________

___________________________________________________________________________________

___________________________________________________________________________________

Lesson 6
Formal Letter Writing
Write a formal letter of complaint from Bob’s boss at Computer ServUS, Sales Manager Eleanor Bright,
to complain about the service you received and ask for a refund. In your letter, remember to:
• Use appropriate formal language
• Check your letter for spelling errors
• Include all the relevant points
• Use your skills of argument

___________________________________________________________________________________

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