BCIC Guideline No5 Version2.1.1

GUIDELINE NO 5.
DETAILING THE CI BASICS FOR OFFICIAL BMW CLUBS.
AK-50 | July 2021

WHAT YOU WILL LEARN.
1. At a glance 3
Change of the BMW Club Logos 4
Basic Rules for dealing with the BMW Brand 5
2. Basics 6
Consistent appearance – worldwide. 7
Consistent appearance within the individual BMW Clubs and the various media. 8
The new BMW symbol. 9
Protection status of the BMW symbol and BMW wordmark. 10
3. The BMW Club Logo 11
Overview of the Elements of the BMW Club Logo 12
- Creating a BMW Club name. 13
- Creating a BMW Club signet. 14
- Designing the BMW Club logo. 15
- Pairing (BMW M / BMW i). 16
- Pairing (BMW Motorrad). 17
4. Application 18
The right size of the BMW Club logo. 19
The correct positioning of the BMW Club logo. 20
The right print template for each reproduction technique. 21
Application of the BMW Club identifier. 22
Visual world. 23
Merchandising articles. 24
Digital media. 25
Print media. 28
Correspondence. 29
Badges and pins. 31
Membership card. 32
Contact & support. 33
Detailing the CI basics for official BMW Clubs. Version 2.1.1 | Last revised July 2021 | Page 2
1. AT A GLANCE.
We introduced our new BMW symbol in the

spring of 2020. After more than 20 years
of using our familiar logo, we now take yet
another and clearly visible step into the
automotive future with the modernisation
of our appearance.
We would also like the BMW Clubs to

accompany us on this exciting voyage for
the benefit of a uniform appearance, to
where the logos of the BMW Clubs will also
be adapted to the new design until the end
of 2021.
At a glance
CHANGE OF THE BMW CLUB LOGOS.
Old New: transparent logo
BMW Clubs
Europa
Special variants: Pairing
BMW Owners Club BMW i8 Club BMW Motorrad

Motorsport International FederClub
des Quatre Lacs Italia
At a glance
BASIC RULES FOR DEALING WITH THE BMW BRAND.
Official BMW Club members identify strongly with the BMW brand and associate BMW products with their own values.
As ambassadors and multipliers of the BMW brand and its products, however, they also bear responsibility for representing BMW
in a way that is characteristic of the brand.
After all, the BMW brand is highly valuable, and such value must be protected. On the one hand this means adhering to certain shared
basic rules, but it also means preserving individuality and setting oneself apart from other BMW Clubs.
1 The communication and design of BMW Clubs are geared

towards the premium claim of the BMW brand. 4 The BMW wordmark and the BMW symbol are registered
trademarks of BMW AG. They may only be used as part
of the BMW club logo. Any use of the BMW wordmark and BMW
2
symbol outside the approved club logo requires prior written
The BMW Club appearance should be based on the
authorisation from BMW AG.
premium claim of the BMW brand. The club must always
be clearly recognisable as the sender. This means that
every official BMW Club has a BMW Club logo and a BMW
Club identifier which serve as seal of quality. 5 The BMW symbol never performs a utilitarian function
and is never placed in positions or on objects which have
a negative impact on the image.
3 The individual BMW Club logo ensures recognition

of an official BMW Club and is designed according
to binding guidelines. 6 Visuals must be of high quality in both content and appearance.
Symbols with negative associations are to be avoided.
Whenever the term “BMW Club” is used throughout the document, exclusively official BMW Clubs are addressed.
The usage of this guideline is obligatory for the official BMW Clubs within the BMW Clubs International Council.
These design guidelines have been developed in close collaboration with the BMW Club & Community
Management. They outline the new appearance using examples for all the relevant media applications, are mandatory worldwide
and apply without restriction to all communication and correspondence materials.
2. BASICS.
Please refer to the following section in

order to find out about the importance of
a uniform and reputable external image
for the premium brand BMW, to get to
know the new BMW symbol, and to obtain
information on the protection status of
our brand.
Basics
THE BMW CLUB APPEARANCE.
CONSISTENT ALL OVER THE WORLD.
Why do strict rules apply The BMW brand is perceived as a premium brand all over the world. It is indispensable that this premium claim also be reflected in the
to the BMW Club logos? outward appearance of all BMW Clubs worldwide. The layout of the BMW Club logo is thus subject to standardized guidelines, making the
official BMW Clubs all over the world easily recognizable as such and as part of our global family.
The individual layout of the respective logo in turn emphasises the independence of each individual BMW Club.
Examples Organisation Name (examples) Logo (examples)*
*Please note that the logos Umbrella organisation International Council

shown in this document are of BMW Clubs
BMW Clubs
conceivable implementations International Council
of the changes.
These examples may currently
neither be confirmed nor used by the
respective BMW Clubs.
Continents, countries, BMW Auto Club Equador
states or regions
BMW Car Clubs Indonesia BMW Auto Club
Equador
BMW Car Clubs
Indonesia
The BMW Club
United Kingdom & Ireland
Bukittinggi Chapter Oxford section
The BMW Club United Kingdom & Ireland
BMW Motorcycle Club of Northern California
BMW Club Garmisch-Partenkirchen BMW Motorcycle Club BMW Club

of Northern California Garmisch-Partenkirchen
und Oberland und Oberland e.V.
Classic and types BMW Youngtimer Club Italia

BMW Youngtimer Club
Italia
Basics
Basics
THE
BasicsBMW
THE BMWCLUB APPEARANCE.
CLUBTHE
APPEARANCE.
BMW CLUB APPEARANCE.
CONSISTENCY WITHIN
CONTEMPORARY, THE INDIVIDUAL
POWERFUL,
CONTEMPORARY, BMW CLUBS.
FLEXIBLE.
POWERFUL, FLEXIBLE.
The
Theappearance
appearanceofofthe
theBMW
brandGroup The appearance of the BMW Group Jane Doe
isiscontemporary
contemporaryand andstriking.
striking.ItItisis Max Muster
is contemporary and striking. It is
essentially
essentiallyuniform
uniformbut
butoffers
offersclubs
Name
21 Sample Street
clubs essentially uniform but offers clubs
BMW Club
Sample Musterstraße
Addres 123
Nam
scope
scopefor
fordifferentiation.
differentiation. XYZ
Adresse
12345-67-890 12/2022
scope for differentiation. 0123456789
membership number valid 07.07.09
until
Adr
Mitgliedsnummer Gültig bis
Mitg
There
Thereare
areclear
clearrules
rulesso
soasastotoensure There are clear rules so as to ensure BMW Club of Sample City
compliance with the with

BMWthe BMW
99 Sample Road
ensure compliance
MXHF87
BMW Club xy Sample City
compliance with the BMW 34. Musterstadt
34. Sample CityRennen.
Race
Musterstraße 000 BMW
brand’s
brand’spremium
premiumaspirations. The
00000 Musterstadt Mus
34. Musterstadt Rennen.
claim. The rules brand’s premium aspirations. The Melden Sienow!
Sign up sich jetzt an.
Melden Sie sich jetzt an.
000
rules set out here help create an in-

set out here help create an individual rules set out here help create an in- BMW Club
dividual BMW Club appearance. Musterstadt
BMW Club appearance. dividual BMW Club appearance. BMW Club

Sample
XYZ
34. Musterstadt
34. Sample City Race
Rennen.
Sign up now!
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the dummy
Weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantien
texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. BMW Club
Sample
leben die Blindtexte. abgeschieden wohnen Sie in Buchstabhausen. An der Küste Weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantien
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic
des Semantik, eines großen Sprachozeans. Ein kleines Bächlein namens Duden fließt
country, in which roasted parts of sentences fly into your mouth.
leben die Blindtexte. abgeschieden wohnen Sie in Buchstabhausen. XYZ An der Küste Official BMW Club
Offizieller BMW Club
durch. Ihren Ort und versorgt sie mit den nötigen Regelialien. Es ist ein paradies- des Semantik, eines großen Sprachozeans. Ein kleines Bächlein namens Duden fließt
Official BMW Club
matisches Land, in dem einem gebratene Satzteile in den Mund fliegen.

Internet
durch. Ihren Ort und versorgt sie mit den nötigen Regelialien. Es ist ein paradies-
matisches Land, in dem einem gebratene Satzteile in den Mund fliegen.
Flyer
Flyer Membership card
Membership card
Flyer Mem
Internet
Internet
BMW Club
Sample
XYZ BMW Club

Official BMW Club
Musterstadt BMW Club

Musterstadt
BMW Club
Sample
Advertisement
Advertisement
BMW Club
Sample
Advertisement
XYZ
Club cap Coffee mug

Club shirt
Polo jacketand Club jacket Club cap Pin Pin
Club jacket Club cap Pin
BMW Brand Identity | CI Standards for design guidelines for the appearance of BMW Clubs | Basics Version 1.2 | Last revised: February 2018 | Page 5
BMW Brand Identity | CI Standards for design guidelines for the appearance of BMW Clubs | Basics
Detailing the CI basics for official BMW Clubs. Version 2.1.1 | Last revised July 2021Version
| Page 1.2
8 | Las
Basics
THE NEW BMW SYMBOL.
CONSISTENCY AND REFINEMENT MAKE A VALUABLE BRAND.
1917 - 2020
1917 1933 1953 1963 1997
2020
Since the introduction of the BMW emblem in the autumn of 1917,

it has been revised in more or less regular intervals. It was modernised
to adapt it to the respective times, whilst at the same time maintaining
and strengthening the character of the brand.
The new BMW symbol is available
on request:
After more than 20 years, the BMW graphic logo again experienced
bccm@bmwgroup-classic.com an “update” in March of 2020. However, this is much more than a mere
design update. As an essentially modernised BMW brand appearance,
Only the official file at hand may it reflects the importance of the BMW brand for mobility and “sheer
be utilised for the creation of a
BMW Club logo.
driving pleasure” in the future and is a synonym for the conversion of the
BMW brand into a “Relationship Brand”.
A transition period until 31.12.2021
applies for the use of the former BMW With the candour and clarity the new transparent BMW symbol emanates,
Club logo (the old BMW symbol).
From 01.01.2022 on, only the new
it entices more than ever before to become a part of the World of BMW.
BMW Club logo (featuring the new
BMW symbol) will be permissible.
Basics
THE NEW BMW SYMBOL AND THE BMW CLUB WORDMARK.
PROTECTING A DISTINGUISHED BRAND.
Do Don’t
Use and protection The BMW symbol is registered worldwide as a trademark. It may only be
P wer
of the BMW symbol used with the permission of BMW AG. Official BMW Clubs are granted
permission to use the BMW symbol only as a part of their respective
BMW Club logo. Any other uses of the BMW symbol require prior written
authorisation from BMW. BMW Car Club
of Sample City
The modification of the form or the colour of the BMW symbol, the use of the
BMW symbol as a decorative or functional element, the combination in die frühen 1960er Jahre reichen
of the BMW symbol with graphics or text or its use within continuous text as die Anfänge dieses Clubs zurück,
a substitute for the name “BMW” will not be permitted. als Max Mustermann sich seinen
ersten gebrauchten von seinem
gesparten Ausbildungslohn gekauft
Use and protection The BMW wordmark is registered worldwide as a trademark. It may only
of the BMW wordmark be used by official BMW Clubs as part of their approved Club name. BMW Club Bmw Club
Similar to the BMW symbol, the BMW Club wordmark is subject to
worldwide copyright protection and may only be used as a sender BMW Club BMW-Club
by official BMW Clubs and only to the extent permissible.
The term BMW Club unmistakably indicates that the club is an official BMW Clubs BMWClub
BMW Club. The brand “BMW” always appears first and written in capital
letters, followed by the name of the club. The club name itself shall always
be written in uppercase and lowercase letters. BMW Owners Club BMW OWNERS CLUB
BMW Club / BMW Clubs / BMW [xyz] Club are fixed terms which cannot be BMW Motorcycle Club Moto Club
altered. As a representative of BMW products and services they are to be used
with the greatest of care.
BMW Car Club B M W Club
In some cases, the term BMW Club can be expanded or linguistically
adapted (for more information please see next page). BMW Klubben Club
3. THE BMW CLUB LOGO.
A detailed explanation of the correct

designation of a BMW club and the layout
of the BMW Club logo.
The BMW Club Logo
THE OFFICIAL SIGN OF A BMW CLUB.
THE BMW CLUB LOGO.
Transparent (main) version: Fallback version:

BMW Club logo
The “transparent” version of the BMW
Club logo (white text, white lines, blue
and white version of the BMW symbol) The BMW symbol is a promise of quality and stands for
is to be used whenever possible. mobility at premium level.
Only if not possible (e.g. because of

a pattern, a restless or a white back- The Name of the club (containing the term BMW Club / BMW
ground), please use the “fallback” BMW Car Club Clubs / BMW [xyz] Club) clearly identifies the club as a member BMW Car Club
of the official BMW Club Organisation. It always appears in the
version (see page 14). of Bavaria top line, extending at maximum to the second line.
of Bavaria
Munich Section A more detailed specification is provided in the remaining lines Munich Section
(e.g. a region or a section).
The BMW Club signet has a fixed aspect ratio of 10:4 and
appears in a prominent position, directly below the club name.
Every BMW Club is required to create a master of both,

the transparent and the fallback version of their individual
BMW Club logo for approval by BCCM.
Special versions:
For some BMW Clubs, the BMW symbol may be

supplemented with the symbols of BMW M or BMW i
or the wordmark of BMW Motorrad
BMW i8 Club BMW Owners Club BMW Motorrad (see page xx).
International Motorsport FederClub
Please note that the logos
des Quatre Lacs Italia
shown in this document are The so-called pairing may be utilised only by clubs
conceivable implementations with the respective clear reference and the explicit
of the changes. approval of BCCM.
These examples may not be currently
confirmed or used by the respective
BMW Clubs.
The BMW Club Logo
CLEAR RULES FOR CREATING A NAME.
THE DIVERSITY OF CLUB NAMES REQUIRES A RANGE OF SOLUTIONS.
Official designation Adaptation Correct naming Examples of incorrect naming
Names already containing BMW Club Name already complies with guidelines
the term BMW Club / BMW Clubs Düsseldorf 1928 e. V.
Names containing expressions BMW Auto Club Combine the expression and the term BMW Club BMW Auto Club BMW Club
like auto, motorcycle, car, etc. Italia to avoid repetitions Italia Auto Club Italia
The name does not start The Allegheny Chapter Place the term BMW Club / BMW Clubs / BMW [xyz] Club BMW Car Club Allegheny Chapter
with the term BMW Club of the BMW Car Club in the first line of America BMW Car Club of America
Allegheny Chapter
Non-english names BMW Motoros Replace the term BMW Club with the corresponding BMW Motoros Túraklub BMW Club
Túraklub foreign language expression Magyarország Motoros Túraklub Magyarország
Magyarország
Abbreviations Choo-Choo Bimmers Abbreviations such as CCA (Car Club of America) and BMW Car Club BMW Club
BMW CCA MC (Motorclub) are written out in full. of America Choo-Choo Bimmers
Avoid repetition of the word “Club” Choo-Choo Bimmers Car Club of America
Names without the terms Boxer Motorrad Club Add the term BMW Club / BMW Clubs / BMW [xyz] Club to ensure BMW Boxer Motorrad Club Boxer Motorrad Club
BMW, Club or both Morelia A. C. identification of the club as the sender and a member of the official Morelia A.C. Morelia A.C.
BMW Club Organisation
Geographic and content- BMW Moto Club Add the term BMW Club / BMW Clubs / BMW [xyz] Club to ensure
related references Wallonie identification of the club as the sender and a member of the official
BMW Club Organisation
Exceptions Independent BMW sub-brands may be granted an exemption by the BCCM

in order e.g. to avoid repetitions of the term “Club”.
The BMW Club Logo
CLEAR RULES FOR CREATING A SIGNET IMAGE.
A STRONG BMW CLUB HAS A STRONG SYMBOL.
Recommendations for the design of a signet Do Don’t
Basis The BMW Club signet always features a square picture with an aspect ratio
of 10:4 (width : height). The background of the mark is always either white or
coloured; transparent elements are not permitted.
BMW Club BMW Club BMW Club
Sample City Sample City Sample City
Caution!
In the future, the fixed size of the mark will also define the width of the BMW
Club logo. It’s width will no longer be adjusted to the length of the text. BMW Club Signet
Rules regarding the Text elements within the BMW Club signet are generally permissible,
BMW brand elements Sample City
1993
the BMW Club name may, however, not be a constituent element of the
BMW Club signet (no duplications).
Vehicle signage and any other BMW Brand Identity elements (including
BMW i, BMW M, the BMW M brand colours or similar) may not be used.
Notes on reproducibility It is imperative that the motive be chosen so that a high quality reproduction
(e.g. on merchandising articles) will be possible. Ideal would be abstracted
and planar elements with clear contours (no gradations and soft edges).
Photographs, thin lines, and detailed motives are unsuitable and should
be avoided.
Heraldic figures No use of political, racist or sexist symbols.
Exception: Crests or flags of your own country or of your own region or

city/town may be used, as far as this is permitted under local laws (it is the
Clubs’ responsibility to ensure compliance in this regard).
BMW Club signets already used prior to the changeover shall benefit from the grandfather clause and will have to be adapted to the new page formatting only. The approval of the adapted version
as well as that of newly designed BMW Club signet is the responsibility of BCCM.
The BMW Club Logo
CONSTRUCTION OF THE BMW CLUB LOGO.
STRICT DIMENSIONS ENSURE PRECISE IDENTIFICATION
OF THE SENDER.
Transparent (main) version: Fallback version:

Important:
Only original digital masters of The basic parameter for all dimensions is the diameter
the BMW symbol may be used of the BMW symbol (x).
for the reproduction of this logo.
Text block: x
The font size (in pt) corresponds to 11/4 x (in mm).
1/ x
The resulting height of uppercase letters is thus 1/3 x. 2
1/2 x
The line pitch is 1/2 x.
Typeface: BMW TypeNext Bold for the club’s name 1/3 x Name of the club Name of the club
and BMW TypeNext Regular for the name affix. 1/ x
2 Subline Subline 1
The character spacing is always 0. 1/2 x Optional 3rd line Optional 3rd line
1/2 x
BMW Club signet and horizontal lines:
The size of the BMW Club signet is 5 x * 2 x.
The width of the two lines corresponds to 5 x,
2x
the line thickness is 0.05 x.
Distance between the elements:

1/2 x
The distance between BMW symbol, lines, text block
and BMW Club signet is 1/2 x each. With this, the text
block is always considered a 3-line text, even if the
text’s actual length is only 2 lines. In other words, 1/2 5x
x
the overall height, the position of the BMW Club
signet and of the lines is always identical and thus
independent of the number of lines. The transparent version of the BMW Club logo shall be used whenever possible. It contains the BMW symbol that
features a white line and white BMW letters. Accordingly, lines and texts and all other texts on the page (including
Fallback version: headlines) shall also be white.
If the logo (e.g. in order to provide a better contrast on
a restless background) is placed within a white “box”, Only if the BMW Club logo is placed on a purely white background (or has to be placed within a white box), the
its outer edges on all four sides will project 1/2 x over “fallback” version of the BMW symbol that features a dark grey line and the letters “BMW” in dark grey (70% black
the actual logo. or RGB 111 / 111 / 111) shall be utilised. The horizontal lines and the text shall be finished in the same colour shade
(70% black or RGB 111 / 111 / 111), as well as all other texts on the page (including headlines).
Pairing (BMW M, BMW i, BMW Motorrad):
The combination of BMW symbol and “BMW M”, Caution!
“BMW i” or “BMW Motorrad” sports a fixed spacing The two BMW symbols differ not only in colour. Consequently, the colour of the letters “BMW” and of the outer ring
that may not be altered (see page 15). may never be changed arbitrarily, but the correct original file will always have to be utilised.
The BMW Club Logo
PAIRING (BMW i / BMW M).
x 1/3 x x 1/3 x
Paired logos may be utilised only
1/4 x 1/4 x
by clubs with the respective clear
1/2 x 1/2 x
reference.
1/4 x 1/4 x
Creation and decision of usage on
request only. The individual case
permission by BCCM is obligatory. The spacing between the symbols may never be changed!
x
Important:
1/2 x
Only original digital masters of BMW i8 Club
1/ x
the combination of BMW symbol 2 Sample Country
with “BMW i” and “BMW M” may BMW i8 Club 1/ x
3 BMW Car Club
be used for the reproduction Sample Country 1/2 x
of Sample Region
of this logo. 1/
2 x M Chapter
1/2 x
2x
1/ x
2
BMW Car Club
of Sample Region
M Chapter
Transparent (main) versions
Pantone Coated Cool Gray 2 C 2935 C 294 C 7626 C

Pantone Uncoated Cool Gray 2 U 2935 U 541 U 7626 U
CMYK 0 / 0 / 0 / 22 100 / 52 / 0 / 0 100 / 69 / 7 / 30 0 / 93 / 95 / 2
RGB 214 / 214 / 214 0 / 102 / 177 0 / 61 / 120 226 / 39 / 24
RGB (Hex) #D6D6D6 #0066B1 #003D78 #E22718 Fallback versions
BMW i / BMW M BMW i / BMW M BMW M BMW M
(Fallback version)
The BMW Club Logo
PAIRING (BMW MOTORRAD).
x 1/3 x
Paired logos may be utilised

only by clubs with a clear x
BMW Motorrad reference.
Creation and decision of usage on
The spacing between the symbols may never be changed!
request only. The individual case
permission by BCCM is obligatory.
Important:
Only original digital masters of
the combination of BMW symbol
with “BMW Motorrad” may be used When it comes to BMW Club Logos with a BMW Motorrad
for the reproduction of this logo. pairing, the lines and letters of the BMW symbol in the
fallback variant are finished in black instead of grey. The
BMW Motorrad Club BMW Motorrad Club same applies to the two horizontal lines.
Sample City Sample City
In case of BMW Club Logos with a BMW Motorrad pairing,
the font “BMW Motorrad” is used for the name of the Club
instead of “BMW Type Next”.
Transparent (main) version Fallback version
4. APPLICATION.
The following section describes various

elements in detail based on practical
examples.
Application
APPLICATION OF THE BMW CLUB LOGO.
THE RIGHT SIZE FOR EVERY APPLICATION.
BMW Car Club

Rules are defined for application sizes of Sample City
BMW Car Club
according to specific media. The
of Sample City
Sample Section
logo sizes shown are recommended BMW Car Club Sample Section
of Sample City
for standard formats (e.g. US letter, BMW Car Club
Sample Section
of Sample City
DIN sizes) and standard objects (e.g. Sample Section
125% 128% 125%
membership card, t-shirts).
80% 78.125% 80%
Additional sizes may only be genera-
ted for special applications in excep-
tional cases by reducing or enlarging Logo width: 20 mm (40% of original size) 25 mm (50% of original size) 32 mm (64% of original size) 40 mm (80% of original size)
the nearest standard size, depending
Applications: business cards, membership cards letterhead (A4 and US letter) A4 brochures, caps, club badges, A3 posters, t-shirts, stickers
on the technique being used.
with motif, give-aways flyers (A5, DL) membership cards without a motif
BMW Car Club

of Sample City
BMW Car Club
of Sample City
Sample Section
Sample Section
125% 125%
80% 80%
Logo width: 50 mm (original size of the template) 62.5 mm (125% of original size)
Applications: A2 posters A1 posters
Application
POSITIONING WITHIN THE PAGE.
1. Positioning
The BMW Club logo is to be placed in
the corners of the format in question. BMW Car Club
of Bavaria
BMW Car Club
of Bavaria
Munich Section Munich Section
2. Free space
The optimum effect of the BMW BMW Car Club BMW Car Club
Club logo will depend on the space

of Bavaria of Bavaria
surrounding it. For this reason a

minimum spacing of 1.5 symbol
diameters is to be observed from the
margin, from other design elements,
and from objects in image motives.
Do Protected space around the logo Blue background differs from the Logo version with white box enables White box covers the
3. Background properly respected. blue used in the BMW symbol. better contrast with the background. restless background.
The BMW Club logo always appears
against a background, which contrast
clearly with the club’s signet as well
as the complete club logo.
BMW Car Club
of Bavaria
Munich Section
Colour fields and photos are also per-

missible in addition to black or white BMW Car Club
of Sample Region
BMW Club
Sample
BMW Club
Sample
backgrounds; shades of grey and blue M Chapter
are, however, preferable.
4. Main and fallback version

of the BMW Club logo
The “transparent” version of the Don’t
BMW Club logo (white text, white
lines, blue and white version of the BMW Club
Sample
BMW symbol) is to be used whenever
possible. If not possible (e.g. in case
a direct printing on the object is not BMW Car Club
BMW Club
Sample
BMW Club
Sample
of Sample Region
possible or because of a pattern or M Chapter
restless background), please use the

“fallback” version (BMW Club logo
in a white box, (please respect the
dimensions, see page 14). The distances to the format edge and Poor contrast, background colour Background colour too light. BMW Logo on restless background
the dominant picture element are and blue used in the BMW symbol symbol and text poorly visible. hard to identify.
insufficient. too similar.
Application
THE RIGHT REPRODUCTION TECHNIQUE FOR EVERY APPLICATION.
The examples shown are

simulations and can only
approximate the actual effect.
BMW Club BMW Club

Sample Sample
Reproduction techniques: Reproduction technique:

offset print, digital print 1-colour grey scale
4-colour / CMYK Applications: b/w laser printer,
Application: print media print media

Sample Sample Sample
Reproduction technique: blind stamp Reproduction technique: etching in metal Reproduction technique: screen printing
Application: print media Application: club badge without grid
Minimum size: width 25 mm Minimum size: width 20 mm Application: T-shirts, caps
Minimum size: width 20 mm
Application
APPLICATION OF THE BMW CLUB IDENTIFIER.
IDENTIFICATION AS AN OFFICIAL BMW CLUB.
The identifier shows a club to be an

official BMW Club. The use of the Language Use Don’t use
identifier is optional. The identifier can be used in English or German. The identifier is only used in certain media: The identifier is not used in the following areas:
German Offizieller BMW Club. - Print media - Merchandising and lifestyle articles
The identifier is set in BMW TypeNext English Official BMW Club. - Internet - Give-aways
Bold (BMW Motorrad Bold for Clubs
- Membership card - Badges and pins
who utilise a logo with BMW Motorrad
pairing) and its font size is identical - Correspondence - Flags
with that of the text in the BMW Club
logo.
It will always appear as a single-line

print and should preferably be printed
in the colour of the text of the BMW
Club logo (70% black or white). BMW Car Club BMW Car Club BMW Car Club BMW Car Club
of Bavaria of Bavaria of Bavaria of Bavaria
Munich Section Munich Section Munich Section Munich Section
Files of the identifier (transparent and

Official
fallback variant) are available from Official BMW Club. BMW Club. Official BMW Club. Official BMW Club.
BCCM upon inquiry.
The positioning of the identifier will

Official BMW Club. Official BMW Club. Official BMW Club. Official BMW Club. Official BMW Club. Official BMW Club.
be at the same format edge than that
of the BMW Club logo, but in the BMW Car Club
of Bavaria
opposite corner. Due to this, logo and Munich Section BMW Car Club
of Bavaria
Munich Section
identifier are to be either left-aligned
or bottom-aligned.
Official BMW Club.
BMW Car Club BMW Car Club
If narrow formats are used, make

of Bavaria of Bavaria
sure that the spacing between the

BMW Club logo and the identifier is Official BMW Club. Official BMW Club. Official BMW Club. Official BMW Club.
at minimum the size of the diameter

of the BMW symbol. Should this not No positioning at the top, because the
be the case, the identifier will have left-aligned left- or bottom-aligned left- or bottom-aligned minimum distance possible between the
to be positioned at the other format BMW Club logo and the identifier is not valid.
edge or omitted altogether, where
appropriate.
Application
VISUAL WORLD.
DOING JUSTICE TO PREMIUM ASPIRATIONS.
Do Don’t
The imagery reflects the premium

claim of the BMW brand. It is
real, powerful and vibrant.
Negative messages such as accidents

and breakdowns are to be
avoided. Images with political, racist
or sexist content are not permitted.
All images are of high quality,

thereby guaranteeing high-grade
reproduction.
Application
MERCHANDISING ARTICLES.
A COLLECTION WITH STYLE.
Value of materials and

reproduction techniques:
When reproducing the BMW Club
logo and the identifier on merchan-
dising articles, care must be taken to
ensure a high-quality finish. If there is
a choice of differing reproduction tech- BMW Club
Sample
niques, the technique which provides

the most high-quality reproduction of
the symbol is used wherever possible.
Size of the BMW Club logo:

The BMW Club logo is most effective
when applied in the correct size, not
the largest possible size.
Main and fallback version of the

BMW Club logo:
The “transparent” version of the BMW
Club logo (white text, white lines, blue
and white version of the BMW symbol)
is to be used whenever possible. If
not possible (e.g. in case a direct Polo shirt Polo shirt Jacket (fallback version)
printing on the object is not possible
or because of a pattern or restless
background), please use the “fallback”
version (BMW Club logo in a white box,
(please respect the dimensions, see
page 14). BMW Club BMW Club
Sample City Sample City
Cap Lanyard
Transparent sticker Avoid transparent stickers on a light background and utilise

on a dark background. the fallback variant on white adhesive film instead.
Application
DIGITAL MEDIA.
FINDING A DOMAIN NAME.
The creation of domains for BMW Club websites

is based on the nomenclature rules defined as follows: Do Don’t
Country-specific The domain name should correspond to the club name featured in the club logo, replacing the spaces between the bmw-club-samplecity.de BMWClubSamplecity.de
Top-level domains (TLDs) words with a dash (i.e. the words are not directly linked). bmw-car-club-samplecity.org.uk bmwcarclub-samplecity.org.uk
and Generic Top-level domains It is mandatory that the term “bmw-club” (or “bmw-car-club”, “bmw-motorrad-club”, etc.) be included in the bmw-motorrad-club.net bmw-club.samplecity.com
(e.g. .com / .net / .info) domain name.
If a country-specific TLD is used, the country code has to correspond to the country in which the club is based. bmw-club-zuerich.ch bmw-club-zuerich.de
Clubs with a rather long name (e.g. chapters) may utilize abbreviations. bmwcca-allegheny-chapter.org bmw-car-club-of-america-allegheny-
chapter.com
A combination of subdomain and domain as well as subdirectories are not permissible. bmw-club.international.com
bmw-club-sampletown.yahoo.com
New generic Top-level domains So called “new gTLDs” are basically possible, but they must be used in a reasonable way. bmw-motorrad-club-spandau.berlin bmw-club-berlin.berlin
(e.g. .online / .blog / .club) If regional expressions are used (e.g. .berlin), duplications are to be avoided. bmw-club-samplecity.cool
Apart from this, the aforementioned rules apply.
bmw-club-samplecity.club bmw-samplecity.club
The TLD “.club” is possible, but it should be avoided due to the duplication bmw-sample-club.club bmw.club
of the word “club”. sample.club
Application
DIGITAL MEDIA.
CLEAR APPEARANCE WITH A WIDESPREAD IMPACT.
The BMW Club logo

1/2 x
A wraparound edge (protected space)
of half the diameter of the BMW
symbol must be respected up to the
edges of all other objects. BMW Club
Sample
Colour Hex code RGB code
1 White #ffffff 255 255 255

1/2 x
2 Anthracite #262626 38 38 38
1/2 x 1/2 x
3 Grey 1 #4d4d4d 77 77 77
4 Grey 2 #666666 102 102 102
Colours 5 Grey 3 #8e8e8e 142 142 142
The user interface background is

always white (1).
30% opacity 6 Grey 4 #e6e6e6 230 230 230
1 2 3 4 8 7 Grey 5 #f2f2f2 242 242 234

User interface elements can be
designed in shades of grey 8 Grey 6 #4d4d4d 77 77 77
(3, 4, 5, 6, 7, 8). (30 % opacity) (30 % opacity)
The highlight or call-to-action colour 9 Blue 1 #0653b6 6 83 182

is blue. It also serves as an indicator 5 6 7
for active and selected states (9,10). 10 Blue 2 #1c69d4 28 105 212
The font colour is anthracite or white 11 Blue 3 #1c69d4 28 105 212

(1, 2). 30% opacity (30 % opacity) (30 % opacity)
9 10 12 11
12 Blue 4 #1f94ff 31 148 255
Application
DIGITAL MEDIA.
SOCIAL MEDIA.
Profile- / channel name Circular profile pictures

Basically, the rules for domain names The diameter of the profile picture
apply. If dashes or underscores corresponds 1.8 times the width of
instead of spaces are not permitted, BMW Club the BMW Club logo. The horizontal
Sample City
directly linking the words is possible. alignment is centered. The vertical
alignment is based on the lower edge:
Profile pictures The distance between the lower stroke
The “transparent” BMW Club logo is of the BMW Club logo and the lower
to be used as profile picture. The title edge of the profile picture is 1.5 times
image (or an excerpt of it) shall be the diameter of the BMW symbol.
used as background. The used image BMW Club
Sample City
detail must not be restless and it must

be in a good contrast against the BMW
Club logo to make the logo clearly
recognizable.
Rectangular profile pictures
Title images A wraparound edge (protected space)
For title images the rules for high- of at least half the diameter of the
quality images mentioned on page BMW Club BMW symbol (top and bottom) and at
20 apply. Sample City least one diameter of the BMW symbol
(left and right) must be respected up
to the edges of the profile picture.
The BMW Club logo shall be placed
BMW Club
Sample City
in the format of the profile picture as

min. 1/2 x large as possible.
These rules, illustrated using the example of Twitter, apply analogously to min. x
all other social media channels.
If you have any questions, please contact BMW Club & Community (see
page 30) Management for further information or help.
Application
PRINT MEDIA.
PRINTED MATERIAL IN HIGH-QUALITY FORMAT.
Application examples and design suggestions
BMW Club
Sample
XYZ

Sign up now! 34. Sample City Race
Sign up now!
For further information visit us at www.bmw-club-sample-city.com

Sign up now!
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the dummy
texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. BMW Club
Sample
A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic
country, in which roasted parts of sentences fly into your mouth. XYZ
Official BMW Club
Flyer
BMW Club
Sample
XYZ
Official BMW Club
Advertisement
Poster
Application
CORRESPONDENCE.
STATIONERY IN HIGH-QUALITY FORMAT.
5x 2x
2x
A4 letterhead
BMW Club
Sample
The mandatory minimum spacing from

the edges is twice the diameter of the BMW Club XYZ - 000 Sample Street - 00000 Sample Town - Sample country
BMW symbol (x).

The left-hand margin – dependent Sample company Ltd.
000 John Doe Road
on the position of the window on the 00000 Sample City
envelope – is accordingly larger
(5 x for DIN A4 format).
Our recommendation for the

sender line in the window:
Typeface: Arial regular
Size: 6 pt
Character spacing 0
Colour: 70% black
Our recommendation
for the recipient address
and the main text:
Type size: 10 pt
Line spacing: 11.5 pt
Character spacing 0
Type colour: 100% black
Our recommendation for the BMW

Club name and the sender data:
Typeface: Arial bold / regular
Type size: 8 pt
BMW Club XYZ
Line spacing: 10.5 pt 000 Sample Street Phone + 00 00 000-00000 E-mail joe.sample@BMW-Club-xyz.com
00000 Sample Town Mobile + 00 000 0000000 www.BMW-Club-xyz.com
Character spacing 0 Sample country Fax + 00 00 000-00000
Type colour: 70% black
Application
CORRESPONDENCE.
STATIONERY IN HIGH-QUALITY FORMAT.
Business card size: 85 x 55 mm

Front side: Reverse side (optional):
A minimum spacing of one diameter

of the BMW symbol (x) must always be
observed from the edges.
BMW Car Club
of a country
Our recommendation Sample Section
Joe Sample
for the name: Title
Size: 9 pt
Line spacing: 7.3 pt BMW Car Club
Character spacing 0 Tel + 00 00 000-00000
of a country
Colour: 70% black BMW Club xy Mobile + 00 000 0000000 Sample Section
000 Sample Street Fax + 00 00 000-00000
00000 Sample Town E-mail joe.sample@BMW-Club-xyz.com
Our recommendation Sample country www.BMW-Club-xyz.com
for the other texts:

Type size: 6 pt x
Line spacing: 7.3 pt
Character spacing 0
BMW Car Club
Type colour: 70% black of a country
Sample Section
x x
Joe Sample
BMW Car Club Title
of a country
Sample Section
The BMW Club logo may optionally be positioned
Jane Sample on the reverse side of the card, centred and as
Title
BMW Club xy
large as possible (make sure to comply with the
000 Sample Street
00000 Sample Town
minimum spacing of one logo diameter required
Sample country towards the edge!).
Tel + 00 00 000-00000 Tel + 00 00 000-00000
BMW Club xy Mobile + 00 000 0000000 Mobile + 00 000 0000000
000 Sample Street
00000 Sample Town
Fax + 00 00 000-00000
E-mail joe.sample@BMW-Club-xyz.com
Fax + 00 00 000-00000 The logo on the front of the card may be omitted
E-mail joe.sample@BMW-Club-xyz.com
Sample country www.BMW-Club-xyz.com www.BMW-Club-xyz.com (e.g. for the benefit of a larger font size) in this
specific case. No other logos are, however,
permitted on the card.
34. Musterstadt Rennen. 34. Musterstadt 34.
Rennen.
Musterstadt Rennen.
Application
BADGES AND PINS. Melden Sie sich jetzt an. Melden Sie sich jetzt an.
Weit hinten, hinter den Wortbergen, fern der Länder Vokalien
Weitund
hinten,
Konsonantien
hinter den Wortbergen, fern der Länder Vokalien und Konsonantien
Melden Sie sich jetzt an.Melden Sie sich jetzt an.
Weit hinten, hinter den Wortbergen, fern der Länder
WeitVokalien
hinten, und
hinterKonsonantien
den Wortbergen, fern der Länder Vokalien und Konsonantien
SMALL SIZE, BIG EFFECT.

leben die Blindtexte. abgeschieden wohnen Sie in Buchstabhausen.
leben die Blindtexte.
An der Küsteabgeschieden wohnen Sie in Buchstabhausen. An der Küste leben die Blindtexte. abgeschieden wohnen Sie inleben
Buchstabhausen.
die Blindtexte.An abgeschieden
der Küste wohnen Sie in Buchstabhausen. An der Küste
des Semantik, eines großen Sprachozeans. Ein kleines Bächlein
des Semantik,
namenseines
Dudengroßen
fließt Sprachozeans. Ein kleines Bächlein namens Duden fließt des Semantik, eines großen Sprachozeans. Ein kleines
des Semantik,
Bächleineines
namens großen
Duden
Sprach
fließt
ozeans. Ein kleines Bächlein namens Duden fließt
Offizieller BMW Club Offizieller BMW Club Offizieller BM
durch. Ihren Ort und versorgt sie mit den nötigen Regelialien.
durch.
Es Ihren
ist einOrt
paradies-
und versorgt sie mit den nötigen Regelialien. Es ist ein paradies- durch. Ihren Ort und versorgt sie mit den nötigen durch.
Regelialien.
Ihren Ort
Es ist
undeinversorgt
paradies-
sie mit den nötigen Regelialien. Es ist ein paradies-
matisches Land, in dem einem gebratene Satzteile in den matisches
Mund fliegen.
Land, in dem einem gebratene Satzteile in den Mund fliegen. matisches Land, in dem einem gebratene Satzteile matisches
in den Mund
Land,fliegen.
in dem einem gebratene Satzteile in den Mund fliegen.

Flyer MembershipFlyer
card Flyer Membership card Members
rnet Internet Internet Internet
BMW Club BMW Club BMW Club BMW Club

Protected space Do Musterstadt Musterstadt Don’t Musterstadt Musterstadt
If the BMW Club Logo is utilised in 1/2 x

Advertisement Advertisement BMW Club
Advertisement Advertisement
the form of a full picture, it is essential Sample Sample Sample Sample
for the impression given that it is not
“squeezed” too tightly into the format.
This is the reason why a wraparound BMW Club
edge (protected space) up to the Sample
edges of the object will have to be
respected, which corresponds at
minimum to half the diameter of the
BMW symbol.
Visible stitching
If sewn on with visible stitching, this 1/2 x
dimension does not refer to the dis-
b jacket tance from the edge
Clubof the badge, but
jacket ClubClub
jacket
cap Club jacket
Club cap Pin Club cap Pin Club cap Pin Pin
rather to the distance from the seam. 1/2 x 1/2 x
W BrandColoured
Identity | background
CI Standards
BMW Brandfor design
Identityguidelines
| CI Standards
for theforappearance
design
BMW guidelines
Brand
of BMW
Identity
for
Clubs
the
| CI
BMW
appearance
|Standards
Basics
Brand Identity
for
of BMW
design
| Clubs
CIguidelines
Standards
| Basics
for
forthe
design
appearance
guidelines
of BMW
for the
Version Clubs
1.2 appearance
| Basics
| Last of BMW
revised: Clubs
Version
February1.2
2018Basics
| Last
| Page
revised:
5 February 2018
Version
| Page
1.25 | Last revised:
Version
February
1.2 | 2018
Last rev|
If badges are applied on coloured
background, please always use the Do Don’t
fallback version of the BMW Club
logo (white box).
BMW Club BMW Club

Sample Sample
BMW Club
Sample
1/2 x visible stitching
EXIBLE. MEMBERSHIP CARD.
Application
PROOF OF A POWERFUL IDENTITY.
Application examples and design suggestions.
Jane Doe
Name
Max MusterStreet
21 Sample
BMW Car Club Name
Addres
of a country
Sample Section Musterstraße
1234-567-890 123 12/2022
Adresse
membership number valid until
0123456789 07.07.09
Mitgliedsnummer Gültig bis
BMW Club of Sample City

Official BMW Club. 99 Sample Road
MXHF87 Sample City
BMW Club xy
Musterstraße 000
34.
Front side, without a motif Musterstadt Rennen. 00000 Musterstadt
Reverse side
BMW Club
Musterstadt
BMW Club
BMW Car Club
Sample
of a country
Sample Section
adt Rennen.
t an.
der Länder Vokalien und Konsonantien
en Sie in Buchstabhausen. An der Küste
ns. Ein kleines Bächlein namens Duden fließt
Official BMW Club. Offizieller BMW Club
nötigen Regelialien. Es ist ein paradies-
Satzteile in den Mund fliegen.
Front side with motif

CONTACT & SUPPORT.
If you have questions regarding the appearance of

the BMW Clubs, if you need help or if you want to give
feedback, please contact:
BMW Club & Community Management

E-mail: bccm@bmwgroup-classic.com
BMW Group Classic

BMW Club and Community Management
Moosacher Straße 66
80809 München
Germany
German website:
www.bmwgroup-classic.com/de/bmw-clubs.html
English website:
www.bmwgroup-classic.com/en/bmw-clubs.html

BCIC Guideline No5 Version2.1.1

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GUIDELINE NO 5.

DETAILING THE CI BASICS FOR OFFICIAL BMW CLUBS.

AK-50 | July 2021

We introduced our new BMW symbol in the

We would also like the BMW Clubs to

Old New: transparent logo

Special variants: Pairing

BMW Owners Club BMW i8 Club BMW Motorrad

1 The communication and design of BMW Clubs are geared

3 The individual BMW Club logo ensures recognition

Please refer to the following section in

Examples Organisation Name (examples) Logo (examples)*

*Please note that the logos Umbrella organisation International Council

The BMW Club United Kingdom & Ireland

BMW Motorcycle Club of Northern California

BMW Club Garmisch-Partenkirchen BMW Motorcycle Club BMW Club

Classic and types BMW Youngtimer Club Italia

Mitgliedsnummer Gültig bis

compliance with the with

rules set out here help create an in-

dividual BMW Club appearance. Musterstadt

BMW Club appearance. dividual BMW Club appearance. BMW Club

matisches Land, in dem einem gebratene Satzteile in den Mund fliegen.

XYZ BMW Club

Musterstadt BMW Club

Club cap Coffee mug

1917 1933 1953 1963 1997

Since the introduction of the BMW emblem in the autumn of 1917,

A detailed explanation of the correct

Transparent (main) version: Fallback version:

Only if not possible (e.g. because of

Every BMW Club is required to create a master of both,

For some BMW Clubs, the BMW symbol may be

Official designation Adaptation Correct naming Examples of incorrect naming

Exceptions Independent BMW sub-brands may be granted an exemption by the BCCM

Recommendations for the design of a signet Do Don’t

Heraldic figures No use of political, racist or sexist symbols.

Exception: Crests or flags of your own country or of your own region or

Transparent (main) version: Fallback version:

Distance between the elements:

Pantone Coated Cool Gray 2 C 2935 C 294 C 7626 C

Paired logos may be utilised

Transparent (main) version Fallback version

The following section describes various

BMW Car Club

BMW Car Club

Club logo will depend on the space

surrounding it. For this reason a

Colour fields and photos are also per-

backgrounds; shades of grey and blue M Chapter

are, however, preferable.

4. Main and fallback version

restless background), please use the

The examples shown are

BMW Club BMW Club

Reproduction techniques: Reproduction technique:

BMW Club BMW Club BMW Club

The identifier shows a club to be an

It will always appear as a single-line