n this video I'm going to pull back the

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curtain and show you some of the most
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effective marketing strategies working
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right now strategies that are going to
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help you get more customers and make
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more sales so that you can grow any
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business that you apply these to if
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you're a business owner then you're
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going to be able to put these into
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action immediately to start making more
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sales one tip I'm going to share with
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you has the potential to bring in a
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surge of new sales in as little as a few
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hours and if you're a marketing agency
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then you're going to be happy to hear
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that you can use these strategies with
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pretty much any business out there which
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means you're about to get a whole lot
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more new Happy clients so here's what
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we're going to cover first the simple
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three-step funnel I use with 90% of my
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clients that helps them turn cold leads
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into paying customers on autopilot
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because you can have the best business
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in the world but if you don't have a
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strategic and systematic way to generate
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new sales on demand you're always going
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to be worried about where that next sale
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is coming from next the single best
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place for you to be focusing your
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efforts right now if you want to
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generate fast cash and tap into a market
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of ready to buy customers the fact is
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not all customers are created equal so
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this strategy helps you weed out the
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tire kickers and Penny Pinchers and
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allows you to attract only the most
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committed profitable and ready to buy
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customers out there and finally I'm
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going to show you how to add Rocket Fuel
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to your marketing by using a fast cash
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strategy that's helping our clients and
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students make a 10x 20x even 30X Roi in
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as little as 7 days and I'll show you
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how you can use this strategy for the
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one time low cost of completely 100%
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free without spending a single dime on
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ads tools software or needing any
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outside help so let me show you how it's
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done starting with the number one way to
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turn cold leads into paying customers
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but but in order to explain how this
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works I first need to take you back to
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the year 1898 because it's here that
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we're introduced to what is now widely
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considered to be the first formal theory
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of marketing and the man who invented
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it so allow me to introduce you to this
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guy right here a gentleman by the name
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of Elias St Elmo Lewis who for practical
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reasons we're going to refer to as Elmo
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from here on forward not me anyway way
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back in 1898 it was Elmo that came up
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with the idea of the purchase funnel and
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that customers make purchasing decisions
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in a linear fashion he called it the Ada
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model and it started with getting a
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customer's attention then sparking their
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interest by highlighting the benefits
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and advantages then building Desire by
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showing them how your product or your
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service can improve their lives and this
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all ultimately leads them to take action
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where you can close the sale think of
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this as a linear path where each stage
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Builds on the previous one and Elmo
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rightfully believed that if you can
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successfully move a customer through the
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first three stages is the final step
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which is getting them to take action
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becomes almost inevitable anyway fast
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forward 10 and some odd years to today
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and this model is still every bit as
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effective as it was back then both on a
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macro and a micro level for example on a
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macro level the entire purchase funnel
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also now commonly referred to as a sales
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funnel or a marketing funnel is a giant
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demonstration of ADA as I'm going to
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walk you through in just a minute but we
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also use adaa on a micro level as each
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stage of the funnel needs to continually
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hold someone's attention while
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continuing to build interest and desire
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and ultimately getting them to take
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action to get to the next step the only
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thing that's changed since Elmo first
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introduced this way back in the good old
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days are the tools and technologies that
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we now use in order to deploy this
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magical money-making machine so here's
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what this looks like today first we
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start with the fact that nobody can buy
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from you if they don't know you exist so
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we're going to need attention in
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marketing we call this attention traffic
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but you could also call it clicks or
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views or visitors or eyeballs or people
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whatever you want really but we can't
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escape the fact that nothing's going to
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happen until we get our message in front
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of people now today we have a ton of
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ways to do this but for most businesses
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most of the time it's going to come down
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to just a handful of platforms like
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Facebook Instagram YouTube LinkedIn the
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Google trifect up more on this later and
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email and SMS one important note here
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however is that today traffic isn't just
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about getting attention because between
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you and me getting attention is actually
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pretty easy all you got to do is dress
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up like a hot dog and stand in the
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middle of the street and trust me you're
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going to get attention
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but that's not the kind of attention you
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want which is why whenever you're coming
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up with your offer you need to make sure
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that the thing that you're selling or
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promoting is interesting desirable and
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valuable to your target market okay so
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this traffic and attention you're
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getting by putting together a good
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interesting and desirable offer then
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directs people to the next stage of the
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funnel which we call an opt-in page or a
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landing page and it's here on this page
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that we reiterate whatever offer you
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made in your initial piece of traffic
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and we do this for two reasons the first
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of which is to remind them of what they
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just clicked on and to confirm that
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they're indeed in the right place and
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the second reason to restate the
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benefits of your offer on this page is
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to continue building interest and desire
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in your offer which increases the odds
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that someone is actually going to keep
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on taking action and progressing through
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your funnel now for most businesses most
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of the time you want to collect a lead's
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name email and phone number do not
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ignore the phone number this is because
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95% of text messages are read within 3
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minutes of being sent sending an SMS or
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text message has around a 90% open rate
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and depending on the offer can also
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deliver a 30% response rate which is
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basically unheard of using any other
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medium okay on to the final step of the
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funnel a stage that I call the fast
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action bonus stage because it's here
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that we present your new lead with an
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incentive to take action Now by offering
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them an additional bonus an additional
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offer additional something anything that
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we can use to get them to either pick up
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the phone and call us or to book an
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appointment right there on the spot now
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contrast this with what most people do
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which is take their leads to a page that
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says thank you but fails to make an
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offer and usually never follows up with
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them again which leads your potential
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new leads and customers feeling lost
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confused little bit disappointed
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wondering what just happened worst of
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all if you fail to give your potential
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customers a reason or an incentive to
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take action now with clear next steps
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then they're still not in a position to
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buy from your business which means
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you're just wasting your time your money
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and your energy on ineffective marketing
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that's bad very bad so let's not do that
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and instead you want to make sure that
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you've got a fast action bonus page in
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place to serve the customers with credit
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cards in hand who are ready willing and
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able to buy now speaking of customers
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who are ready able and willing to buy
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now this next strategy is one of the
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best ways to tap into a virtually
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Unlimited Supply of them so let me show
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you that
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now in any given Market there are three
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segments of customers you have to work
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with the very tip of the pyramid are
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those 3% of customers who are ready to
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buy right now they've got cash in hand
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they're actively searching for a
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solution and they're just waiting for
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the right offer to come along so that
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they can pounce on it one step down from
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that we have the 10% these are people
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who are going to be buying soon for most
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businesses this is usually in the next
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30 to 90day range or so and then of
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course the level below that is the
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biggest segment of the market this is
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the 87% of people who are going to buy
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later I think 4 to 18 months from now
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now ideally you've got a marketing
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strategy in place that's going to cater
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to all segments of the market but the
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priority especially if generating Fast
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Cash is your focus needs to be on that
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top 3% of ready to buy now customers so
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the question then is how do you get your
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business your message your offer
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directly in front of those ready to buy
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customers at that exact moment they're
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ready to make a purchase so that it's
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your business that makes the sale the
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answer my friend can be found in what I
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like to refer to as the Google Trifecta
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so let me explain Google as you probably
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already know is the largest search
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engine in the world with something crazy
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like 8.5 5 billion searches per day
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Google is still the number one place
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that most people go to find answers to
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questions and do research and look for
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solutions to problems that they have now
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one of the most important rules in all
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of marketing is to go where your target
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audience is and there's no question that
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a very large portion of your potential
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customers are searching on Google for
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the kind of help that you and your
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business could provide but it gets even
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better you see I like to group different
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online platforms into two different
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categories search and Discovery with a
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search-based platform like Google a user
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is showing up to the platform with a
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specific need specific problem specific
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question in mind in other words they
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have intent they're there for a reason
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and in the case of the people that
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you're trying to attract they're there
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to find a business that offers the kind
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of solution to the problem that they're
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having and you want to be the one that
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shows up in front of these people right
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when they're ready to buy now contrast
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that to a discovery platform something
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like Facebook or Instagram where people
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are there without any particular
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purchase motive in mind I mean sure they
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might buy something if they see
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something interesting and desirable
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enough but nobody ever logs into
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Facebook in the morning with a credit
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card in hand looking for something to
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buy this is why if you have anything
8:35
that people search for which most small
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businesses do then you want to work to
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claim one two or even all three spots
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that the Google Trifecta makes Available
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to You ads maps and organic let's start
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at the top with Google ads using our
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fictional roofer in Denver example well
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it's here that you can bid for different
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keywords so that your ad shows up at the
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top of these rankings when someone is
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searching for something next we have we
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have the Google Business profiles these
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are sometimes referred to as the map
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pack or local pack I'm going to circle
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back to these in just a second as I
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believe that they're easily one of the
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best and fastest ways to dramatically
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increase your business's traffic and
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visibility then below the maps well we
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have the organic rankings which are what
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people usually think about when they
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think about trying to do SEO or search
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engine optimization on a website in
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order to show up on that first page of
9:23
Google it's valuable for sure but as you
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can see it's just one piece of the
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puzzle and there are other options
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ailable like Google ads in the map pack
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which are especially useful in highly
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competitive areas as they're typically
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easier to rank for get your listings to
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the very top of that search engine this
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is why optimizing your Google business
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profile is usually one of the best
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places to start and the first place that
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we typically start as it can provide a
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huge lift to your business and the
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strategy is actually pretty simple and
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straightforward in fact there's really
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only four things we need to fully
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optimize a Google business profile to
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get it to the top and then keep it there
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first is the obvious but often
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overlooked one which is that we need to
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fill this bad boy out as completely as
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possible talking no detail left out no
10:03
section left unfinished this means
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adding photos your services making sure
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your address and phone number are listed
10:09
all the usual stuff next comes building
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the authority of your Google business
10:12
profile which means building backlinks
10:14
to your business in the form of
10:15
something called citations a very fancy
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word for a backlink that mentions your
10:19
business's name address and phone number
10:21
as a general rule the more quality
10:22
citations you have the better then come
10:25
the reviews if everything else is equal
10:27
the business with the most high quality
10:29
reviews will rank higher fortunately
10:31
there are a number of tools out there
10:32
that can help make getting new reviews
10:34
for your business fast and easy the tool
10:36
we use inside all of our agencies and
10:38
with all of our clients and all of our
10:40
students is called high LEL and it
10:41
allows you to send review requests with
10:43
the click of a button we can even use
10:45
this software to dispute false and
10:46
negative reviews which keeps you your
10:48
business or your client's business safe
10:50
we can also use this software to build
10:51
citations which boosts your SEO as well
10:54
as use the software to do a whole bunch
10:55
of other fun fancy stuff so I'll make
10:57
sure to put a link down in the
10:58
description below this video that's
11:00
going to get you access to an extended
11:02
free trial and a free strategy session
11:04
with high level so you can check it out
11:05
for yourself if you're interested the
11:07
final part of optimizing your Google
11:09
business profile is designed to keep you
11:11
at the top and this means keeping up
11:12
with your strategy with ongoing updates
11:14
of building new citations getting new
11:16
reviews and posting weekly content
11:18
updates all of these combined are going
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to help you rank higher start bringing
11:21
in more clicks more leads and more
11:23
customers but if you're looking for an
11:25
even faster way to add a little or a lot
11:27
of extra cash then this next strategy is
11:29
for you and it's one of my all-time
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favorites all right so here's the deal
11:36
the 7-Day Roi strategy I'm about to
11:38
share with you is one of the easiest
11:39
marketing strategies you'll ever use but
11:41
it's also one of the most effective
11:43
which I know I know sounds to good to be
11:45
true but this truly is a Powerhouse
11:47
tactic that we still use today to bring
11:49
in new sales and revenue on demand and
11:51
it's kind of become like an ace up my
11:52
sleeve anytime I need to deliver
11:54
guaranteed results for a campaign that
11:56
I'm working on so I want to share with
11:58
you so the technical term for what we're
12:00
about to do here is called a CRC which
12:02
stands for customer reactivation
12:03
campaign but we're going to elevate this
12:06
campaign and take it to the next level
12:07
so I'm going to call it an acrc as we're
12:10
going to be automating the entire
12:12
process now what an acrc does is tap
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into the most valuable segment of any
12:16
business's Market it's previous buyers
12:18
and customers not only are previous
12:20
buyers and customers the most likely
12:22
segment of the market to purchase again
12:24
but you also already have their contact
12:26
information meaning you don't need to do
12:28
any addition marketing or run any kind
12:31
of paid advertising campaign in order to
12:33
get new leads with their names and their
12:35
emails and their phone numbers already
12:36
at your disposal all you need to do is
12:38
reach out and make an offer which again
12:41
costs nothing to do so every sale you
12:43
make from this campaign is pure profit
12:45
to implement this strategy you first
12:46
need a list of customer contacts as long
12:49
as you're working with a business that's
12:50
been around for a while they should have
12:52
a database of customers to reach out to
12:54
even a few hundred contacts can be
12:56
enough to get some real measurable
12:58
results next we need a way to contact
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them now the method we use 99% of the
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time is SMS sending out a text message
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with an irresistible offer to encourage
13:06
re-engagement as we talked about earlier
13:09
this is because 95% of text messages are
13:11
read within 3 minutes of being sent
13:13
sending an SMS or text message has
13:15
around a 90% open rate and depending on
13:18
the offer can also deliver a 30%
13:20
response rate which is basically unheard
13:22
of using any other medium then we need
13:24
an offer to send them so here's an
13:26
example from a campaign that always
13:28
seems to work hi name I've got 10 free
13:30
vouchers here on my desk would you be
13:32
interested in one obviously replace the
13:34
name part with your customer's actual
13:35
first name and see if you can make
13:37
whatever you're offering specific and
13:39
relevant and desirable for example a
13:42
dentist could offer a free teeth
13:43
whitening an auto dealer could offer a
13:45
free car wash a roofer could offer a
13:47
free inspection a coach or a consultant
13:49
a free consultation you get the picture
13:51
depending on how many people you reach
13:52
out to and how desirable your offer is
13:55
you could expect to see responses and
13:57
even sales start coming in in as little
13:59
as a few hours sometimes even in a few
14:02
minutes and that's good very good and if
14:05
you're looking for even more marketing
14:06
strategies to help you grow any business
14:08
then you might want to check out the
14:09
video that I've got linked up right here
14:11
which is going to give you access to
14:12
even more of my best tips tricks and
14:14
tactics so feel free to tap or click
14:17
that now I'll see you in there in just a
14:18
second