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Sweet Bites

Sebial, Jhon Mark

Crabajales, Kesha

Binongo, Emmie Rose Julie

Allera, Klyde Rhadick

Cabanday, Mariecor

Sabio, Franciene

Grade 12 - IT3

May 2023

Table of contents

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1.0 Executive Summary …………………………………………………………………….1
1.1 Objectives…………………………………………………………………….….1
1.2 Vision…………….……………………………………………………………...1
1.3 Mission…………………………………………………………………………...1
2.0 Business Description……………..………………………………………………...……2
2.1 Types of Ownership……………………………………………………………..2
2.2 Basic Information……………………………………………………………….2
2.3 Legal Form……………………………………………………………………....2
2.4 Mission Statement……………………………………………………………….3
2.5 Goal and Objectives……………………………….…………………...……….3
2.6 Key to Success………………………………………………………….………..3
3.0 Product or Service Description…………………………………………………………4
3.1 Competitive Advantage…………………………………………………………4
3.2 Uniqueness of Product…………………………………………………………..4
4.0 Market Analysis………………………………………………………………………....5
4.1 Behavior………………………………………………………………………….5
4.2 Target Market…………………………………………………………………...5
4.3 Promotion………………………………………………………………………..6
5.0 Market Analysis………………………………………………………………………….7
5.1 Product……………………………………………………………………………7
5.1 Market Segmentation……………………………………………………………………7
5.2 Materials……………………………………………………………………………8
Location Analysis………………………………………………………………………....9
6.1 Facilities and Equipments…………………………………………………………9
6.2 Suppliers and Alliances………………………………………………………….…9
6.3 Policies and Guidelines ….…………………………………………………….…10
6.3 Booth………………….….…………………………………………………….…10

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 1.0 Executive Summary

(BUTANGI NINYO UG EXECUTIVE SUMMARY)

1.1 Objectives

1. Excellent Customer Service – Our primary purpose in operating this business is to

meet the demands of our customers, to be able to deliver the services they want, and

to do so while putting a smile on their faces. Their satisfaction is the only thing that

matters.

2. Productivity of people and resources – The production of the organization is

influenced by employee training, equipment upkeep, and new equipment purchases.

To achieve our goals, this productivity must continue to increase. Maintaining the

business' sustainability in terms of providing food services to the consumer is

fundamental.

3. Getting and staying profitable – One of the cornerstones of this thus-called business

is making the recommended profit because doing so helps to keep the industry's

business flow operating in the proper path.

1.2 Vision

Our Vision

Our vision is to be earth's most customer-centric company; to build a place where people can come and
purchase our product to satisfy their cravings with our exquisite flavors.

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1.2 Mission

Our Mission

To establish our company as the quality, innovative, and preferred global supplier of our product in order
to foster long-term business and societal success. Additionally, to create enduring, beneficial ties with our
clients and suppliers.

2.0 Business Description

2.1 Types of ownership

Partnership – A partnership is an arrangement where parties, known as business partners, agree to cooperate to
advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based

organizations, schools, governments or combinations.

2.2 Basic Information

Company Email: SweetBites@gmail.com

Website www.SweetBites.com

Telephone Number 142-123-1134

Phone Number 0965 965 9685

2.3 Legal Forms

Corporations are legal entities that are separate from those who own and/or formed the organization. Their
requirements include:

∙ A corporation can be formed as for - profit or nonprofit.

∙ Corporations provide a shield from liabilities. This protection is only removed if the owners or board
members have been found to be illegally running a corporation and have been breaking federal and/or state
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laws.

∙ Corporations continue to exist even in the event of the owner’s death, or if owners leave

2.4 Mission Statement

‘’ to create enduring, beneficial ties with our clients and suppliers ’’

2.5 Goal and Objectives

Our Goals:

∙ To fulfill our vision and mission

∙ To get outstanding criticisms

∙ To be inclusive in business field

Our Objective:

∙ To be a successful business

∙ To provide good service

∙ To be valued business partners for our suppliers

2.6 Key to Success

Our keys to success are the following:

1. An action- oriented approach

2. Product market fit

3. A well-researched business plan

4. Effective processes

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 5. Customer loyalty

6. Financial knowledge

7. Targeted advertising

3.0 Production or Service Description

3.1 Competitive Advantage

∙ Excellent value- for money we offer to our customers

∙ Superior product quality and positioning combined with a price lower than that of

the competition

∙ Cost control and Economies of scale

∙ Clear shaped image and brand experience aligned

3.2 Uniqueness of product

Convenience: Be comfortable with us, we serve with courtesy and with good service.

Creativity: Our product displays a lot of color which is mesmerizing to the eyes of any
purchaser which motivates them to be creative in their way.

Taste: Our product is among the sweetest and most affordable, with a flavor that you
won't soon forget.

Pricing: We offer a very affordable price that will satisfy your cravings. In addition, our
product is both affordable and worthwhile.

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4.0 Market Analysis

4.1 Behavior

Customers, especially parents, struggle to find a safe place to buy the things their children

want, especially when it comes to eating sweets because there are so many fake products

on the market today that can harm anyone who consumes them. As a result, providing a

healthy and clean workplace is essential to putting customers at ease once they enter our

store.

4.2 Target Market

All ages are able to purchase our product, all ingredients are edible and convenient for children,

teenagers, adults, and elderly . This will assist us more to grow and market our company.

4.3 Promotion

The main promotions we run to highlight our shop to the target customers in our shop are

handing out and posting some flyers and using social media platforms. By doing these we can

rest assured that somehow in a good way our shop will be able to get recognized by the people.

Promotional Plan

Target Audience

The product is Accessible to Anyone (no specified audience), delicacies like donuts are for everyone and can
be consumed at any time, especially if they come from sweet foods.

Promotional Name:

The company's very own, distinctive advertising and tagline;

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"Want a treat? Grab a sweet!" with additional "affordable sweets that would turn your frown upside

down here at Sweet Treats!" Especially if the business is just getting started, having a catchy tagline serves

a wonderful purpose. In that sense, the tagline and advertising line will act as the company's beginning point.

Type of Promotion:

The type of the store's offer is a discount. is a particular sort of promotion and is the practice of lowering a

product's price below its usual retail value in order to boost sales.

Key Messages

Take a piece of our delectable dessert to satisfy your hunger while also saving 20%! The percentages of our

products will also be determined by future sales and thorough study, along with the shop's new atmosphere

and growth through advertising.

Promotional Swag:

Our taste is Exquisite. Donuts are something to hanker after and to try in delicious delicacies. The flavor of

our products is distinctive and attracts swag because it is unlike any other.

Promotions and advertisements:

The company will use banners, flyers, and social media posts to advertise. With the use of social media, the

product's general popularity may increase within the geographic area it may reach if it is pushed sufficiently,

which the company itself will undoubtedly do.

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5.0 Market Analysis

5.1 Product

Sweet Bites

We chose the name Sweet Bites the Budget Friendly Dessert Shop for our business because this is a meal

that is considered to be eye capturing sweet course for any purchaser at any age, the name sweet bites

summarize the exquisite relish of our dessert. The design depicts a sweet food that everyone enjoys, and the

pink color of the logo stands for sweetness and charm.

4.1 Market Segmentation

Sweet Treats wants to promote to a large customer base. However, we have identified the following

categories as targeted segments that support our growth projections:

-15 to 24 year olds

-Students

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- But most importantly its accessible to Anyone (no specific audience)

5.2 Materials

1.Measuring Cup

- Measure the preferred flour for your doughnut.

2. Mixer

- You'll start by mixing the yeast with warmed milk and a bit of sugar before building the rest of the

dough.

3. Circle Shaped Cutter

- After the dough has doubled, roll it out and punch into 3-inch rounds, then use a 1-inch cutter for the

doughnut’s holes.

4. Thermometer

- Before you heat the fry oil, set up some draining racks and get your thermometer in place.

5. Deep Fryer

- Frying in a heavy-bottomed pot, such as a Dutch oven, helps keep splatters to a minimum.

6. Microwave Oven

- The glaze for these doughnuts is a combination of melted butter, milk, powdered sugar, and vanilla

extract. You can make the glaze in the microwave (gently reheating in 30-second bursts), or use a

small saucepan to keep the glaze warm on the stovetop.

Overall materials needed

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 - Ingredients including flour, yeast, baking powder or baking soda, sugar, butter, and oil for deep-

frying are generally required.

6.0 Location Analysis

The location of our business: Phase 1, Brgy. Bugo, Cagayan De Oro City

Sweat Treats' suggested location for operations is Phase 1 of Brgy. Bugo in Cagayan De Oro City. The

majority of locations that are close to schools, like Southfield Bugo, Bugo National High School, and

someplace near the ICI main campus near the dome of Bugo, are being evaluated as potential sites.

Each will have a space of between 100 and 280 square meters. For the purpose of storing frozen goods

locally, this area will have freezer space. An oven, a counter, a serving area, a booth for ambient display

cases, and a small area where students or other people can eat and enjoy our sweets will make up the

operating space.

6.1 Facilities and Equipment

Sweat Treats uses display cases that were specifically created and made for their donuts. Cold and warm

display cases with uniform designs for sweets and cold beverages will also be bought. Capital asset

purchases will be required for commercial ovens, cash registers, and point of sale (POS) accounting systems.

6.2 Suppliers and Alliances

The company will also enter into contracts with a business to provide well-known product brands and is

presently looking for trustworthy organizations to supply its stores with yeast, flours, and fresh oils on a

regular basis. To prevent expenses from fluctuating, the organization will work to include a fixed product

rate in the contracts. Credit and delivery procedures will also be developed.

With its suppliers, Sweet Treats hopes to build enduring, devoted relationships. The ultimate choice will be

heavily influenced by elements including background, dependability, reputation, delivery method, service,

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warranty policies, and liability concerns. It is crucial that our suppliers have regional and possibly national

coverage due to the potential for the company's expansion ambitions in years two and three.

6.3 Policies and Guidelines

The establishment of shop rules and procedures will be crucial to the expansion of the business and the

professional development of its staff. The following guidelines and practices will be adopted:

-creation of a handbook of employee policies

-creation of a shop procedures and systems manual

-an open-door policy for staff recommendations and complaints

6.4 Booth

Sweat treats Booth design

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The booth design was carefully thought out and created to complement the atmosphere of the store. Its

colorful appearance also draws customers' attention.

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