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    Shikha Singh - 4.3years

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    Shikha Singh - 4.3years

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    Shikha Singh_4.3Years (1)

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    Shikha Singh - 4.3years

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    Email: shikha2022@email.iimcal.ac.

    in
    SHIKHA SINGH Contact No.: +91 8604756808

    INDUSTRY EXPERIENCE 51 MONTHS (FULL-TIME)


    PAYTM/PAYTM PAYMENTS BANK LTD. EXECUTIVE GROWTH MANAGER May’22 – Present (26 Months)
    • Managed conception & execution of the annual AOP as per org vision; Formulated P&L forecasts for FY24 & FY25

    • Drove 5% growth in creations mkt share via growth campaigns with 20+ merchants to improve visibility at checkout

    • Increased GMV by 3.5x, resulting in 55% increase in trxns within 3 Qtrs through strategic initiatives across 7+BUs

    • Implemented & scaled autopay within BFSI, Wallet & RU by tailoring autopay solution to suit specific requirements

    • Collaborated with 10+ teams for product launches & identification of new industries for product-market expansion
    UPI Autopay • Established & nurtured key partnerships with industry stakeholders like NPCI, payment gateways and merchants

    • Tripled user adoption in 10 months via 10+ digital awareness campaigns, UX enhancements & loyalty programs

    • Benchmarked & implement BIC industry wide practices for CX around autopay setup, failure management & CST

    • Increase in user retention by 20% & user onboarding by 35% via CLM strategy, driven by analytics & user studies

    • Boosted auto renewal SR by 35% over 2 Qtrs by mitigating scheduler issues & building automated alerting systems

    • Drafted annual roadmap to meet AOP for last 2 FY23 Qtrs; Established & met milestones for roadmap execution

    UPI P2P • Improved user retention by 2% qtrly via CLM & product improvement initiatives; Modelled 3 MIS to track 7+ KPIs
    Full - Time

    • Designed tiered games to boost Txns by 17% & MAU by 11% qtrly; 1M+ additional txns through tech innovations

    • Benchmarked industry wide customer support of 3 Payer PSPs for UPI - (Bot, Chat & IVR) to build BIC Paytm CST
    UPI CST • Defined 7+ metrics for tracking CST & streamlined data processing by assisting team in standardizing L1 L2 errors

    ZS ASSOCIATES PVT. LTD. BUSINESS TECHNOLOGY ANALYST Jun`18 - Jul`20 (25 Months)
    • Formulated sales growth & performance tracker for 4K reps based on 14 KPIs for a Fortune 500 company

    Business • Developed 10+ modules for sales force optimization; Designed 4 data models & 3 Ops pre-run checklists

    Development • Reduced 75% turnaround time between attainment reports by automating them for 4K+ field sales reps

    • Reviewed 20+ PySpark modules of 4 associates; Assessed risks for 15+ changes & documented 8 releases
    Partnered with client to define accurate operational addresses of prescribers by analysing past trends
    •

    Drafted 3 SoWs worth $1M+ capturing scope of projects, financials & respective stakeholders’ ownership
    •

    Leadership • Forecasted $277K AWS infra budget for FY19; Led team of 4 for creating automation based FSIP system

    • Organized 60 hrs training sessions for Ops team; Conducted workshops for 6 members & mentored 2 FTE

    • Top performer among 12 co-hires in client space; Among top 10% in peers throughout the tenure

    Recognition & • Recognized as "Deep Expert" by leaders for being SME & architect for $20M+ project for a pharma client

    Initiatives • Increased 40% client engagement through consistent client satisfaction for delivering the quality ad-hocs

    • Appreciated for saving $50K annually by reducing 30% DAG run time by eliminating redundant modules

    KEARNEY SUMMER INTERN May`21 - Jul`21


    • Designed group-wide CoE setup & operationalization strategy for metal & mining client worth 11B+ USD

    Strategy - Center • Setup across Asset Opt, Quality, Innovation and R&D; Worked with senior client leadership & group CXOs
    Internship

    of Excellence • Identified 40M+ USD savings via Energy Cost Opt. & lean RCM; Conceptualized a 3-staged R&D roadmap

    • Collaborated with 20+ client stakeholders to prioritize 15/80+ initiatives worth 200M+ USD cost savings

    OLLIE, ESSENTIAL OILS MGMT CONSULTANT (PART TIME) Jun`21 - Sep`21


    • Estimated TAM of 300M+ USD & identified 5 USPs for Singapore Hyg. & beauty products; LOR from CEO
    Trend Analysis
    • Prepared industry-wide benchmarking dossier of 3 Personal Care comp, aiding creation of Investors Pitch

    ACADEMIC QUALIFICATIONS & CO-CURRICULAR ACHIEVEMENTS


    2022 MBA, General Management IIM Calcutta 6.63/9
    2017 B.Tech, Information Technology HBTU Kanpur 8.46/10 (5th Dept. Rank)
    • National Finalist Top 10/14K+ of L’Oreal Sustainability; 1/2.4K of 85K+ in Brand Assessment -TATA 2021
    National
    • National Finalist of AMEX Business Analytics Challenge; PPI from La Niaque 3.0, Capgemini ELITE 2021
    Competitions
    • 2/900+ participants in ZS Idea Innovation Hackathon; 1/753 teams, 286 org. in Ace the Case, IIMC 2020
    Research Paper • Authored paper on Identifying Edge for Meta (FB) using social listening & cultural anthropology tools 2021
    Author • Analyzed Business Walled Community through 17 cultural artifact, 190+ social media industry trigger 2021
    POSITIONS OF RESPONSIBILITY
    Events Head, HUES Art Club, IIMC 2022 Placement Representative, HBTU 2018
    (Highest rated club during tenure) (14% uptick in job offers)
    Junior Sport Council, IIMC 2021 Zest Organizer, Tech & Cult Fest, HBTU 2017
    Annual Literary Fest, Jury – Just a minute, HBTU 2018 Ad-MAD & Stock Ville Jury - Marketing Event, HBTU 2018
    ENTREPRENEURIAL VENTURE & EXTRA CURRICULAR
    Co-Founder, • Co-founded a B2C start-up of groceries & snacks targeted at college students with 900+ customers
    • Negotiated deals with 7 suppliers; Achieved 200% rise in daily sales via brand ambassador marketing
    2017
    GrocNow
    Performing Arts & • Junior Diploma & 6 years certification in Bharatnatyam; Won 4 City level Dance competitions 04-14
    Sports • 1st in Inter cluster Badminton(G) & 2nd in Tennis(W) Doubles; 2nd/20 in Foosball Mixed Doubles, ZS 14-19
    LinkedIn - https://www.linkedin.com/in/shikha-singh-980612b0/

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