ebook_HR's Guide to Setting a Compensation Strategy
ebook_HR's Guide to Setting a Compensation Strategy
ebook_HR's Guide to Setting a Compensation Strategy
Introduction
Attracting and retaining employees is only getting harder. And while employee
engagement, career development, and flexibility are certainly important factors,
compensation may be the biggest. One survey found that 52% of employees viewed
potential merit increases as their lead reason for staying with their companies, ahead
of factors like culture and work relationships. And according to a recent LinkedIn
study, businesses rated highly on compensation also have 56% lower attrition rates.
While money isn’t everything, “comp” directly impacts engagement and performance
and is closely intertwined with career development. But at most organizations, the
decision-making process around pay can feel arbitrary, shrouded in mystery, and even
subject to bias. When asked, only 24% and 27% of employees and HR leaders,
respectively, believe their compensation processes are transparent or easy to
understand.
If compensation strategy isn’t already a core part of your People practice, it should be.
In this ebook, we’ll address the big questions you need to answer before that can
happen. From identifying your comp “philosophy” to designing salary bands that
integrate with job levels, we’ll go through what you need to know for a more holistic,
transparent, and equitable approach to employee pay.
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Defining Your Compensation
Philosophy
What’s your company’s unique take on compensation? What differentiates your
approach from other companies competing for the same talent? If you’re looking to
build out your strategy, you need to start by identifying your philosophy.
If that sounds straightforward enough, remember that there’s more that goes into
building out a compensation philosophy than an inspiring tagline. Using statements
like the above as a roadmap, you’ll need to answer more involved questions like:
Having clear answers to these questions doesn’t just ensure comp is handled
smoothly, it’s critical to addressing bias and pay inequities down the road. We’ll go
through each of these questions to help you arrive at a compensation philosophy that
works best for your organization and people.
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6 Questions Driving Your
Compensation Philosophy
1. What counts as employee compensation?
Comp is about more than salary. Employee benefits, workplace culture, office
location, access to remote work, scheduling flexibility, and other non-monetary
offerings play an undeniable role in attracting hires and fostering loyalty among
employees.
Tip:
If you’re unsure of which total rewards will resonate, just ask. Conduct a
company-wide survey to determine whether your current program meets
employees’ needs. Doing so at least six months before the open enrollment
period will give you ample time to evaluate new offerings.
The less that employees know about costs like these, the less inclined they’ll be to
view their compensation as competitive. That’s where total rewards statements come
in. These itemized one-pagers highlight all the ways you’re compensating individual
employees, in dollars, pounds, or euros. Companies that provide their employees with
total rewards statements do so at least once a year. Statements typically list out
offerings like:
• Salary
• Bonuses
• Commission
• Retirement benefits
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• Stock options
• Paid time off
• Profit-sharing
• Employer-paid premiums for health, vision, and dental insurance
• Stipends
• Disability and life insurance
• Employer-paid Social Security and Medicare taxes
The value of each of these is calculated on a total rewards statement, which is then
shared with employees during performance or compensation reviews.
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But pay bands also serve an additional purpose. In conjunction with levels and
competencies, they’re used to facilitate career development and pay conversations.
For example, when managers have easy access to reports’ current and adjacent pay
bands, they can use that information as either a motivator or reality check —
depending on their employees’ salary expectations.
In addition to market rates and geography, take a close look at each role’s skills and
influence. While one might assume that leadership roles warrant higher salaries than
those of individual contributors, that isn’t always the case. Having in-demand skills
that tangibly affect the business often changes the calculus. For example, at software
companies, it’s not uncommon for even junior or mid-level engineers to outearn
managers in other departments.
Lastly, structure your salary bands so that they have some degree of flexibility.
Overlapping pay bands (as shown in the earlier visual) gives managers the flexibility
to strategically grant merit increases. For example, suppose a level-two employee
warrants recognition but isn’t quite ready for a promotion. In that case, their manager
can still award an increase on par with the next level’s starting salary because the pay
bands overlap.
Linking the two is a weighty decision, and ultimately your company will need to make
the call. But performance-based compensation models are increasingly popular, and
most studies on the subject have found that they both push employees to grow and
ultimately drive business results.
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Benefits of Linking Performance and Compensation
There’s no denying that comp can be a powerful motivator. A study published by
Harvard Business Review supports that, finding that performance-based bonuses and
raises are linked to greater employee satisfaction, trust in leadership, and motivation.
Linking compensation and performance may also help your employees see, in a
tangible way, the benefit they bring to your company. Consider an employee who
regularly meets or exceeds their goals. While that success might contribute to the
growth for the business, under a pay-for-performance model it also benefits
individuals. Without this connection, team and company objectives and key results
(OKRs) may seem arbitrary or disconnected from employee needs.
Structuring Pay-for-Performance
While performance-based compensation models may be increasingly popular, a lack
of transparency into how they work can frustrate employees. If you’re going to adopt
a pay-for-performance model, be clear about your rationale for doing so.
In practice, that means having a member of the HR team outline the company’s
approach to merit increases at a company-wide meeting. Given the personal nature
of compensation, invite anonymous questions before the session and follow-up via
email with clarifying points. Being clear about pay-for-performance also means
equipping managers with talking points they need to field questions from their direct
reports during one-on-ones and performance discussions.
Timing may be just as important. Critics of the pay-for-performance model say that
comp can distract employees from having meaningful conversations about
performance. To counter this, limit merit increases to specific quarters so they don’t
overlap with performance reviews. Separating the two will also give employees and
managers time to process how they’ve performed against job competencies.
Managers will need that context when deciding whether to approve a higher or lower
increase, as illustrated below.
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4. How transparent should the process be?
When it comes to compensation, employees’ most common complaints aren’t
necessarily related to numbers. Understanding the calculus behind pay decisions is a
prerequisite to trusting the process and believing it’s equitable. “Lack of transparency”
consistently ranks as employees’ chief complaint related to compensation, with a
select minority of workers actually understanding how pay gets determined. In one
survey, HR leaders were asked to rate how well they believed employees understood
their compensation philosophies:
That’s where pay transparency comes in. Pay transparency refers to the approach
companies take in communicating their compensation philosophy. Transparency isn’t
necessarily about employees knowing how much their peers earn, though that
approach might be favored by companies including Whole Foods and Buffer. Pay
transparency falls on a spectrum, ranging from that very open model to a closed one,
as illustrated below.
As you move further to the left of this spectrum, compensation processes tend to be
looser. While that grants HR and finance teams greater flexibility, it also leaves your
compensation strategy vulnerable to runaway disparities. On the flip side, hyper
transparency may lead to less flexibility to make changes, as the entire process is
exposed to employees at large. That lack of flexibility could make it difficult to adjust
compensation to attract or reward key talent.
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Identifying Your Level of Transparency
For good reason, the trend is toward more, not less, transparency. There are benefits
to even a modest degree of visibility: When employees understand how salary bands
work and what factors influence pay, they’re more inclined to believe in the process.
Buffer’s internal research suggests that opting for greater transparency also made its
company more productive, and others believe a similar approach could be crucial to
combatting gender and racial pay inequities.
But full transparency might not be right for all organizations, especially those without
fully-developed compensation strategies. For example, while full transparency may
help expose discrepancies, it does so in front of the entire company. HR teams and
managers will want to sensitively address these situations since disparities might be
based on legitimate factors, like tenure, geography, or education. At companies
without salary bands, pay-for-performance models, and other formalized structures,
it’s extremely common to run into legitimate and problematic pay discrepancies.
Tip:
Communication is an essential component of transparency. In advance of
performance reviews or upcoming compensation cycles, HR teams should
reiterate their compensation philosophy, including their approach to
transparency, to employees across the entire company.
A more practical level of transparency might involve employees knowing their current
pay band’s range and the one directly ahead of theirs. Under this model, individuals
understand their role’s earning potential, giving them a realistic set of expectations
during comp discussions. Additionally, knowing the pay bands they could slot into via
a promotion or role change serves as extra motivation for the next performance or
developmental review cycle. That’s also valuable information for the report’s manager
to have, as they’ll be responsible for coaching them along the way.
People teams and managers are uniquely positioned to close the gap, making equity
a must-have component of your compensation philosophy. Fortunately, many of the
processes already discussed can be used to champion equity and prevent runaway
pay disparities from happening.
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How Compensation Strategies Drive Equity
“Trust the process” carries additional meaning in People strategy. Take performance
management, for example. Research shows that organizations that lack formal
review processes are more likely to exhibit bias against women and people of color.
Without the right systems in place, managers are prone to fall back on their “gut
instinct” when making decisions about roles and (you guessed it) compensation.
Simply having compensation, performance, and merit increase policies gives you a
head start in the fight for pay equity.
Salary bands reinforce your commitment to pay equity in more obvious ways. Without
minimum and maximum earnings assigned to each role, HR and finance teams don’t
have a stopgap to protect against out-of-control disparities. For example, two
employees might have comparable roles (or even the same role), but one will earn
more because of factors that aren’t immediately clear. While the gap might be due to
deliberate or unconscious bias, it could result from less nefarious circumstances —
like an inexperienced manager recommending more generous merit increases for
their team. In either scenario, pay bands provide clear guidelines to follow, giving
managers only so much flexibility when determining pay.
Tip:
If you’re looking to identify disparities, consider a third-party pay equity audit. If
you use a compensation tool to house your HR data, you should be able to
cross-reference compensation with employee demographics like age, gender,
and ethnicity.
While pay bands help curb disparities within the same job level, they don’t stand in
the way of biases that can skew evaluations and future promotions. If your
organization opts to link performance and compensation, rooting out inequities in
reviews becomes critical.
One of the most impactful steps you can take is to incorporate performance
calibrations into your review cycle. With these, managers come together for a
discussion (moderated by HR) to discuss their reports’ performance ratings. Because
managers may have differing interpretations of what constitutes a high or poor
rating, these sessions help smooth over these differences, challenge managers to
explain their thought process, and get everyone to follow the same standard. You can
learn more about how to run a performance calibration session here.
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6. How does comp integrate with our
existing programs?
Compensation is a big part of how you attract, retain, and engage talent, but it’s just
one of several pillars. Performance reviews, goals, engagement surveys, manager
check-ins, and development conversations are critical levers that need to be part of
your company’s repertoire of people programs.
Similarly, you need tangible criteria to base employee ratings and merit increases
decisions on. In other words, what supporting evidence will employees use to make
their case for a raise? That’s where OKRs and other goal-setting frameworks come in.
We’ve visualized these above in red. Goal-setting data from the 2,000 companies that
use Lattice shows that over half of all OKRs are set on a quarterly basis, perhaps
because they give teams the right mix of flexibility and accountability ahead of
reviews and merit cycles.
Lastly, running engagement and pulse surveys year-round provides you with insight
into your total rewards strategy and whether you’re meeting employee expectations.
Remember: While your approach to compensation is structured, it isn’t set in stone.
Employee feedback can and should influence how you approach compensation
over time.
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Conclusion
Compensation isn’t just about dollars, pounds, or euros — it’s a critical part of people
management. Employees want to be rewarded for the hard work they’re doing, and
they want to know their colleagues are, too.
But without the right structure or tools in place, it’s easy to lose faith in the process.
Teams without compensation philosophies will struggle to articulate answers to key
employee questions. At best, the relationship between performance and salaries
may seem opaque or the result of closed-door calculus. At worse, unclear comp
philosophies can breed distrust, suspicions of bias, disengagement, and
ultimately turnover.
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About Lattice
Lattice is a people management HR software company that aims to help companies
drive and retain engaged, high-performing teams.
Lattice works with companies who aspire to put people first and see people as part of
how they’ll be successful. Whether redefining the beauty industry or building self-
driving cars, all of our customers have one thing in common: they value their
employees and want to invest in the development and success of their people.
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