NEW WEBSITE

GUIDE TO SEO

7-step SEO strategy to get

your site ranking FAST

By Nick Zviadadze
Founder at MintSEO | SEO Consultant
Nick Zviadadze Practical SEO Tips

1. GET THE RIGHT TOOLS

To get started, you need the right tools in place.

These will help you monitor, analyze, and

improve your website's performance.

Google Analytics: Helps you track

your website's traffic and user
behavior.

Google Search Console: Use it to

submit your sitemap, monitor your
site's performance, and fix any
indexing or crawl issues.

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Nick Zviadadze Practical SEO Tips

Semrush or Ahrefs: Invest in a

premium keyword research tool to
find the best keywords for your
niche and analyze your competition.

SEO Plugins (RankMath or Yoast):

Both RankMath and Yoast provide
features like XML sitemap
generation, content analysis, and
meta tag management.

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Nick Zviadadze Practical SEO Tips

2. TECHNICAL SEO

Robots.txt file - Tells search

engines which URLs the crawler can
access.

Use Yoast or RankMath to

optimize your site for best general
practices.

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Nick Zviadadze Practical SEO Tips

Use WP Rocket in WordPress to

improve page speed & core web
vitals

Use Smush to compress images &

improve load speed

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Nick Zviadadze Practical SEO Tips

Sitemap.xml - Shows Google how

to navigate your site and content. If
you run WP, install Yoast or
Rankmath to create a sitemap.

Google hates duplicate content

and will penalize you. If you have
duplicate pages, just merge them
w/ 301 redirect or delete one.

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Nick Zviadadze Practical SEO Tips

3. COMPETITOR RESEARCH

AUDIT ON A MACRO LEVEL

Run a competitor’s blog index

through Semrush organic research

Determine the total number of blog

posts they’ve published and
compare it to your own output.

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 Nick Zviadadze Practical SEO Tips

AUDIT ON A MICRO LEVEL

Manually go through competitor blog posts, and
see what they’re doing right.
Look for the following elements:

Headlines: Analyze their headlines

for engagement, keyword usage, and
length.

Content Structure: Observe the

formatting (headings, bullet points,
images, etc.) and how they enhance
readability.

Internal Linking: Note how often and

where they link to their other
articles.

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Nick Zviadadze Practical SEO Tips

4. FIND THE RIGHT

KEYWORDS

You want to target keywords that are:

Low difficulty

High buyer intent

Reasonable search volume

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Nick Zviadadze Practical SEO Tips

HOW TO FIND
KEYWORDS THAT FIT
THIS CRITERIA?

Run your seed keyword through

keyword magic tool on Semrush

Set difficulty filters to 0 to 30

Set PPC to 3 USD plus (to filter out

non-commercial keywords)

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Extract relevant keywords

Set keyword difficulty to 20-40,

rinse-repeat

Take all the keywords you find, and

run them through ChatGPT
Ask it to generate even more
keywords
Document everything in a Google
Sheet.

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Nick Zviadadze Practical SEO Tips

5. KICKSTART CONTENT
OPERATIONS

You want to establish topical

authority fast.

Pick and go full on one topic cluster

at a time.

Your goal is to comprehensively cover one single

topic cluster for the month.

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Nick Zviadadze Practical SEO Tips

WHAT IS A TOPICAL
AUTHORITY?
Topical Authority is all about being seen as the
go-to expert on a specific subject.

What Makes Topical Authority?

You cover your topic from every

angle, from beginner guides to
detailed insights,

Your posts link to each other

naturally, creating a network that
helps readers (and search engines)
explore the topic fully.

Regularly adding new, relevant

content to stay on top of the topic.

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Nick Zviadadze Practical SEO Tips

At a minimum, aim for 10-20+ blogs /

month (the more the better).

Hire full-time or freelance content

writers.

Best places for this:

Upwork

ProBlogger job board

OnlineJobs.ph

Cult of Copy Job Board

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Nick Zviadadze Practical SEO Tips

6. BUILD HOMEPAGE
BACKLINKS WITH PR
A strong homepage backlink profile is key to
boosting your site's authority.

Sign up for platforms that connect businesses

and professionals with journalists:

Help a B2B Writer Out

Qwoted

Featured

Connectively

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Nick Zviadadze Practical SEO Tips

SET UP A COMPLETE
PROFILE

Fill out your profile with accurate and compelling

details to make yourself an attractive source for
journalists.

Browse through the daily or weekly queries

posted by journalists looking for expert
opinions.

Respond to 10-20+ queries each week to

increase your chances of being published.

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Nick Zviadadze Practical SEO Tips

7. BUILD BLOG POST

BACKLINKS VIA GUEST
POSTING
Create a big list of blogs adjacent to your niche.

Target blogs in a niche close to yours, but NOT

the same.

You’re an SEO blog ⇒ You look for blogs

in digital marketing

You’re an SEO blog ⇒ You look for SEO

blogs

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 Nick Zviadadze Practical SEO Tips

FIND RELEVANT BLOGS

Use the blog category search on Pitchbox

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Nick Zviadadze Practical SEO Tips

Or go manual and use Google Search

Operations

Use the following query to find sites that mention

typical guest posting phrases.

“guest post” OR “guest column” OR “guest

author” OR “become a contributor” OR
“write for us” AND keyword

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Nick Zviadadze Practical SEO Tips

Go through Google, and extract all

the blogs that you find into a Google
Sheet

Aim for mid-range blogs

For each blog you’ve found, find a

contact email using Hunter (or any
other email tool).

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Nick Zviadadze Practical SEO Tips

OUTREACH
Once you have your list ready, focus on the
outreach.

Create a personalized outreach email.

Use the following structure for
your email:

Subject line: Stick to the basics.

Question, [Name]?
[Name] <> [Name] Intro
[Company] x [Company] Collab

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Nick Zviadadze Practical SEO Tips

First line: Your first line should be

something personalized /
compliment about their blog or
website.

GOOD EXAMPLE BAD EXAMPLE

Hey {Name}, I LOVED
your blog post about
Loved your Rome bucket
X. In fact, I just
list.
wrote an article about
X that I think your
audience…

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Nick Zviadadze Practical SEO Tips

EXAMPLE

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 Nick Zviadadze Practical SEO Tips

The Pitch: Be direct and concise.

For example

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Nick Zviadadze
Founder at MintSEO | SEO Consultant mintseo.com