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DOUBLE YOUR LEADS

47-Point Homepage Checklist
Finally... a proven, paint-by-numbers system you can easily follow
and implement for next to nothing to double your leads in 7 days or less.

DOUBLE YOUR LEADS

IN 7 DAYS OR LESS

Hello Bar with free offer

1800 932 123 Big phone number top right

Professional Logo
Social media icons
Simple effective navigation

Professional photography Clear and unique value proposition

Steer clear of stock photography.
Keyword rich heading copy
Scroll prompter to draw Setup a free Adwords account to do
your keyword research, or simply look
eye down
at related searches when you browse
search engines.

Interesting image or video

partially above the fold

The ‘fold’

Compelling H1 or H2 headline Some form of guarantee

100% Money-Back Guarantee
When it comes to writing headlines,
Express Delivery
it’s important you include at least one
Free Delivery
keyword and format them properly
Same Day Delivery or Despatch
using H1, H2, H3 etc tags to tell
Get it in 5 days or it’s free
Google what your page is about so
Happiness Guarantee
they can send you more search traffic.
1-Year Refund Policy

Keyword rich body copy Internal linking

Include at least 300-500 words of Be sure to link to other pages on
benefit-driven, keyword rich copy to tell your site for extra juice.
Google what your website is all about.
You’ll have a lot better chance of Include secondary calls to action
attracting visitors if you have a good
amount of copy on your homepage so in a contrasting colour.
don’t skip this step! Never leave a visitor hanging wondering
what’s next. Always offer an action at the
end of every text block or section to tell
people what to do.
Keyword rich services
with benefit driven copy
Instead of talking about yourself and
what you do, try spinning your
language to talk about your customer. Testimonials or reviews
for trust and credibility
A simple trick is to minimise the Google reviews will also help you
times you say “we” and instead use attract more ideal customers!
“you” or “your”. Try it!

Value-driven call to action

in high contrast colour
to convert primary goal
X

Customer case study

or success story
When you say something about
Irresistible Lead Magnet yourself, it’s marketing fluff. But when
displays in lightbox popup someone else says it, it’s powerful.
Invest in doing video
Make sure you include: or written case studies and watch
- A compelling headline your profits soar.
- A strong sub-headline
- Three benefit-driven bullet points
- A high quality image of your offer
- A value-driven call to action button

Tell your story & your big WHY

Build your personal brand
into your business

Talk about how you saw a big

problem & set out to solve it
Professional photography
will help build credibility

Don’t forget image alt tag

Secondary CTA to logical next step
to draw them through your site

Compelling headline
Irresistible lead magnet which
offers incredible value and
3 Key benefits bullet points can be rapidly consumed.

Simple opt-in with just Value driven CTA

1-2 form fields maximum

Live chat
Increase your leads even more
Featured in or partner logos
LIVE CHAT

by adding a live chat program like

for added trust and credibility ClickDesk or PureChat.

Quick contact form

or quote request
Footer navigation to show
Remember, you always want to look
all pages on site for better like doing business with you is easy.
navigation and usability Don’t bury forms and numbers on
your contact page, instead encourage
visitors to send you a quick email
immediately. And when they do, act
fast! Websites who act on enquiries in
Map and location data the first 10 minutes can see a 30%
Enjoy more search traffic from Google increase in lead to sale conversion.
when you include this.

TAKE ACTION NOW

What would it be like to get three times the amount of leads you currently get now? Websites are living breathing things which need to be nourished
constantly or they die. So schedule a regular time each week to start implementing these changes today, and start seeing results as soon as tomorrow.

KNOW YOUR GOALS BE COMPELLING BE SEARCH FRIENDLY

Determine primary and secondary goals Clear and unique value proposition Proper inclusion and use of keywords
What action do you want visitors to take? Benefit driven sales copy Title tags, meta descriptions, H1, H2 headings
Contrasting coloured button for primary goal Strong headlines and clear calls to action (CTA) Image Alt tags
Segment audience/s for better results Talk about how you solve prospect’s pains At least 500 words of keyword rich copy
Clear visitor path Geographic location data
Mobile optimised site
BE IRRESISTIBLE Internal linking to other pages
BUILD TRUST & AUTHORITY Create irresistible ‘lead magnet’
Testimonials / Reviews Offer incredible value free in exchange for email
Case studies / Success Stories
LEAD CAPTURE POINTS
Surprise them with something special after opt-in
Partnerships or featured in (logos) Keep it quick and easy to consume Hello Bar
100% Money-Back Guarantee Compelling newsletter opt-in
Blog, articles or learning centre Lead Magnet
Professional photos (not stock photography)
BE CONTACTABLE Blog opt-ins
Intro/explainer video from you personally Big phone number top right Free quote request or consultation
Social media icons Popup lightbox
Easy to find contact details Exit popup offer on leaving
BEAUTIFUL BRANDING Short forms Primary and secondary calls to action
Professional logo Clear calls to action (CTA) Contact form
Strong brand messaging Live Chat installed
Great-looking design aesthetics
Tell your story including your big WHY
Build your personal brand into your business PRO TIP: Optimise your website for conversions and setup your automated sales and nurturing
funnels BEFORE you spend money driving traffic to it. There’s no point filling a leaky bucket!

Need help? Call us now 1800 932 123 or visit web123.com.au