Total No. of Questions : 5] SEAT No.

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M.B.A. - II

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301 - GC - 11 : STRATEGIC MANAGEMENT

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(2019 Pattern) (Semester - III)

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Time: 2½ Hours] [Max. Marks : 50

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Instructions to the candidates:
1) All questions are compulsory.
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2) Each question has an internal option.
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3) Figures to the right indicate full marks.

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Q1) Answer any five from the following. [10]

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a) Define KPI.
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b) Define critical success factors.
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c) Define organisation capability.

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d) Define red ocean.

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e) Define a merger.
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f) Define value curve.

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g) What is a value chain.

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h) What is an emergent strategy.

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Q2) Answer any two of the following.

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a) Explain the concept of strategic intent.
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b) Explain the concept of strategy canvas.

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c) Explain strategy control.

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Q3) a) What is BCG matrix? Explain how BCG matrix can be used to classify
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firm businesses. [10]

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b) What is GE 9-cell matrix? Explain how GE 9-cell matrix can be used for
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strategic decisions. [10]

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Q4) a) Explain McKinsey’s 7 - S framework and discuss it application in strategic

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management. [10]

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b) What are grand strategies ? Discuss in detail various growth strategies

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with examples. [10]

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Q5) a) What is balanced score card ? Discuss how it can be used as a tool for
strategy evaluation [10]
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b) Discuss strategic and operational control? [10]
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