BMW_USED CAR guidelines_1.0

BMW
PREMIUM SELECTION.
USED CAR FACILITY STANDARDS AND GUIDELINES 2.0.
Sheer
Driving Pleasure
EDITORIAL.
“Let’s work together to ensure that we continue to satisfy

and delight our customers in the future.”
Dear BMW Premium Selection Partner,

With the full support of the brand behind it,
Welcome to the new edition of the BMW BMW Premium Selection brings added value
Premium Selection Facility Guideline. to your dealership, too, and attracts cus-
tomers to your door. By expressing the strong
BMW is dedicated to the used car business, BMW brand in our partner dealerships and
and we are delighted to have you with us for engaging with customers emotionally, together
this journey. We see the used car market as a we can enable operational efficiencies, grow
valuable differentiation opportunity for BMW, our market share and improve profitability.
not only because of the impressive rate of
growth, but also because we understand it is Let’s work together to ensure that we
a crucial driver of the relationship between continue to satisfy and delight our customers
the brand and our customers. in the future.
Across all geographies, the used car market From all of us at BMW Premium Selection,
is developing greater importance – there is no best wishes for every success in the develop-
exception. At the same time we are seeing ment of your business.
drastic changes to customer interfaces, with
exciting new developments in communication
and interaction. However, one thing we know
hasn’t changed, is that our dealer network is a
highly valued resource that builds strong Wolfgang Gahler
customer relationships. BMW Group Retail Development Used Cars
BMW Premium Selection Editorial 2

1 2 3
INTRODUCTION. PRESENTATION EXTERIOR
STRUCTURE. APPEARANCE.
Manifest. 05 Overview. 09 Overview. 14

You are the value behind BMW Premium Selection. 06 BPS stand-alone. Overview. 10 Recognisable from afar. Non-EEA countries. 15
Your passion is our greatest asset. 07 BMW / BPS, NC / UC. Overview. 11 Recognisable from afar. EEA countries. 16
Vehicle presentation. 12 Signage. 17
Programme signage. 18
Dealership sign options. 20
Material and lighting concept. 21
4 5 6
INTERIOR ATMOSPHERE. OUTLET TYPOLOGY. CATALOGUE.
Overview. 23
Make the right impression. 24
Creating the engagement zone. 25 An adaptable presentation structure. 37 OCS order list. 44
The new POS.digital. 26 Stand-alone presentation. Small basic. 38 ICS order list. 46
Communicative units and tools. 27 Stand-alone presentation. Medium upgrade. 39 Details price displays. 47
Additional communication element. 28
Vehicle presentation. Programme communication. 29 Stand-alone presentation. Medium basic. 40 Details BPS name plates. 48
Wall elements. 31 Stand-alone presentation. Large basic. 41 Furniture order list. Basic. 49
Options for sales offices. 32 NC / UC presentation. Medium upgrade. 42 Furniture order list. Upgrade. 50
Furniture and equipment. 33 Imprint. 51
Material and lighting concept. 34
Accessories and displays. 35
BMW Premium Selection Kapitel 3

INTRODUCTION.
CHAPTER 1.
AN OVERVIEW OF THE DYNAMICS OF TODAY’S USED CAR

MARKET, AND WHY THERE’S NEVER BEEN A BETTER TIME
TO BE A BMW PREMIUM SELECTION PARTNER.
INTRODUCTION.
MANIFEST.
THE JOY OF BMW.

There’s nothing quite like the first time.
The first turn of the key, to hear how it roars, purrs, whispers. Listening for the stories it has to tell.
A hint at the memories yet to be made.
Where will we go together?
Sheer Driving Pleasure doesn’t only come from the shiny and new. It comes from being on the road – the winding
ones, the muddy ones, the ones that take us over the horizon and bring us home again.
It’s nourished by having a trusted partner to journey with, knowing there’s no better way to get there.
Share your passion for the brand with an unrivalled history and unshakeable purpose.
Be the matchmaker that creates a fresh start, driven by the promise of an unwritten story.
Offer the world the keys to joy – the keys to their next BMW.
BMWBMW
Premium
Premium
Selection
Selection
Introduction
Kapitel 5
INTRODUCTION.
YOU ARE THE VALUE BEHIND

BMW PREMIUM SELECTION.
TRUSTED CUSTOMER ENGAGEMENT WITH PARTNERS LIKE YOU DRIVES
THE CONTINUED SUCCESS OF OUR USED CAR PROGRAMME.
WE ARE COUNTING ON YOU. MAKE HISTORY WITH US. 360 REASONS FOR YOUR CHOICE.
AS A BMW PARTNER, YOU ARE THE FACE OF THE BRAND, MAKING YOUR THE BMW CUSTOMERS OF THE FUTURE ARE THE ONES WALKING INTO A USED THE 360° VEHICLE CHECK IS CENTRAL TO THE VALUE AND MEANING BEHIND
RELATIONSHIP WITH OUR CUSTOMERS CRUCIAL.. CAR DEALERSHIP TODAY. PREMIUM SELECTION CERTIFICATION.
Every BMW Premium Selection by an engaged and motivated With attractive margins and Although many new online Exclusively available from BMW Confidence in the inspection and
partner helps us to deliver on network of partners, who share their growing demand, there’s never players pride themselves on Premium Selection partners, this reconditioning expertise of BMW
our customer promise. The BMW passion for the brand every day. been a better time to be a BMW the elimination of negotiation, rigorous quality assurance is a key driver of our customers’
quality guarantee is made possible Premium Selection partner. research demonstrates that process ensures that all precisely decision making when they
84 % of customers prefer to defined product standards are met. choose BMW Premium Selection.
buy their automobile in person.
BMW Premium Selection Introduction 6

INTRODUCTION.
YOUR PASSION IS OUR

GREATEST ASSET. 54 %*
The purchase experience is so
crucial for customers, that 54 %
would buy from a dealership that
84%*
offers a better experience, even if
it didn’t offer the lowest price.
Despite the internet being the

number one source of informa-
tion, 84 % of customers prefer
66 %*
to purchase their automobile
in person.
Offering their preferred in-store

experience will increase the
A SEAMLESS CUSTOMER likelihood of purchase for 66 %
i JOURNEY. of customers.
With consistent and steady revenue To expand market share, dealerships While dealership visits have reduced,
growth, attractive margins and enor- need to provide a flawless customer this makes every visit very important.
mous market volume, the importance experience from the initial contact We must ensure the customer experi-
and potential of used car sales is to vehicle handover. This omni-channel ence is optimised with an attractively
greater than ever. process includes the online experi- designed showroom and valuable
The online sphere is no longer limited ence before the dealer visit, an engag- interactions in order to maintain our
90 %*
to window-shopping; it is now being ing and educational experience in position of advantage over new online
exploited as a distribution channel. the dealership and ongoing engage- players.
These attractive conditions have fos- ment after purchase.
tered the entry of new players, leading
to fierce competition.
The vast majority of today’s used

car buyers uses the internet to
research their decision on their
next automobile.
* Source:
Autotrader l Car Buyer of the Future l March 2015 & 2016
& DAT Report 2016
PRESENTATION
CHAPTER 2.
STRUCTURE.
HOW DO ALL ASPECTS AND AREAS COME TOGETHER TO STRUCTURE A BMW

PREMIUM SELECTION PRESENTATION? HOW SHOULD THE VEHICLES BE POSITIONED,
AND HOW SHOULD OTHER COMPONENTS BE ARRANGED?
ANSWERS TO THESE QUESTIONS ARE FOUND ON THE FOLLOWING PAGES.
BMW Premium Selection Presentation structure 8

PRESENTATION STRUCTURE.
OVERVIEW.
THE STRUCTURE OF ALL BMW PREMIUM SELECTION PRESENTATIONS IS SHAPED BY THE INTENDED CUSTOMER
JOURNEY. THE LOGIC BEHIND IT IS MAXIMISING THE CUSTOMER COMFORT, PROVIDING GUIDANCE AND SUPPORT.
1 ENTRANCE
2 GREETER DESK
3 ENGAGEMENT ZONE
4
4 SALES OFFICE
5 HIGHLIGHT CAR
10 5
6 HANDOVER AREA
3 7 CUSTOMER PARKING BAYS
6 2 8 TEASER OFFER
9 WALLBOX CHARGER
7 10 BUFFER AREA
9
8 Area details for stand-alone
presentations on next page, and
for new car and used car (NC / UC)
presentations on p. 11.
BMW Premium Selection M upgrade presentation, stand-alone. Illustrative

BPS STAND-ALONE. OVERVIEW.

WHILE THE CUSTOMER JOURNEY IS ALWAYS CONSISTENT, THE STRUCTURE OF THE PRESENTATION IS DESIGNED TO BE VERSATILE FOR
LARGER AND SMALLER PRESENTATIONS THAN THE ONE SHOWN. THE DISPLAY MUST BE FLEXIBLE FOR SEASONAL CHANGES AND A NEW
PRODUCT RANGE. EVERY CAR HAS TO BE READY FOR A TEST-DRIVE WITHOUT MANOEUVRING AROUND OTHER CARS.
4 6 HANDOVER AREA 8 TEASER OFFER

The handover area is positioned on the A diverse roadside display attracts atten-
10 facade side of the engagement zone, tion from passers-by. It should showcase
5
with its own exit and 1 m circumference the range of models currently in stock,
3 space around the vehicle. and be kept full at all times, to avoid cus-
See page 25 for more information on how tomers parking there.
2 to create a special experience for the
customer.
6
9 WALLBOX CHARGER
7 The Wallbox Charger is an essential
1 7 CUSTOMER PARKING display element for any presentation that
BAYS includes BMW i or PHEV vehicles.
9 It makes charging economic and con-
Customer parking bays should ideally be venient, powering up BMW i vehicles
8 clearly separated from the presentation to 80 % capacity in less than four hours.
areas, and number 1–1.5 % of vehicles Install the Wallbox optimally for easy
typically sold. Parking bays should be access. A second Wallbox Charger for de-
2.80 m x 5.50 m and at least 1 m away monstrative purposes within the indoor
BMW Premium Selection M upgrade presentation, stand-alone. Illustrative from any other structure. presentation is also recommended.
1 ENTRANCE 3 ENGAGEMENT ZONE 4 SALES CONSULTANT 10 BUFFER AREA

The entrance to the showroom is direct- An open area within the showroom
OFFICE The buffer area is temporary parking for 1. R
eady for showroom buffer. These are
ly in line with the driveway, and invites that includes the coffee corner, service Please see page 32 for more information. vehicles prior to being displayed or incoming vehicles in need of workshop
customers to explore what is inside. counter, customer seating, vehicle delivered to customers. It is therefore not appraisal and refurbishment, ready for
handover area and the Aftersales and accessible for customers. It should have a fast track into the showroom.
accessories display. Can be marked 5 the capacity for 25 % of the total UC stock
HIGHLIGHT CAR
with a different surface to the rest of the and be located adjacent to the showroom, 2. R
eady for handover. These are
showroom. The most engaging programme car in to avoid any need for additional cleaning purchased vehicles, ready to be
2 GREETER DESK See page 25 for more information. stock, depending on the current season when the vehicles are moved out of the moved to the handover area on
or communicative campaign, is present- buffer. There are two types of vehicles customer collection day.
This is the first interactive touchpoint for ed in this space. If it is an M or i vehicle, that the buffer area stores:
the customer and staff can use it to make 1–2 additional communication elements NOTE: Depending on local conditions,
the difference in customer treatment. dedicated to the subbrand may also be it may be advisable for the buffer
displayed beside it. area to be undercover or indoors.

BMW / BPS, NC / UC. OVERVIEW.

THE CUSTOMER JOURNEY IN NC / UC DEALERSHIPS ENRICHES THE EXPERIENCE AND BRINGS MUTUAL
BENEFITS. THE STRUCTURE OF THE PRESENTATION IS DESIGNED TO BE VERSATILE FOR LARGER AND 8
6 HANDOVER AREA TEASER OFFER
SMALLER PRESENTATIONS THAN THE ONE SHOWN. EVERY CAR HAS TO BE READY FOR A TEST DRIVE.
The handover area is positioned on the A diverse roadside display attracts atten-
facade side of the engagement zone, tion from passers-by. It should showcase
with its own exit and 1 m circumference both brands and the available range, and
space around the vehicle. If space allows, be kept full at all times, to avoid custom-
the handover area from the new car ers parking there.
4 presentation can also be used for used
car handover.
10 See page 25 for more information on
5 how to create a special experience for 9
the customer. WALLBOX CHARGER
3
The Wallbox Charger is an essential
7 display element for any presentation
2 6
that includes BMW i or PHEV vehicles.
7 CUSTOMER PARKING It makes charging economic and con-
9 1 BAYS venient, powering up BMW i vehicles to
80 % capacity in less than four hours.
Customer parking bays should ideally be
Install the Wallbox optimally for easy
clearly separated from the presenta-
access. A second Wallbox Charger for
8 tion areas, and number 1–1.5 % of vehi-
demonstrative purposes within the in-
cles typically sold. Parking bays should
door presentation is also recommended.
be 2.80 m x 5.50 m and at least 1 m away
from any other structure.
NOTE: The Wallbox Chargers for
NC customers can also be used by
NOTE: If space allows, the parking
UC customers.
BMW Premium Selection M upgrade presentation, NC / UC. Illustrative provided for NC customers can also be
used by UC customers.
1 ENTRANCE 3 ENGAGEMENT ZONE 4 SALES CONSULTANT 10 BUFFER AREA 1. R

eady for showroom buffer. These are
incoming vehicles in need of workshop
The entrance to the showroom is direct- An open area within the showroom that
OFFICE The buffer area is a temporary parking for appraisal and refurbishment, ready for
ly in line with the driveway, and invites includes the coffee corner, service count- Please see page 32 for more information. vehicles prior to being displayed or a fast track into the showroom.
customers to explore what is inside. er, customer seating, vehicle hand- delivered to customers. It is therefore not
over area (unless shared with new car accessible for customers. It should have 2. Ready for handover. These are
presentation) and the Aftersales and 5 the capacity for 25 % of the total UC stock purchased vehicles, ready to be
accessories display. Can be marked with
HIGHLIGHT CAR and be located adjacent to the showroom, moved to the handover area on
a different surface to the rest of the The most engaging programme car in to avoid any need for additional cleaning customer collection day.
2 GREETER DESK showroom. stock, depending on the current season when the vehicles are moved out of the
This is the first interactive touchpoint for See page 25 for more information. or communicative campaign, is present- buffer. There are two types of vehicles NOTE: Depending on local conditions,
the customer and staff can use it to make ed in this space. If it is an M or i vehicle, that the buffer area stores: it may be advisable for the buffer
the difference in customer treatment. 1–2 additional communication elements area to be undercover or indoors.
dedicated to the subbrand may also There can be one buffer area for
be displayed beside it. both NC and UC use.

VEHICLE PRESENTATION.
A CONSISTENT PATTERN AND EASE OF TEST DRIVING ARE
THE KEY CONSIDERATIONS.
recommended contractual standard

DIAGONAL PRESENTATION. PERPENDICULAR PRESENTATION.
GROUND RULES
WHILE NOT MANDATORY, 45° ANGLES ARE RECOMMENDED AS THE MAXIMISING AVAILABLE SPACE WHILE STILL PROVIDING ROOM
Brand separation MOST ATTRACTIVE WAY TO PRESENT BMW PREMIUM SELECTION. TO MANOEUVRE.
The UC presentation is never mixed

into the NC presentation, as the
vehicles are presented differently. In
an NC / UC facility, BMW and BPS
should be next to each other, but pres-
ented separately. The indoor and
outdoor presentations of both NC and
UC are presented together. Sepa-
rating the BMW Premium Selection
vehicles by model is also obligatory.
BMW Premium Selection and other
makes as well as non-programme cars
have to be separated using:
- free space
- corresponding brand-forming
elements
- the relevant CI materials
Clear focus on BMW

It is recommended that BMW
Premium Selection partners should
reserve at least 80 % of the UC
presentation area for programme
cars. Otherwise, a separate facility In order to encourage customers to get in and explore, all It is also acceptable to display BMW Premium Selection
for the non-programme vehicles programme cars should be parked with enough space for a automobiles on 90° angles, as long as there remains enough
should be considered. Other makes door to be completely opened. Ideally a space of 2.80 m x space for a door to be completely opened (2.80 m x 5.50 m).
are presented in an orthogonal 5.50 m is provided.
pattern without any programme dis- Keep in mind that the perpendicular presentation requires
play material. The diagonal arrangement is recommended, if space 6 m space for each vehicle to be manoeuvred, while the
allows, to differentiate the programme cars from other UC diagonal presentation requires only 3.5 m.
on display, and the NC presentation.
Floor sockets should be built in or installed for charging
the vehicles.

EXTERIOR
CHAPTER 3.
APPEARANCE.
OUTDOOR COMMUNICATION IS A CRUCIAL FACTOR FOR ATTRACTING

ATTENTION, GAINING TRUST AND CREATING AWARENESS. THIS CHAPTER
INCLUDES AN OVERVIEW OF ALL THE DIFFERENT EXTERNAL SIGNAGE
ELEMENTS AND OTHER FEATURES OF THE EXTERIOR PRESENTATION.
Upgrade version – see page 15 and 16 for comparison of basic and upgrade version.
BMW PREMIUM SELECTION BMW Premium Selection Exterior appearance 13

EXTERIOR APPEARANCE.
OVERVIEW. BPS
MODULE.
DETAILS ON PAGE 17.
NAME MODULE.
DETAILS ON PAGE 17.
BPS SIGNAGE
BRAND MODULE. BOARD.
DETAILS ON PAGE 17. DETAILS ON PAGE 18.
WALL-MOUNTED
POSTER.
DETAILS ON PAGE 19.
FLAGS.
DETAILS ON PAGE 19.
MAKE YOUR DEALERSHIP

INSTANTLY RECOGNISABLE.
The outdoor communication Clear communication, on-brand

system (OCS) has the following colours and high-quality materials
purposes: entice potential customers to
come in and explore what is on offer.
- a ttract attention from
BPS passers-by The following pages identify the
PYLON. COMMUNICATION - build trust with potential elements that need to be included
STELE. customers in your dealership.
DETAILS ON PAGE 18. - differentiate the programme cars
DETAILS ON PAGE 18. from the other vehicles on display
The outdoor signage binds all BMW

Premium Selection dealerships
together, and ensures a globally con-
sistent appearance. It ensures that
the presence of your BMW Premium
DEALERSHIP SIGN. Selection dealership is known,
even from a distance.
DETAILS ON PAGE 20.
BMW Premium Selection Exterior appearance 14
EXTERIOR APPEARANCE. contractual standard
RECOGNISABLE FROM AFAR.

BASIC.
IMMEDIATE RECOGNITION AND CLEAR COMMUNICATION
NON-EEA COUNTRIES.
OF BMW PREMIUM SELECTION ARE THE KEY FACTORS OF
THE BASIC EXTERIOR ELEMENTS.
Outside the European Economic Area (EEA), the BMW

brand module is a prominent part of the exterior appearance
of BMW Premium Selection partners.
recommended
UPGRADE.
ADDITIONAL ELEMENTS AND SIGNAGE TYPES BRING GREATER
AWARENESS POSSIBILITIES FOR YOUR DEALERSHIP, AND ARE
RECOMMENDED AS AN UPGRADE FOR YOUR EXTERIOR PRESENTATION.
Where space and resources allow,

these upgrade options will make a
great impression on your customers. BMW Premium Selection Exterior appearance 15
EXTERIOR APPEARANCE. contractual standard
RECOGNISABLE FROM AFAR.

BASIC.
IMMEDIATE RECOGNITION AND CLEAR COMMUNICATION
EEA COUNTRIES.
OF BMW PREMIUM SELECTION ARE THE KEY FACTORS OF
THE BASIC EXTERIOR ELEMENTS.
In countries within the European Economic Area (EEA), the

BMW brand module is not displayed. Exterior elements raise
awareness of the BMW Premium Selection programme.
recommended
UPGRADE.
ADDITIONAL ELEMENTS AND SIGNAGE TYPES BRING GREATER
AWARENESS POSSIBILITIES FOR YOUR DEALERSHIP, AND ARE
RECOMMENDED AS AN UPGRADE FOR YOUR EXTERIOR PRESENTATION.
Where space and resources allow, these

upgrade options will make a great impression
on your customers. BMW Premium Selection Exterior appearance 16
SIGNAGE. NOTE: In NC / UC presentations, the BMW

CI Standards for outdoor presentations apply.
Please refer to the BMW Group Identity Net
MAXIMISE VISIBILITY AND BUILD TRUST for more information.
WITH YOUR CUSTOMERS.
contractual standard contractual standard for stand-alone dealerships only recommended

BRAND MODULE. BPS MODULE. NAME MODULE.
THE BRAND MODULE MAKES YOUR DEALERSHIP INSTANTLY THE BMW PREMIUM SELECTION (BPS) MODULE HEIGHTENS THE AWARENESS THE NAME MODULE DIFFERENTIATES YOUR DEALERSHIP
RECOGNISABLE AS A BMW FACILITY. OF THE PROGRAMME AND DIFFERENTIATES THE DEALERSHIP. BY DISPLAYING YOUR NAME.
The BMW brand module is ideally NOTE: The programme differentiation NOTE: The name module gives the option to display your name or the
installed within the entrance area, The brand module must not be module is installed above the entrance The BPS module is not displayed by name of your dealership on the facade.
directly onto the facade. In shared displayed by stand-alone BMW area, directly onto the facade. NC / UC presentations, where the
NC / UC presentations, it should be Premium Selection dealers within brand module is already on display.
displayed above the NC entrance. EEA countries, but is mandatory The size and installation height is For stand-alone BMW Premium
elsewhere. In shared NC / UC pres- determined by the facade character- Selection dealers outside of the EEA,
The size and installation height is entations, a second brand mod- istics (balcony, building height, etc.). the BPS module is placed next to
determined by the facade character- ule for the UC entrance is not re- the brand module. Inside the EEA,
istics (balcony, building height, etc.). quired. where the brand module is not per-
mitted by stand-alone dealerships, it
appears alone.

PROGRAMME SIGNAGE.
DIFFERENTIATE YOUR DEALERSHIP BY HIGHLIGHTING
THE PRESENCE OF BMW PREMIUM SELECTION.
> 1 programme car, outdoor recommended recommended

BPS COMMUNICATION STELE. PYLON. BPS SIGNAGE BOARD.
THE MODEL SIGNAGE ATTRACTS ATTENTION TO THE PREMIUM SELECTION A PYLON IS ONLY RECOMMENDED IF THE DEALERSHIP IS NOT VISIBLE FROM THE STREET. THE PROGRAMME SIGNAGE BOARD HEIGHTENS AWARENESS OF THE PROGRAMME
VEHICLES AND COMMUNICATES THEIR ADVANTAGES TO YOUR CUSTOMERS. AND DIFFERENTIATES THE DEALERSHIP.
This mobile communication carrier The signage stand is available The pylon is an additional way to NOTE: The programme signage board is NOTE:
contains the programme name, in two variations. The drive-on / off display the BMW brand module. The brand module must not be an additional way to draw attention This element is not required if the
the communicative supplement, a variation ensures maximum flex- displayed by stand-alone BMW to the BMW Premium Selection pylon with the brand module is
programme visual and the cus- ibility and clearly indicates the appli- Premium Selection dealers within programme. already on display, e.g. in the case
tomer benefits (on the back side). cable programme car. EEA countries. of shared NC / UC presentations.

PROGRAMME SIGNAGE.
DIFFERENTIATE YOUR DEALERSHIP BY HIGHLIGHTING
THE PRESENCE OF BMW PREMIUM SELECTION WITH
THESE ADDITIONAL ELEMENTS.
FLAGS. WALL-MOUNTED POSTER.

FLAGS ANNOUNCE IN AN ACTIVE, LIVELY WAY: "BMW IS HERE." THIS COMMUNICATIVE ELEMENT FOR THE EXTERIOR WALL DRAWS EXTRA
ATTENTION FROM VISITORS.
Flags are an excellent long-range NOTE: The wall-mounted poster includes the key visual, the programme name, the
communication medium. The BMW The BMW symbol flag must not be communicative supplement in the local language and the BMW symbol. This
symbol flag is always first, followed displayed by stand-alone BMW incorporates the current communication campaign into the outdoor presentation.
by the offer flag. Premium Selection dealers within
The offer flag for BMW Premium EEA countries. The communicative poster can also be presented without the bearing structure
Selection is written vertically in a and lights, as a basic option.
Typeface:
straight line, black on white.
BMW Type Global Pro Bold
No other offers, background images,
colours or modified typefaces may
Cap height:
be used.
225 mm

DEALERSHIP SIGN The dealership sign is positioned directly at the Alternatively, the information can be stated
OPTIONS. entrance, inside or outside, on a white back-

ground with black letters. If there already is an
entrance sign, the title “BMW Premium Selec-
on a separate, brand-neutral sign.
The integration of further brands on the sign
is subject to prior approval by BMW.
THE DEALERSHIP SIGN IS AVAILABLE IN NUMEROUS FORMS. SELECT THE OPTION tion Partner” should simply be added to it.
THAT IS BEST SUITED TO YOUR ENTRANCE STRUCTURE.
contractual standard
DEALERSHIP INFORMATION, WINDOW STICKER. DEALERSHIP SIGN, FREE-STANDING. DEALERSHIP INFORMATION, WALL STICKER.
THE WINDOW STICKER IS EASILY AFFIXED TO THE ENTRANCE OF THE A FREE-STANDING DEALERSHIP SIGN IS RECOMMENDED, AS IT PROVIDES THE MOST DEPENDING ON THE ARCHITECTURAL STRUCTURE, THE DEALERSHIP INFOR-
INDOOR PRESENTATION. FLEXIBILITY FOR POSITIONING AND IS EFFECTIVE FOR ATTRACTING ATTENTION. MATION STICKER CAN BE ATTACHED TO A WALL OUTSIDE.
If the signs are mounted inside they must be clearly visible and legible Although the free-standing version is preferred, the dealership sign
from the outside. An alternative lettering in white for better readability may also be wall-mounted if required.
is possible.

MATERIAL AND
LIGHTING CONCEPT.
RECOMMENDATION TO CREATE THE PERFECT BACKDROP FOR YOUR
BMW PREMIUM SELECTION EXTERIOR PRESENTATION.
COLOUR SCHEME AND MATERIALS. EXTERIOR LIGHTING.

THESE MATERIALS ARE DURABLE, CONSISTENT IN THEIR APPEARANCE AND AVAILABLE WORLDWIDE. WITH THE RIGHT LIGHTING CONCEPT FOR THE HOURS OF DARKNESS, CUSTOMERS CAN
BE ENTICED BY YOUR ATTRACTIVE OFFERING EVEN WHEN THE DEALERSHIP IS CLOSED.
CEILINGS AND WALLS:
WALLS USED AS BACKGROUND COLOUR:

BRANDING ELEMENTS RAL 7038, FETTLED OR
WALL SLABS AND CEILING PAINTED
SLABS: RAL 9010, MATT-
FINISHED
FLOORS:
Outdoor presentation lighting: Specifications of outdoor area NOTE:

Direct lighting, adequate for attracting lights: Additional lighting on street-facing
ASPHALT LIGHT GRAVEL CONCRETE STONES
(SQUARE SHAPE) customers by day or night. BMW Premium Selection: property borders are not required. The
Silver, round. image above applies to dealerships
Covered area presentation: Steeple height: 7.00 m with other businesses on either side.
Indirect lighting Lux: 50 lx
Find more information:
Floor lights may be used to create
Identity Net a highlight vehicle within the outdoor
http://identity-net.muc presentation.
INTERIOR
CHAPTER 4.
ATMOSPHERE.
THE INTERIOR OF A BMW PREMIUM SELECTION PARTNER

SHOULD BE A DYNAMIC MIX OF COMMUNICATIVE ELEMENTS
AND ON-BRAND FURNITURE AND DECOR. THIS CHAPTER
OFFERS A GUIDE FOR HOW TO MAKE THE RIGHT IMPRESSION.
Upgrade version.
BMW Premium Selection Interior atmosphere 22

INTERIOR ATMOSPHERE.
OVERVIEW.
CERTIFIED PRE-OWNED
BMW Premium Selection
BPS NAME PLATE.

DETAILS ON PAGE 30. WALL-MOUNTED
COMMUNICATION DISPLAY.
BPS TAG CLOUD. BPS WRITING.
DETAILS ON PAGE 27.
DETAILS ON PAGE 28. DETAILS ON PAGE 31.
LED BRIGHT
FRAME.
DETAILS ON PAGE 27.
SHAPE YOUR INDOOR PRESENTATION.
The indoor communication system (ICS) has

the following purposes:
BPS COMMUNICATION - structure your showroom

STELE, FREE-STANDING. - highlight the programme vehicles
- create an exciting environment for vehicle
DETAILS ON PAGE 27. handover
POS.DIGITAL. PRICE DISPLAYS.
DETAILS ON PAGE 26. DETAILS ON PAGE 29. The customer journey from the entrance to
the vehicle presentation, to the engagement
zone creates atmosphere and maximises the
likelihood of a positive purchase decision for a
BMW Premium Selection vehicle.
Share your passion for the brand with the in-

clusion of the elements on the following pages.

MAKE THE RIGHT IMPRESSION.
BASIC.
WORLDWIDE CONSISTENCY AND PORTRAYAL OF THE BMW PREMIUM
SELECTION COMMITMENT TO QUALITY ARE THE HALLMARKS OF
THE BASIC ELEMENTS.
Following the contractual standard requirements will ensure your dealership

has all the basic elements expected of a BMW Premium Selection partner.
UPGRADE.
CONSIDERABLE ENHANCEMENTS AND ATTENTION TO THE
FINER DETAILS MAKE THE UPGRADE ELEMENTS A STEP-UP
FOR YOUR DEALERSHIP.
It’s the little things that make the difference. The upgrade option ensures that your
customers have a great impression of the premium quality of your showroom. BMW Premium Selection Interior atmosphere 24
CREATING THE ENGAGEMENT ZONE.

THE HEART OF EVERY BMW PREMIUM SELECTION SHOWROOM, THE ENGAGEMENT ZONE
IS CAREFULLY CONSTRUCTED TO HAVE A POSITIVE INFLUENCE ON PURCHASE DECISIONS.
ENGAGEMENT ZONE ELEMENTS. VEHICLE HANDOVER AREA.

A COMFORTABLE ENVIRONMENT FOR CUSTOMERS TO ENJOY WHILE THEY LEARN MORE ABOUT BMW PREMIUM SELECTION. SET THE STAGE FOR YOUR CUSTOMERS TO TRULY ENJOY THIS EXCITING MOMENT.
The engagement zone is an open This is a space where customers It should facilitate valuable interac- Customers may prefer to have a Vehicle handover is a highly valued opportunity to provide a memorable customer
area within the showroom that can relax and feel comfortable tions between dealer and custom- look around before consulting any experience. The vehicle handover area must then be in the ideal position for a
includes the coffee corner, service while they learn more about BMW er that build trust and confidence sales staff. smooth process.
counter, customer seating, vehicle Premium Selection. It should be in the eventual purchase decision.
handover area and the Aftersales possible to use the area to host an The engagement zone is posi- The engagement zone can be The handover area should be on the facade side of the engagement zone, posi-
and accessories display. event, if needed. tioned so that it is visible from the marked with a different surface to tioned to allow an easy exit. Where space allows, the handover area from the new
entrance, but not too close. the rest of the showroom. car presentation can also be used for used car handover.
Sold cars should not block more than 10 % of the indoor presentation.
Mood communication in an LED bright frame (see p. 27) on the nearest wall sets
the tone for an emotional reception.

THE NEW POS.DIGITAL.

THE POS.DIGITAL CREATES A NEW WAY TO EMOTIONALLY EXPERIENCE
BMW PREMIUM SELECTION AND HELPS BOOST SALES.
POS.DIGITAL. POS.DIGITAL INSIDE OUT. HOW POS.DIGITAL WORKS.
THE POS.DIGITAL SEAMLESSLY CONNECTS THE CUSTOMER’S ONLINE A WINDOW DISPLAY FOR OUTDOOR PRESENTATIONS. MARKET-ADAPTED CONTENT PROVIDED BY BMW FOR YOUR USE.
EXPERIENCE WITH THEIR DEALERSHIP EXPERIENCE AT A CENTRAL POSITION.
TV & STELE
MEDIA PLAYER
POS.digital is a premium, inno- An exciting mix of videos, tar- In cases where the BMW Premium Selection presentation is out- The components of POS.digital NOTE:
vative, up-to-the-minute solution geted offers and promotion of the door only, the POS.digital should be facing outside through a glass are a TV, a stele, the media player POS.digital requires a power
for playback at the Point of Sale. BMW Premium Selection 360° wall / window to ensure visibility from the presentation. and an internet connection to al- connection and a LAN or Wi-Fi
It supports a touchpoint-specific check enables effective engage- low automatic download of BMW connection.
communication. ment with customers. Premium Selection content.
NOTE:
A second POS.digital is
recommended. Find more information on the Future Retail Community Platform.

COMMUNICATIVE UNITS
AND TOOLS.
THESE ELEMENTS EMOTIONALLY ENGAGE YOUR CUSTOMERS BY ENABLING MARKETING MESSAGES
TO BE INTEGRATED INTO YOUR SHOWROOM, AND POSITIVELY INFLUENCE PURCHASE DECISIONS.
> 10 programme cars, indoor > 10 programme cars, indoor > 30 programme cars, indoor
BPS COMMUNICATION STELE, FREE-STANDING. LED BRIGHT FRAME. WALL-MOUNTED COMMUNICATION DISPLAY.
THE COMMUNICATION STELE MARKS THE BMW PREMIUM SELECTION AREA WITHIN THE BRIGHT LIGHTS OF THE LED POSTER FRAME ATTRACT EXTRA THIS FRAME ENSURES ALL COMMUNICATIVE CAMPAIGNS ARE PROFESSIONALLY
THE INDOOR PRESENTATION. ATTENTION TO THE MARKETING MESSAGE. PRESENTED, AND BRINGS ADDITIONAL VISUAL ENGAGEMENT TO THE SHOWROOM.
WALL MOUNTED COMMUNICATION FRAME. + (>30)
The communication stele is re- NOTE: Size: The frame should be hung This wall-mounted display can be used to communicate current marketing
quired to display the programme If the POS.digital display is not - Minimum 1,800 x 1,200 mm with a median height of ap- activities. The display should be hung with a median height of approx. 1.70 m,
name, the communicative supple- located next to the programme car for 11–25 programme cars. prox. 1.70 m, to ensure it is to ensure it is not blocked by a vehicle.
ment, a programme visual and presentation, this communication not blocked by a vehicle.
the customer benefits. The com- stele becomes mandatory for any - Minimum 2,400 x 1,200 mm
munication signage is free-stand- presentation size. This element for > 25 programme cars.
ing, with textile motifs on each can also be replaced by an addi-
side, marking the presentation tional POS.digital display.
area of the programme vehicles
and the customer benefits
(on the back). BMW Premium Selection Interior atmosphere 27
ADDITIONAL
COMMUNICATION ELEMENT.
recommended
BPS TAG CLOUD.
THE TAG CLOUD HIGHLIGHTS SOME OF THE MOST IMPORTANT ADVANTAGES OF BMW PREMIUM SELECTION.
140731_01_NL_Berlin_TagCloud_EN_2400x1200_Print-X3.pdf 1 31.07.14 13:42
This element is recommended for the wall of the dealership, The tag cloud can also be displayed in a frame
to remind customers of the advantages of BMW Premium Selection. and hung directly on a structural wall.

PROGRAMME COMMUNICATION.
THE PROFESSIONAL IMAGE OF THESE ON-CAR ELEMENTS CONVEYS A SENSE OF RELIABILITY The “emotion” sticker across the top (1) is
drawn from the current marketing campaign.
AND PROFESSIONALISM, AND ENHANCES THE VALUE OF EVERY VEHICLE. THE IMAGES CONVINCE The pricing display pocket (3) makes it easy
THE CUSTOMER TO BUY ON THE EMOTIONAL LEVEL, AND THE INFORMATION INCLUDED PROVIDES to adjust the price according to your dealership.
RATIONAL JUSTIFICATION. The “performance” sticker on the right (2)
highlights the customer promises.
contractual standard contractual standard contractual standard EMOTION STICKER

ALUMINIUM PRICE DISPLAY. ALUMINIUM PRICE DISPLAY. ALUMINIUM PRICE DISPLAY. (CURRENT CAMPAIGN)
M3. M14. M15.
PERFORMANCE STICKER
(3)
PRICING
BASIS PLATE
The two variants of the smaller alumin- These versatile and durable base plates 15–20 % of the vehicles on display
ium price display shall be mixed at the consist of heat-resistant aluminium, and should also carry the large aluminium
dealer’s discretion, to create variety and allow quick and inexpensive promotion price display, so that there is an attrac-
ensure the communication is not over- of current campaigns within the vehi- tive mix.
whelming to view. cles. They can be used without restric-
tion, even in extreme heat conditions.
Find all size and order details on page 45.

PROGRAMME COMMUNICATION.
THESE ON-CAR ELEMENTS ENSURE THE CUSTOMER IS AWARE OF THE
OPTION AND BENEFITS OF CHOOSING THE PROGRAMME VEHICLES.
BPS NAME PLATE.
AMERICAN FORMAT
THE NAME PLATE DRAWS ATTENTION TO THE PROGRAMME, AND DIFFERENTIATES THE PROGRAMME
CARS WITHIN THE SHOWROOM.
CERTIFIED PRE-OWNED
GERMAN FORMAT
CERTIFIED PRE-OWNED

The BMW Premium Selection name plate en- It is to be used for all programme vehicles,
sures the programme cars stand out within the including the outdoor presentation.
presentation.

WALL ELEMENTS.
THESE INDOOR SIGNAGE ELEMENTS CREATE A FEELING OF CONSISTENCY
ACROSS ALL BMW PREMIUM SELECTION DEALERSHIP FACILITIES, ENABLING
SPONTANEOUS CUSTOMERS TO FEEL WELCOME.
recommended > 30 programme cars, indoor

WALL SLABS. BPS WRITING.
THE WALL SLAB CREATES A PREMIUM ATMOSPHERE, AND IS PARTICULARLY RECOMMENDED FOR SHOWROOMS WITH THE WALL LETTERING ATTRACTS ATTENTION AT EYE LEVEL BUT ALSO REMAINS VISIBLE
UNEVEN WALL SURFACES, AS A COST EFFICIENT REFURBISHMENT TOOL. WHEN CARS ARE POSITIONED DIRECTLY IN FRONT.
Black wall letters may be applied either to a NOTE:

wall slab or directly to a white wall, and should This element is strongly recommended for
also be illuminated. presentations with > 5 programme cars.
The schematic above explains the correct
positioning of BPS writing when applied to a
wall slab. When exceptionally long refining
Wall slabs are white, positioned Wall slabs are used for either Both types of wall slabs have wall slabs are used, the BPS writing can also
asymmetrically and at right an- zoning or creating a sense of a height of 2.30 m. All wall slabs be centrally positioned, as is the case in the
gles in the presentation area and space. should be sourced locally. example presentation in this document.
given accentuated lighting. ｰｰRefining wall slabs are Ceiling slabs can also be used See p. 22 for a visualisation.
placed directly in front of a wall in cases where a high ceiling is
(min 60 % length). increasing utility costs or where
ｰｰWall slabs for zoning are posi- the building roof does not have
tioned within the showroom a premium appearance.
(min. 40 % length of the wall
behind).

OPTIONS FOR
SALES OFFICES.
SALES CONSULTANTS SHOULD ALWAYS BE WELL POSITIONED TO
PROVIDE SUPPORT TO CUSTOMERS WHENEVER NEEDED.
recommended
SALES CONSULTANT OFFICE. OPEN OFFICE STRUCTURE. CLOSED OFFICE STRUCTURE.
PROVIDE A QUIET AND COMFORTABLE PLACE TO WORK. ENCOURAGE A DIALOGUE BETWEEN SALES STAFF AND CUSTOMERS. MAY BE PREFERRED DUE TO CLIMATIC CONDITIONS AND CULTURAL
PREFERENCES.
All sales offices should have good visibility of the entire UC showroom, An open office makes the sales NOTE: In this case, the wall facing the showroom should be glass /
ideally both inside and out. It may be carpeted or have timber flooring. representative easy to approach The open office pictured above a transparent partition.
and facilitates open communica- includes furniture from the
tion. This approach has been “upgrade” option. The details
very successful in Europe. The of both options can be found
small round table provides a on p. 33.
more casual seating option for
customer meetings.

FURNITURE AND EQUIPMENT. NOTE: The use of glass or trans-

parent walls means all
furniture needs to match
HAVING HIGH QUALITY, BRAND-ADEQUATE FURNITURE ENSURES YOUR CUSTOMERS FEEL the BMW CI as much as
COMFORTABLE AND CARED FOR DURING THEIR VISIT. THE FOLLOWING EXAMPLES DEMON- possible.
STRATE THE BMW QUALITY STANDARDS AND DESIGN FOR SHOWROOM FURNITURE.
BASIC. UPGRADE.
BRAND-ADEQUATE AND PROVIDING ALL THE EXPECTED COMFORTS. THE UPGRADE VERSION MIRRORS NC STANDARDS, AS A BEST PRACTICE EXAMPLE.
1 2 5 6
3 4 3 7 8
GREETER DESK SERVICE COUNTER ISETTA BAR PLANTS

1 WELCOME CUSTOMERS AND PROSPECTS
3 COUNTER INFORMATION AND
5 AN INVITING COFFEE CORNER.
7 BRING LIFE INTO THE PRESENTATION.
WITH A FRIENDLY RECEPTION. CASH DESK .
WAITING LOUNGE OPEN OFFICE WAITING LOUNGE WITH CARPET CLOSED OFFICE
2 A BISTRO SEATING ENVIRONMENT.
4 AN APPROACHABLE WORK SETTING.
6 A COSY ENVIRONMENT FOR CUSTOMERS.
8 THE RIGHT BALANCE OF PRIVACY AND OPENNESS.
Details and order numbers on page 43. BMW Premium Selection Interior atmosphere 33
MATERIAL AND LIGHTING CONCEPT.

RECOMMENDATION TO CREATE THE PERFECT BACKDROP
FOR YOUR BMW PREMIUM SELECTION INTERIOR PRESENTATION.
COLOUR SCHEME AND MATERIALS. INTERIOR LIGHTING.

THESE FIXED MATERIALS ARE SOPHISTICATED, COMFORTABLE AND MATCH WELL TOGETHER. A SOFT LIGHTING TONE THROUGHOUT THE SHOWROOM SUPPORTS A PREMIUM ATMOSPHERE AND PROMOTES
FLEXIBILITY IN YOUR DISPLAY.
CEILINGS AND WALLS:
WALLS USED AS BACKGROUND WALL

BRANDING ELEMENTS AND CEILING: RAL 7038,
WALL SLABS AND CEILING FETTLED OR PAINTED
SLABS: RAL 9010, FETTLED
FLOORS:
TILES: BMW ANTHRACITE HART CONCRETE: POLY- CARPETS, ONLY FOR EN-
URETHANE (PU) SEALED OR GAGEMENT ZONE AND Showroom: Brightness should be kept to a
CAST PLASTER FLOOR SALES OFFICE
Indirect lighting. A soft lighting tone minimum, to minimise light reflection
on the UC supports a premium and highlight the vehicle’s age and
appearance at the Point of Sale. usage.
Find more information:

Identity Net
http://identity-net.muc
AMERICAN WALNUT, OILED WOOD, SUCUPIRA,
ALTERNATIVE TO CARPET ONLY FOR ENGAGEMENT
FOR SALES OFFICE ONLY ZONE
ACCESSORIES
AND DISPLAYS. NOTE: For more information please contact
the relevant departments for Aftersales
and BMW Financial Services.
BMW ACCESSORIES AND LIFESTYLE PRODUCTS COMBINE EXCEPTIONAL
Please contact your building or equip-
IDEAS WITH HIGHEST FUNCTIONALITY AND FASCINATING DESIGN. ment consultant first.
THESE DISPLAYS ARE AN ESSENTIAL PART OF THE ENGAGEMENT ZONE.
ACCESSORIES AND LIFESTYLE. MAXIMISING ACCESSORIES SALES. BMW FINANCIAL SERVICES.

OFFERING A SELECTION OF BMW LIFESTYLE PRODUCTS GIVES YOUR BMW ACCESSORIES ALLOW CUSTOMERS TO INDIVIDUALISE THE ATTRACTIVE OPTIONS FOR YOUR CUSTOMERS CAN MAKE THEIR
CUSTOMERS THE OPPORTUNITY TO SHOW THEIR PASSION FOR BMW IN VEHICLE ACCORDING TO THEIR NEEDS. PURCHASE DECISION EASIER.
NEW WAYS.
BMW lifestyle products are always top quality and reflective of Customers often do one-stop shopping at the time of vehicle BMW Financial Services communication elements include
the brand identity. An adequate selection of clothing, luggage purchase, making the accessory shop system display a valuable POS pillars or acrylic flyer dispensers containing flyers with
and other items should always be in stock and on display. All store element. a comprehensive overview of the benefits of BMW Financial
original BMW accessory products meet the high quality This will enable customers to retrofit or directly assemble alloy Services products. The POS pillars feature a customisable text
standards of BMW, are designed to complement and enhance rims or roof racks to their desired vehicle. panel and space for a product poster on the back.
the vehicle and provide customer benefits of aerodynamics,
striking visual presence, and safe and comfortable driving.

OUTLET TYPOLOGY.
CHAPTER 5.
THE SETUP AND VOLUME OF ELEMENTS NEEDED FOR YOUR BMW PREMIUM SELECTION
PRESENTATION DEPENDS ON YOUR SIZE. DISCOVER HOW TO MAKE THESE GUIDELINES WORK
FOR YOUR SPECIFIC SITUATION IN THE FOLLOWING PAGES, BY IDENTIFYING THE DEALERSHIP
SIZE THAT BEST MATCHES YOUR OWN, FOR BOTH INDOOR AND OUTDOOR PRESENTATIONS.
BMW Premium Selection Outlet typology 36

OUTLET TYPOLOGY.
AN ADAPTABLE PRESENTATION
STRUCTURE.
BMW PREMIUM SELECTION PRESENTATIONS ARE STRUCTURED
TO IMPRESS CUSTOMERS AT ANY SIZE.
BPS STAND-ALONE. BMW AND BPS PRESENTATION (NC / UC).

MAKE SURE YOUR BMW PREMIUM SELECTION PRESENTATION INCLUDES IN NC / UC PRESENTATIONS, MANY REQUIREMENTS MAY ALREADY BE MET. FIND OUT THE ADDITIONS
ALL THE ELEMENTS REQUIRED ACCORDING TO YOUR SIZE. NEEDED FOR A BPS PRESENTATION OF YOUR SIZE.
PAGE 38.
Details on the requirements SMALL P. 38 Visualisations are included Details on the requirements SMALL P. 38 A visualisation is included for medium
can be found on the following pages: MEDIUM P. 39 & 40 for all sizes. can be found on the following pages: MEDIUM P. 42 upgrade only, on p. 42.
LARGE P. 41 LARGE P. 41
NOTE: For dealerships that also include a MINI Used Car NEXT presentation, please see the
Used Car Facility Standards and Guidelines for BMW Premium Selection and MINI Used Car NEXT.
Other presentation structures, such as a Used Car Centre, should be planned individually.

OUTLET TYPOLOGY.
STAND-ALONE PRESENTATION. SMALL BASIC.

MAKE THESE GUIDELINES WORK FOR YOUR SITUATION. FOLLOW THIS EXAMPLE
IF YOU HAVE A SMALL BMW PREMIUM SELECTION PRESENTATION.
20 BMW PREMIUM SELECTION VEHICLES.

AN EXAMPLE OF A SMALL STAND-ALONE PRESENTATION MEETING ALL APPLICABLE CONTRACTUAL STANDARDS ONLY.
UC EQUIPMENT: STAND-ALONE NC / UC STAND-ALONE & NC / UC
EEA Non EEA

10 VEHICLES OUTDOOR 10 VEHICLES INDOOR
Contractual standard OCS Contractual standard ICS
Brand module – 1 1* POS.digital 1

BPS module 1 1 – BPS communication stele 1
BPS communication stele 1 1 1
Dealership sign 1 1 1* Additional recommended ICS
Additional recommended OCS POS.digital (2nd) –

LED bright frame 1
Name module 1 1 1* Wall-mounted communication
Pylon – – – display –
BPS signage board – – – Tag cloud –
BPS writing 1
Recommended furniture
* Elements already in use in the NC presentation, especially those Greeter desk 1

containing the BMW symbol, are not installed a second time for the Office 1
UC presentation. Counter –
Lounge 1
Isetta bar –
Size of property required: approx. 500 m².

OUTLET TYPOLOGY.
STAND-ALONE PRESENTATION. MEDIUM UPGRADE.

AS THIS IS THE MOST COMMON SIZE FOR BMW PREMIUM SELECTION PRESENTATIONS,
THIS EXAMPLE HAS BEEN USED THROUGHOUT THIS DOCUMENT.

AN EXAMPLE OF A MEDIUM STAND-ALONE PRESENTATION MEETING ALL APPLICABLE
CONTRACTUAL STANDARDS INCLUDING UPGRADE OPTIONS.
UC EQUIPMENT: STAND-ALONE STAND-ALONE & NC / UC
EEA Non EEA

Brand module – 1 POS.digital

1
BPS module 1 1 BPS communication stele
1
BPS communication stele 1 1 LED bright frame
1
Dealership sign 1 1
Additional recommended ICS
Additional recommended OCS
POS.digital (2nd)
1
Name module 1 1 BPS communication stele (2nd)
1
BPS communication stele (2nd) 1 1 LED bright frame (2nd)
1
Pylon – 1 Wall-mounted communication display
1
BPS signage board 1 – Tag cloud
2
BPS writing
1
Additional OCS
Flags 1 2
Wall-mounted poster 1 1 Greeter desk
1
Office
2
Counter
–
Lounge
1
Isetta bar
1

OUTLET TYPOLOGY.
STAND-ALONE PRESENTATION. MEDIUM BASIC.


AN EXAMPLE OF A MEDIUM STAND-ALONE PRESENTATION MEETING ALL APPLICABLE CONTRACTUAL STANDARDS ONLY.
EEA Non EEA


BPS communication stele 1 1 1 LED bright frame 1
Dealership sign 1 1 1*
POS.digital (2nd) –
Name module 1 1 1* Wall-mounted communication
Pylon – – – display –
BPS writing 1
Greeter desk 1
Office 2
* Elements already in use in the NC presentation, especially those Counter –
containing the BMW symbol, are not installed a second time for the Lounge 1
UC presentation. Isetta bar –

OUTLET TYPOLOGY.
STAND-ALONE PRESENTATION. LARGE BASIC.

AS BMW PREMIUM SELECTION PRESENTATIONS GROW, SO DO THE ICS AND OCS
REQUIREMENTS. FOLLOW THIS EXAMPLE IF YOU HAVE A LARGE BPS PRESENTATION.

AN EXAMPLE OF A LARGE STAND-ALONE PRESENTATION MEETING ALL APPLICABLE CONTRACTUAL STANDARDS ONLY.
EEA Non EEA


BPS communication stele 1 1 1 LED bright frame 1
Dealership sign 1 1 1* Wall-mounted communication
display 1
Name module 1 1 1*
Pylon – – – POS.digital (2nd) 1
BPS writing 1
Greeter desk 1
Office 2
* Elements already in use in the NC presentation, especially those Counter 1
containing the BMW symbol, are not installed a second time for the Lounge 1
UC presentation. Isetta bar –
Size of property required: approx. 1,500 m².

OUTLET TYPOLOGY.
NC / UC PRESENTATION. MEDIUM UPGRADE.


AN EXAMPLE OF A MEDIUM NC / UC PRESENTATION MEETING ALL APPLICABLE
CONTRACTUAL STANDARDS INCLUDING UPGRADE OPTIONS.
UC EQUIPMENT: NC / UC STAND-ALONE & NC / UC

Brand module 1* POS.digital 1

BPS module – BPS communication stele 1
BPS communication stele 1 LED bright frame 1
Dealership sign 1*
POS.digital (2nd) 1
Name module 1* BPS communication stele (2nd) 1
BPS communication stele (2nd) 1 LED bright frame (2nd) 1
Pylon 1* Wall-mounted communication display 1
BPS signage board – Tag cloud 2
BPS writing 1
Additional OCS
Flags 2*
Wall-mounted poster 1 Greeter desk 1
Office 2
* Elements already in use in the NC presentation, espe- Counter –
cially those containing the BMW symbol, are not installed Lounge 1
a second time for the UC presentation. Isetta bar 1

CATALOGUE.
CHAPTER 6.
SOMETHING WE MISSED? NEED MORE DETAILED INFORMATION?

FIND WHATYOU NEED HERE, IN THE CATALOGUE.
BMW Premium Selection Catalogue 43

CATALOGUE.
OCS ORDER LIST.

LAN.
Must be provided by the dealer.
Electricity supply.
THESE ELEMENTS ARE TO BE ORDERED FROM OCS Contractual standard.
SUPPLIER WESTIFORM. A mandatory element.
OCS ELEMENTS DISPLAYED ON ASAP. PLEASE CONTACT YOUR

BUILDING AND EQUIPMENT CONSULTANT FOR DETAILS.
BRAND MODULE. ALUMINIUM HOOD FOR OCS MODEL BASE ELEMENT

Contractual standard OCS MODEL SIGNAGE. FOR EXTENDED
(non EEA). SIGNAGE. Contractual standard. SIGNAGE BOARD.
One side, self-illuminating, Contractual standard. W 400 x D 100 x Recommended.
incl. 2 cantilevers for bear- Blanco. W 400 x D 100 x H 2,089 mm. L 2,000 x H 2,109 mm.
ing profile connection. H 2,000 mm, it is possible
W 800 mm x H 600 mm. to have different alumin- Lettering must be or-
ium hoods on both sides dered separately from
Other sizes available. of the OCS model signage, the supplier.
for identical elements this
article is required twice.
BPS MODULE. PYLON. DEALERSHIP SIGN.

Contractual standard Recommended. Contractual standard.
(EEA). Exclusive pylon P1, for W 1,140 mm x
BMW BPS module size 2. new building foundation H 2,060 mm,
L 1,000 mm x H 750 mm. to be created. free-standing, set.
Other sizes available. Different set elements Lettering must be or-

displayed on ASAP. dered separately from
the supplier.
NAME MODULE. DRIVE-ON PLATFORM BEARING STRUC-

Recommended. FOR MODEL SIGNAGE. TURE FOR WALL-
Set, size 2. Outdoor. W 990 x D 546 x MOUNTED POSTER.
H 40 mm. Recommended.
Other sizes available. W 4,174 mm x
H 3,510 mm x
D 340 mm.
NOTE:
This element requires
two additional spot-
lights.
Westiform GmbH & Co. KG

Kinzigtalstrasse 2 ⃒ 77799 Ortenberg, Germany
Tel: +49 781 489 0 ⃒ E-mail: BMW_Team@westiform.de
CATALOGUE.
OCS ORDER LIST.

LAN.
Electricity supply.
OCS ELEMENTS DISPLAYED ON ASAP. PLEASE CONTACT YOUR Contractual standard.
BUILDING AND EQUIPMENT CONSULTANT FOR DETAILS. A mandatory element.
WALLBOX. WALLBOX. FLAG POLE.

Electricity supply. Adapter Plate Wallbox / H 8,800 mm
Wallbox Plus / Wallbox Connect. (visible 8,100 mm,
Available via Electronical Parts foundation 700 mm),
Catalogue. Available via Parts Ordering System ø 80 mm, anchor cage
Market-specific variations included.
(please check MediaPool). BMW Part no.:
81 88 2 420 713 BMW Part no.:
BMW Part no.: 81 91 9 428 424
61 90 2 412 818 PHEV Stele:
Item no.: For details, please contact:
The Wallbox can be branded 81 88 2 448 910 Frank Bräuer GmbH & Co. KG
with the BMW symbol. Kaiserstrasse 53
72764 Reutlingen, Germany
Tel: +49 7121 44001
SET PHEV STELE WALLBOX E-mail: info@braeuer.de
NEW GENERATION. Other sizes available.
Set consisting of the BMW PHEV Stele
incl. Adapter Plate to integrate the new Flag motive:
Wallbox generation. MOS Item no.:
601 876 432
Available via Parts Ordering System.
1.50 m x 3.60 m.
NOTE:
A cost comparison with local sourcing
options is advisable.
OUTDOOR WALLBOX STELE.

The Outdoor Wallbox Stele is a stainless
steel stand for use in either the exterior or
interior presentation for the assembly of
one to two Wallboxes.
Available via Parts Ordering System.
Item no.:
Stele 61 90 2 455 503
Adapter Plate 61 90 2 455 563

CATALOGUE.
ICS ORDER LIST.

LAN.
Electricity supply.
ICS ELEMENTS DISPLAYED ON ASAP. PLEASE CONTACT YOUR Contractual standard.
BUILDING AND EQUIPMENT CONSULTANT FOR DETAILS. A mandatory element.
MONITOR STELE. TECHNICAL SPECS FOR SCREEN, CONTACT FOR LED BRIGHT FRAME.
Contractual standard POS.DIGITAL QUESTIONS: Contractual standard.
(monitor and media player). 11–25 size: 1,800 x 1,200 mm
Horizontally, B 1,050 x - Please contact the BM-30 Key User Support by mail for all > 25 size: 2,400 x1,200 mm
H 2,100 mm, 15 mm functional requests:
toughened glass, powder Marketing-posdigital@bmwgroup.com 1,800 x1,200 mm
coated steel base, an- BMW Part no.:
odized bezel and cable -P
lease contact the FG-614 Project Support by mail for all 81 88 2 333 749
channel, with 5 m hose, technical requests during the implementation phase:
triple socket and Euro plug. pos.digital-support@bmw.de 2,400 x 1,200 mm
Four levelling screws. BMW Part no.:
TV to be sourced locally. Recommended model: 81 88 2 333 750
Item no.: SAMSUNG PH49 BPS TAG CLOUD.
81 88 2 347 827 Recommended.
MOUNTED Available on MediaPool:
Other sets available. COMMUNICATION
DISPLAY. mediapool.bmwgroup.net
Contractual standard > 30. AC0003710
Size: 2,800 x 1,200 mm,
aluminium profile for clamp-
ing textile motifs. Can be
Monitor mount POS.digital media mounted directly on the wall.
horizontal: player:
BMW Part no.: ATLAS Part no.: BMW Part no.:
81 88 2 412 181 81 85 2 453 897 81 85 2 166 975
81 85 2 453 898
BMW PREMIUM SELECTION COMMUNICATION

WRITING. STELE FREE-STANDING.
Contractual standard > 30, strongly Contractual standard > 10.
recommended 6–30. L 615 x W 560 x
Black acrylic glass letters, not lucid. H 2,099 mm, free-standing
stele for two textile motifs
Order Management / Cotedo-Team: (to be applied on either side). Structural elements to be ordered via
bmwgroup.equipmentorders@cotedo.de Parts Ordering System.
BMW Part no.:
BMW Part no.: 81 85 2 149 626
Communication materials to be
81 85 2 150 099 ordered via mediapool.bmwgroup.net.

CATALOGUE.
DETAILS PRICE DISPLAYS.
contractual standard contractual standard to be used for 15–20 % of vehicles displayed

ALUMINIUM PRICE DISPLAY. ALUMINIUM PRICE DISPLAY. ALUMINIUM PRICE DISPLAY.
M3. M14. M15.
Item no.: 100.31.0074 Item no.: 100.31.0075 Item no.: 100.31.0076
Size: 331 x 430 mm Size: 441 x 380 mm Size: 441 x 570 mm
VISI / sales display pocket VISI / sales display pocket VISI / sales display pocket
For insert sheet: 297 x 210 mm For insert sheet: 297 x 210 mm For insert sheet: 297 x 210 mm
Colour: silver Colour: silver Colour: silver
Material: VISI / ONE film Material: VISI / ONE film Material: VISI / ONE film
(1) 270.1675 sticker (1) 270.2075 sticker (1) 270.0475 sticker
Size: 331 x 110 mm Size: 441 x 60 mm Size: 441 x 250 mm

Printing: 4 colours digital printing Printing: 4 colours digital printing Printing: 4 colours digital printing
Material: VISI / ONE film Material: VISI / ONE film Material: VISI / ONE film
(2) 270.1475 sticker (2) 270.1475 sticker
Size: 110 x 244 mm Size: 110 x 244 mm

Printing: 4 colours digital printing Printing: 4 colours digital printing
Material: VISI / ONE film Material: VISI / ONE film
Please contact Qais Popal, Chief Sales Officer (CSO) for ordering,
production, shipping or campaign-related support:
Tel: +49 2191 988092 35, e-mail: q.popal@visi-one.com
Or central: Tel: +49 2191 988092 0, fax: +49 2191 988092 9, www.visi-one.com
CATALOGUE.
DETAILS BPS NAME PLATES.
BPS NAME PLATES.
CERTIFIED PRE-OWNED

CERTIFIED PRE-OWNED
German format.
Item no.: 100.31.0321
US format.
Item no.: 100.31.0323
Please contact Qais Popal, Chief Sales Officer (CSO) for ordering,
production, shipping or campaign-related support:
Tel: +49 2191 988092 35, e-mail: q.popal@visi-one.com
Or central: Tel: +49 2191 988092 0, fax: +49 2191 988092 9, www.visi-one.com

CATALOGUE.
FURNITURE ORDER LIST.

LAN.
Electricity supply.
BASIC.
Contractual standard.
A mandatory element.
FURNITURE DISPLAYED ON ASAP. PLEASE CONTACT YOUR

BUILDING AND EQUIPMENT CONSULTANT FOR DETAILS.
GREETER DESK. STORAGE PEDESTAL. COUNTER

L 1,300 x W 500 x H L 1,800 x W 500 x H 450 INFORMATION /
1,000 mm, table leg mm, solid surface body CASH DESK.
frame painted silver, in white, partitioned in 3 Set. Standing,
tabletop with American drawers, front and back one workstation.
walnut veneer, stained, veneered in American
varnished, and white walnut. Set available on ASAP.
glass carrier plate. BMW Part no.:
81 88 2 297 878
BMW Part no.:
More sizes available.
81 88 2 336 259
LOUNGE TABLE. CONSULTANT TABLE B 1,800 MM

H 450 x D 600 mm, ARMCHAIR. FOR SERVICE
round table with silver Black, W 653 x D 673 x H MODULE.
laminated base plate 808 mm backrest height. Right, L 1,800 x W 800 x
and table leg, table board H 750 mm, silver coated
veneered in American BMW Part no.: frame and legs.
walnut, stained, varnished, 81 88 2 405 879
with glass carrier plate. BMW Part no.:
Sliders for Consultant 81 88 2 297 888
BMW Part no.: Armchair, BMW Part no.:
81 88 2 312 380 81 85 2 334 345 Available for both left
and right sides.
BISTRO CHAIR. MEDAPAL OFFICE SET SERVICE

L 470 x W 540 x H 840 SWIVEL CHAIR. CONSULTANT WORK-
mm (seat height: 450 Black. PLACE, TYPE 1.
mm). Armchair without
BMW Part no.: If preferred, the set can
armrests. Chrome frame.
81 88 0 415 648 also be ordered without
White CPL-coated seat
shell. the paravent, carpet or
sideboard as a basic
BMW Part no.: option.
81 88 0 441 721
To be ordered via Parts Ordering System.
BMW
BMW
Premium
Premium
Selection
SelectionCatalogue
Kapitel 49
CATALOGUE.
FURNITURE ORDER LIST.

LAN.
Electricity supply.
UPGRADE.
Contractual standard.
A mandatory element.
FURNITURE DISPLAYED ON ASAP. PLEASE CONTACT YOUR

BUILDING AND EQUIPMENT CONSULTANT FOR DETAILS. NOTE:
The elements pictured
here are the upgrade
versions of the basic
furniture detailed on
p. 49.
LOUNGE CHAIR. PARAVENT. CONSULTANT
Black, W 800 x D 796 For lounge. L 1,800 TABLE.
x H 730 mm backrest x H 1,200 mm (width H 600 x D 800 mm,
height, 650 mm arm- 42 mm), multi-layer silver laminated base
rest height. structure with viewing plate and table leg,
Cover: special syn- slots. table board veneered
thetic leather, with in American walnut,
rounded chair edges. BMW Part no.: stained, varnished, with
81 88 2 336 240 glass carrier plate.
BMW Part no.:
BMW Part no.:
81 88 2 405 880
81 88 2 297 890
CARPET. PARAVENT. LOUNGE TABLE.

For sales consultant For sales consultant H 450 x D 600 mm,
desk, shag, tufted, workplace. L 2,500 x round table with
looped round, L 3,250 H 1,200 mm (width silver laminated base
x W 3,040 mm. 42 mm), multi-layer plate and table leg,
structure with viewing table board veneered
BMW Part no.: slots. in American walnut,
81 88 2 297 892 stained, varnished, with
BMW Part no.: glass carrier plate.
Other sizes available. 81 88 2 336 239
BMW Part no.:
81 88 2 312 380
ISETTA BAR. SET SALES SET LOUNGE,

SIZE M. CONSULTANT TYPE 1.
L 1,800 x W 650 x H WORKPLACE.
970 mm, wall-mounted If preferred, the set can
catering module M also be ordered without
with rear panel L 2,500 the paravent, carpet or
x H 2,100 mm. sideboard as a basic
option.
BMW Part no.:
81 88 2 312 427
Other sizes available.

To be ordered via Parts Ordering System.

CATALOGUE.
IMPRINT.
Identity Net
http://identity-net.muc
Contact:
Sales Steering, Special Sales, Used Cars
Melanie Ehrnsperger
melanie.ehrnsperger@bmw.de
As an offer of the BMW brand, these guidelines are consistent

with relevant BMW CI Standards.
All BMW Premium Selection communication is regulated by
the Communication Guidelines.
Printing errors, omissions, changes and alterations excepted

© BMW AG, Munich, Department BV-33, Germany,
2017 Reproduction, even of extracts, only with written
Sheer
permission of BMW AG, Munich. Driving Pleasure

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BMW

“Let’s work together to ensure that we continue to satisfy

Dear BMW Premium Selection Partner,

BMW Premium Selection Editorial 2

Manifest. 05 Overview. 09 Overview. 14

BMW Premium Selection Kapitel 3

AN OVERVIEW OF THE DYNAMICS OF TODAY’S USED CAR

THE JOY OF BMW.

Where will we go together?

YOU ARE THE VALUE BEHIND

BMW Premium Selection Introduction 6

YOUR PASSION IS OUR

Despite the internet being the

Offering their preferred in-store

The vast majority of today’s used

HOW DO ALL ASPECTS AND AREAS COME TOGETHER TO STRUCTURE A BMW

BMW Premium Selection Presentation structure 8

3 7 CUSTOMER PARKING BAYS

BMW Premium Selection M upgrade presentation, stand-alone. Illustrative

BMW Premium Selection Presentation structure 9

BPS STAND-ALONE. OVERVIEW.

4 6 HANDOVER AREA 8 TEASER OFFER

1 ENTRANCE 3 ENGAGEMENT ZONE 4 SALES CONSULTANT 10 BUFFER AREA

BMW Premium Selection Presentation structure 10

BMW / BPS, NC / UC. OVERVIEW.

1 ENTRANCE 3 ENGAGEMENT ZONE 4 SALES CONSULTANT 10 BUFFER AREA 1. R

BMW Premium Selection Presentation structure 11

recommended contractual standard

The UC presentation is never mixed

Clear focus on BMW

BMW Premium Selection Presentation structure 12

OUTDOOR COMMUNICATION IS A CRUCIAL FACTOR FOR ATTRACTING

BMW PREMIUM SELECTION BMW Premium Selection Exterior appearance 13

MAKE YOUR DEALERSHIP

The outdoor communication Clear communication, on-brand

The outdoor signage binds all BMW

RECOGNISABLE FROM AFAR.

Outside the European Economic Area (EEA), the BMW

Where space and resources allow,

RECOGNISABLE FROM AFAR.

In countries within the European Economic Area (EEA), the

Where space and resources allow, these

SIGNAGE. NOTE: In NC / UC presentations, the BMW

contractual standard contractual standard for stand-alone dealerships only recommended

BMW Premium Selection Exterior appearance 17

> 1 programme car, outdoor recommended recommended

BMW Premium Selection Exterior appearance 18

FLAGS. WALL-MOUNTED POSTER.

BMW Premium Selection Exterior appearance 19

OPTIONS. entrance, inside or outside, on a white back-

BMW Premium Selection Exterior appearance 20

COLOUR SCHEME AND MATERIALS. EXTERIOR LIGHTING.

WALLS USED AS BACKGROUND COLOUR:

Outdoor presentation lighting: Specifications of outdoor area NOTE:

THE INTERIOR OF A BMW PREMIUM SELECTION PARTNER

BMW Premium Selection Interior atmosphere 22

BMW Premium Selection

BPS NAME PLATE.

SHAPE YOUR INDOOR PRESENTATION.

The indoor communication system (ICS) has

Black wall letters may be applied either to a NOTE:

FURNITURE AND EQUIPMENT. NOTE: The use of glass or trans-