PPT-AIRTEL Group 4 (1)

Group 4
Asmi
Archita
Bhavya Ahluwalia
Bhavya Duggal(L)
Bhawna
Sunil Bharti Mittal Gopal Vittal
(Founder and Chairman) (CEO)
BUSINESS
Airtel makes money through all the
MODEL products and services mentioned
above. It uses a B2C model to
derive income from its customers
and a B2B model, registered under
Airtel Business that helps startups
and SMEs. Airtel stands out with its
unique business model that aims to
provide the customers with the
best services at competitive
prices.
SEAMLESS CUSTOMER EXPERIENCE
Airtel offers user-friendly mobile apps and online portals that allow customers to manage their
accounts, check data usage, pay bills, and access various services with ease. This convenience
encourages customers to engage with the brand.Airtel places a strong emphasis on providing
responsive and helpful customer support. Timely problem resolution enhances customer
satisfaction.
SOCIAL MEDIA MARKETING STRATEGY
AIRTEL’S FAMOUS
AD CAMPAIGNS
Airtel has delivered some very outstanding campaigns
in the past.
The iconic Airtel tune to ‘Har Friend Zaroori Hota Hai’

campaign, 4G Girl and Boss TVC are a few memorable
ads.
Jingles like “ Har Ek friend Jaruri Hota hai”, “Jo Tera

hai, Wo Mera hai” for Gen Z have worked brilliantly for
them.
Famous personalities like Sachin Tendulkar, A R

Rahman, Vidya Balan have also endorsed the brands
earlier which have built a positive image among the
people.
AIRTEL’S SAB KUCH TRY
AIRTEL’S 4G Girl KARO, FIR SAHI CHUNO
In order to show the data and speed Implored its users to test out
features of 4G services, Airtel introduced alternative network services before
the well-known 4G Girl campaign in 2015 making their own judgements in light
when it launches its 4G services in India. of its findings.
How Airtel Earns Revenue
Main source of revenue of Airtel comes from
Advertisements.
Airtel shows ads on various platforms DTH, it's

OTT, its thanks app, and music app.
Airtel stores information about data

consumption habits , spending habits, place
visit etc. Airtel use this data to show ads to
customers by knowing their preferences.
HOW AIRTEL SURVIVED JIO WAVE?
ARPU :- Average Revenue Per Consumer
One of the main source of revenue for both Jio and
Airltel is ad revenue.
Airtel shows ads on it's various platforms DTH, OTT

airtel x-stream , it's thanks app, wynk.
Airtel stores information about data consumption of

users, type of content customer likes, spending
habits etc.
Airtel use this data to show ads.
Now Jio also has vast range of platforms for showing

ads and making revenue but still revenue of airtel is
more then that of jio in FY 2023.
This is because avg data consumption per user is

more for airtel as compared to jio. More data
consumption implies more revenue.
TARGET
While the Jio targets the bottom of the
pyramid by generating revenue through low
income customers whereas Airtel weed out
Customers the low value customers.
By deploying various ads, Airtel primarily

targets people in the 15 to 25 age range and
seniors.
Additionally, it is directed at a large group of
young, urban, low-income social people.
Airtel’s clientele ranges widely from elites to
non-elites, and it offers all of them access to
its business and financial plans.
In the year 2018, airtel launched

Subscriber clean up initiative and lost over
49 million subscribers.
Market Aquisition and Fiancial Position
During the fiscal year 2021–2022, Bharti Airtel produced consolidated revenue of 1.16 lakh crore and
EBITDA of 58,000 crore.
Reliance Jio, on the other hand, produced EBITDA of 40.000 crore and revenue of over 1 lakh crore in
the same fiscal year. Bharti Airtel has recently had better operating margins than any other company
in terms of sales.
4 P's Of Airtel
Product Price Place Promotion

PRODUCT
Following are products of Bharti
Airtel:
Airtel Prepaid
Airtel Postpaid
Blackberry Wireless Handheld
Value-Added Services (VAS)
Fixed-line and telephony
Broadband and fixed-line
internet services
Digital television and IPTV
DTH operator
PRICE
Airtel follows a competitive pricing strategy because of the huge competition in
telecom segment in India from competitors like Reliance Jio, Vodafone etc. The pricing
strategies of all telecom companies are monitored by Telecom Regulation Authority of
India to ensure fair prices are being charged to all customers.
Airtel provides flexibility to its customer to choose and customize

their plan according to their preference and pay tariff according
to chosen pack (eg. MyPlan service to customer to choose their
plan and pay price accordingly).
PLACE
Airtel sells its service through distributers and retailers, which form the basis of
place strategy in the marketing mix of Airtel. Airtel has got a wide distribution
network which spans across 20 countries. Airtel’s intensive distribution network
enables it to cover the remotest area. Airtel uses retail stores, convenient stores,
roadside stalls etc to make its service available to customers.
Airtel has also launched ‘Project leap’ in the year 2015 to expand its
coverage to over 5 lakh villages. Under this project, Airtel will spend
60 thousand crores over a period of next three years to expand its
network and make its services available across India.
PROMOTION
promotion strategy in the marketing mix of Airtel is extremely
comprehensive i.e. they do a 360 branding. Airtel has used all the big
celebrities to endorse their services like Shahrukh Khan, AR Rehman,
Sachin Tendulkar, Vidya Balan etc. Airtel has also organized some
famous marketing campaigns to target youth audience and build its
brand like ‘Har Ek friend Zaroori hota he’ and ‘Jo Tera Hain Wo Mera
Hain’. Airtel also sponsors various events like Cricket matches, Grand
Prix etc and organized events like Airtel Delhi Half Marathon etc under
their community development programme and brand promotion.
COMPETITOR
LANDSCAPE
MAJORITY OF ITS COMPETITORS ARE
VODAFONE AND JIO

Airtel is noted for its strong network coverage and diverse
service offerings.
Reliance Jio for its disruptive pricing, but potential weaknesses
in network reliability.
Vodafone Idea for its substantial subscriber base but financial
challenges ( A merger between Vodafone India and Idea
Cellular, offering a vast subscriber base)
BSNL for its nationwide reach but possibly slower adoption of
advanced services.
Airtel's Competitive Advantages
STRENGTHS
Airtel possesses several competitive advantages, including:
Robust Network Infrastructure: Airtel's extensive and reliable network infrastructure
provides a competitive edge.
Diverse Service Offerings: Beyond mobile services, Airtel offers broadband, DTH, and
enterprise solutions.
Large Customer Base: Airtel boasts a substantial customer base, providing economies
of scale.
Recent Innovations and Strategic Moves:
5G Readiness: Airtel's commitment to being 5G-ready, positioning itself for future
technological shifts.
Partnerships and Acquisition : Airtel has strategically partnered with BRIDGEPOINTE
TECHNOLOGIES, a tech advisory company which helps bridge mid market and
investors gap.
Future Prospects
Continued Network Expansion: Plans for further network expansion

and infrastructure development.
Focus on Digital Services: Emphasis on digital services and content to
diversify revenue streams.
Customer-Centric Approach: Commitment to delivering an excellent
customer experience.
AIRTEL is also expanding in the global market through Esports and

cloud gaming services which were recently launched in April’23.
CONCLUSION
In conclusion, Airtel is India's pioneering telecommunications

company, with a history dating back to 1995. Its extensive
network coverage, diverse service offerings, and customer-
centric approach have solidified its significant market share and
competitive edge. Airtel's readiness for 5G, strategic
partnerships, and innovative approach ensure its continued
success in connecting and empowering people across India.
Thank you for your attention.
BIBLIOGRAPHY
1.Website Of Airtel
2.Google Chrome
3.Wikipedia
4.Youtube
5.Money Control Application
Thank
you!!

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Group 4

The iconic Airtel tune to ‘Har Friend Zaroori Hota Hai’

Jingles like “ Har Ek friend Jaruri Hota hai”, “Jo Tera

Famous personalities like Sachin Tendulkar, A R

Airtel shows ads on various platforms DTH, it's

Airtel stores information about data

Airtel shows ads on it's various platforms DTH, OTT

Airtel stores information about data consumption of

Now Jio also has vast range of platforms for showing

This is because avg data consumption per user is

By deploying various ads, Airtel primarily

In the year 2018, airtel launched

Product Price Place Promotion

Airtel provides flexibility to its customer to choose and customize

MAJORITY OF ITS COMPETITORS ARE

VODAFONE AND JIO

Continued Network Expansion: Plans for further network expansion

AIRTEL is also expanding in the global market through Esports and

In conclusion, Airtel is India's pioneering telecommunications

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