BMW OCS Guidelines

OUTDOOR SIGNAGE.
CI STANDARDS FOR THE OUTDOOR COMMUNICATION SYSTEM (OCS) FOR BMW DEALERSHIPS
WITH BMW MOTORRAD, BMW M, BMW i AND MINI.
Corporate and Brand Identity BMW Group

Version 2.2 – Last revised: August 2015
CONTENTS.
Preliminary note. 6 Full BMW dealership. BMW Sales, Service and BMW M certified. 59
Part I Rules of application for the use of the symbols of 7 Full BMW dealership. BMW Sales, Service, BMW M certified and BMW i Service. 60
BMW, BMW i and MINI. Full BMW dealership. BMW Sales, Service, BMW M certified and MINI Service. 61
Signage levels. 8 Full BMW dealership. BMW Sales, Service, BMW M certified, BMW i Service 62
and MINI Service.
Signage rules. 9
Full BMW dealership. BMW Sales, Service, BMW M certified, BMW i Sales 63
Exclusive Pylon. 10
and Service.
Façade Banner. 11
Dealership Sign. 12 Full BMW dealership. BMW Sales, Service And BMW Premium Selection 64
Flags.13 as well as BMW i Sales, Service and BMW i Premium Selection.
Elements.14 Full BMW dealership. BMW Sales, Service, BMW M certified, BMW i Sales, 65
Exclusive Pylon. 15 Service and MINI Service.
Façade Banner. 21 Full BMW dealership. BMW Sales, Service, BMW i Sales and Service. 66
Combination options for Façade Banner Modules. 27
Service Pylons. 37 Full BMW dealership. BMW Sales, Service, BMW i Sales, Service 67
Wall Panels. 39 and MINI Service.
Dealership Signs. 41
BMW dealership. BMW Sales, Service, BMW Motorrad Sales and Service. 68
Outdoor Flags. 48
BMW dealership. BMW Sales, Service, BMW M certified, BMW i Sales, 69
Part II Example outdoor views within the European Economic Area (EEA) 51 Service, BMW Motorrad Sales and Service.
with defined exceptions.
BMW Motorrad exclusive dealership. BMW Motorrad Sales and Service. 70
Full BMW dealership. BMW Sales and Service. 52
BMW Motorrad exclusive dealership. BMW Motorrad Sales, Service 71
Full BMW dealership. BMW Sales, Service and Premium Selection. 53 and BMW Service.
Full BMW dealership. BMW Sales, Service and Military Sales. 54 Full BMW dealership / Full MINI dealership. BMW Sales, Service, MINI Sales 72
and Service.
Full BMW dealership. BMW Sales, Service and Diplomatic Sales. 55
Full BMW dealership / Full MINI dealership. BMW Sales, Service, BMW i Service, 73
Full BMW dealership. BMW Sales, Service and BMW i Service. 56
MINI Sales and Service.
Full BMW dealership. BMW Sales, Service and MINI Service. 57
Full BMW dealership / Full MINI dealership. BMW Sales, Service, BMW i Sales, 74
Full BMW dealership. BMW Sales, Service, BMW i Service and MINI Service. 58 Service, MINI Sales and Service.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Contents Version 2.2 | Last revised: August 2015 | Page 2
CONTENTS.
Full BMW dealership / Full MINI dealership. BMW and BMW i Sales, Service 75
and Premium Selection as well as MINI Sales, Service and Next.
BMW workshop. Service only. 76
BMW workshop / BMW i workshop. Service only. 77
BMW workshop / MINI workshop. Service only. 78
BMW workshop / BMW i workshop / MINI workshop. Service only. 79
BMW Motorrad workshop. Service only. 80
BMW Premium Selection only. BMW Premium Selection. 81
BMW Premium Selection only / BMW i Premium Selection only. 82
BMW Premium Selection and BMW i Premium Selection.
CONTENTS.
Part III Example outdoor views outside of the European Economic Area (EEA) 83 BMW dealership. BMW Sales, Service, BMW M certified, BMW i Sales, 99
without defined exceptions. Service and BMW Motorrad Sales, Service.
Full BMW dealership. BMW Sales and Service. 84 BMW Motorrad exclusive dealership. BMW Motorrad Sales, Service 100
Full BMW dealership. BMW Sales, Service and Premium Selection. 85 BMW Motorrad exclusive dealership. BMW Motorrad Sales, Service 101
and BMW Service.
Full BMW dealership. BMW Sales, Service and BMW i Service. 86
Full BMW dealership / Full MINI dealership. BMW Sales, Service, MINI Sales 102
Full BMW dealership. BMW Sales, Service and MINI Service. 87 and Service.
Full BMW dealership. BMW Sales, Service, BMW i Service 88 Full BMW dealership / Full MINI dealership. BMW Sales, Service, BMW i Service, 103
and MINI Service. MINI Sales and Service.
Full BMW dealership. BMW Sales, Service and BMW M certified. 89 Full BMW dealership / Full MINI dealership. BMW Sales, Service, BMW i Sales, 104
Full BMW dealership. BMW Sales, Service, BMW M certified and BMW i Service. 90 Service, MINI Sales and Service.
Full BMW dealership. BMW Sales, Service, BMW M certified and MINI Service. 91 Full BMW dealership / Full MINI dealership. BMW Sales, Service, BMW i Sales, 105
Service, MINI Sales, Service and Next.
Full BMW dealership. BMW Sales, Service, BMW M certified, BMW i Service 92
and MINI Service. BMW workshop. Service only. 106
Full BMW dealership. BMW Sales, Service, BMW M certified, BMW i Sales 93 BMW workshop / BMW i workshop. Service only. 107
and Service. BMW workshop / MINI workshop. Service only. 108
Full BMW dealership. BMW Sales, Service and Premium Selection 94 BMW workshop / BMW i workshop / MINI workshop. Service only. 109
as well as BMW i Sales, Service and Premium Selection.
BMW workshop. Service only. 110
Full BMW dealership. BMW Sales, Service, BMW M certified, BMW i Sales, 95
Service and MINI Service. BMW Premium Selection only. BMW Premium Selection. 111
Full BMW dealership. BMW Sales, Service, BMW i Sales and Service. 96 BMW Premium Selection only / BMW i Premium Selection only. 112
BMW Premium Selection and BMW i Premium Selection.
Full BMW dealership. BMW Sales, Service, BMW i Sales, Service 97
and MINI Service. BMW Premium Selection only / BMW Workshop 113
BMW Premium Selection and BMW Service.
BMW dealership. BMW Sales, Service and BMW Motorrad Sales, Service. 98
CONTENTS.
BMW Premium Selection only and BMW i Premium Selection / 114
BMW Workshop. BMW Premium Selection and BMW i Premium Selection
as well as BMW Service.
Contact partners. 115
PRELIMINARY NOTE.
The basic rules for Outdoor Communication System signage for dealerships and service workshops of
the brands BMW, BMW Motorrad, BMW M, BMW i, MINI and MINI John Cooper Works are set out in this
document.
Full dealership: A full BMW dealership refers to a dealership which offers the areas of “Sales” and “Service” for the
BMW and BMW M brands.
The BMW i Agent designates a dealership which offers the areas “Sales” and “Service” for BMW i.
A full BMW dealership and BMW i Agent refers to a dealership which offers the areas of “Sales” and
“Service” for the BMW, BMW M and BMW i brands.
A full BMW Motorrad dealership refers to a dealership which offers the areas of “Sales” and “Service”
for the BMW Motorrad business area.
A full MINI dealership refers to a dealership which offers the areas of “Sales” and “Service” for the
MINI and for John Cooper Works brand.
Authorised workshop: An BMW workshop offers only the area of “Service” for the BMW and BMW M brand.
The BMW i workshop offers only the area of “Service” for BMW i.
An BMW and BMW i workshops offers only the area of “Service” for the brands BMW, BMW M
and BMW i.
An BMW Motorrad workshop offers only the area of “Service” for the BMW Motorrad business area.
An MINI workshop offers only the area of “Service” for the MINI and for John Cooper Works brand.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Preliminary note Version 2.2 | Last revised: August 2015 | Page 6
Part I
RULES OF APPLICATION FOR THE USE OF THE SYMBOLS
OF BMW, BMW i AND MINI.
1 At BMW, BMW i and MINI dealerships with new automobiles on offer (also applies to full
dealerships), the respective symbol is applied worldwide.
2 Authorised workshops (service-only dealers), which only have service offers for
BMW and / or MINI, are split into two regions in relation to regulating the application
of symbols:
– W
ithin the European Economic Area (EEA) with defined exceptions
(further information is available on page 51)
– Outside of the European Economic Area (EEA) without defined exceptions

(further information is available on page 83)
3 Application rule 2 also applies to service-only offers at full dealerships of a different

brand in the BMW Group portfolio. That means that the application of symbols for the
service-only offering is also split into the two named regions in this case.
4 At BMW i Service authorised workshops (BMW i Service service-only dealers) or for

BMW i Service only offers at full dealerships of a different brand from the BMW Group
portfolio, the BMW i symbol may not be used worldwide.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Part I – Rules of application Version 2.2 | Last revised: August 2015 | Page 7
Part I
SIGNAGE LEVELS.
In terms of building signage for

5
dealerships and service work-
shops, a fundamental distinc-
tion is drawn between the levels
Exclusive Pylon, facade and
Dealership Signs.
1
2
Further details of the various sig-
nage configurations for the differ-
ent dealership formats are to be 3 4
found from page 51.
1 Exclusive Pylon: The Façade Banner is placed centrally above the en- 4 Service Pylons:
The Exclusive Pylon features the symbols on the two up- trance. If there is more than one entrance, the brand The Service Pylon is the central signage element of ser-
per modules (Brand Modules) and never external brands. and / or Differentiation Modules are placed centrally vice workshops inside the EEA and bordering states as
above the respec tive entrances. well as Switzerland. It clearly labels the dealership and/or
The lower module (Dealer Module) contains the commu-
service workshop as an authorised workshop. Placement
nication name and if necessary a differentiation. It can Further information is to be found on pages 21 to 36.
is to be handled variably but should always ensure easy
optionally show the street and street number. The name
readability and visibility.
module does not contain any legal status information. 3 Dealership Signs:
The Dealership Signs are generally offer, guidance and In dealerships it is also used for outdoor signage, in addi-
Further information can be found from page 15 to 20.
entrance signs. They do not contain any symbols, only tion to the Exclusive Pylon.

text. The order of the words depends on their importance.
2 Façade Banner: Further information is to be found on pages 37 to 38.
Placement is to be handled variably but should always
The Façade Banner for the bearing structure contains the
ensure easy readability and visibility.
Brand and Name Module and if necessary Differentiation 5 Flags:
Modules; legal status information does not appear. ffers such as BMW (MINI) Automobiles, BMW (BMW i,
–O Placement of Flags follows a specific order: BMW (MINI)
MINI) Service, BMW (BMW i, MINI) Parts and Accesso- Brand Flag or BMW Motorrad wordmark, then product,
The Brand Modules can show the symbols of BMW,
ries, BMW (MINI) Used Automobiles, BMW Motorrad offer and launch Flags. The use of at least three flags is
BMW M and BMW i as well as MINI. The BMW Motorrad
etc. only appear on the Offer Sign. recommended.
wordmark is shown in the Differentiation Module – an
exception here is a BMW Motorrad sales subsidiary, as Further information is to be found on pages 41 to 47. Further information is to be found on pages 48 to 50.
this shows the wordmark in its name.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Part I – Signage levels Version 2.2 | Last revised: August 2015 | Page 8
SIGNAGE RULES.
Part I – Signage
rules
EXCLUSIVE PYLON.
The Exclusive Pylon is the trade- 1 B

rand Module:
mark and the dealership’s calling Depending on the brand offer, the Exclusive Pylon can be supplemented
card. It is available in various with an additional Brand Module.
types and sizes. The individual
1
modules can be fitted or retro- 2 Empty Module:
fitted individually, depending on The Empty Module without signage can be replaced or retrofitted with
what the dealership offers. a Brand Module in the case of later additions.
The general position of the symbols 3 Dealer Module:

on the modules and details of the The name and address of the dealership appear on the Dealer Module
name and optional address may in a fixed six-line grid.
2
not be altered.
The first three lines are available for the dealer name. Names should be
Further information is to be found used in concise form, without abbreviations or legal status information.
on pages 15 to 20.
The fourth line is always left blank.
The address with street name and number appears on lines five and
3
six. This information is optional.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Part I – Signage rules Version 2.2 | Last revised: August 2015 | Page 10
Part I – Signage
rules
FAÇADE BANNER.
The Façade Banner is a modular Minimum spacing:

system which can be flexibly > 1/2 x x
adapted to existing situations
and fitted with various signage
and communication elements. 1 2 3 4
It is expandable and can incor-

porate new communication
elements.
The minimum spacing of half a

Brand Module must always be
observed between the name
module and additional brand/
Offer Module.
F urther information is to be found

on pages 21 to 36.
1 Brand Module: 3 Name Module:
The core business of the dealership is the determining The name of the dealership appears without legal status
factor, e.g. the BMW symbol. information.
2Differentiation Module: 4Additional brand / Offer Module:

For example BMW Motorrad, BMW M, BMW i, Other brands or partial offers of other brands.
BMW Service, BMW i Service, BMW Motorrad Service, Additional Brand Modules / Offer Modules are applied
Premium Selection, Special Sales (Military and Diplomatic additively.
Sales) etc.
Differentiation Modules are applied additively.
Part I – Signage
rules
DEALERSHIP SIGN.
Dealership Signs are placed for

1 1 1
good readability and visibility
and should not be spaced too far
apart. This ensures optimum
orientation.

on pages 41 to 47. Wall-mounted or fixed
B 1,000 x H 666 mm
Protrusion-mounted
B 1,060 x H 806 mm
Free-standing Wall-mounted or fixed
B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
1 Dealership Sign (free-standing, wall-mounted, fixed

or protrusion-mounted):
Free-standing, wall-mounted and protrusion-mounted
Dealership Signs are available as offer, guidance and en-
trance signs in two sizes.
The smaller sizes of the Dealership Signs are always to be
mounted to match the height of the Façade Banner
(including bearing structure).
Part I – Signage
rules
FLAGS.
The outdoor Flags are always

equally spaced and can be ar-
ranged in a row or in a group; 1
other elements of the OCS may

not be concealed.

on pages 48 to 50.
1 Flags:
The brand flags always appear first, followed by the product or offer
flags. They are always set up together.
The flags stand along the property borders, easily visible and as close
to the road and showroom as possible.
They are set up parallel to the main road.
Alternatively the outdoor flags may stand at the side of the premises,
but always as close as possible to the main road.
Arrangement of the flags in groups is especially effective at junctions
so that the flags can be seen from both sides of the road.
The use of at least three flags is
recommended.
ELEMENTS.
Part I – Elements
EXCLUSIVE PYLON FOR THE FULL BMW DEALERSHIP.
Dealer name
Lines 1 to 3 are available for the
dealer name. Names should be
used in concise form, without
abbreviations or legal status infor-
mation.
Address (optional)
The address with street name and
number appears on lines 5 and 6.
The general position of the sym-

bols on the modules and details
of the name and optional ad-
dress may not be altered.
Example
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Part I – Elements Version 2.2 | Last revised: August 2015 | Page 15
Part I – Elements
EXCLUSIVE PYLON FOR THE FULL BMW DEALERSHIP –
INCLUDING BMW M AND / OR BMW i AS FOCUS DEALERSHIP.
Dealer name
mation.
Address (optional)
In the case of full BMW dealerships

as focus dealerships, the BMW M
and/or BMW i symbols are not
shown.

Example
Part I – Elements
EXCLUSIVE PYLON FOR THE FULL BMW MOTORRAD DEALERSHIP.
Dealer name
mation.
Address (optional)
The integration of additional Brand

Modules always requires approval
by BMW Motorrad.
In exceptional cases, a protrusion-

mounted Brand Module can be re-
sorted to instead of the Exclusive
Pylon.
Example
Part I – Elements
EXCLUSIVE PYLONS.
3,850
1 BMW Exclusive Pylon
2 BMW Exclusive Pylon, for
long-distance signage,
two-sided
3,850
3 BMW Exclusive Pylon, for
long-distance signage,
3
four-sided
3,250
In most instances, the exclusive P1
pylon is only used at events.
2
2,720
19,000
2,860
14,300
2,260
11,700
1 1,707
9,000
1,507
1,308
7,000
1200 x
1,108 900
5,600
2400 x
1800
1800 x
4,300
1350
3,700
1400 x
3,100
1200 x 1050
2,500
1000 x 900
800 x 750
600
480
320
320
320
320
320
320
3,250
3,850
3,850
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
Part I – Elements
EXCLUSIVE PYLON FOR THE FULL MINI DEALERSHIP.
Dealer name
mation.
Address (optional)
In exceptional cases, a protrusion-

mounted Brand Module can be re-
sorted to instead of the Exclusive
Pylon.

Example
Part I – Elements
EXCLUSIVE PYLONS.
3,850
1 MINI Exclusive Pylon
2 MINI Exclusive Pylon,
for long-distance signage,

two-sided
3,850
3 MINI Exclusive Pylon,
for long-distance signage in
3
exceptional cases, four-sided
3,250
In most instances, the exclusive P1
pylon is only used at events.
2
The use of pylons P7 to P10 al- 2,720
19,000
ways requires consultation with
BV-432 (Dealership Fittings,
2,860
Construction and Facilities
14,300
Consultation).
2,260
11,700
1 1,707
9,000
1,507
1,308
7,000
1200 x
1,108 900
5,600
2400 x
1800
1800 x
4,300
1350
3,700
1400 x
3,100
1200 x 1050
2,500
1000 x 900
800 x 750
600
480
320
320
320
320
320
320
3,250
3,850
3,850
P1 P2 P3 P4 P5 P6 P7 P8 P9 P10
Part I – Elements
BMW FAÇADE BANNER – RANKING ORDER OF THE MODULES
AVAILABLE FOR USE.
Dealer Name
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Overview of the recommended 1 BMW Brand Module 13 MINI Brand Module

(theoretical) order of Brand, Differ-
entiation and Name Modules, as
2
BMW Motorrad 14 MINI Military Sales

well as additional Brand and Offer Differentiation Module Offer Module
Modules. 3 BMW M 15 MINI Next

Differentiation Module Offer Module
Entrances that are marked sepa-
rately, also remain separately
4 BMW i 16 MINI Service

marked in future. Differentiation Module Offer Module
5 BMW Diplomatic Sales

Differentiation Module
6 BMW Military Sales

7 BMW Premium Selection

8 BMW Service

9 MW Service Fast Lane
B
10 MW i Service
B
11 BMW Motorrad Service

12 Name Module
Part I – Elements
BMW FAÇADE BANNER – BRAND, DIFFERENTIATION, ADDITIONAL
BRAND AND OFFER MODULES.
Module size 1:
B 800 x H 600 mm Module size 2:
B 1,000 x H 750 mm
Module size 3:
B 1,200 x H 900 mm
Module size 4:
B 1,400 x H 1,050 mm
Module size 5:
B 1,800 x H 1,350 mm
** There are no parts numbers in Brand Module: Differentiation Modules: Additional brand/Offer Modules:
the BMW Group Aftersales Assistant
Portal (ASAP) for these differentia- **
BMW BMW BMW i MINI MINI
tion and Offer Modules. Requests Service Service Service SERVICE MILITARY
should be sent to BV-432 (Dealer- Fast Lane SALES
ship Fittings, Construction and Facili- Certified
ties Consultation) or directly to West-

iform (info@westiform.ch).
** ** **
BMW BMW BMW
Premium Diplomatic Military
Selection Sales Sales
BMW BMW
Motorrad Motorrad
Service
Part I – Elements
BMW FAÇADE BANNER – NAME MODULE.
Formats: max. 10,000 mm

Module size 1: H x = 600 mm
Module size 3: H x = 900 mm 1x Name length 1x
0.1 x
Module size 4: H x = 1,050 mm
Dealer Name
UH 0.675 x
The width of the name module is
1x
2 x the length of the dealer name

and varies according to the length
of the name. The maximum width is
10,000 mm. If the name module is
0.225 x
wider than 10,000 mm due to a Example of name module

long dealer name, it has to be max. 10,000 mm
made up of two sections.
Typeface: 1x Name length 1x

BMW Type Bold; The material used
Bernhard Österspiel
for the letters is chrome steel.
a
Uppercase height (UH):

UH
1x
The uppercase height is calculated

in proportion to the module height.
a
Uppercase height = 0.675 x
x VH 0.1 x 0.225 x Example of name module with umlaut

600 405 60 135
750 506.25 75 168.75
900 607.5 90 202.5
1,050 708.75 105 236.25
1,350 911.25 135 303.75
Dealer name with accents and x UH a

umlauts: 600 303.75 148.125
In the case of dealer names with 750 405 172.5
umlauts and accents, the upper- 900 506.25 196.875
case height used is that of the next 1,050 607.5 221.25
module size down. 1,350 708.75 320.625
Part I – Elements
MINI FAÇADE BANNER – RANKING ORDER OF THE MODULES
AVAILABLE FOR USE.
Dealer Name
1 2 3 4 5 6 7 8 9 10
Overview of the recommended
(theoretical) order of Brand, Differ-
entiation and Name Modules, as
well as additional Brand and Offer
Modules.
Entrances that are marked sepa- 1 MINI Brand Module

rately, also remain separately 2 MINI Military Sales

marked in future. Differentiation Module
3 MINI Next

4 MINI Service
5 Name Module
6 BMW Brand Module
7 BMW Service

Offer Module
8 MW Service Fast Lane
B
9 BMW Service

Offer Module
10 BMW Motorrad Service

Part I – Elements
MINI FAÇADE BANNER – BRAND, DIFFERENTIATION, ADDITIONAL
BRAND AND OFFER MODULES.
Module size 1:
B 800 x H 600 mm Module size 2:
B 1,000 x H 750 mm
Module size 3:
B 1,200 x H 900 mm
Module size 4:
B 1,400 x H 1,050 mm
Module size 5:
B 1,800 x H 1,350 mm
* The BMW Motorrad brand and Brand Module: Differentiation Modules: Additional brand/Offer Modules:
Differentiation Modules always
appear as a single unit. MINI MINI MINI
BMW BMW BMW i BMW
SERVICE NEXT SERVICE
Service Service Service Motorrad
** There are no parts numbers in Fast Lane Service
the BMW Group Aftersales Assis-
tant Portal (ASAP) for these differ-
entiation and Offer Modules. Re-
quests should be sent to BV-432 ** *
MINI BMW
(Dealership Fittings, Construction MILITARY Motorrad
and Facilities Consultation) or SALES
directly to Westiform (info@
westiform.ch).
Part I – Elements
MINI FAÇADE BANNER – NAME MODULE.
Formats: max. 10,000 mm

Module size 3: H x = 900 mm 1x Name length 1x
0.25 x
UH 0.5 x
The width of the name module is
1x
2 x the length of the dealer name

and varies according to the length
of the name. The maximum width is
10,000 mm. If the name module is
0.25 x
wider than 10,000 mm due to a Example of name module

long dealer name, it has to be
made up of two sections.
Typeface: max. 10,000 mm

MINI Type Headline
Uppercase height (UH): 1x Name length 1x

0.25 x
The uppercase height is calculated

in proportion to the module height.
Uppercase height = 0.5 x
UH 0.5 x
1x
x VH 0.25 x
600 300 150
750 375 187.5
900 450 225
0.25 x
1.050 525 262.5 Example of name module with umlaut

1.350 675 337.5
Dealer name with accents and

umlauts: x VH 0.25 x
In the case of dealer names with 600 300 150
umlauts and accents, the uppercase 750 375 187.5
height is calculated in proportion to 900 450 225
the module height. 1.050 525 262.5
Uppercase height = 0.5 x. 1.350 675 337.5
Part I – Elements
BMW COMBINATION OPTIONS FOR
FAÇADE BANNER MODULES.
Valid within the EEA with
defined exceptions (see p. 51)
Optional
* I ncludes BMW Military and
Diplomatic Sales, MINI Military Sales BMW BMW Motorrad BMW M BMW i Special Sales BMW Premium BMW Service BMW i Service BMW Motorrad MINI MINI Service
Module Module Module Module Module* Selection Module Module Service Module Module Module
Full BMW dealership
(BMW Sales + Service)) X X
Full BMW dealership
(BMW Sales, Premium Selection + Service) X X
Full BMW dealership
(BMW Sales, Premium Selection + X X X
BMW i Premium Selection + BMW Service)
Full BMW dealership
(BMW Sales + Service; BMW i Service) X X X
Full BMW dealership
(BMW Sales + Service; MINI Service) X X X
Full BMW dealership
(BMW Sales + Service; BMW i Service; X X X X
MINI Service)
Full BMW dealership / BMW M focus
(BMW Sales + Service; BMW M cert.) X X
(BMW Sales + Service; BMW M cert.; X X X
BMW i Service)
MINI Service)
(BMW Sales + Service; BMW M cert.; X X X X
BMW i Service; MINI Service)

BMW i Sales + Service)
Full BMW dealership/full BMW i dealership
BMW i Sales + Service; MINI Service)
(BMW Sales + Service; BMW i Sales + Service) X X
(BMW Sales + Service; BMW i Sales + Service; X X X
MINI Service)
Part I – Elements
Optional
Full BMW dealership
(BMW Sales + Service; X X X
BMW Motorrad Sales + Service)
Full BMW dealership
(BMW Sales + Service; BMW M cert.;
BMW i Sales + Service; X X X X X
BMW Motorrad exclusive dealership
(BMW Motorrad Sales + Service) X X
Full BMW Motorrad dealership
(BMW Motorrad Sales + Service; X X
BMW Service)
Part I – Elements
MINI COMBINATION OPTIONS FOR
Optional
MINI MINI Military MINI Next MINI Service BMW BMW i BMW Premium BMW Service BMW i Service
Module Sales Module Module Module Selection Module Module
Full BMW dealership / Full MINI dealership
(BMW Sales + Service; MINI Sales + X X
Service)
(BMW Sales + Service; BMW i Service; X X X
MINI Sales + Service)
Full BMW dealership / full BMW i dealer-
ship / full MINI dealership
Part I – Elements
SERVICE ONLY COMBINATION OPTIONS FOR
Optional
BMW workshop
(BMW Service) X
BMW workshop / BMW i workshop
(BMW Service; BMW i Service) X X
BMW workshop / BMW i workshop /
MINI workshop X X
(BMW Service; BMW i Service; MINI Service)
MINI workshop
(BMW Service; BMW i Service; X X X
MINI Service)
BMW Motorrad workshop
(BMW Motorrad Service) X
Part I – Elements
PREMIUM SELECTION COMBINATION OPTIONS FOR
Optional
Diplomatic Sales, MINI Military Sales BMW BMW M BMW i Special Sales BMW Premium BMW Service BMW i Service MINI MINI Next MINI Service
Modul Modul Modul Modul* Selection Modul Modul Modul Modul
BMW Premium Selection only
(BMW Premium Selection) X
BMW Premium Selection only /
BMW i Premium Selection only
(BMW Premium Selection; BMW i Premium X
Selection)
Part I – Elements
Valid outside of the EEA without
Optional
Full BMW dealership
(BMW Sales + Service)) X
Full BMW dealership
(BMW Sales, Premium Selection + Service) X
Full BMW dealership
(BMW Sales, Premium Selection + X X
BMW i Premium Selection + BMW Service)
Full BMW dealership
(BMW Sales + Service; BMW i Service) X X
Full BMW dealership
(BMW Sales + Service; MINI Service) X X X
Full BMW dealership
MINI Service)
(BMW Sales + Service; BMW M cert.) X X
BMW i Service)
MINI Service)
(BMW Sales + Service; BMW M cert.; X X X X X
BMW i Service; MINI Service)

BMW i Sales + Service)
(BMW Sales + Service; BMW M cert.; X X X X X
BMW i Sales + Service; MINI Service)
(BMW Sales + Service; BMW i Sales + Service) X X X
MINI Service)
Part I – Elements
Optional
Full BMW dealership
(BMW Sales + Service; X X
Full BMW dealership
(BMW Sales + Service; BMW M cert.;
BMW i Sales + Service; X X X X
BMW Motorrad exclusive dealership
(BMW Motorrad Sales + BMW Service) X X
BMW Motorrad Vollbetrieb
(BMW Motorrad Sales + Service; X X
BMW Service)
Part I – Elements
MINI COMBINATION OPTIONS FOR
Optional
MINI MINI Military MINI Next MINI Service BMW BMW i BMW Premium BMW Service BMW i Service
Module Sales Module Module Module Selection Module Module
(BMW Sales + Service; MINI Sales + X X X
Service)
Full BMW dealership / full BMW i dealer-
ship / full MINI dealership
(BMW Sales + Service; BMW i Sales + Service; X X X X
Part I – Elements
SERVICE ONLY COMBINATION OPTIONS FOR
Optional
BMW workshop
(BMW Service) X X
BMW workshop / BMW i workshop
(BMW Service; BMW i Service) X X X
MINI workshop X X X X
(BMW Service; BMW i Service; MINI Service)
MINI workshop
(BMW Service; BMW i Service; X X X X X
MINI Service)
BMW Motorrad workshop
(BMW Motorrad Service) X X
Part I – Elements
PREMIUM SELECTION COMBINATION OPTIONS FOR
Optional
Diplomatic Sales, MINI Military Sales BMW BMW M BMW i Special Sales BMW Premium BMW Service BMW i Service MINI MINI Next MINI Service
Modul Modul Modul Modul* Selection Modul Modul Modul Modul
BMW Premium Selection only
(BMW Premium Selection) X X
BMW i Premium Selection only
(BMW Premium Selection; BMW i Premium X X X
Selection)
BMW workshop X X X
(BMW Premium Selection; BMW Service)
BMW i Premium Selection only /
BMW workshop X X X X
(BMW Premium Selection; BMW i Premium
Selection; BMW Service)
Part I – Elements
SERVICE PYLONS.

The BMW and BMW Motorrad The BMW i Service Pylon is optional BMW Service BMW Motorrad Service
Service Pylon is the mandatory if a BMW Exclusive Pylon is available.
BMW Service signage element in- BMW BMW BMW BMW
side the EEA. It clearly labels the Coordination and final approval Service Service Motorrad Motorrad
dealership (use optional) and the through BV-40 (Sales Channel Authorised Authorised Service Service
service workshop (use mandatory) Development) is always required. Workshop Workshop
Authorised Authorised
as an authorised workshop. Workshop Workshop
In order to support the brand prom-

ise, the qualifying supplementary
designation “Authorised Workshop”
or the relevant translation in the lo-
cal language appears next to the
BMW and BMW Motorrad Service
wordmark.
Free-standing: Wall-mounted: Free-standing: Wall-mounted:
The BMW i Service brand promise B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
can be shown in two ways:
1. On a BMW Service Pylon, the
BMW i Service
BMW i brand promise bears the
supplementary designation Combined BMW Service and Optional: BMW i Service
“BMW i Service Authorised BMW i Service Pylon on
Workshop”. Existing BMW Ser-
vice Pylons can be adapted. BMW BMW BMW i BMW i
2. A separate BMW i Service Pylon Service Service Service Service
is set up in addition to the BMW BMW i Service
Authorised
BMW i Service
Authorised
Authorised
Workshop
Authorised
Workshop
Service Pylon. Workshop Workshop
The decision as to whether option

1 or 2 is selected will depend on
the existing architectural and com-
municative situation.
Free-standing: Wall-mounted: Free-standing: Wall-mounted:

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
SERVICE PYLONS.

The MINI Service Pylon is the man- MINI Service

datory MINI Service signage ele-
ment inside the EEA. It clearly la- MINI MINI
bels the dealership (use optional) Service Service
and the service workshop (use Authorised Authorised
mandatory) as an authorised Workshop Workshop
workshop.
In order to support the brand prom-

ise, the qualifying supplementary
designation “Authorised Work-
shop” or the relevant translation in
the local language appears next to
the MINI Service wordmark.
Free-standing: Wall-mounted:
B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
BMW PREMIUM SELECTION WALL PANEL.
The Wall Panel should be used at

all BMW Premium Selection sites.
It is possible to mount the signs on

a white concrete wall.
The supplement “Used Automo-

biles” can be translated into the lo-
cal language as appropriate.
The market-specific additional

promises can be communicated on
a second Wall Panel.
Free-standing:
The additional promises shown are B 4,070 x H 2,109 mm
for placeholder purposes only.
The choice, the warranty promise

shown and its type always have to Example of an extendible Wall Panel:
be approved with the market
coordinator.
Coordination and final approval

through BV-40 (Sales Channel De-
velopment) is always required.
Free-standing:
H 10,000 x H 2,109 mm
Part I – Elements
MINI NEXT WALL PANEL.
The Wall Panel should be used at

all MINI Next sites.
The supplement “Used Automo-

biles” can be translated into the lo-
cal language as appropriate.
The market-specific additional

promises can be communicated on
a second Wall Panel.
The additional promises shown are

for placeholder purposes only.
Free-standing:
The choice, the warranty promise B 4,070 x H 2,109 mm
shown and its type always have to
be approved with the market
coordinator.

through BV-40 (Sales Channel De-
velopment) is always required.
Part I – Elements
BMW DEALERSHIP SIGNS.
he Dealership Signs are mounted

T Offer Sign Guidance Sign
directly adjacent to the entrance or
on the facade.
Any additional designations are to

be clarified with the market / NSC
responsible. As a general rule they Wall-mounted or Wall-mounted or
are separated from the primary fixed fixed
brand promises and offers. B 1,000 x H 666 mm B 1,000 x H 666 mm
The Dealership Signs are generally

offer, guidance and entrance signs.
They do not contain any symbols,
only text.
Offers such as BMW Automobiles, Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
BMW Service, BMW Parts and Ac- B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
cessories, BMW Used Automobiles
etc. only appear on the Offer Sign.
The order of the words depends on Entrance Sign
their importance.
Joe Sample Joe Sample Joe Sample
BMW Dealer BMW Dealer BMW Dealer
Coordination and final approval 000 Sample Street

Sample Town 00000
000 Sample Street
Sample Town 00000
000 Sample Street
Sample Town 00000
through BV-40 (Sales Channel Telephone +00 00 000-00000

Fax +00 00 000-00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
Opening Hours:
Mon – Sat 08:30 am – 18:00 pm
Development) is always required.

info@joesample.xy info@joesample.xy
www.joesample.xy www.joesample.xy
Opening Hours: Opening Hours:
Showroom: Showroom:
Wall-mounted or
Mon – Thurs 08:30 am – 18:00 pm Mon – Thurs 08:30 am – 18:00 pm
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
Thurs – Fri 08:30 am – 18:00 pm Thurs – Fri 08:30 am – 18:00 pm
Sat 10:00 am – 14:00 pm Sat 10:00 am – 14:00 pm
Sales:
Mon – Thurs 08:30 am – 18:00 pm
Wed 07:00 am – 20:30 pm
Sales:
Mon – Thurs 08:30 am – 18:00 pm
Wed 07:00 am – 20:30 pm
fixed
B 1,000 x H 666 mm
Parts and Accessories Sales: Parts and Accessories Sales:

Mon – Fri 08:30 am – 18:00 pm Mon – Fri 08:30 am – 18:00 pm
Service: Service:

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
BMW PREMIUM SELECTION ONLY DEALERSHIP SIGNS.

on the facade. BMW Used
Automobiles
BMW Used
Automobiles
BMW Used
Automobiles
BMW Used
Automobiles
BMW Used
Automobiles
BMW Used
Automobiles
Any additional designations are to


only text.
Offers such as BMW Used Auto- Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
mobiles etc. only appear on the Of- B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
fer Sign. The order of the words
depends on their importance.
Entrance Sign
Since it is a label, the term “BMW
Premium Selection” does not Joe Sample
BMW Premium Selection Partner
Joe Sample
Joe Sample
appear on the Offer and Guidance 000 Sample Street 000 Sample Street
Sample Town 00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
Sign.
Sample Town 00000
Telephone +00 00 000-00000 Telephone +00 00 000-00000 Opening Hours:

Fax +00 00 000-00000 Fax +00 00 000-00000 Mon – Sat 08:30 am – 18:00 pm
Coordination and final approval Sales: Sales:
Wall-mounted or
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
through BV-41 (Retail Develop-

fixed
ment / Retail Development Used
B 1,000 x H 666 mm
Cars) is always required.

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
BMW AND BMW i DEALERSHIP SIGNS.

on the facade. BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW i Automobiles
BMW i Service
BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW i Automobiles
BMW i Service
BMW Service BMW Service BMW Service BMW i Parts BMW Service BMW Service BMW Service BMW i Parts
BMW Parts BMW Parts BMW Parts BMW i Accessories BMW Parts BMW Parts BMW Parts BMW i Accessories
BMW Accessories BMW Accessories BMW Accessories BMW i Used BMW Accessories BMW Accessories BMW Accessories BMW i Used
Any additional designations are to BMW
BMW
Financial Services
Used
BMW
BMW
Financial Services
Used
BMW Used
Automobiles
Automobiles BMW
BMW
Financial Services
Used
BMW
BMW
Financial Services
Used
BMW Used
Automobiles
Automobiles
be clarified with the market / NSC Automobiles Automobiles Automobiles Automobiles
BMW i Automobiles BMW i Automobiles BMW i Automobiles BMW i Automobiles

responsible. As a general rule they BMW i Service
BMW i Parts
BMW i Service
BMW i Parts Wall-mounted or BMW i Service
BMW i Parts
BMW i Service
BMW i Parts Wall-mounted or
are separated from the primary BMW i Accessories
BMW i Used
BMW i Accessories
BMW i Used fixed
BMW i Accessories
BMW i Used
BMW i Accessories
BMW i Used fixed
brand promises and offers. Automobiles Automobiles
B 1,000 x H 666 mm
Automobiles Automobiles
B 1,000 x H 666 mm

only text.
Offers such as BMW Automobiles Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
resp. BMW i Automobiles, BMW B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Service resp. BMW i Service, BMW
Parts and Accessories resp. BMW i
Parts and Accessories, BMW Used Entrance Sign
Automobiles resp. BMW i Used
Automobiles etc. only appear on Joe Sample
BMW Dealer
Joe Sample
BMW Dealer
Joe Sample
BMW Dealer
the Offer Sign. The order of the BMW i Authorised Agency
000 Sample Street

BMW i Authorised Agency
000 Sample Street

Telephone +00 00 000-00000
words depends on their impor- Sample Town 00000
Telephone +00 00 000-00000

Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
Opening Hours:
tance.
Wall-mounted or
Showroom: Showroom:
Since it is a label, the terms “BMW

Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
fixed
Sat 10:00 am – 14:00 pm Sat 10:00 am – 14:00 pm
Premium Selection” and “BMW i Sales:

Mon – Thurs 08:30 am – 18:00 pm
Sales:
Mon – Thurs 08:30 am – 18:00 pm
B 1,000 x H 666 mm
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
Premium Selection” does not Parts and Accessories Sales:

Mon – Fri 08:30 am – 18:00 pm
Parts and Accessories Sales:
Mon – Fri 08:30 am – 18:00 pm
appear on the Offer and Guidance Service:

Mon – Fri 08:30 am – 18:00 pm
Service:
Mon – Fri 08:30 am – 18:00 pm
Sign.

through BV-40 (Sales Channel
Development) and BV-41 (Retail Free-standing Wall-mounted or fixed
Development / Retail Development B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Used Cars) is always required.
Part I – Elements
BMW MOTORRAD DEALERSHIP SIGNS.

T Offer Sign * Guidance Sign * The use of the Offer Sign is op-
directly adjacent to the entrance or tional for BMW Motorrad exclu-
on the facade. BMW
BMW
Motorrad
Motorrad Service
BMW
BMW
Motorrad
Motorrad Service
BMW
BMW
Motorrad
Motorrad Service
BMW
BMW
Motorrad
Motorrad Service
BMW
BMW
Motorrad
Motorrad Service
BMW
BMW
Motorrad
Motorrad Service sive dealers.
BMW Motorrad Parts BMW Motorrad Parts BMW Motorrad Parts BMW Motorrad Parts BMW Motorrad Parts BMW Motorrad Parts
BMW Motorrad BMW Motorrad BMW Motorrad BMW Motorrad BMW Motorrad BMW Motorrad
Accessories Accessories Accessories Accessories Accessories Accessories
Any additional designations are to BMW Financial Services
BMW Used Motorcycles
BMW Financial Services


only text.
Offers such as BMW Motorrad, Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
BMW Motorrad Service, BMW B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Motorrad Parts and Accessories,
BMW Used Motorcycles etc. only
appear on the Offer Sign. The order Entrance Sign
of the words depends on their im-
portance. Joe Sample
BMW Motorrad Dealer
Joe Sample
BMW Motorrad Dealer
Joe Sample
BMW Motorrad Dealer
000 Sample Street 000 Sample Street Telephone +00 00 000-00000

Sample Town 00000 Sample Town 00000 Fax +00 00 000-00000
Coordination and final approval Telephone +00 00 000-00000

Fax +00 00 000-00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
Opening Hours:
Mon – Sat 08:30 am – 18:00 pm
through UX-VS-2 (BMW Motorrad,

development retail network and Showroom: Showroom:
Wall-mounted or
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
retail management) is always re-

Sat 10:00 am – 14:00 pm Sat 10:00 am – 14:00 pm
Sales: Sales:
fixed
quired. Mon – Thurs 08:30 am – 18:00 pm
Wed 07:00 am – 20:30 pm
Mon – Thurs 08:30 am – 18:00 pm
Wed 07:00 am – 20:30 pm
B 1,000 x H 666 mm

Service: Service:

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
BMW AND BMW MOTORRAD DEALERSHIP SIGNS.
The Dealership Signs are mounted Offer Sign * Guidance Sign

on the facade. BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW
BMW
Motorrad
Motorrad Service
BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW
BMW
Automobiles
M
BMW
BMW
Motorrad
Motorrad Service
BMW Service BMW Service BMW Service BMW Motorrad Parts BMW Service BMW Service BMW Service BMW Motorrad Parts
BMW Parts BMW Parts BMW Parts BMW Motorrad BMW Parts BMW Parts BMW Parts BMW Motorrad
BMW Accessories BMW Accessories BMW Accessories Accessories BMW Accessories BMW Accessories BMW Accessories Accessories
Any additional designations are to BMW Used
Automobiles
BMW Used
Automobiles
BMW Used
Automobiles
BMW Used Motorcycles BMW Used
Automobiles
BMW Used
Automobiles
BMW Used
Automobiles
be clarified with the market / NSC BMW Motorrad BMW Motorrad BMW Motorrad BMW Motorrad
BMW Motorrad Service BMW Motorrad Service BMW Motorrad Service BMW Motorrad Service
responsible. As a general rule they BMW
BMW
Motorrad Parts
Motorrad
BMW
BMW
Motorrad Parts
Motorrad Wall-mounted or fixed BMW
BMW
Motorrad Parts
Motorrad
BMW
BMW
Motorrad Parts
Motorrad Wall-mounted or fixed
are separated from the primary Accessories
Accessories
BMW Used Motorcycles B 1,000 x H 666 mm
Accessories
Accessories
BMW Used Motorcycles B 1,000 x H 666 mm
brand promises and offers.

only text.
Offers such as BMW Automobiles, Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
BMW Service, BMW Parts and Ac- B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
cessories, BMW Used Automobiles
etc. and BMW Motorrad, BMW Mo-
torrad Service, BMW Motorrad Entrance Sign
Parts and Accessories, BMW Used
Motorcycles etc. only appear on Joe Sample
BMW Dealer
Joe Sample
BMW Dealer
Joe Sample
BMW Dealer
the Offer Sign. The order of the BMW Motorrad Dealer
000 Sample Street

BMW Motorrad Dealer
000 Sample Street

BMW Motorrad Dealer
Telephone +00 00 000-00000
words depends on their impor- Sample Town 00000
Telephone +00 00 000-00000

Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
Opening Hours:
tance.
Wall-mounted or
Showroom: Showroom:

Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
fixed
Sat 10:00 am – 14:00 pm Sat 10:00 am – 14:00 pm
through UX-VS-2 (BMW Motorrad, Sales:

Mon – Thurs 08:30 am – 18:00 pm
Sales:
Mon – Thurs 08:30 am – 18:00 pm
B 1,000 x H 666 mm
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
development retail network and Parts and Accessories Sales:

Mon – Fri 08:30 am – 18:00 pm
Mon – Fri 08:30 am – 18:00 pm
retail management) is always re- Service:

Mon – Fri 08:30 am – 18:00 pm
Service:
Mon – Fri 08:30 am – 18:00 pm
quired.

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
MINI DEALERSHIP SIGNS.

on the facade. Optional in case of
shared entrance with a full BMW
dealership.
Any additional designations are to Wall-mounted or Wall-mounted or

be clarified with the market / NSC fixed fixed
responsible. As a general rule they B 1,000 x H 666 mm B 1,000 x H 666 mm
are separated from the primary

only text. Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
Offers such as MINI Automobiles,
MINI Service, MINI Parts and Ac-
cessories, MINI Used Automobiles Entrance Sign
etc. only appear on the Offer Sign.
The order of the words depends on Joe Sample
MINI Dealer
Joe Sample
MINI Dealer
Joe Sample
MINI Dealer
their importance. 000 Sample Street

Sample Town 00000
000 Sample Street
Sample Town 00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
Telephone +00 00 000-00000 Telephone +00 00 000-00000 Opening Hours:


through BV-40 (Sales Channel Showroom: Showroom:
Wall-mounted or
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm
Development) is always required.

Sat 10:00 am – 14:00 pm Sat 10:00 am – 14:00 pm
Sales:
Mon – Thurs
Wed
08:30 am – 18:00 pm
07:00 am – 20:30 pm
Sales:
Mon – Thurs
Wed
08:30 am – 18:00 pm
07:00 am – 20:30 pm
fixed
B 1,000 x H 666 mm

Service: Service:

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
MINI NEXT ONLY DEALERSHIP SIGNS.
The Dealership Signs are mounted Offer Sign Guidance Sign

on the facade. Optional in case of MINI Used
Automobiles
MINI Used
Automobiles
MINI Used
Automobiles
MINI Used
Automobiles
MINI Used
Automobiles
MINI Used
Automobiles
shared entrance with a full BMW

dealership.
Any additional designations are to Wall-mounted or Wall-mounted or

be clarified with the market / NSC fixed fixed
responsible. As a general rule they B 1,000 x H 666 mm B 1,000 x H 666 mm
are separated from the primary

only text. Free-standing Wall-mounted or fixed Free-standing Wall-mounted or fixed
Offers such as MINI Used Automo-
biles etc. only appear on the Offer
Sign. The order of the words de- Entrance Sign
pends on their importance.
Joe Sample Joe Sample Joe Sample
MINI Next Partner MINI Next Partner MINI Next Partner
Since it is a label, the term “MINI 000 Sample Street

Sample Town 00000
000 Sample Street
Sample Town 00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
Next” does not appear on the Of- Telephone +00 00 000-00000

Fax +00 00 000-00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
Opening Hours:
Mon – Sat 08:30 am – 18:00 pm
fer and Guidance Sign.

Sales: Sales:
Wall-mounted or
Wed 07:00 am – 20:30 pm Wed 07:00 am – 20:30 pm

fixed
through BV-41 (Retail Develop-
B 1,000 x H 666 mm
ment / Retail Development Used
Cars) is always required.

B 1,140 x H 2,060 mm B 1,000 x H 2,000 mm
Part I – Elements
BMW OUTDOOR FLAGS
(INCL. BMW MOTORRAD, BMW M AND BMW i).
Brand Flag Product Flags Offer Flags Launch Flags
Overview of the recommended

(theoretical) order of Outdoor
Flags.
The row of flags always starts with

the white BMW Brand Flag. De-
pending on the offering of the
dealership and the occasion, this
flag is then followed by Product,
Offer and/or Launch Flags. The use
of at least three flags is recom-
mended.
Part I – Elements
BMW OUTDOOR FLAGS.
A wide range of different flag types

guarantees well-targeted commu-
nication.
In order to ensure an optimum ef-
fect is achieved in every weather,
the flag masts should be fitted with
a pivotable boom and inner cable
pull. They are anchored in the foun-
dation by means of a ground sock-
et.
The minimum spacing between the
individual Flags is 1,750 mm.
All dimensions are based on the
standard size of 1,500 mm to
3,600 mm. In other formats the
type sizes are proportionally adapt-
ed.
The first flag is always the white
BMW Brand Flag. This is followed
by the product, offer or launch
Flags, depending on the offer and Brand Flag Product Flags Offer Flags Launch Flags
the occasion. The use of at least
three flags is
recommended.
One ground spotlight for each flag Examples of offer flag designations*
casts an excellent light on the out- BMW Automobiles BMW Financial
door flag at night, too. Services
Flags are combined according to BMW Premium BMW Motorrad
the area of deployment. Selection
Other elements (e.g. Exclusive BMW i Premium BMW Military Sales
Pylon) may not be concealed by Selection
the Flags. BMW Service BMW Individual
Further information: BMW Used
Inctruction for Flags. * The line break shown is that
Automobiles which appears on the flag
Part I – Elements
MINI OUTDOOR FLAGS.
A wide range of different flag types

guarantees well-targeted commu-
nication.
In order to ensure an optimum ef-
fect is achieved in every weather,
the flag masts should be fitted with
a pivotable boom and inner cable
pull. They are anchored in the foun-
dation by means of a ground sock-
et.
The minimum spacing between the
individual Flags is 1,750 mm.
All dimensions are based on the
standard size of 1,500 mm to
3,600 mm. In other formats the type
sizes are proportionally adapted.
The first flag is always the black
MINI Brand Flag. This is followed
by the product, offer or launch
Flags, depending on the offer and
the occasion. The use of at least Brand Flag Product Flags Offer Flags
three flags is recommended.
One ground spotlight for each flag
casts an excellent light on the out-
door flag at night, too.
Flags are combined according to
the area of deployment.
Other elements (e.g. Exclusive
Pylon) may not be concealed by
the Flags.
Part II
EXAMPLE OUTDOOR VIEWS WITHIN THE
EUROPEAN ECONOMIC AREA (EEA) WITH
DEFINED EXCEPTIONS.
Individual coordination on the states B1 Europe (incl. overseas states) – Czech Republic
which are not separately listed can
be undertaken with BV-40 (Sales
– Austria – Romania
Channel Development) and UA-12 – Belgium – Slovenia
(Sales Channel Development After- – Switzerland – Slovakia
sales).
– Spain (with Canary Islands) – Hungary
– France (with French Guiana, Guadeloupe, Martinique, Mayotte, – Poland
Réunion, French Polynesia, French Southern and Antarctic Lands, – Greece
New Caledonia, Saint-Barthélemy, Saint-Pierre, Miquelon Wallis, – Cyprus
Fortuna) – Malta
– Italy
B6 Germany
– Netherlands (* with Aruba, Curacao, Sint Maarten, Bonaire,
Sint Eustatius, Saba) EEA candidate countries (as of June 2014)
– Portugal (with the Azores, Madeira, Ceuta, Melilla) – Iceland
– Great Britain (with Anguilla, Virgin Islands, Falkland Islands, – Montenegro
Cayman Islands, Montserrat, Pitcairn Islands, St. Helena, – Serbia
Ascension, Tristan da Cunha, Turks and Caicos Islands) – Turkey
– Ireland
EEA neighbouring states and EEA candidate countries
– Denmark (with Greenland)
(excluding overseas neighbours)
– Finland
– Ukraine
– Norway
– Moldova
– Sweden
– Russia
– Estonia
– Georgia
– Lithuania
– Armenia
– Belarus
– Iraq
– Latvia
– Iran
– Bulgaria
– Syria
– Croatia
Part II – Example out-
door views within the
FULL BMW DEALERSHIP.
European Economic BMW SALES AND SERVICE.
Area (EEA) **
** Valid within the EEA with
Dealer Name
123 Sample
Street
Entrance and
Exclusive Pylon Offer Sign Façade Banner Brand Flag Product Flags Offer Flags
Guidance Sign
Charging Point*
*All BMW and MINI dealerships will
be required to set up charging
points as of November 2015.

recommended.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Part II – Example outdoor views within EEA Version 2.2 | Last revised: August 2015 | Page 52
European Economic BMW SALES, SERVICE AND PREMIUM SELECTION.
Area (EEA) **
Dealer Name
BMW 24 month warranty
Exhausive 72 point technical check
Approved service and vehicle history
Premium Car exchange within 30 days

Roadside assistance
Selection
Test drive
Guaranteed trade-in offer
123 Sample Individual leasing & finance offer
Street
Used Automobiles
Entrance and
Guidance Sign Wall Panel
Charging Point*
*All BMW and MINI dealerships will The use of at least three flags is
be required to set up charging recommended.
Every BMW Premium Selection
Since it is a label, the term “BMW Partner has to be a dealership
Premium Selection” does not for BMW new automobiles.
appear on the Exclusive Pylon
and the Dealership Signs.
The Offer and Guidance Sign

shows the offer “BMW Used
Automobiles”.
Façade Banner signage may vary-

ing according to the market / NSC.
European Economic BMW SALES, SERVICE AND MILITARY SALES.
Area (EEA) **
Dealer Name
123 Sample
Street
Entrance and
Guidance Sign
Charging Point*

Military Sales” does not appear
on the Exclusive Pylon and the
Dealership Signs.
The Offer and Guidance Sign shows

the offer “BMW Automobiles”.

recommended.
European Economic BMW SALES, SERVICE AND DIPLOMATIC SALES.
Area (EEA) **
Dealer Name
123 Sample
Street
Entrance and
Guidance Sign
Charging Point*

Diplomatic Sales” does not
The Offer and Guidance Sign shows

the offer “BMW Automobiles”.

recommended.
European Economic BMW SALES, SERVICE AND BMW i SERVICE.
Area (EEA) **
Dealer Name
123 Sample
Street
Entrance and BMW i Service Pylon

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag Product Flags Offer Flags
Guidance Sign
Charging Point
The BMW i Service Pylon is optional
if a BMW Exclusive Pylon is available.

recommended.
European Economic BMW SALES, SERVICE AND MINI SERVICE.
Area (EEA) **
MINI Service
MINI
Joe Sample
MINI Service MINI Parts
Authorised Workshop
MINI Accessories
Dealer Name 000 Sample Street
0000 Sample Town Service
Phone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Authorised
Workshop
Opening times:
123 Sample
Mon – Fri 08:30 am - 06:00 pm
Service
Street
Mon – Fri 08:30 am - 06:00 pm
Offer and Entrance and

Exclusive Pylon Guidance Sign Façade Banner Offer Sign Brand Flag Product Flags Offer Flags
Entrance Sign MINI Service Pylon
Charging Point*
In the case of a joint entrance with

a BMW full dealership, the use of
the MINI dealership signs is op-
tional.

recommended.
European Economic BMW SALES, SERVICE, BMW i SERVICE AND MINI SERVICE.
Area (EEA) **
MINI Service
MINI
Joe Sample
BMW i MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
Dealer Name Service 000 Sample Street
Phone +00 00 000-00000
Fax +00 00 000-00000
Authorised info@joesample.xy
www.joesample.xy
Authorised
Workshop Workshop
Opening times:
123 Sample
Mon – Fri 08:30 am - 06:00 pm
Service
Street
Mon – Fri 08:30 am - 06:00 pm
Offer and BMW i Service Pylon Entrance and

Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Brand Flag Product Flags Offer Flags
Entrance Sign MINI Service Pylon
Charging Point
In the case of a joint entrance with a

BMW full dealership, the use of the
MINI dealership signs is optional.

recommended.
European Economic BMW SALES, SERVICE AND BMW M CERTIFIED.
Area (EEA) **
BMW Automobiles BMW Automobiles

BMW M BMW M
BMW Service BMW Service
Dealer Name BMW Parts
BMW Accessories
BMW Parts
BMW Accessories
BMW Used Automobiles BMW Used Automobiles
123 Sample
Street
Entrance and
Exclusive Pylon Offer Sign Façade Banner Brand Flag Product Flags
Guidance Sign Brand Flag Offer Flag
Charging Point*

recommended.
European Economic BMW SALES, SERVICE, BMW M CERTIFIED AND
Area (EEA) **
BMW i SERVICE. ** Valid within the EEA with

BMW M
BMW Service
BMW i BMW M
BMW Service
BMW Accessories Service BMW Parts
BMW Accessories
Autorisierte
Authorised
Vertragswerkstatt
Workshop
123 Sample
Street

Guidance Sign Brand Flag
Charging Point

recommended.
European Economic BMW SALES, SERVICE, BMW M CERTIFIED AND
Area (EEA) **
MINI SERVICE. ** Valid within the EEA with
MINI Service
MINI
BMW Automobile BMW Automobile Joe Sample
BMW Service BMW Service MINI Service MINI Parts
BMW Teile BMW Teile Authorised Workshop
MINI Accessories
Dealer Name BMW Zubehör
BMW Zubehör
000 Sample Street
BMW Gebrauchte BMW Gebrauchte Phone +00 00 000-00000
Fax +00 00 000-00000
Automobile Automobile info@joesample.xy
Authorised
www.joesample.xy
Workshop
Opening times:
123 Sample
Mon – Fri 08:30 am - 06:00 pm
Service
Street
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner Offer Sign Brand Flag Product Flags Offer Flags
Entrance Sign Brand Flag MINI Service Pylon
Charging Point*
*All BMW and MINI dealerships
will be required to set up charging

tional.

recommended.
European Economic BMW SALES, SERVICE, BMW M CERTIFIED, BMW i SERVICE
Area (EEA) **
AND MINI SERVICE. ** Valid within the EEA with
MINI Service
MINI
BMW Automobiles BMW Automobiles Joe Sample
BMW M
BMW Service
BMW M
BMW Service
BMW i MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
BMW Accessories
BMW Parts
BMW Accessories Service 000 Sample Street
BMW Used Automobiles BMW Used Automobiles Phone +00 00 000-00000
Fax +00 00 000-00000
www.joesample.xy
Authorised
Workshop Workshop
Opening times:
123 Sample
Mon – Fri 08:30 am - 06:00 pm
Service
Street
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Brand Flag Product Flag Offer Flags
Charging Point

MINI dealership signs is optional.

recommended.
European Economic BMW SALES, SERVICE, BMW M CERTIFIED, BMW i SALES
Area (EEA) **
AND SERVICE. ** Valid within the EEA with
Dealer Name
123 Sample
Street

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag Product Flag Offer Flags –
BMW i Service Flag
Guidance Sign Brand Flags (optional)
Charging Point
If a BMW i Brand Flag is available

the BMW i Service Flag is optional.

recommended.
European Economic BMW SALES, SERVICE AND BMW PREMIUM SELECTION
Area (EEA) **
AS WELL AS BMW i SALES, SERVICE AND ** Valid within the EEA with
BMW i PREMIUM SELECTION. defined exceptions (see p. 51)

Joe Sample BMW Automobiles BMW Automobiles
BMW Dealer
BMW Parts BMW Parts
Dealer Name Approved service and vehicle history
Premium
BMW Accessories BMW Accessories
000 Sample Street
BMW Financial Services BMW Financial Services
Car exchange within 30 days
Sample Town 00000
Telephone +00 00 000-00000

BMW Used BMW Used
Fax +00 00 000-00000
info@joesample.xy
Automobiles Automobiles Roadside assistance
Selection
Test drive
www.joesample.xy
BMW i Automobiles BMW i Automobiles
Opening Hours:
BMW i Service BMW i Service
123 Sample
Showroom:
BMW i Parts BMW i Parts
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm BMW i Accessories BMW i Accessories Individual leasing & finance offer
Street
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm BMW i Used BMW i Used
Sales:
Used Automobiles
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and BMW i Service Pylon Offer Flags –

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag BMW i Service Flag
(optional)
Guidance Sign Brand Flag Wall Panel
Charging Point
Since it is a label, the term “BMW The BMW i Service Pylon is optional
Premium Selection” and “BMW i if a BMW Exclusive Pylon is available.
Premium Selection” does not
appear on the Exclusive Pylon The use of at least three flags is
and the Dealership Signs. recommended.
The Offer and Guidance Sign Every BMW and BMW i Premium
shows the offer “BMW Used Selection Partner has to be a
Automobiles” and “BMW i Used dealership for BMW and BMW i
Automobiles”. new automobiles.

European Economic BMW SALES, SERVICE, BMW M CERTIFIED, BMW i SALES,
Area (EEA) **
SERVICE AND MINI SERVICE. ** Valid within the EEA with
MINI Service
MINI
Joe Sample
Authorised Workshop
MINI Accessories
Phone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Authorised
Workshop
Opening times:
123 Sample
Mon – Fri 08:30 am - 06:00 pm
Service
Street
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Product Flag MINI Service Pylon
Entrance Sign Brand Flag Offer Flags –

BMW i Service Flag
Charging Point Brand Flags (optional)



recommended.
European Economic BMW SALES, SERVICE, BMW i SALES AND SERVICE.
Area (EEA) **
Dealer Name
123 Sample
Street

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag Product Flag
Guidance Sign Brand Flag Offer Flags –

BMW i Service Flag
Charging Point (optional)


recommended.
European Economic BMW SALES, SERVICE, BMW i SALES, SERVICE AND
Area (EEA) **
MINI SERVICE. ** Valid within the EEA with
MINI Service
MINI
Joe Sample
Authorised Workshop
MINI Accessories
Phone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Authorised
Workshop
Opening times:
123 Sample
Mon – Fri 08:30 am - 06:00 pm
Service
Street
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Brand Flag Product Flag
Charging Point Offer Flags –

BMW i Service Flag
The BMW i Service Pylon is optional (optional)



recommended.
BMW DEALERSHIP.
European Economic BMW SALES, SERVICE, BMW MOTORRAD SALES AND
Area (EEA) **
SERVICE. ** Valid within the EEA with

BMW Dealer BMW M BMW M
BMW Motorrad Dealer
Sample Town 00000
BMW Parts
BMW Accessories
BMW Parts
BMW Accessories
Telephone +00 00 000-00000
BMW Used BMW Used
Fax +00 00 000-00000 Automobiles Automobiles
info@joesample.xy
www.joesample.xy
Opening Hours:
BMW Motorrad BMW Motorrad
BMW Motorrad Service BMW Motorrad Service
123 Sample
Showroom:
Mon – Thurs 08.30 am – 18.00 pm BMW Motorrad Parts BMW Motorrad Parts
Wed 07.00 am – 20.30 pm BMW Motorrad BMW Motorrad
Street
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm Accessories Accessories
Sales:
BMW Used Motorcycles BMW Used Motorcycles
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and
Exclusive Pylon Offer Sign Façade Banner Brand Flags Product Flags Offer Flags
Guidance Sign
Charging Point*

recommended.
BMW DEALERSHIP.
European Economic BMW SALES, SERVICE, BMW M CERTIFIED, BMW i SALES,
Area (EEA) **
SERVICE, BMW MOTORRAD SALES AND SERVICE. ** Valid within the EEA with

Dealer Name
BMW Motorrad Dealer
BMW Parts BMW Parts
000 Sample Street BMW Accessories BMW Accessories
Sample Town 00000
BMW Used BMW Used
Telephone +00 00 000-00000 Automobiles Automobiles
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy BMW i Automobiles BMW i Automobiles
Opening Hours: BMW i Service BMW i Service
123 Sample Showroom: BMW i Parts BMW i Parts

Mon – Thurs 08.30 am – 18.00 pm BMW i Accessories BMW i Accessories
Street
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm BMW i Used BMW i Used
Sat 10.00 am – 14.00 pm
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Thurs – Fri 08.30 am – 18.00 pm
Parts and Accessories Sales: BMW Motorrad Parts BMW Motorrad Parts
Mon – Fri 08.30 am – 18.00 pm
Service: Accessories Accessories
Mon – Fri 08.30 am – 18.00 pm

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flags Offer Flags
Guidance Sign
Charging Point*

recommended.
BMW MOTORRAD EXCLUSIVE DEALERSHIP.
European Economic BMW MOTORRAD SALES AND SERVICE.
Area (EEA) **
Joe Sample BMW Motorrad BMW Motorrad

BMW Motorrad Dealer BMW Motorrad Service BMW Motorrad Service
BMW Service
BMW Motorrad Parts BMW Motorrad Parts
Dealer Name
Authorised Workshop
000 Sample Street Accessories Accessories
Sample Town 00000
BMW Used BMW Used
Telephone +00 00 000-00000 Motorcycles Motorcycles
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Opening Hours:
123 Sample Showroom:

Mon – Thurs 08.30 am – 18.00 pm
Street
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and
Exclusive Pylon Offer Sign* Façade Banner Brand Flags Offer Flag
Guidance Sign
* The Offer Sign is optional for

BMW Motorrad exclusive dealers.

recommended.
European Economic BMW MOTORRAD SALES, SERVICE AND BMW SERVICE.
Area (EEA) **

BMW Service
Dealer Name
Authorised Workshop
Sample Town 00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy BMW Service BMW Service
www.joesample.xy BMW Parts BMW Parts
Opening Hours: BMW Accessories BMW Accessories

Mon – Thurs 08.30 am – 18.00 pm
Street
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and
Exclusive Pylon Offer Sign* Façade Banner Brand Flags Offer Flags
Guidance Sign


recommended.
FULL BMW DEALERSHIP / FULL MINI DEALERSHIP.
European Economic BMW SALES, SERVICE, MINI SALES AND SERVICE.
Area (EEA) **
Joe Sample MINI Automobiles MINI Automobile

Automobiles
MINI Dealer MINI Service MINI Service
MINI Parts MINI Teile
Parts
Dealer Name Dealer Name
000 Sample Street
0000 Sample Town MINI Accessories MINI Zubehör
Accessories
Phone +00 00 000-00000 MINI Financial Services MINI Financial Services
Fax +00 00 000-00000
info@joesample.xy
MINI Used MINI Gebrauchte
Used
www.joesample.xy Automobiles Automobile
Automobiles
Opening times:
Showroom:
Mon – Thurs 08:30 am - 06:00 pm
123 Sample 123 Sample

Wed 07:00 am - 08:30 pm
Thurs – Fri 08:30 am - 06:00 pm
Sat 10.00 am - 02.00 pm
Street Sales:
Mon – Thurs
Wed
08:30 am - 06:00 pm
07:00 am - 08:30 pm
Streer
Thurs – Fri 08:30 am - 06:00 pm
Service
Mon – Fri 08:30 am - 06:00 pm
Entrance and Entrance and

Exclusive Pylon Offer Sign Façade Banner BMW Flags Façade Banner Offer Sign Façade Banner Exclusive Pylon
Guidance Sign Guidance Sign
Charging Point* MINI Flags

be required to set up charging points
as of November 2015.
The use of at least three flags for

each full dealership is recommended.
European Economic BMW SALES, SERVICE, BMW i SERVICE, MINI SALES AND
Area (EEA) **
SERVICE. ** Valid within the EEA with
Joe Sample BMW Automobiles BMW Automobiles Joe Sample MINI Automobiles MINI Automobiles
BMW Dealer
BMW i Service
BMW Service
BMW Parts
BMW i BMW Service
BMW Parts
MINI Dealer MINI Service
MINI Parts
MINI Service
MINI Parts
Dealer Name Service Dealer Name
Authorised Workshop 000 Sample Street
BMW Accessories BMW Accessories 0000 Sample Town MINI Accessories MINI Accessories
000 Sample Street BMW Financial Services BMW Financial Services Phone +00 00 000-00000 MINI Financial Services MINI Financial Services
Sample Town 00000
BMW Used BMW Used Fax +00 00 000-00000
info@joesample.xy
MINI Used MINI Used
Telephone +00 00 000-00000 Automobiles Authorised Automobiles www.joesample.xy Automobiles Automobiles
Fax +00 00 000-00000
info@joesample.xy Workshop Opening times:
www.joesample.xy BMW i Service BMW i Service
Showroom:
Opening Hours: BMW i Parts BMW i Parts Mon – Thurs 08:30 am - 06:00 pm

Showroom: BMW i Accessories BMW i Accessories Wed
Thurs – Fri
07:00 am - 08:30 pm
08:30 am - 06:00 pm
Mon – Thurs 08.30 am – 18.00 pm Sat 10.00 am - 02.00 pm
Street Streer
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm Sales:
Sat 10.00 am – 14.00 pm Mon – Thurs 08:30 am - 06:00 pm
Wed 07:00 am - 08:30 pm
Sales: Thurs – Fri 08:30 am - 06:00 pm
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm Service
Thurs – Fri 08.30 am – 18.00 pm Mon – Fri 08:30 am - 06:00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm

BMW i Service Pylon
(optional) Guidance Sign Guidance Sign
Charging Point MINI Flags


European Economic BMW SALES, SERVICE, BMW i SALES, SERVICE, MINI SALES
Area (EEA) **
AND SERVICE. ** Valid within the EEA with
BMW Dealer
BMW Service
BMW Parts
BMW i BMW Service
BMW Parts
MINI Parts
MINI Service
MINI Parts
000 Sample Street
000 Sample Street
Sample Town 00000 BMW Financial Services BMW Financial Services Phone +00 00 000-00000 MINI Financial Services MINI Financial Services
Telephone +00 00 000-00000
info@joesample.xy
MINI Used MINI Used
Fax +00 00 000-00000 Automobiles Authorised Automobiles www.joesample.xy Automobiles Automobiles
info@joesample.xy
www.joesample.xy Workshop Opening times:
Opening Hours:
Showroom:
BMW i Service BMW i Service Mon – Thurs 08:30 am - 06:00 pm

Showroom:
Mon – Thurs 08.30 am – 18.00 pm BMW i Parts BMW i Parts Wed
Thurs – Fri
07:00 am - 08:30 pm
08:30 am - 06:00 pm
Wed 07.00 am – 20.30 pm BMW i Accessories BMW i Accessories Sat 10.00 am - 02.00 pm
Street Streer
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm BMW i Used BMW i Used Sales:
Sales:
Automobiles Automobiles Mon – Thurs
Wed
08:30 am - 06:00 pm
07:00 am - 08:30 pm
Mon – Thurs 08.30 – 18.00 Uhr Thurs – Fri 08:30 am - 06:00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm Service
Mon – Fri 08:30 am - 06:00 pm
Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm

BMW i Service Pylon

If a BMW i Brand Flag is available the

BMW i Service Flag is optional.

European Economic BMW AND BMW i SALES, SERVICE AND PREMIUM
Area (EEA) **
SELECTION AS WELL AS MINI SALES, SERVICE AND NEXT. ** Valid within the EEA with

Joe Sample BMW Parts BMW Parts Joe Sample MINI Automobiles MINI Automobiles
BMW Accessories BMW Accessories MINI Service MINI Service
BMW Premium Selection MINI Dealer
Participant
BMW Used BMW Used MINI Parts MINI Parts
BMW i Premium Selection 000 Sample Street
Premium
Participant Automobiles Automobiles 0000 Sample Town MINI Accessories MINI Accessories
MINI Financial Services MINI Financial Services
Phone +00 00 000-00000
000 Sample Street
Sample Town 00000
BMW i Parts BMW i Parts Fax +00 00 000-00000 MINI Used MINI Used
Roadside assistance
info@joesample.xy
BMW i Accessories BMW i Accessories www.joesample.xy Automobiles Automobiles
Telephone +00 00 000-00000
Selection
BMW i Used BMW i Used
Test drive
Fax +00 00 000-00000 Opening times:
info@joesample.xy Automobiles Automobiles
www.joesample.xy Showroom:
Mon – Thurs 08:30 am - 06:00 pm

Opening Hours: Wed 07:00 am - 08:30 pm
Sales: Individual leasing & finance offer Thurs – Fri

Sat
08:30 am - 06:00 pm
10.00 am - 02.00 pm
Street Streer
Mon – Thurs 08.30 – 18.00 Uhr
Wed 07.00 am – 20.30 pm Sales:
Thurs – Fri 08.30 am – 18.00 pm Mon – Thurs 08:30 am - 06:00 pm
Wed 07:00 am - 08:30 pm
Used Automobiles
Parts and Accessories Sales: Thurs – Fri 08:30 am - 06:00 pm
Mon – Fri 08.30 am – 18.00 pm
Service
Service: Mon – Fri 08:30 am - 06:00 pm
Mon – Fri 08.30 am – 18.00 pm

Exclusive Pylon Offer Sign Façade Banner BMW Flags Offer Sign Façade Banner Exclusive Pylon
Guidance Sign Wall Panel Guidance Sign Wall Panel
Charging Point * MINI Flags


Every BMW and BMW i Premium

Selection resp. MINI Next Partner
has to be a dealership for BMW
and BMW i resp. MINI new auto-
mobiles.
BMW WORKSHOP.
European Economic SERVICE ONLY.
Area (EEA) **
Joe Sample BMW Service

BMW BMW Service
Authorised Workshop
BMW Parts
BMW Accessories
Service 000 Sample Street

Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
Workshop www.joesample.xy
Opening Hours:

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Service Pylon Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flag

BMW WORKSHOP / BMW i WORKSHOP.
Area (EEA) **

BMW BMW Service
Authorised Workshop
BMW Parts
BMW Accessories
Service
BMW i Service
Authorised Workshop
BMW i Service
000 Sample Street
Sample Town 00000
BMW i Parts
BMW i Service BMW i Accessories
Telephone +00 00 000-00000
Authorised Fax +00 00 000-00000
info@joesample.xy
Opening Hours:

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Service Pylon Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flags
BMW WORKSHOP / MINI WORKSHOP.
Area (EEA) **
MINI Service
MINI
Joe Sample BMW Service Joe Sample
BMW BMW Service
Authorised Workshop
BMW Parts
BMW Accessories
MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
Service 000 Sample Street
Sample Town 00000
000 Sample Street
Phone +00 00 000-00000
Telephone +00 00 000-00000 Fax +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Authorised
Workshop www.joesample.xy Workshop
Opening times:
Opening Hours:
Parts and Accessories Sales: Mon – Fri 08:30 am - 06:00 pm
Mon – Fri 08.30 am – 18.00 pm
Service
Mon – Fri 08.30 am – 18.00 pm

Service Pylon Charging Point* Offer Sign Façade Banner Offer Sign Service Pylon
Offer Flag Offer Flag


a BMW workshop, the use of the
BMW WORKSHOP / BMW i WORKSHOP / MINI WORKSHOP.
Area (EEA) **
MINI Service
MINI
Joe Sample BMW Service Joe Sample
BMW BMW Service
Authorised Workshop
BMW Parts
BMW Accessories
MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
Service Service
BMW i Service
0000 Sample Town
BMW i Service
000 Sample Street
Sample Town 00000
BMW i Parts Phone +00 00 000-00000
Fax +00 00 000-00000
BMW i Service BMW i Accessories info@joesample.xy
Authorised
Telephone +00 00 000-00000 www.joesample.xy
Authorised Fax +00 00 000-00000 Workshop
info@joesample.xy Opening times:
Opening Hours: Mon – Fri 08:30 am - 06:00 pm
Parts and Accessories Sales: Service

Mon – Fri 08.30 am – 18.00 pm Mon – Fri 08:30 am - 06:00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm

Service Pylon Charging Point* Offer Sign Façade Banner Offer Sign Service Pylon
Offer Flags Offer Flag

BMW MOTORRAD WORKSHOP.
Area (EEA) **
Joe Sample BMW Motorrad Service

BMW BMW Motorrad Service
Authorised Workshop
BMW Motorrad Parts
BMW Motorrad
Motorrad 000 Sample Street

Sample Town 00000
Accessories
Service Telephone +00 00 000-00000

Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Authorised Opening Hours:
Workshop Parts and Accessories Sales:

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Service Pylon Entrance Sign Façade Banner Offer Sign Offer Flag
BMW PREMIUM SELECTION ONLY.
European Economic BMW PREMIUM SELECTION.
Area (EEA) **

BMW Parts
BMW Premium Selection
Participant
BMW Accessories
Premium
BMW Used
000 Sample Street
Automobiles
Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
info@joesample.xy Roadside assistance
Selection
Test drive
www.joesample.xy

Opening Hours:
Sales:
Mon – Fri
Service:
08.30 am – 18.00 pm
Individual leasing & finance offer
Mon – Fri 08.30 am – 18.00 pm
Used Automobiles
Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flag Wall Panel



Automobiles”.

Partner has to be a dealership
for BMW new automobiles.
BMW PREMIUM SELECTION ONLY /
European Economic BMW i PREMIUM SELECTION ONLY.
Area (EEA) **
BMW PREMIUM SELECTION / ** Valid within the EEA with

Joe Sample BMW Used
Automobiles
BMW i Premium Selection Partner
Premium
BMW i Used
000 Sample Street
Automobiles
Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
Selection
Test drive
www.joesample.xy

Opening Hours:
Sales:
Mon – Fri
Service:
08.30 am – 18.00 pm
Mon – Fri 08.30 am – 18.00 pm
Used Automobiles
Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flags Wall Panel



shows the offers “BMW Used
Automobiles” and “BMW i Used
Automobiles”.

Selection Partner has to be a
dealership for BMW and BMW i
new automobiles.
Part III
EXAMPLE OUTDOOR VIEWS OUTSIDE OF THE
EUROPEAN ECONOMIC AREA (EEA) WITHOUT
DEFINED EXCEPTIONS.
Individual coordination on the states B2 Americas
which are not separately listed can
be undertaken with BV-40 (Sales
Channel Development) and UA-12 B3 Asia, Pacific, Africa (excluding the EEA candidate countries
(Sales Channel Development After- and neighbouring states as well as the EEA candidate countries)
sales).
B4 Import markets (excluding the EEA candidate countries and

neighbouring states as well as the EEA candidate countries)
B5 China
Part III – Example out-
door views outside of
the European Economic BMW SALES AND SERVICE.
Area (EEA)**
** Valid outside of the EEA without
Dealer Name
123 Sample
Street
Entrance and
Guidance Sign
Charging Point*

recommended.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Part III – Example outdoor views outside of EEA Version 2.2 | Last revised: August 2015 | Page 84
the European Economic BMW SALES, SERVICE AND PREMIUM SELECTION.
Area (EEA)**
Dealer Name
Premium Car exchange within 30 days

Roadside assistance
Selection
Test drive
123 Sample Individual leasing & finance offer
Street
Used Automobiles
Entrance and
Guidance Sign Wall Panel
Charging Point*
*All BMW and MINI dealerships will The use of at least three flags is
be required to set up charging recommended.
Since it is a label, the term “BMW Partner has to be a dealership
Premium Selection” does not for BMW new automobiles.

Automobiles”.

the European Economic BMW SALES, SERVICE AND BMW i SERVICE.
Area (EEA)**
Dealer Name
123 Sample
Street

Guidance Sign
Charging Point

recommended.
the European Economic BMW SALES, SERVICE AND MINI SERVICE.
Area (EEA)**
Joe Sample MINI Service

Authorised Workshop
MINI Accessories
0000 Sample Town Dealer Name
Phone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Opening times:

Mon – Fri 08:30 am - 06:00 pm
Service
Street Streer
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner Offer Sign Brand Flag Offer Flag Offer Flag
Entrance Sign Product Flag Brand Flag Exclusive Pylon


tional.

recommended.
the European Economic BMW SALES, SERVICE, BMW i SERVICE AND MINI SERVICE.
Area (EEA)**
Joe Sample MINI Service

BMW i MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
Dealer Name Service 000 Sample Street
Phone +00 00 000-00000
Fax +00 00 000-00000
www.joesample.xy
Workshop
Opening times:

Mon – Fri 08:30 am - 06:00 pm
Service
Street Streer
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Brand Flag Offer Flag
Entrance Sign Product Flag Exclusive Pylon
Charging Point Brand Flag

The BMW i Service Pylon is optional Offer Flags


recommended.
the European Economic BMW SALES, SERVICE AND BMW M CERTIFIED.
Area (EEA)**

BMW M BMW M
BMW Accessories
BMW Parts
BMW Accessories
123 Sample
Street
Entrance and
Exclusive Pylon Offer Sign Façade Banner Brand Flag Product Flags
Charging Point*

recommended.
the European Economic BMW SALES, SERVICE, BMW M CERTIFIED AND
Area (EEA)**
BMW i SERVICE. ** Valid outside of the EEA without

BMW M
BMW Service
BMW i BMW M
BMW Service
BMW Accessories Service BMW Parts
BMW Accessories
Autorisierte
Authorised
Vertragswerkstatt
Workshop
123 Sample
Street

Charging Point

recommended.
the European Economic BMW SALES, SERVICE, BMW M CERTIFIED AND
Area (EEA)**
MINI SERVICE. ** Valid outside of the EEA without
BMW Automobiles BMW Automobiles Joe Sample MINI Service

BMW M BMW M MINI Service MINI Parts
BMW Service BMW Service Authorised Workshop
MINI Accessories
BMW Accessories
BMW Parts
BMW Accessories
000 Sample Street
BMW Used BMW Used Phone +00 00 000-00000
Fax +00 00 000-00000
Automobiles Automobiles info@joesample.xy
www.joesample.xy
Opening times:

Mon – Fri 08:30 am - 06:00 pm
Service
Street Streer
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner Offer Sign Brand Flag Product Flag Offer Flag
Entrance Sign Brand Flag Exclusive Pylon
Charging Point* Offer Flag Brand Flag


tional.

recommended.
the European Economic BMW SALES, SERVICE, BMW M CERTIFIED, BMW i SERVICE
Area (EEA)**
AND MINI SERVICE. ** Valid outside of the EEA without

BMW Service
BMW Parts
BMW Service
BMW Parts
BMW i MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
Dealer Name BMW Accessories
BMW Accessories
BMW Financial Services Service 000 Sample Street
Fax +00 00 000-00000
Automobiles Automobiles Authorised info@joesample.xy
www.joesample.xy
Workshop
Opening times:

Mon – Fri 08:30 am - 06:00 pm
Service
Street Streer
Mon – Fri 08:30 am - 06:00 pm

Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Brand Flag Offer Flags




recommended.
the European Economic BMW SALES, SERVICE, BMW M CERTIFIED,
Area (EEA)**
BMW i SALES AND SERVICE. ** Valid outside of the EEA without
Dealer Name
123 Sample
Street

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag Product Flag Offer Flags –
BMW i Service Flag
Guidance Sign Brand Flag (optional)
Charging Point


recommended.
the European Economic BMW SALES, SERVICE AND BMW PREMIUM SELECTION
Area (EEA)**
AS WELL AS BMW i SALES, SERVICE AND ** Valid outside of the EEA without

BMW Dealer
BMW Parts BMW Parts
Premium
BMW Accessories BMW Accessories
000 Sample Street
BMW Financial Services BMW Financial Services
Sample Town 00000
Telephone +00 00 000-00000

BMW Used BMW Used
Fax +00 00 000-00000
info@joesample.xy
Automobiles Automobiles Roadside assistance
Selection
Test drive
www.joesample.xy
Opening Hours:
BMW i Service BMW i Service
123 Sample
Showroom:
BMW i Parts BMW i Parts
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm BMW i Accessories BMW i Accessories Individual leasing & finance offer
Street
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm BMW i Used BMW i Used
Sales:
Used Automobiles
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and BMW i Service Pylon Offer Flags –

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag BMW i Service Flag
(optional)
Guidance Sign Brand Flag Wall Panel
Charging Point
Since it is a label, the term “BMW The BMW i Service Pylon is optional
Premium Selection” and “BMW i if a BMW Exclusive Pylon is available.
Premium Selection” does not
appear on the Exclusive Pylon The use of at least three flags is
and the Dealership Signs. recommended.
The Offer and Guidance Sign Every BMW and BMW i Premium
shows the offer “BMW Used Selection Partner has to be a
Automobiles” and “BMW i Used dealership for BMW and BMW i
Automobiles”. new automobiles.

the European Economic BMW SALES, SERVICE, BMW M CERTIFIED,
Area (EEA)**
BMW i SALES, SERVICE AND MINI SERVICE. ** Valid outside of the EEA without

BMW M
BMW Service
BMW M
BMW Service
BMW i MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
BMW Accessories
BMW Parts
BMW Accessories Service 000 Sample Street
Fax +00 00 000-00000
Automobiles Automobiles Authorised info@joesample.xy
www.joesample.xy
Workshop
Opening times:

Mon – Fri 08:30 am - 06:00 pm
Service
Street Streer
Mon – Fri 08:30 am - 06:00 pm
Offer Flags –
Offer and BMW i Service Pylon Entrance and BMW i Service Flag
Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign (optional)
Entrance Sign Brand Flag Brand Flag Exclusive Pylon




recommended.
the European Economic BMW SALES, SERVICE, BMW i SALES AND SERVICE.
Area (EEA)**
Dealer Name
123 Sample
Street

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flag Product Flags Offer Flags –
BMW i Service Flag
Guidance Sign Brand Flag (optional)
Charging Point


recommended.
the European Economic BMW SALES, SERVICE, BMW i SALES, SERVICE AND
Area (EEA)**
MINI SERVICE. ** Valid outside of the EEA without
Max Muster BMW Automobiles BMW Automobiles Joe Sample MINI Service
BMW Vertragshändler BMW Service
BMW Parts
BMW Service
BMW Parts
BMW i MINI Service
Authorised Workshop
MINI Parts
MINI Accessories
Dealer Name Musterstraße 000
00000 Musterstadt
BMW Accessories
BMW Used
BMW Accessories
BMW Used Service 000 Sample Street
Telefon +00 00 000-00000
Fax +00 00 000-00000
Automobiles Automobiles Phone +00 00 000-00000
Fax +00 00 000-00000
info@maxmuster.xy
www.maxmuster.xy Authorised info@joesample.xy
www.joesample.xy
Workshop
Öffnungszeiten: Opening times:
Ausstellung: Parts and Accessories Sales:

Mo – Di 08:30 - 18:00 Uhr Mon – Fri 08:30 am - 06:00 pm
Mi 07:00 - 20:30 Uhr
Do – Fr 08.30 - 18.00 Uhr Service
Street Streer
Sa. 10.00 - 14.00 Uhr Mon – Fri 08:30 am - 06:00 pm
Verkauf:
Mo – Di 08:30 - 18:00 Uhr
Mi 07:00 - 20:30 Uhr
Do – Fr 08.30 - 18.00 Uhr
Teile- und Zubehörverkauf:

Mo – Fr 08:30 - 18:00 Uhr
Service:
Mo – Fr 08:30 - 18:00 Uhr
Offer Flags –
Offer and BMW i Service Pylon Entrance and BMW i Service Flag
Exclusive Pylon Guidance Sign Façade Banner (optional) Offer Sign Brand Flag (optional)


MINI dealership signs is optional.


recommended.
BMW DEALERSHIP.
the European Economic BMW SALES, SERVICE BMW MOTORRAD SALES AND
Area (EEA)**
SERVICE. ** Valid outside of the EEA without

BMW Motorrad Dealer
Sample Town 00000
BMW Parts
BMW Accessories
BMW Parts
BMW Accessories
Telephone +00 00 000-00000
BMW Used BMW Used
Fax +00 00 000-00000 Automobiles Automobiles
info@joesample.xy
www.joesample.xy
Opening Hours:
123 Sample
Showroom:
Mon – Thurs 08.30 am – 18.00 pm BMW Motorrad Parts BMW Motorrad Parts
Street
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm Accessories Accessories
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and
Exclusive Pylon Offer Sign Façade Banner Brand Flags Product Flags Offer Flags
Guidance Sign
Charging Point*

recommended.
BMW DEALERSHIP.
the European Economic BMW SALES, SERVICE, BMW M CERTIFIED, BMW i SALES,
Area (EEA)**
SERVICE AND BMW MOTORRAD SALES, SERVICE. ** Valid outside of the EEA without

Dealer Name
BMW Motorrad Dealer
BMW Parts BMW Parts
000 Sample Street BMW Accessories BMW Accessories
Sample Town 00000
BMW Used BMW Used
Telephone +00 00 000-00000 Automobiles Automobiles
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy BMW i Automobiles BMW i Automobiles
Opening Hours: BMW i Service BMW i Service
123 Sample Showroom: BMW i Parts BMW i Parts

Mon – Thurs 08.30 am – 18.00 pm BMW i Accessories BMW i Accessories
Street
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm BMW i Used BMW i Used
Sat 10.00 am – 14.00 pm
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Thurs – Fri 08.30 am – 18.00 pm
Parts and Accessories Sales: BMW Motorrad Parts BMW Motorrad Parts
Mon – Fri 08.30 am – 18.00 pm
Service: Accessories Accessories
Mon – Fri 08.30 am – 18.00 pm

Exclusive Pylon Offer Sign Façade Banner (optional) Brand Flags Offer Flags
Guidance Sign
Charging Point*

recommended.
the European Economic BMW MOTORRAD SALES AND SERVICE.
Area (EEA)**

BMW Service
Dealer Name
Authorised Workshop
Sample Town 00000
BMW Used BMW Used
Telephone +00 00 000-00000 Motorcycles Motorcycles
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Opening Hours:

Mon – Thurs 08.30 am – 18.00 pm
Street
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and
Exclusive Pylon Offer Sign* Façade Banner Brand Flags Offer Flag
Guidance Sign


recommended.
the European Economic BMW MOTORRAD SALES, SERVICE AND BMW SERVICE.
Area (EEA)**

BMW Service
Dealer Name
Authorised Workshop
Sample Town 00000
Telephone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy BMW Service BMW Service
www.joesample.xy BMW Parts BMW Parts
Opening Hours: BMW Accessories BMW Accessories

Mon – Thurs 08.30 am – 18.00 pm
Street
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm
Sales:
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Entrance and
Exclusive Pylon Offer Sign* Façade Banner Brand Flags Offer Flags
Guidance Sign


recommended.
FULL BMW DEALERSHIP/ FULL MINI DEALERSHIP.
the European Economic BMW SALES, SERVICE, MINI SALES AND SERVICE.
Area (EEA)**
Joe Sample MINI Automobiles MINI Automobile

Automobiles
MINI Dealer MINI Service MINI Service
MINI Parts MINI Teile
Parts
000 Sample Street
0000 Sample Town MINI Accessories MINI Zubehör
Accessories
Phone +00 00 000-00000 MINI Financial Services MINI Financial Services
Fax +00 00 000-00000
info@joesample.xy
MINI Used MINI Gebrauchte
Used
www.joesample.xy Automobiles Automobile
Automobiles
Opening times:
Showroom:
Mon – Thurs 08:30 am - 06:00 pm

Wed 07:00 am - 08:30 pm
Thurs – Fri 08:30 am - 06:00 pm
Sat 10.00 am - 02.00 pm
Street Sales:
Mon – Thurs
Wed
08:30 am - 06:00 pm
07:00 am - 08:30 pm
Streer
Thurs – Fri 08:30 am - 06:00 pm
Service
Mon – Fri 08:30 am - 06:00 pm

Guidance Sign Guidance Sign
Charging Point* MINI Flags


FULL BMW DEALERSHIP/FULL MINI DEALERSHIP.
the European Economic BMW SALES, SERVICE, BMW i SERVICE, MINI SALES AND
Area (EEA)**
SERVICE. ** Valid outside of the EEA without
BMW Dealer
BMW i Service
BMW Service
BMW Parts
BMW i BMW Service
BMW Parts
MINI Parts
MINI Service
MINI Parts
000 Sample Street BMW Financial Services BMW Financial Services Phone +00 00 000-00000 MINI Financial Services MINI Financial Services
Sample Town 00000
info@joesample.xy
MINI Used MINI Used
Telephone +00 00 000-00000 Automobiles Authorised Automobiles www.joesample.xy Automobiles Automobiles
Fax +00 00 000-00000
info@joesample.xy Workshop Opening times:
www.joesample.xy BMW i Service BMW i Service
Showroom:
Opening Hours: BMW i Parts BMW i Parts Mon – Thurs 08:30 am - 06:00 pm

Showroom: BMW i Accessories BMW i Accessories Wed
Thurs – Fri
07:00 am - 08:30 pm
08:30 am - 06:00 pm
Mon – Thurs 08.30 am – 18.00 pm Sat 10.00 am - 02.00 pm
Street Streer
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm Sales:
Sat 10.00 am – 14.00 pm Mon – Thurs 08:30 am - 06:00 pm
Wed 07:00 am - 08:30 pm
Sales: Thurs – Fri 08:30 am - 06:00 pm
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm Service
Thurs – Fri 08.30 am – 18.00 pm Mon – Fri 08:30 am - 06:00 pm

Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm

BMW i Service Pylon


the European Economic BMW SALES, SERVICE, BMW i SALES, SERVICE, MINI SALES
Area (EEA)**
AND SERVICE. ** Valid outside of the EEA without
BMW Dealer
BMW Service
BMW Parts
BMW i BMW Service
BMW Parts
MINI Parts
MINI Service
MINI Parts
000 Sample Street
000 Sample Street
Sample Town 00000 BMW Financial Services BMW Financial Services Phone +00 00 000-00000 MINI Financial Services MINI Financial Services
Telephone +00 00 000-00000
info@joesample.xy
MINI Used MINI Used
Fax +00 00 000-00000 Automobiles Authorised Automobiles www.joesample.xy Automobiles Automobiles
info@joesample.xy
www.joesample.xy Workshop Opening times:
Opening Hours:
Showroom:
BMW i Service BMW i Service Mon – Thurs 08:30 am - 06:00 pm

Showroom:
Mon – Thurs 08.30 am – 18.00 pm BMW i Parts BMW i Parts Wed
Thurs – Fri
07:00 am - 08:30 pm
08:30 am - 06:00 pm
Wed 07.00 am – 20.30 pm BMW i Accessories BMW i Accessories Sat 10.00 am - 02.00 pm
Street Streer
Thurs – Fri 08.30 am – 18.00 pm
Sat 10.00 am – 14.00 pm BMW i Used BMW i Used Sales:
Sales:
Automobiles Automobiles Mon – Thurs
Wed
08:30 am - 06:00 pm
07:00 am - 08:30 pm
Mon – Thurs 08.30 – 18.00 Uhr Thurs – Fri 08:30 am - 06:00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm Service
Mon – Fri 08:30 am - 06:00 pm
Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm

BMW i Service Pylon
BMW i Service Flag
Charging Point (optional) MINI Flags
If a BMW i Brand Flag is available the

BMW i Service Flag is optional.

the European Economic BMW AND BMW i SALES, SERVICE AND PREMIUM
Area (EEA)**
SELECTION AS WELL AS MINI SALES, SERVICE AND NEXT. ** Valid outside of the EEA without

Joe Sample BMW Parts BMW Parts Joe Sample MINI Automobiles MINI Automobiles
BMW Accessories BMW Accessories MINI Service MINI Service
BMW Premium Selection MINI Dealer
Participant
BMW Used BMW Used MINI Parts MINI Parts
BMW i Premium Selection 000 Sample Street
Premium
Participant Automobiles Automobiles 0000 Sample Town MINI Accessories MINI Accessories
MINI Financial Services MINI Financial Services
Phone +00 00 000-00000
000 Sample Street
Sample Town 00000
BMW i Parts BMW i Parts Fax +00 00 000-00000 MINI Used MINI Used
Roadside assistance
info@joesample.xy
BMW i Accessories BMW i Accessories www.joesample.xy Automobiles Automobiles
Telephone +00 00 000-00000
Selection
BMW i Used BMW i Used
Test drive
Fax +00 00 000-00000 Opening times:
info@joesample.xy Automobiles Automobiles
www.joesample.xy Showroom:
Mon – Thurs 08:30 am - 06:00 pm

Opening Hours: Wed 07:00 am - 08:30 pm
Sales: Individual leasing & finance offer Thurs – Fri

Sat
08:30 am - 06:00 pm
10.00 am - 02.00 pm
Street Streer
Mon – Thurs 08.30 – 18.00 Uhr
Wed 07.00 am – 20.30 pm Sales:
Thurs – Fri 08.30 am – 18.00 pm Mon – Thurs 08:30 am - 06:00 pm
Wed 07:00 am - 08:30 pm
Used Automobiles
Parts and Accessories Sales: Thurs – Fri 08:30 am - 06:00 pm
Mon – Fri 08.30 am – 18.00 pm
Service
Mon – Fri 08.30 am – 18.00 pm

Exclusive Pylon Offer Sign Façade Banner BMW Flags Offer Sign Façade Banner Exclusive Pylon
Guidance Sign Wall Panel Guidance Sign Wall Panel
Charging Point * MINI Flags



Selection resp. MINI Next Partner
has to be a dealership for BMW
and BMW i resp. MINI new auto-
mobiles.
BMW WORKSHOP.
the European Economic SERVICE ONLY.
Area (EEA)**

BMW Service BMW Parts
Authorised Workshop
BMW Accessories
Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Opening Hours:
123 Sample
Mon – Fri 08.30 am – 18.00 pm
Street
Service:
Mon – Fri 08.30 am – 18.00 pm
Exclusive Pylon Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flag
Brand Flag

BMW WORKSHOP / BMW i WORKSHOP.
Area (EEA)**

BMW Service BMW Parts
Authorised Workshop
BMW Accessories
Dealer Name
BMW i Service
Authorised Workshop
BMW i Service
000 Sample Street
Sample Town 00000
BMW i Parts
BMW i Accessories
Telephone +00 00 000-00000
Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
123 Sample
Opening Hours:
Street
Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Exclusive Pylon Charging Point Entrance Sign Façade Banner Offer Sign Offer Flags
Brand Flag
BMW WORKSHOP / MINI WORKSHOP.
Area (EEA)**
Joe Sample BMW Service Joe Sample MINI Service

BMW Service BMW Parts MINI Service MINI Parts
Authorised Workshop
BMW Accessories Authorised Workshop
MINI Accessories
Sample Town 00000
000 Sample Street
0000 Sample Town
Dealer Name
Telephone +00 00 000-00000 Phone +00 00 000-00000
Fax +00 00 000-00000 Fax +00 00 000-00000
Opening Hours: Opening times:

Street Streer
Service: Service

Brand Flag Charging Point* Offer Sign Façade Banner Offer Sign Brand Flag
Exclusive Pylon Offer Flag Exclusive Pylon Offer Flag


BMW WORKSHOP / BMW i WORKSHOP / MINI WORKSHOP.
Area (EEA)**
Joe Sample BMW Service Joe Sample MINI Service

BMW Service BMW Parts MINI Service MINI Parts
Authorised Workshop
BMW Accessories Authorised Workshop
MINI Accessories
BMW i Service
Authorised Workshop
000 Sample Street
BMW i Service 0000 Sample Town
000 Sample Street
Sample Town 00000
BMW i Parts Phone +00 00 000-00000
BMW i Accessories Fax +00 00 000-00000
Telephone +00 00 000-00000 info@joesample.xy
Fax +00 00 000-00000 www.joesample.xy
info@joesample.xy
www.joesample.xy Opening times:

Opening Hours: Parts and Accessories Sales:
Mon – Fri 08:30 am - 06:00 pm
Street Streer
Mon – Fri 08.30 am – 18.00 pm Service
Mon – Fri 08:30 am - 06:00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm

Brand Flag Charging Point Offer Sign Façade Banner Offer Sign Brand Flag
Exclusive Pylon Offer Flags Exclusive Pylon Offer Flag

BMW MOTORRAD WORKSHOP.
Area (EEA)**
Joe Sample BMW Motorrad Service

BMW Motorrad Service BMW Motorrad Parts
Authorised Workshop
BMW Motorrad
Name Handels- 000 Sample Street
Accessories
betrieb
Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy
Opening Hours:

Mon – Fri 08.30 am – 18.00 pm
Musterstraße 123
Service:
Mon – Fri 08.30 am – 18.00 pm
Exclusive Pylon Entrance Sign Façade Banner Offer Sign Offer Flags
Brand Flag
BMW PREMIUM SELECTION ONLY.
the European Economic BMW PREMIUM SELECTION.
Area (EEA)**

Joe Sample BMW Used
Automobiles
Premium
000 Sample Street
Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
info@joesample.xy
www.joesample.xy Roadside assistance
Selection
Opening Hours: Test drive
Sales:
123 Sample
Mon – Fri 08.30 am – 18.00 pm
Service: Individual leasing & finance offer

Street
Mon – Fri 08.30 am – 18.00 pm
Used Automobiles
Exclusive Pylon Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flag Wall Panel
Brand Flag



Automobiles”.

BMW PREMIUM SELECTION ONLY /
the European Economic BMW i PREMIUM SELECTION ONLY.
Area (EEA)**
BMW PREMIUM SELECTION / ** Valid outside of the EEA without

Joe Sample BMW Used
Automobiles
BMW i Premium Selection Partner
Premium
BMW i Used
000 Sample Street
Automobiles
Sample Town 00000
Telephone +00 00 000-00000

Fax +00 00 000-00000
Selection
Test drive
www.joesample.xy

Opening Hours:
123 Sample
Sales:
Mon – Fri 08.30 am – 18.00 pm
Street
Service:
Mon – Fri 08.30 am – 18.00 pm
Used Automobiles
Exclusive Pylon Charging Point* Entrance Sign Façade Banner Offer Sign Offer Flags Wall Panel
Brand Flags



Automobiles”.

new automobiles.
BMW PREMIUM SELECTION ONLY / BMW WORKSHOP.
the European Economic BMW PREMIUM SELECTION AND BMW SERVICE.
Area (EEA)**

BMW Parts
BMW Premium Selection
Participant
BMW Accessories
Dealer Name
BMW Service
Premium
Authorised Workshop BMW Used
Automobiles
000 Sample Street
Sample Town 00000
Telephone +00 00 000-00000 Roadside assistance
Selection
Test drive
Fax +00 00 000-00000
info@joesample.xy

www.joesample.xy
123 Sample
Opening Hours:
Sales: Individual leasing & finance offer

Street
Mon – Fri 08.30 am – 18.00 pm
Service:
Mon – Fri 08.30 am – 18.00 pm
Used Automobiles
Brand Flag



Automobiles”.

BMW PREMIUM SELECTION ONLY AND BMW i PREMIUM
the European Economic SELECTION ONLY / BMW VERTRAGSWERKSTATT.
Area (EEA)**
BMW PREMIUM SELECTION AND BMW i PREMIUM ** Valid outside of the EEA without
SELECTION PLUS BMW SERVICE. defined exceptions (see p. 83)

BMW Parts
BMW Service
BMW Accessories
Dealer Name
Authorised Workshop
Premium
BMW i Premium Selection Partner BMW Used
Automobiles
000 Sample Street
Sample Town 00000
Telephone +00 00 000-00000
BMW i Used Roadside assistance
Selection
Automobiles
Test drive
Fax +00 00 000-00000
info@joesample.xy

www.joesample.xy
123 Sample
Opening Hours:
Sales: Individual leasing & finance offer

Street
Mon – Thurs 08.30 am – 18.00 pm
Wed 07.00 am – 20.30 pm
Thurs – Fri 08.30 am – 18.00 pm
Used Automobiles
Service:
Mon – Fri 08.30 am – 18.00 pm
Brand Flags



Automobiles”.

new automobiles.
CONTACT PARTNERS.
Corporate and Brand Identity BMW Group,

Brand Steering BMW
BB-10 (Konstantin Lauber)
E-mail: konstantin.lauber@bmwgroup.com
Disclaimer
The graphics, visuals headlines etc. shown in the examples are provided solely for illustrative
purposes and reflect the current status of Corporate Identity, Brand Identity, Corporate
Design and communication at the time of creation.
CI Standards for the OCS for BMW, BMW Motorrad, BMW M, BMW i and MINI dealerships | Contact partners Version 2.2 | Last revised: August 2015 | Page 115
What accounts for the value of the BMW Group and its brands? How does brand management
work? Why are customer orientation and Brand Behaviour a key success factor? The answers
to these questions are provided by the Brand and Customer Institute. After all: powerful
brands create values, but it is you that brings them to life.
For further information: http://brand-and-customer-institute.bmwgroup.net
BECOME A BRAND AMBASSADOR.

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OUTDOOR SIGNAGE.

Corporate and Brand Identity BMW Group

Contact partners. 115

– Outside of the European Economic Area (EEA) without defined exceptions

3 Application rule 2 also applies to service-only offers at full dealerships of a different

4 At BMW i Service authorised workshops (BMW i Service service-only dealers) or for

In terms of building signage for

The Exclusive Pylon is the trade- 1 B

The general position of the symbols 3 Dealer Module:

The Façade Banner is a modular Minimum spacing:

It is expandable and can incor-

The minimum spacing of half a

F urther information is to be found

2Differentiation Module: 4Additional brand / Offer Module:

Dealership Signs are placed for

F urther information is to be found

1 Dealership Sign (free-standing, wall-mounted, fixed

The outdoor Flags are always

other elements of the OCS may

F urther information is to be found

The fourth line is always left blank.

The general position of the sym-

The fourth line is always left blank.

In the case of full BMW dealerships

The general position of the sym-

The fourth line is always left blank.

The integration of additional Brand

In exceptional cases, a protrusion-

2 BMW Exclusive Pylon, for

The fourth line is always left blank.

In exceptional cases, a protrusion-

The general position of the sym-

2 MINI Exclusive Pylon,

for long-distance signage,

The use of pylons P7 to P10 al- 2,720

Overview of the recommended 1 BMW Brand Module 13 MINI Brand Module

ties Consultation) or directly to West-

Formats: max. 10,000 mm

2 x the length of the dealer name

wider than 10,000 mm due to a Example of name module

Typeface: 1x Name length 1x

Uppercase height (UH):

The uppercase height is calculated

Uppercase height = 0.675 x

x VH 0.1 x 0.225 x Example of name module with umlaut

Dealer name with accents and x UH a

Entrances that are marked sepa- 1 MINI Brand Module

Formats: max. 10,000 mm

2 x the length of the dealer name

wider than 10,000 mm due to a Example of name module

Typeface: max. 10,000 mm

Uppercase height (UH): 1x Name length 1x

The uppercase height is calculated

1.050 525 262.5 Example of name module with umlaut

Dealer name with accents and

Full BMW dealership / BMW M focus

Full BMW dealership / BMW M focus

Valid within the EEA with

In order to support the brand prom-

The decision as to whether option

Contact partners. 115

– Outside of the European Economic Area (EEA) without defined exceptions

F urther information is to be found

F urther information is to be found

F urther information is to be found

he Dealership Signs are mounted

he Dealership Signs are mounted

he Dealership Signs are mounted

he Dealership Signs are mounted

The Dealership Signs are mounted Offer Sign * Guidance Sign