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    7-Eleven Case Study

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    Koalatzy.

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    7-Eleven Case Study

    Uploaded by

    Koalatzy.
    12 views7 pages

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    12 views7 pages

    7-Eleven Case Study

    Uploaded by

    Koalatzy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 7

    Republic of the Philippines

    AURORA STATE COLLEGE OF TECHNOLOGY


    Brgy. Zabali, 3200 Baler, Aurora, Philippines

    SCHOOL OF ARTS AND SCIENCES

    OPERATION MANAGEMENT IN HOSPITALITY INDUSTRY

    A Case Study on

    BARRAMEDA, PAULA ANN B.


    DACUMUS, VIVIEN D.
    DE LEON, MARIZ N.
    LAÑA, JOHN LESTER S.
    MARQUEZ, JOHN DENVER B.
    NIDOY, ARVIN B.
    (BSHM-3D)

    JOHN ALDWIN OLIVAR (INSTRUCTOR)

    DECEMBER 01, 2016 (DATE ACCOMPLISHED)

    I. INTRODUCTION
     Historical Background of the Company

    Philippine Seven Corporation (PSC) was established in 1982 and acquired the
    license to operate 7-Eleven stores in the Philippines from Southland Corporation.
    The company grew slowly in its early years, but later transferred the license to its
    affiliate, Phil-Seven Properties Corporation (PSPC), in 1988. PSPC leased
    commercial properties and constructed retail store buildings, leasing them to PSC
    on a long-term basis. In 1996, the SEC approved the merger, and PSPC was
    absorbed by PSC as the surviving entity. PSC listed its shares in the Philippine
    Stock Exchange and established Convenience Distribution Inc. (CDI) to provide
    logistics planning and services. In 2000, foreign entities, including Malaysian
    investment company PCSL, purchased 50.4% of PSC's outstanding capital stock,
    strengthening its organizational structure and operating systems. A new affiliate,
    Store Sites Holding, Inc., was established to own land properties. PSC's area
    license to operate 7-Eleven stores in the Philippines was renewed in 2007 for
    another 20-year term.

    PSC offers various benefits to its employees, including retirement benefits, health
    insurance, and recognition programs. The company also provides training and
    development programs for employees, including a Leadership Academy and
    Mentor's Leadership Training Program for Senior Management and Officers. In-
    house trainings cover leadership skills, products, negotiation, change
    management, retailer initiatives, and operating procedures. PSC faces risks in the
    retail industry, including competition, brand reputation, and business operations.
    The Audit & Risk Committee ensures internal control activities and financial
    management functions. PSC monitors competitors in the CVS industry, with an
    estimated market share of 28.5% in store count and 2.4% in sales value.

     Vision
    “Our vision is to be the best retailer of convenience for emerging markets.”
    The company aims to be the best retailer in the industry. Based on its data, the
    company has already fulfilled the best retailer in its said vision. The company also
    provide various trainings and development programs for employees. Right wages
    and benefits including health insurance are given to its employees.

     Mission

    “To make daily easier by providing modern convenience.”


    This statement is a testament that they fulfilled their mission statement. The
    company allows the consumers to buy quality at a convenient approach.
    Therefore, the firm follows their mission but it’s not clear if they satisfy the
    consumers.

     Philosophy
    The company aims to be the first choice convenience for the customers by
    providing quality and fast service from all of their stores. 7-Eleven has always
    been obsessed with customer serving and that what make the company a trusted
    retailer.

     Goals and Objectives

    - To be the top option for clients seeking convenience at any time or location
    - The company wants to be customer-focused and attending to the concerns of
    others.
    - Delivering what people want, when, when, and how they want it is something
    they can always count on.
    - Collaborating with local and national groups to deliver aid where it is most
    needed

     Organizational Chart
    Figure 1. 7-Eleven organizational structure

    II. NATURE OF THE BUSINESS


    Food and Drinks

    The company offer numerous products such as coffee, slurpees, hot foods, alcohol and non-
    alcoholic drinks with different brand name and assures the quality of each products that the
    consumers seek to procure.

    Loyalty Program

    Customers are rewarded for each peso purchased through 7-Eleven's 7Rewards program.
    Eco-friendly Packaging

    When feasible, 7-Eleven uses eco-friendly products, cuts back on content, and uses less
    plastic.

    Service Kiosk and App

    7-Eleven provides other services including bill payment, load purchasing, e-money addition,
    and CLiQQ use.

    III. SIGNIFICANCE OF THE STUDY


    The study aims to provide more information that is needed regarding with the chosen
    business. It is a descriptive type that aims to present reliable information about the business.

    IV. PRESENTATION OF DATA


     Core Competencies

     Competitive Advantages

     Target Market
     Operations

    - Research and Development

     Strategies
     SWOT Analysis

    V. CONCLUSION

    ( on your own ideas. Occupying 1 page.)

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