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    Marketing Communication Course Work 3

    Uploaded by

    Surya ananda saputra

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    © All Rights Reserved
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    Marketing Communication Course Work 3

    Uploaded by

    Surya ananda saputra
    7 views3 pages

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    Marketing Communication course work 3

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    7 views3 pages

    Marketing Communication Course Work 3

    Uploaded by

    Surya ananda saputra

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Coursework 3

    Mata Kuliah: Principles of Marketing Communication


    Dosen Pengampu: Charlotte Manilyn Amanda Ulyana Kesaulya,M.Si.

    Disusun oleh :

    Nama : Surya Ananda Saputra


    NIM : 22110260040
    Kelas : 26C2T

    FAKULTAS ILMU KOMUNIKASI


    LSPR COMMUNICATION & BUSINESS INSTITUTE
    JAKARTA
    2023
    KIT KAT
    Out Of Home

    Kitkat implements OOH advertising, one of which is point-of-


    sale display (POS). POS is usually found near the cashier at a
    supermarket. In this way Kitkat can attract people (Especially
    Children but also adults) will feel moved to buy or find out more
    about the advertised product. This product placement box
    resembles a trash can but is made of Kitkat which shows the
    inside so that it shows the deliciousness that is contained in
    each Kitkat package. This way can also increase the visual
    power is great as advertisements are usually just a flat sheet of
    paper but KitKat can take advantage of creative designs and
    striking shapes to attract the attention of consumers and make
    their brand memorable. KitKat hereby also performs more
    specific targeting by choosing the right ad locations. They
    choose locations to place these products relevant to their target
    market, such as shopping malls or office areas, to reach more
    segmented potential customers. The benefits of placing a product in a location like this can also
    be done over a long period of time especially so this allows KitKat to create a brand presence
    that is always stuck in the minds of consumers. Every time consumers see the POS, they are
    reminded about KitKat products which can influence their purchase decision.

    Digital media

    Kitkat also uses digital media marketing techniques which can be


    considered as very successful marketing so that Kitkat has become a lot
    of devotees, even getting some benefits and opportunities to promote
    their goods. With digital media, Kitkat can reach the audience needed so
    that it can be known to be more interested in it and it is known which
    locations are most interested in buying the Kitkat. This digital media is
    also useful for collecting data on consumers who are interested in this
    product, in this way Kitkat can identify more specific targeting and identify
    suitable market segments for distribution of this product. Uploading a post
    on social media is a very common step in marketing, but don't
    underestimate this technique, because in a post uploaded on an internet
    site, we as marketers can take positive things that can create a good
    image for a product, namely can interact directly with consumers,
    Through this digital age Kitkat can create opportunities to listen to
    feedback, answer questions, and build a closer relationship with
    customers(tennager until adult), because things that are considered normal can actually create
    positive things to be used as an increase in brand loyalty and create a more personalized
    experience. The added advantage of using digital in marketing a product is that Kitkat can
    create unique, creative, and interesting marketing through videos, pictures, and even through
    stories. As can be seen from the photo above, it is a digital media promotion technique carried
    out by other people to review the brand, which is rare in various countries, not even through
    Kitkat marketing who carry out the promotion, but from other people who are automatically not
    paid by Kitkat. If we examine more deeply marketing through the media, this is the strength of
    Kitkat's products to make their products famous because it is just enough to make various and
    strange types of products to buy, people will also immediately review the products without
    needing to be paid.

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