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    ENTREP INTRODUCTION

    Uploaded by

    Joseph Mallillin Jr.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    ENTREP INTRODUCTION

    Uploaded by

    Joseph Mallillin Jr.
    0 views3 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    0 views3 pages

    ENTREP INTRODUCTION

    Uploaded by

    Joseph Mallillin Jr.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    In the current business setting of the country, it

    is greatly evident that multitudes of budding and


    neophyte entrepreneurs venture on the food industry.
    This shows that food has become staple in every
    Filipino culture, from casual day-to-day undertakings
    to grandiose celebrations. Food is a way to express our
    utmost characters of love, happiness, and gratitude,
    satisfying hunger and embarking on new relationships.

    Innovation represents a source of competitive


    advantage for firms, allowing them to face the growing
    competition in both national and international markets
    over the last ten years in the food industry. Product
    innovation has played a crucial role in meeting the
    changes in the pattern of demand, which has become
    oriented towards the product quality attributes. Such
    innovation includes healthy attributes, sensory
    characteristics, convenience features, and new formats
    for traditional and specialty products. Fast food
    brands and products are constantly evolving, both
    fighting against and reinforcing the unhealthy
    stereotypes they are often associated with. Although
    the growing demographic of healthy consumers might
    initially oppose these companies, most major brands
    have evolved to grow these new needs.
    A. Business Concept and Business Model

    In an innovation ecosystem, firms, and other


    economic agents develop new knowledge and transform it
    into new products, new processes, and new forms of
    organization, giving it economic value. Innovation may
    be supply pushed (based on new technological
    possibilities) or demand pulled (based on client needs
    and market requirements). Innovation results, however,
    depend not only on demand and supply side factors but
    also on the processes that link many different actors
    together in an innovation ecosystem. Institutions and
    policies may influence the innovative behavior of
    firms, or their lack of it.

    Fostering innovation in Philippine business and


    industry is a challenge, given the constraints of
    scarce resources, competing aims of public policy, as
    well as institutional issues.

    To be part of solution, we present the Potato Mojos


    to communicate to every consumer satisfaction plus
    nutrition would be the perfect definition of the
    product. Providing the uniqueness of taste and the
    innovativeness of minds, combined to perfect
    ingredients carefully selected, not only to meet the
    consumers food choices by taste and cravings but also
    to concern themselves on the nutrition a food could
    provide by letting the product itself speak. Giving a
    nutrition added with taste and presentation combination
    equated to a perfect product, Potato Mojos. Benefitting
    both parties, the producers and our dear consumers
    through profit, product quality and materialization of
    revenues.

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