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Models of Communication

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Models of Communication

Following are some of famous models:


1. Shannon’s Model-
In 1948, one of the earliest models of communication that
was introduced by that has led foundation for others.
Following is a simple illustration of this model.
Source Encode Decode Receiver
Noise
This diagram states how communication takes place and what
can go wrong. Here source refers to a person who sends a
message verbally or non-verbally or with the use of
transmitter, which could be any instrument from phone to
computer or the other devices. The signals are sent and
received and can vary upon the method of communication.
The box at the bottom called noise refers to any signals that
may interfere with the message being carried which in turn
depends upon the method use for communication.
The receiver is either a person or the instrument on the other
side who receives the message. This is the simplest model to
understand the working of communication process.
2. Berlo’s Model-
In the Berlo’s model, stress upon the relationship between
the sender’s and receiver of the message. As per this model
for the message to the properly, source and the receiver
should at, for which may only happen if both are equally
skilled. Berlo’s model has 4 main components which in terms
have their sub components. Describing the existing for each.
Following is the illustration of this model:
Source Message Channel Receiver
Comm. Skills Content Hear Comm. Skills
Attitude Element Touch Attitude
Knowledge Treatment Smell Knowledge
Social system Structure See Social system
Cultured Code Taste Cultured

3. Schramm’s Model-
In 1954, Schramm’s Model was launched which emphasize on
both the sender and receiver, it says that both take the turns
in playing the role of an encoder and a decoder in the process
of communication. The following diagram illustrates the
model:
Message
Encoder Decoder
Interpreter Interface Interpreter
Decoder Encoder
Message

4. Aristotle’s Model-
In this model, spectre plays key role in communication. It is
the wide spread and most common model of communication
where sender sends the message or information to the
receiver influences them and makes them respond quickly.
This model to influence them and make them respond quickly.
This model is the golden rule to excel in public speaking like
presentation, seminars, lecture, interview, discussions,
debates, etc. where the sender makes his point clear by
obsigning on impressive content which makes him an active
participant and the receiver the passive one.
SENDER

R1 R4
R2 R3
 Barriers to Communication:
There are endless barrier to communication. However for
1. Problems caused by the sender
 As sender encodes the message, communication begins
with him and the quality of communication can vary from
sender to sender everything starting from his subject
knowledge handling and sharing of information, style and
order of presentation, familiar or unfamiliar audience,
experience, vocalbury rates can act as barrier if not upto
the mark.
2. Problems in message transmission
 There can be various problems in communication when
message is transmitted through 3 or 4 different people
before reaching its final destination. It is likely to get
distorted. Another problem can be lack of clarity in
message or even contradictory choice of words also
improper body language can cause problems in message
transmission.
3. Problems in reception
 Communication scholars use the term noise to refer to
factor that interfere with the exchange of messages. For
e.g., loud volume in the background, overcrowded place,
smell or smoke can all distract concentration. In addition
to that physiological barriers like forces within the
receiver i.e. egotism, defensiveness etc. can also
interfere and make it difficult to receive messages.

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