TEST I. IDENTIFICATION. Read the following statements and identify what is being described. Choose your answer from the box.
Aerial Shot Media Watchdog Indigenous Knowledge
Pre-industrial Age Electronic Age Codes Information Literacy Semiotics Broadcast Media Technology Literacy Industrial Age Written Codes Digital / New Media Print Media Message Technical Code Media Languages Library Conventions Resource Center Media Literacy Symbolic Codes Audience Information Age
_____________________1. The physical objects used to communicate with, or the mass
communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages. _____________________2. It is the ability to effectively use technology to access, evaluate, integrate, create and communicate information to enhance the learning process through problem- solving and critical thinking. _____________________3. Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical. _____________________4. It is the study of signs that when put together create meaning. _____________________5. It acts as a gateway of information for the society’s consumption. Also, it becomes a keeper of memories of the community, preserver of heritage and source of academic knowledge. _____________________6. It is the ability to access, analyze, evaluate and create media in a variety of forms. _____________________7. It exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair elections. _____________________8. These are systems of signs that when put together create meaning. _____________________9. It is a set of abilities requiring individuals to "recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information." _____________________10. It is the age where long distance communication became more efficient. _____________________11. The group of consumers for whom the media message was constructed as well as anyone else who is exposed to the message. Age _____________________12. The period where people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron. _____________________13. The age where the Internet paved the way for faster communication and the creation of the social network. _____________________14. Media such as radio and television that reach target audiences using airwaves as the transmission medium. _____________________15. Refers to a standard or norm that acts as a rule governing behavior and generally established and accepted ways of doing something _____________________16. The information sent to a receiver from a source. _____________________17. Its contents are organized and distributed on digital platforms. _____________________18. These are codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience. _____________________19. The age where people used the power of steam, developed machine tools, established iron production, and the manufacturing of various products _____________________20. This shot is also called a Bird’s Eye Shot. PAGE -2-
____________________21. It is a collection of sources of information and similar resources, made
accessible to a defined community for reference or borrowing. _____________________22. Are ways in which equipment is used to tell the story. _____________________23. Show what is beneath the surface of what we see or iconic symbols that are easily understood. _____________________24. It is a local knowledge that is unique to a given culture or society. _____________________25. It is a type of code that makes use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)
TEST II. TRUE OR FALSE. Write true on the blank if the statement is true and false if the statement is not correct.
______________1. Media Literacy is a 21st century approach to education which provides a
framework to access, analyze, evaluate, create and participate with messages in a variety of forms. ______________2. Illiteracy is the ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. ______________3. Media convergence usually occurs in various platforms such as social networking. ______________4. Information used must always be current and updated frequently. ______________5. Relevance is when content is balanced and when all sides of an issue are presented. ______________6. High-Angle Shot is a shot that shows people or objects from above higher than eye level. ______________7. Media Convergence happens when only one media source is used. ______________8. Tracking Shot is where the camera follows along next to or behind a moving object or person. ______________9. Checking the date is one way of spotting fake news. ______________10. Zoom is where a stationary camera approaches a subject by tilting the camera up or down. Her “zooming out”. ______________11. Plagiarism is the practice of taking someone else's work or ideas and passing them off as one's own. ______________12. A ghost write copies significant portions of text straight from a single source. ______________13. A Low angle shot Views a subject from the level of a person’s eye ______________14. “The Misinformer” provides inaccurate information regarding the sources, making it impossible to find them. ______________15. A tilt shot is where the camera moves horizontally from left to right or vice versa across