The Foundations of UX Design

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The foundations of UX design

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In this video, we're going to look at the user-centred mindset, the key stages of the UX design process,
and the iteration in design. Let's start with user-centred mindset. What's really important here is to keep
your user at the centre of your design process at all times. Consider how your product would impact
them. Remember, you're not the user, so something that works for you might not necessarily work for
them.
A key part of this is trying to understand your user. One way to do this is to approach it with a bit of
curiosity. Ask questions like, why and what if. Try and empathise with your user, and put yourself in their
shoes. It is important to go in with an open mind, getting rid of any sort of preconceptions that you might
have initially.
Remember to consider all parts of the user experience. It's not just the UI or the screen that the customer
will interact with, it's every single exchange they have with your business. Are they going into a physical
store? Are they going to be receiving a delivery? Will they be trying to contact you by phone or email?
And think about what they expect from each of these interactions and how they would react to it. Doing
this will help you keep your user at the centre of your design.
So now we have found out about how to keep the user at the centre of your design, let's move on to the
key stages in the process. Your design will depend a lot on what you're trying to create. So whether it's an
app, a website, a product, or service, most of them will have the following five stages in common.
First of all, you want to discover more about your users and their needs, so you conduct user research.
Second, you want to describe and define your concept. What are you really trying to create? Third, you
want to design the experience-- the interaction between the user and your product. We'll talk more about
prototypes and principles for doing so later.
Fourth, you want to develop your design. This is where you add the details, the visual branding, and you
test it on your users. And fifth, you release your product or your site. But it doesn't finish there because
continually improving your design is a key part of the whole process. Let's look at iteration in design in a
bit more depth.
Design is not a one-off activity, and these steps don't always come one after the other. Sometimes you
have to loop around and revisit it in a more fluid way, but the really important thing to keep in mind is that
continually improving your product is normal and effective part of the process. We're going to look at
prototyping and user testing a bit later.
It's easy to get attached to the first idea of a design that you might have, but it's really important to keep in
mind that the best way to ensure success is to base your decisions around real data from real users. This
is the best indicator that you can get to see how your product or your site is received by a wider group.
And it doesn't finish there. Improving and iterating your product or your site is something that should
continue throughout its lifetime.
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