Women’s SS 23

FashionSummer
Spring Weeks ‘25
Report Weeks Report
Fashion
Courtesy of Prada
Courtesy of Fendi
─── INDEX

1 ─── Edito
Global overview of the 2025
Spring/Summer season for women

2 ─── City Spotlight

The top runway trends, divided by city,
analyzed by our AI, in comparison to

3 ───
consumer’s forecast

Thematic Trend Analysis

Standout colors, prints, fabrics,
silhouettes, and accessories of the

4 ───
season

Star Trends
See how the most common trends
were adapted in different ways

Petar Petrov
 Edito
Opposite Attracts
Every new fashion season arrives with a sense of eagerness Minimalistic looks are redefined this season with the infusion of
and thrill, as designers and artists unveil their newest maximalist details, transforming classic silhouettes into
collections to the public. It's a time of discovery, where statement pieces. SS25 designers took the clean lines of
surprises get combined with familiar trends, and fresh ideas minimalism and elevated them through spectacular cutouts, bold
blend up with classic styles. Each collection not only pockets, and fringes, featured on everything from jackets to skirts
showcases the designer's personal journey but also captures and bags.
the cultural atmosphere by combining current social themes
and consumer desires. Chocolate brown is this seasons new black and even if the shows
are for Spring/Summer 25 a surprising, autumn-inspired color
The Spring/Summer 2025 runways in New York, London, Milan, palette took place. Charcoal grey, deep red, and hunter green
and Paris revealed a season full of contrasts, where relaxed added richness to SS25 collections, hinting at the evolving
minimalism collided with bold maximalism, and sporty rebellion boundaries of seasonal dressing.
stood alongside delicate femininity.
Heuritech zeroed in on four dominant themes for this report:
This season was all about loud, quiet luxury and the balance of Serene Romance, Stadium Ready, The New Grind, and Aquatic
extremes. Designers played with volume, giving us oversized Wonderland. While we've seen similarities of these themes in the
silhouettes, dramatic shoulder enhancements, ruffles, and seasons past, they’ve been redefined for SS25 and is bringing
exaggerated collars. new influences, fresh energy, and a modern sense of purpose.

The mix of opposites was striking: lengths oscillated between In summary, this season embraces a vibe of relaxed
maxi and mini, with hot pants against sweeping maxi dresses. sophistication, melding boho-chic aesthetics with sporty comfort
to create a harmonious blend of laid back elegance. An elegance
Burberry and Prada led the way, pairing shimmering fitted that necessarily doesn’t have to look so put together. SS25
sequin dresses layered with oversized anoraks in waterproof embraces a more relaxed form of sophistication that allows for
materials. Blush pink was mixed with slate grey and baseball personal expression without the constraints of conventional
caps with blazers. perfection.

FENDI
City
2
Spotlight How are the main trends from fashion weeks distributed in the different fashion capitals? What stands out as the
macro trends in Milan or Paris? Let's look at the bigger picture of what emerged from these collections.

Courtesy of Bottega Veneta

 Top trends
Designers in New York embraced bold colors and Designers played with texture and volume in

New-York
timeless fabrics. Red hues, comprising 8% of all bubblegum pink dresses, which made up 5% of the
colors made a powerful impact in collections by looks with dresses. Brands presented styles
Tory Burch and Proenza Schouler, while denim, at ranging from girly to elegant, adding a playful yet
6%, saw edgy updates from Off-White and Private refined flair to the season.
Policy. While our model forecasts growth for red,
denim is expected to see a decline in consumer
adoption.

Red Denim Bubblegum

Pink Dresses

8% 6% 5%
Runway share Runway share
Runway share
1. 1. 1. 1.

+8% -5% +3%

In Spring 25 vs. last year In Spring 25 vs. last year In Spring 25 vs. last year
Magnitude BIG Magnitude MASSIVE Magnitude BIG
Segmentation EDGY, Segmentation EDGY, Segmentation EDGY
TRENDY & MAINSTREAM TRENDY & MAINSTREAM & TRENDY

2. 2. 2.

1. CAROLINA HERRERA 1. OFF-WHITE 1. CAROLINA HERRERA

2. PROENZA SCHOULER 2. PRIVATE POLICY 2. ALAÏA
Share calculated among all runway images from New York. Share calculated among all runway images from New York. Share calculated among all runway images from New York with dresses.
Scope: Europe, women.
Thematic
3
Trends Analysis Courtesy of Dior
 2.

The New Grind

3.

Where workwear meets rebellion

1. RABANNE
2. PRADA
3. ALAINPAUL
4. PETER DO 4.
5. VICTORIA BECKHAM

1. 5.
 2.

The New Grind

1.
2.
3.

Where workwear meets rebellion

This Spring/Summer 2025, The New Cutouts and undone details added an
Grind takes center stage, redefining element of surprise, highlighting a more
office wear with a rebellious twist. As provocative approach to professional
Gen Z challenges the confines of wear. Sportswear influences permeated
traditional work environments and the collections, suggesting comfort and
monotony of the 9-to-5 grind, they infuse self-expression in the workplace.
their style with an unexpected edge that Accessories were bold and
speaks volumes. Runways showcased a unconventional, signaling a departure
daring fusion of classic office attire and from the norm.
grunge elements, where tailored blazers
met oversized hoodies, and tailored The New Grind encapsulates a
trousers were juxtaposed with crop tops. movement where workwear meets
rebellion, allowing a new generation to
reshape corporate culture from the
inside out, one edgy outfit at a time. It's
1. PRADA
not just about dressing for success; it's
2. MARQUES’ ALMEIDA about challenging the very notion of
3. STELLA MCCARTNEY what success looks like.
4. AVAVAV 4.
1.

4.
 Pearl

+5%
In Spring 25 vs. last year
Magnitude MASSIVE
Segmentation EDGY & TRENDY
Runway Share: 38%

Charcoal grey
In Spring 25 vs. last year

-5%
Magnitude BIG
Segmentation EDGY, TRENDY &
MAINSTREAM
Runway Share: 14%

Brown
In Spring 25 vs. last year

+1%
Magnitude BIG

The New Grind

Segmentation EDGY, TRENDY &
MAINSTREAM
Runway Share: 19%

Key Colors
Scope: Europe, women.
 1.

The New
Grind
Key Colors
The color palette features a mix of cool 3.
tones, embodying a fresh take on office
wear. Charcoal grey serves as the
foundational tone, offering a sophisticated
yet edgy backdrop for rebellious styling.
Pearl adds a touch of elegance, softening 2.
the overall look and introducing a hint of
refinement amidst the grunge. Meanwhile,
brown makes a bold statement as it
replaces conservative black, showcasing
its versatility on accessories and blazers
while adding warmth and depth to the
collection.

1. ACNE STUDIOS
2. STELLA MCCARTNEY
3. PETER DO
4. PRADA 4.
5. THE ATTICO
5.
 Denim
In Spring 25 vs. last year

-5%
Magnitude MASSIVE
Segmentation EDGY, TRENDY &
MAINSTREAM
Runway Share: 5%

Leather
In Spring 25 vs. last year

-12%
Magnitude BIG
Segmentation EDGY, TRENDY &
MAINSTREAM
Runway Share: 4%

Poplin

+5%
In Spring 25 vs. last year
Magnitude MEDIUM

The New Grind Segmentation EDGY & TRENDY

Runway Share: 2%

Key Fabrics
Scope: Europe, women.
 1.

The New
Grind
Key Fabrics
The fabric landscape in this theme is 3.
transformed with a bold reimagining of
traditional office wear staples. Classic
suits are replaced with leather and denim
full looks, introducing a daring twist that
challenges conventional styles. Well-known 2.
leather blazers receive a fresh update,
featuring printed and textured designs that
add intrigue and personality to classic
silhouettes. Meanwhile, poplin makes a
transition from shirts to skirts, bringing its
crispness to a more dynamic form. This
mix of fabrics fosters a unique blend of
rebellion and sophistication, pushing the
boundaries of office attire.

1. JIL SANDER
2. ETRO
3. BALENCIAGA
4. MIU MIU 4.
5. 3.1 PHILLIP LIM
5.
 Pinstripes

-3%
In Spring 25 vs. last year
Magnitude MEDIUM
Segmentation EDGY & TRENDY
Runway Share: 1%

Text and Drawing

+9%
In Spring 25 vs. last year
Magnitude MEDIUM
Segmentation MAINSTREAM
Runway Share: 0.1%

The New Grind

Key Prints
Scope: Europe, women.
 1.

The New
Grind
Key Prints
Key prints play a vital role in redefining 3.
office wear. Pinstripes, a staple of
traditional office attire, are reimagined in
classic shapes but styled in a more relaxed
manner, effortlessly blending
sophistication with a laid-back attitude. 2.
Meanwhile, text prints appear on T-shirts
and tops, infusing the collection with a
casual vibe that invites self-expression.
These prints create a dynamic interplay of
refinement and relaxed coolness,
reshaping the perception of professional
style.

1. AVAVAV
2. COACH
3. CASABLANCA
4. R13 4.
5. STELLA MCCARTNEY
5.
 Key
Shapes

Formal Shirt

Hot Pants

Leather Outerwear
 Watch Out
Female

-2% Refreshed Classics

The formal shirt takes on a new
identity in this theme, merging
traditional structure with
contemporary edge. Designers
embrace asymmetrical shapes, styling 3.
Formal Shirt

an oversized shirt with lingerie or

incorporating the ‘no pants’ trend for a
daring look. Combined with fringes 2. 3.

and bold accessories, the formal shirt

creates a statement that redefines the
classic workwear staple for the
contemporary workplace.

1. STELLA MCCARTNEY
2. VAQUERA
3. CHRISTIAN DIOR
4. PROENZA SCHOULER
5. ELISABETTA FRANCHI

In Spring 25 vs. last year 4. 5.

INCREASING
Magnitude MASSIVE
Segmentation EDGY & TRENDY

Scope: Europe, women.

 Rising Star
Female

+7% Playful Provocation

Hot pants emerge as a bold statement
in this theme, showcasing their
versatility on the runway. Styled
classically with ruffled shirts, they
embody a sophisticated charm, while 3.

pairing with cardigans adds a cute,

playful twist. Denim hot pants are
often presented in total denim looks, 2. 3.

combining relaxed vibes with a

Hot Pants

cohesive aesthetic. This refreshing

take on hot pants redefines the
concept of office-ready attire, proving
that fun and professionalism can
coexist seamlessly.
1. WILLY CHAVARRIA
2. SACAI
3. FENDI
4. MASHA POPOVA
5. MAX MARA

In Spring 24 vs. last year 4. 5.

INCREASING
Magnitude MEDIUM
4.
Segmentation EDGY & TRENDY

Scope: Europe, women.

 Stable
Female

-7% Timeless Edge

Leather outerwear makes a powerful
statement in this theme. Designers
experiment with silhouettes, offering
everything from tailored pieces to
oversized fits that add a rebellious 3.

flair. This versatile outerwear not only

enhances layering but also serves as
a bold finishing touch. 2. 3.
Outerwear
Leather

1. RABANNE
2. PRIVATE POLICY
3. ETRO
4. SAINT LAURENT
5. BOTTEGA VENETA

In Spring 24 vs. last year 4. 5.

DECREASING
Magnitude MASSIVE
4.
Segmentation EDGY, TRENDY &
MAINSTREAM

Scope: Europe, women.

 Key
Accessories

Peep Toe

Knee High Socks

Headwear
 Just a Glimpse
Peep toe pumps are the unexpected
"it shoes" of the theme, making a
return to the runway this season.
While some designers stick to the
classic shape, others add a modern 3.

twist, featuring small cutouts that

offer just a glimpse of the toe. This
fresh approach breathes new life into 2. 3.

a once-controversial style, allowing

peep toe pumps to blend seamlessly
Peep Toe

with both sophisticated and rebellious

ensembles.
1. TORY BURCH
2. PRADA
3. STELLA MCCARTNEY
4. MIU MIU
5. KHAITE

4. 5.

4.
 Bold Coverage
Knee-high socks emerge as a key
accessory in this theme, bridging the
gap between grunge, sporty, and
preppy styles. This versatile piece is
incorporated into every look, from 3.

edgy ensembles to polished outfits,

effortlessly enhancing each aesthetic.
2. 3.
Knee High

1. AKNVAS
2. ISSEY MIYAKE
Socks

3. MELITTA BAUMEISTER
4. WILLY CHAVARRIA
5. AVAVAV

4. 5.

4.
 Crown the Look
Headwear takes center stage in the
theme, showcasing bold choices that
redefine traditional office looks. From
cowboy hats to berets, designers'
selections emphasize individuality and 3.

the rebellious spirit of the theme.

Hoods add a touch of defiance to
styling, challenging conventional 2. 3.
Headwear

norms. Additionally, baseball caps

provide a well-tested way to inject a
casual vibe into any ensemble.

1. MOSCHINO
2. COACH
3. STELLA MCCARTNEY
4. AVAVAV 4. 5.
5. VAQUERA

4.
The New Grind - Starter Pack

Colors Fabrics Prints Accessories Brands Shapes

Stadium Ready
2.

3.

Ready for a homerun

1. YUHAN WANG
2. GANNI
3. TOMMY HILFIGER
4. AVAVAV 4.
5. MELITTA BAUMEISTER

5.
1.
 1

Stadium Ready
2.

Ready For A Homerun

Fashion shows have always drawn Moving further, with Women’s SS25
3.
inspiration from the world of sports, Fashion Week it’s crystal clear that rugby
where athleticism and attire get mixed and baseball are stepping into the game
season after season. Designers have a for 2025. Bold stripes, sleek lines of
knack for reimagining classic sports tracksuits and sporty jackets are on the
elements, and this year was no different. menu together with performance fabric
4.
During the Men's SS25 Fashion Week as nylon combined with more chic knit.
earlier this year, we saw plenty of Milan was buzzing with excitement as
baseball and rugby references pop up in AVAVAV teamed up with Adidas, while
various collections. In 2024, the The Attico rocked a collab with Nike.
spotlight was all about football, thanks These partnerships are perfect
to the bloke core trend, and tennis, with examples of how major sportswear
its chic Tennis core vibes. brands are taking attendance at the
runway of the luxury fashion houses.

1. GANNI
This theme is all about getting Stadium
2. TOMMY HILFIGER Ready and mix classic sporty elements
3. AVAVAV with streetwear, high fashion and bold
4. MELITTA BAUMEISTER 4.
colors.
1.
 Tawny Brown

+1%
In Spring 25 vs. last year
Magnitude MEDIUM
Segmentation EDGY
Runway Share: 6%

Brick Red
In Spring 25 vs. last year

+5%
Magnitude MEDIUM
Segmentation EDGY, TRENDY &
MAINSTREAM
Runway Share: 5%

Navy
In Spring 25 vs. last year

Stadium Ready -5%

Magnitude BIG
Segmentation EDGY, TRENDY &
MAINSTREAM
Runway Share: 8%

Key Colors
Scope: Europe, women.
 1.

Stadium
Ready
Key Colors
The main star of the SS 2025 color palette 3.
for the Stadium Ready theme is Brick Red
with an increase of +5%. The color not only
symbolizes energy and passion in both
baseball and rugby, it is also one of the 2.
trendiest colors seen on the runway lately.
It pairs perfectly with deep navy and create
that classic sporty look together.

The warm Tawny Brown adds a touch of

earthiness and comfort to the palette,
grounding the vibrant hues of Brick Red
and Deep Navy.

Together, these colors create a trio that

balances energy and sophistication with a
luxurious twist.

1. RALPH LAUREN
2. MIU MIU
3. TORY BURCH
4. PRIVATE POLICE 4.
5. CASA BLANCA
5.
 Knit
In Spring 25 vs. last year

-7%
Magnitude BIG
Segmentation MAINSTREAM &
TRENDY
Runway Share: 3%

Rainproof

-10%
In Spring 25 vs. last year
Magnitude MEDIUM
Segmentation MAINSTREAM
Runway Share: 1%

Nylon

Stadium Ready
Key Fabrics
Scope: Europe, women.
 1.

Stadium
Ready
Key Fabrics
For the Spring/Summer 2025 collections, 3.
designers leaned into functional fabrics that
blended style with performance.

Thicker waterproof materials dominated 2.

outerwear, particularly in oversized bomber
and varsity jackets. Nylon was another
standout, especially for the sporty
tracksuits which added a modern athletic
edge to the designs.

In contrast, for a more preppy, almost

academic feel, V-neck knits and cropped
cardigans in knit brought the polished touch
to the collections.

1. THE ATTICO
2. AKNVS
3. AVAVAV
4. MIU MIU 4.
5. OFF WHITE
5.
 Number Print

Colorblock
In Summer 25 vs. last year

-6%
Magnitude MEDIUM
Segmentation EDGY AND
MAINSTREAM

Stadium Ready
Key Prints
Horizontal Stripes
In Summer 25 vs. last year

-3%
Magnitude BIG
Segmentation MAINSTREAM,
TRENDY & EDGY
 1. 3.

Stadium
Ready
Key Prints
The Stadium Ready theme perfectly blended 3.
classic sports elements with high-fashion flair.
Wide horizontal stripes, a nod to traditional
rugby sweaters, added a timeless, athletic
touch to several collections. Meanwhile, bold 2.
color blocking brought a fresh, energetic feel to
more casual pieces, with contrasting color
panels creating the eye-catching, dynamic
looks.

Finally, the print of numbers seen in collections

as for example Melitta Baumeister and Ganni
evoked the feel of team uniforms, where
numbers symbolize player identity on the field.
This playful use of prints and sports motifs
brought a lively edge to the runway.

1. JIL SANDER
2. MONSE
3. MELITTA BAUMEISTER
4. MAITREPIERRE 4.
5. VAQUERA 5.
 Key
Shapes

Polo Shirts

Track Pants

V-neck
 Rising Star
Female

+14% A Bit Of Prep School Charm

Polo shirts brought a polished, slightly
posh vibe to this season’s collections.
Casa Blanca, Lacoste, and AVAVAV
paired them with micro shorts and
high socks. Prada, on the other hand, 3.

reimagined the polo with long sleeves

and bold color blocking in red and
Polo Shirts

blue collars, pushing the look in a 2. 3.

more contemporary direction. These

polos were styled mostly buttoned up
and added structure to the otherwise
laid-back outfits.
1. CASA BLANCA
2. LACOSTE
3. MONSE
4. PRADA
5. AVAVAV

In Spring 25 vs. last year 4. 5.

INCREASING
Magnitude BIG
4.
Segmentation MAINSTREAM,
TRENDY & EDGY

Scope: Europe, women.

 Consistent Riser
Female

-1% Comfort Meets Cool

The track pants has evolved into
something the fashion forward
consumer prefer to wear, almost in a
way where they are so comfortable
that they are stylish so even a pair of 3.

track pants looks chic on them.

Track Pants

When styled with oversized tees or 2. 3.

bold jackets, these pants evoke a

sense of nonchalance that feels both
stylish, edgy and comfortable.

1. AVAVAV
2. THE ATTICO
3. LACOSTE
4. GANNI
5. OTTOLINGER

In Spring 25 vs. last year 4. 5.

INCREASING
Magnitude MEDIUM
4.
Segmentation TRENDY, EDGY &
MAINSTREAM

Scope: Europe, women.

 Consistent Riser
Female

+3% V-neck it Up!

This versatile cut graces everything
from elegant knits to chic leather tops
and cozy pullovers. Miu Miu introduced
a sporty red top featuring a zip that can
be adjusted to reveal a sultry V-neck. 3.

Meanwhile, Off-White took it a step

further, presenting a top with a daringly
deep V-neck that exudes confidence and 2. 3.

edge. Whether layered or worn alone,

the V-neckline remains a timeless
silhouette that can be seen as both
sporty and extravagant.
V-neck

1. TOMMY HILFIGER
2. PRIVATE POLICE
3. MIU MIU
4. MELITTA BAUMEISTER
5. OFF WHITE

In Spring 25 vs. last year 4. 5.

INCREASING
Magnitude MASSIVE
4.
Segmentation MAINSTREAM,
EDGY & TRENDY

Scope: Europe, women.

 Key
Accessories

Baseball Caps

Tie-around jumper
 A classic accessory never hurts
There is no secrets that caps are
known for adding a more sporty vibe
to any kind of outfit. It has become a
versatile accessories in both
streetwear, high fashion, and sports. 3.
Baseball Caps

Whether you're heading to a laid-back

brunch, running errands, or out 2. 3.

running, a well-chosen cap can

elevate any style. Just like the track
pants, this accessory really add the
nonchalant touch to it and the
effortless cool vibe.

1. PRIVATE POLICE
2. VAQUERA
3. TOMMY HILFIGER
4. RALPH LAUREN 4. 5.
5. AVAVAV

4.
 Layer Layer Layer
In this theme, it’s all about dressing up
while making it look like you haven’t
tried at all. Sounds a bit strange, right?
But that is the vibe.
3.

Enter the tie-around jumper to your

look to give off that effortless,
on-the-go aesthetic while adding a 2. 3.

touch of volume to the outfit.

Tie-around

You can tie it around your hips for that

relaxed feel or let it hang casually over
your shoulders, always ready to layer
up when the moment calls for it.
jumper

1. AVAVAV
2. THE ATTICO
3. OFF WHITE
4. MELITTA BAUMEISTER 4. 5.
5. OTTOLINGER

4.
 Stadium Ready - Starter Pack

Colors Materials Prints Accessories Brands Shapes

Star
4
Trends Sometimes trends transcend themes and aesthetics. In this section, we review trends so visible that they are
expressed through the different themes that we have identified. It is important to understand the subtle differences
to best adapt a theme to your brand DNA and own audience.
 Strapless Dress
Strapless dresses made a striking comeback
on the Spring Summer 2025 runways, blending
minimalist charm with bold new textures. Acne
Studios showcased a heart-shaped neckline
that created an exaggerated silhouette, adding
a playful twist to classic black. MM6 Maison
Margiela embraced a deconstructed approach,
with ruched details giving an edgy twist to the
strapless form. At LaQuan Smith, snake-print
strapless designs lent a sultry allure,
highlighting the trend’s versatile appeal.

This season, strapless dresses redefine

sophistication, catering to the edgy and trendy
with effortless grace.

+15%
In Spring 25 vs. last year
Magnitude MASSIVE
Segmentation: EDGY & TRENDY

1. ACNE STUDIOS
2. MM6 MAISON MARGIELA
3. LAQUAN SMITH

Scope: Europe, women. 1. 2. 3.

 2.

Strapless Dress
3.

Stadium Ready

Serene Romance
The New Grind

Aquatic Wonderland
1. ERMANNO SCERVINO
2. AVAVAV
3. AKRIS
4. BALENCIAGA 4.
5. EMPORIO ARMANI
5.
1.
Fringes
Fringes took center stage on the Spring Summer
2025 runways, adding dynamic movement and a
touch of sophistication to sleek silhouettes.

At Sportmax, fringes brought fresh energy to

minimalist white ensembles, while Gabriela
Hearst contrasted structured shoulders with
flowing strands. Calcaterra took a bolder
approach, pairing layered fringe skirts that
swayed with each step and an oversized cargo
vest, evoking an earthy elegance.

This season, fringe transcends boho, offering a

modern, architectural twist on classic fluidity.

1. SPORTMAX
2. GABRIELA HEARST
3. CALCATERRA

1. 2. 3.
 q>Qaaq>Qa
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2.

Fringes

qw
3.

The New Grind

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Stadium Ready
Aquatic Wonderland

Serene Romance
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a><a
1. ANTONIO MARRAS
2. GUCCI
3. MISSONI
4. HODAKOVA 4.
5. DIOR
5.
1.
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